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Online marketing stats you NEED to know
 

Online marketing stats you NEED to know

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    Online marketing stats you NEED to know Online marketing stats you NEED to know Presentation Transcript

    • ONLINE MARKETING AND COMMUNICATION STATISTICS YOU NEED TO KNOW (C) 2013 HORIZON PEAK CONSULTING
    • THE INTERNET IS THE NEW BUSINESS LANDSCAPE If your business doesn’t have a strong web presence, you are missing out on quality leads AND sales. Not sure about all that? The statistics in the following slides are going to blow your mind. (C) 2013 HORIZON PEAK CONSULTING
    • THE INTERNET KEEPS YOU IN TOUCH WITH YOUR CUSTOMERS STAT TRANSLATION SOURCE Stay in touch with your customers, nurture the relationships, and they’ll buy more from you, more often. Unbounce 79% of marketing leads (potential customers) never convert into sales. Lack of lead nurturing is the common cause. Nurtured leads produce a 20% increase in sales opportunities and make 47% larger purchases. (C) 2013 HORIZON PEAK CONSULTING
    • THE SHOPPING PATH STARTS ONLINE STAT TRANSLATION SOURCE Without a web presence, many shoppers can’t find you. Interconnected World: Shopping and Personal Finance and comScore Networks and TMP Directional Marketing • 61% of global Internet users research products online • 44% of online shoppers begin by using a search engine • 69% of consumers are more likely to use a local business if it has information available on a social media site (C) 2013 HORIZON PEAK CONSULTING
    • WEBSITE (C) 2013 HORIZON PEAK CONSULTING
    • YOUR WEBSITE IS YOUR BUSINESS’S FIRST IMPRESSION STAT TRANSLATION SOURCE Your website is an opportunity to showcase your business to customers. What impression are you leaving? HubSpot 78% of Internet users conduct product research online (C) 2013 HORIZON PEAK CONSULTING
    • THE DESIGN AND CONTENT OF YOUR SITE MATTER STAT TRANSLATION SOURCE A poorly designed site may be unusable to your customers. Forrester Research 49% of sites fail to comply with basic usability principles, and 50% of online sales are lost because visitors can’t find content. (C) 2013 HORIZON PEAK CONSULTING
    • YOUR SITE MUST BE MOBILE COMPATIBLE TO BE USABLE STAT TRANSLATION SOURCE If your website doesn’t render properly on a smartphone, you may be losing sales. Google Mobile Movement Study 88% of customers who search for a type of local business on a mobile device call or go to that business within 24 hours. (C) 2013 HORIZON PEAK CONSULTING
    • SOCIAL MEDIA (C) 2013 HORIZON PEAK CONSULTING
    • SOCIAL MEDIA GENERATES QUALITY LEADS STAT TRANSLATION SOURCE Social media networks like Facebook generate quality leads for your business. HubSpot 41% of B2B (business-to-business) companies and 67% of B2C (business-to- consumer) companies have acquired a customer through Facebook. (C) 2013 HORIZON PEAK CONSULTING
    • SOCIAL MEDIA IS CRITICAL MARKETING STAT TRANSLATION SOURCE Social media networks like Facebook are becoming more and more important marketing tools. HubSpot The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years (C) 2013 HORIZON PEAK CONSULTING
    • SOCIAL PROOF (C) 2013 HORIZON PEAK CONSULTING
    • SOCIAL PROOF: THE NEW PSYCHOLOGY OF BUYING STAT TRANSLATION SOURCE Getting people to say good things about your company online is all the “proof” most buyers need to purchase from you. Media Post The average buyer consults 11 consumer reviews on the path to purchase. (C) 2013 HORIZON PEAK CONSULTING
    • IMAGES DRIVE SALES STAT TRANSLATION SOURCE Using visual imagery strategically online drives purchasing. MDG Advertising 67% of consumers say that the quality of a product image is very important in selecting and purchasing the product. (C) 2013 HORIZON PEAK CONSULTING
    • BLOGS (C) 2013 HORIZON PEAK CONSULTING
    • BLOGS INFLUENCE PURCHASES STAT TRANSLATION SOURCE Blogs are communication devices and a sales tools that your customers actually respond to. HubSpot and ContentPLUS Companies that blog get 55% more web traffic. A blog is 63% more likely to influence purchase decisions than a magazine. (C) 2013 HORIZON PEAK CONSULTING
    • BLOGS IMPACT SEO STAT TRANSLATION SOURCE Blogs give your site more quality content for search engines to crawl. ContentPLUS Blogs give sites 434% more indexed pages and 97% more indexed links . (C) 2013 HORIZON PEAK CONSULTING
    • BLOGS INCREASE ONLINE TRAFFIC STAT TRANSLATION SOURCE Blogs draw customers to your website. HubSpot Companies that blog 15 or more times per month get 5x more traffic than companies that don’t blog. (C) 2013 HORIZON PEAK CONSULTING
    • BLOGGING FREQUENCY MATTERS STAT TRANSLATION SOURCE The more often you blog, the bigger results you’ll get. HubSpot Companies double their leads by increasing blogging from 3-5 times per month to 6-8 times per month. (C) 2013 HORIZON PEAK CONSULTING
    • EMAIL MARKETING (C) 2013 HORIZON PEAK CONSULTING
    • EMAIL MARKETING WORKS STAT TRANSLATION SOURCE Emailing your customers keeps you fresh in their minds, so they are more apt to purchase from you. iContact Consumers who receive email marketing spend 83% more when shopping, make orders 44% larger and order 28% more often. (C) 2013 HORIZON PEAK CONSULTING
    • READY TO TALK ABOUT YOUR ONLINE NEEDS? (C) 2013 HORIZON PEAK CONSULTING
    • HORIZON PEAK CONSULTING • Online communication and digital strategy consulting • Remarkable web copy • Social media setup and management • Professionally designed and developed websites • Support services HELPING SMALL BUSINESSES NAVIGATE THE DIGITAL LANDSCAPE Whether you need a consultant, a support technician, a copywriter or an online marketing professional, we are your one-stop shop for >> LEARN MORE ABOUT OUR SERVICES >> Get on our mailing list today for all kinds of free extras! (C) 2013 HORIZON PEAK CONSULTING
    • THANK YOU.ANY QUESTIONS? CONTACT US AT CONTACT@HORIZONPEAKCONSULTING.COM (C) 2013 HORIZON PEAK CONSULTING