Getting to Plan B
Breaking Through to a Better Business Model

      John Mullins & Randy Komisar




   - A (brief) Revie...
Motivation - Too much failure

Most start-ups fail (non-profits included).

Recipe for failure:

    Believe your business...
Motivation - Need more success

Why do the winners succeed?

What is it about their brilliant business plans that enable
s...
Companies that didn't succeed with
             Plan A


              Google
             Microsoft
              PayPal
...
Key Premises

Value is created at critical information inflection points. 

Early ventures do not have complete informatio...
Algorithm for getting to Plan Success
Step 1. Don't reinvent the wheel:
                Study Analogs and Antilogs

Step 2...
Plan B Case Studies Around 5 Pieces
of Business Plans
                Revenue Model

             Gross Margin Model

    ...
Resources

Book:
(Google or Amazon it)




Interview with Randy Komisar:
http://ecorner.stanford.edu/authorMaterialInfo.ht...
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Getting to plan_b_a_revi

  1. 1. Getting to Plan B Breaking Through to a Better Business Model John Mullins & Randy Komisar - A (brief) Review - Jamie Taylor
  2. 2. Motivation - Too much failure Most start-ups fail (non-profits included). Recipe for failure:     Believe your business plan is infallible     Build your business plan before talking to a customer     Spend a pile of money before testing key assumptions     Be inflexible in your business model
  3. 3. Motivation - Need more success Why do the winners succeed? What is it about their brilliant business plans that enable success?      They change them! - The concept of business discovery. -
  4. 4. Companies that didn't succeed with Plan A Google Microsoft PayPal etc.
  5. 5. Key Premises Value is created at critical information inflection points.  Early ventures do not have complete information.   Successful ventures systematically and efficiently gain the required information. Based on retrieved information, successful ventures alter their business for success.
  6. 6. Algorithm for getting to Plan Success Step 1. Don't reinvent the wheel: Study Analogs and Antilogs Step 2. Identify & Test LOFs: LOFs = Leaps of Faith (Assumptions you have no data for.) Step 3. Guide your progress: Create "Dashboard" (Key LOFs, Hypotheses, acquired data, and implications) Step4. Iterate Business Plan accordingly
  7. 7. Plan B Case Studies Around 5 Pieces of Business Plans Revenue Model Gross Margin Model Operating Model Working Capital Model Investment Model (Combination of all Components)
  8. 8. Resources Book: (Google or Amazon it) Interview with Randy Komisar: http://ecorner.stanford.edu/authorMaterialInfo.html? mid=2415

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