ONLINE
MARKETING AND
COMMUNICATION
STATISTICS YOU NEED TO KNOW
(C) 2013 HORIZON PEAK CONSULTING
THE INTERNET IS THE NEW
BUSINESS LANDSCAPE
If your business doesn’t have a strong web presence, you are missing out on
qua...
THE INTERNET KEEPS YOU IN TOUCH
WITH YOUR CUSTOMERS
STAT
TRANSLATION
SOURCE
Stay in touch with your customers, nurture the...
THE SHOPPING PATH STARTS ONLINE
STAT
TRANSLATION
SOURCE
Without a web presence, many shoppers can’t find you.
Interconnect...
WEBSITE
(C) 2013 HORIZON PEAK CONSULTING
YOUR WEBSITE IS YOUR BUSINESS’S
FIRST IMPRESSION
STAT
TRANSLATION
SOURCE
Your website is an opportunity to showcase your
b...
THE DESIGN AND CONTENT OF YOUR
SITE MATTER
STAT
TRANSLATION
SOURCE
A poorly designed site may be unusable to your customer...
YOUR SITE MUST BE MOBILE
COMPATIBLE TO BE USABLE
STAT
TRANSLATION
SOURCE
If your website doesn’t render properly on a smar...
SOCIAL MEDIA
(C) 2013 HORIZON PEAK CONSULTING
SOCIAL MEDIA GENERATES
QUALITY LEADS
STAT
TRANSLATION
SOURCE
Social media networks like Facebook generate quality leads fo...
SOCIAL MEDIA IS CRITICAL MARKETING
STAT
TRANSLATION
SOURCE
Social media networks like Facebook are becoming more
and more ...
SOCIAL PROOF
(C) 2013 HORIZON PEAK CONSULTING
SOCIAL PROOF: THE NEW
PSYCHOLOGY OF BUYING
STAT
TRANSLATION
SOURCE
Getting people to say good things about your company on...
IMAGES DRIVE SALES
STAT
TRANSLATION
SOURCE
Using visual imagery strategically online drives
purchasing.
MDG Advertising
67...
BLOGS
(C) 2013 HORIZON PEAK CONSULTING
BLOGS INFLUENCE PURCHASES
STAT
TRANSLATION
SOURCE
Blogs are communication devices and a sales tools
that your customers ac...
BLOGS IMPACT SEO
STAT
TRANSLATION
SOURCE
Blogs give your site more quality content for search engines to crawl.
ContentPLU...
BLOGS INCREASE ONLINE TRAFFIC
STAT
TRANSLATION
SOURCE
Blogs draw customers to your website.
HubSpot
Companies that blog 15...
BLOGGING FREQUENCY MATTERS
STAT
TRANSLATION
SOURCE
The more often you blog, the bigger results you’ll get.
HubSpot
Compani...
EMAIL MARKETING
(C) 2013 HORIZON PEAK CONSULTING
EMAIL MARKETING WORKS
STAT
TRANSLATION
SOURCE
Emailing your customers keeps you fresh in their minds, so they
are more apt...
READY TO TALK
ABOUT YOUR
ONLINE NEEDS?
(C) 2013 HORIZON PEAK CONSULTING
HORIZON PEAK CONSULTING
• Online communication and digital strategy consulting
• Remarkable web copy
• Social media setup ...
THANK YOU.ANY QUESTIONS? CONTACT US AT CONTACT@HORIZONPEAKCONSULTING.COM
(C) 2013 HORIZON PEAK CONSULTING
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Online marketing stats you NEED to know

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Online marketing stats you NEED to know

  1. 1. ONLINE MARKETING AND COMMUNICATION STATISTICS YOU NEED TO KNOW (C) 2013 HORIZON PEAK CONSULTING
  2. 2. THE INTERNET IS THE NEW BUSINESS LANDSCAPE If your business doesn’t have a strong web presence, you are missing out on quality leads AND sales. Not sure about all that? The statistics in the following slides are going to blow your mind. (C) 2013 HORIZON PEAK CONSULTING
  3. 3. THE INTERNET KEEPS YOU IN TOUCH WITH YOUR CUSTOMERS STAT TRANSLATION SOURCE Stay in touch with your customers, nurture the relationships, and they’ll buy more from you, more often. Unbounce 79% of marketing leads (potential customers) never convert into sales. Lack of lead nurturing is the common cause. Nurtured leads produce a 20% increase in sales opportunities and make 47% larger purchases. (C) 2013 HORIZON PEAK CONSULTING
  4. 4. THE SHOPPING PATH STARTS ONLINE STAT TRANSLATION SOURCE Without a web presence, many shoppers can’t find you. Interconnected World: Shopping and Personal Finance and comScore Networks and TMP Directional Marketing • 61% of global Internet users research products online • 44% of online shoppers begin by using a search engine • 69% of consumers are more likely to use a local business if it has information available on a social media site (C) 2013 HORIZON PEAK CONSULTING
  5. 5. WEBSITE (C) 2013 HORIZON PEAK CONSULTING
  6. 6. YOUR WEBSITE IS YOUR BUSINESS’S FIRST IMPRESSION STAT TRANSLATION SOURCE Your website is an opportunity to showcase your business to customers. What impression are you leaving? HubSpot 78% of Internet users conduct product research online (C) 2013 HORIZON PEAK CONSULTING
