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Final presentation Final presentation Presentation Transcript

  • Gatorade Presentation Strategy By: Jonathan Varjabedian S
  • Gatorade is . . .
  • Target Audience Sports Community Active Individuals Sports Fans
  • Tools and Tactics Twitter Promotion/ Public Relations Google AdWords Television
  • Big “Tweet 2 TV Event” Idea Competition between major athletes 3 competitions Public chooses the athletes Half hour televised event
  • Cabrera Vs. Jeter Big “Possible Matchups” LeBron Vs. Manning Vs. Kobe Brady
  • Big “Ultimate Goal” Have Athletes, sports fan, and active individuals associate Gatorade with their favorite athlete /sport. Use Twitter to get people directly involved with the campaign and put a positive mindset behind the Gatorade brand
  • Performance Indicators What is Twitter talking about? Gatorade sales amongst target audience Google AdWords Clicks and traffic
  • BUDGET Marketing Agency: $20,000 Maintenance of marketing: $60,000 Google AdWords: $360,000 Twitter Promotion Tool: $120,000 6 Athletes for 1 Hour: $40,000 x 6 = $240,000 Television 1 hour spot: $500,000 Venue for event: $700,000 Total: $1,640,000
  • Summary Tweet 2 TV Twitter Target all active individuals