  7. 7. THE DESIGN AND CONTENT OF YOUR SITE MATTER STAT TRANSLATION SOURCE A poorly designed site may be unusable to your customers. Forrester Research 49% of sites fail to comply with basic usability principles, and 50% of online sales are lost because visitors can’t find content. (C) 2013 HORIZON PEAK CONSULTING
  8. 8. YOUR SITE MUST BE MOBILE COMPATIBLE TO BE USABLE STAT TRANSLATION SOURCE If your website doesn’t render properly on a smartphone, you may be losing sales. Google Mobile Movement Study 88% of customers who search for a type of local business on a mobile device call or go to that business within 24 hours. (C) 2013 HORIZON PEAK CONSULTING
  9. 9. SOCIAL MEDIA (C) 2013 HORIZON PEAK CONSULTING
  10. 10. SOCIAL MEDIA GENERATES QUALITY LEADS STAT TRANSLATION SOURCE Social media networks like Facebook generate quality leads for your business. HubSpot 41% of B2B (business-to-business) companies and 67% of B2C (business-to- consumer) companies have acquired a customer through Facebook. (C) 2013 HORIZON PEAK CONSULTING
  11. 11. SOCIAL MEDIA IS CRITICAL MARKETING STAT TRANSLATION SOURCE Social media networks like Facebook are becoming more and more important marketing tools. HubSpot The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years (C) 2013 HORIZON PEAK CONSULTING
  12. 12. SOCIAL PROOF (C) 2013 HORIZON PEAK CONSULTING
  13. 13. SOCIAL PROOF: THE NEW PSYCHOLOGY OF BUYING STAT TRANSLATION SOURCE Getting people to say good things about your company online is all the “proof” most buyers need to purchase from you. Media Post The average buyer consults 11 consumer reviews on the path to purchase. (C) 2013 HORIZON PEAK CONSULTING
  14. 14. IMAGES DRIVE SALES STAT TRANSLATION SOURCE Using visual imagery strategically online drives purchasing. MDG Advertising 67% of consumers say that the quality of a product image is very important in selecting and purchasing the product. (C) 2013 HORIZON PEAK CONSULTING
  15. 15. BLOGS (C) 2013 HORIZON PEAK CONSULTING
  16. 16. BLOGS INFLUENCE PURCHASES STAT TRANSLATION SOURCE Blogs are communication devices and a sales tools that your customers actually respond to. HubSpot and ContentPLUS Companies that blog get 55% more web traffic. A blog is 63% more likely to influence purchase decisions than a magazine. (C) 2013 HORIZON PEAK CONSULTING
  17. 17. BLOGS IMPACT SEO STAT TRANSLATION SOURCE Blogs give your site more quality content for search engines to crawl. ContentPLUS Blogs give sites 434% more indexed pages and 97% more indexed links . (C) 2013 HORIZON PEAK CONSULTING
  18. 18. BLOGS INCREASE ONLINE TRAFFIC STAT TRANSLATION SOURCE Blogs draw customers to your website. HubSpot Companies that blog 15 or more times per month get 5x more traffic than companies that don’t blog. (C) 2013 HORIZON PEAK CONSULTING
  19. 19. BLOGGING FREQUENCY MATTERS STAT TRANSLATION SOURCE The more often you blog, the bigger results you’ll get. HubSpot Companies double their leads by increasing blogging from 3-5 times per month to 6-8 times per month. (C) 2013 HORIZON PEAK CONSULTING
  20. 20. EMAIL MARKETING (C) 2013 HORIZON PEAK CONSULTING
  21. 21. EMAIL MARKETING WORKS STAT TRANSLATION SOURCE Emailing your customers keeps you fresh in their minds, so they are more apt to purchase from you. iContact Consumers who receive email marketing spend 83% more when shopping, make orders 44% larger and order 28% more often. (C) 2013 HORIZON PEAK CONSULTING
  22. 22. READY TO TALK ABOUT YOUR ONLINE NEEDS? (C) 2013 HORIZON PEAK CONSULTING
  23. 23. HORIZON PEAK CONSULTING • Online communication and digital strategy consulting • Remarkable web copy • Social media setup and management • Professionally designed and developed websites • Support services HELPING SMALL BUSINESSES NAVIGATE THE DIGITAL LANDSCAPE Whether you need a consultant, a support technician, a copywriter or an online marketing professional, we are your one-stop shop for >> LEARN MORE ABOUT OUR SERVICES >> Get on our mailing list today for all kinds of free extras! (C) 2013 HORIZON PEAK CONSULTING
  24. 24. THANK YOU.ANY QUESTIONS? CONTACT US AT CONTACT@HORIZONPEAKCONSULTING.COM (C) 2013 HORIZON PEAK CONSULTING
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