My Green Traveler Presentation

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We have designed a unique, reusable, food container that is highly portable, back-pack friendly and perfect for those who travel, walk or bike often. It is also great for parents with children and adventurers. It holds a total of 33 ounces in four separate, liquid-tight compartments, each with their own lid plus two small compartments perfect for condiments, vitamins or pills. When closed it is the shape of a thermos: 3.5" diameter and 13" long. When open it can double as a place setting. There is room for utensils and various kinds of foods. Our mission is to provide a means for individuals to reduce their use of disposable containers and packaging to reduce overall solid waste associated with acquiring a good meal. Pack food from home or take it empty to fill with restaurant leftovers! Find us on 40billion.com to donate! For more information: mygreentraveler.com.

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  • Our whole business is a means to solve an ethical dilemma (An answer to an ethical dilemma.)
  • Wholesales to retailers and direct sales
  • Some of the best gains are expected in the BRIC countries of Brazil, Russia, India and China. In particular, China alone is expected to account for nearly one-quarter of global value gains in food container demand between 2008 and 2013.
  • Warehouses – Ericson court & South G str Events
  • Growth into the national/international market Self-explanatory packaging These are things we are watching for Include sided
  • Price (~$30 retail, ~$15 wholesale) Change to liquid tight (Say: Will not leak)
  • Stacked column graph Fix text box Profit-loss=RE Ask SBDC with graph Cash flow – Closing cash balance Gross revenue Cash balance
  • Change financials to 3-5 yrs Add logos for color
  • What is the material?
  • Wholesales to retailers and direct sales
  • Some of the best gains are expected in the BRIC countries of Brazil, Russia, India and China. In particular, China alone is expected to account for nearly one-quarter of global value gains in food container demand between 2008 and 2013.
  • Warehouses – Ericson court & South G str Events
  • Growth into the national/international market Self-explanatory packaging These are things we are watching for Include sided
  • Price (~$30 retail, ~$15 wholesale) Change to liquid tight (Say: Will not leak)
  • Stacked column graph Fix text box Profit-loss=RE Ask SBDC with graph Cash flow – Closing cash balance Gross revenue Cash balance
  • Change financials to 3-5 yrs Add logos for color
  • My Green Traveler Presentation

    1. 1. James Robinson & Juliene Sinclair www.mygreentraveler.com The reusable food container to take everywhere! Photo courtesy of Joey Hiller
    2. 2. Owners James Robinson, IV ~BS, Energy Engineering ~Student, MBA ~Energy advisor to City Council ~Two successful start-ups Juliene Sinclair ~Student, Environmental Engineering ~Knowledgeable in solid waste management ~Prior zero-waste coordinator, HSU ~Tri-lingual
    3. 3. Product Photo courtesy of Joey Hiller
    4. 4. Market Opportunity <ul><li>World food container industry: </li></ul><ul><li>$124 billion market in 2013 </li></ul><ul><li>3.8% world demand growth through 2018 </li></ul>“ The US is by far the largest user of food containers.” -Freedonia Group (2010)
    5. 5. Partners & Collaborators <ul><li>Manufacturers </li></ul><ul><ul><li>Epsilon Industries, Chino, CA </li></ul></ul><ul><ul><li>Aim Processing, Longmont, CO </li></ul></ul><ul><li>Immediate retailers </li></ul><ul><ul><li>Local stores </li></ul></ul><ul><ul><ul><li>Grocery </li></ul></ul></ul><ul><ul><ul><li>Outdoor </li></ul></ul></ul><ul><ul><ul><li>Houseware & hardware </li></ul></ul></ul><ul><li>Future retailers </li></ul>
    6. 6. Market Penetration <ul><li>Marketing Plan </li></ul><ul><ul><li>Access Humboldt </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Publications </li></ul></ul><ul><ul><li>Display racks </li></ul></ul><ul><li>Sales </li></ul><ul><ul><li>Just us </li></ul></ul><ul><ul><li>Regional sales representative </li></ul></ul><ul><li>Distribution </li></ul><ul><ul><li>Humboldt warehouse  National distributors </li></ul></ul>
    7. 7. Potential Barriers <ul><li>Costs </li></ul><ul><ul><li>Start-up </li></ul></ul><ul><ul><li>Patent </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><li>Concerns </li></ul><ul><ul><li>Product </li></ul></ul><ul><ul><li>Manufacturers </li></ul></ul><ul><ul><li>Sales contractors </li></ul></ul><ul><li>Competition </li></ul>
    8. 8. Competition
    9. 9. Financials
    10. 10. Financials
    11. 11. Financials
    12. 12. Financial Plan <ul><li>$77,000 needed ($65,000 for start-up, $12,000 for operations) </li></ul><ul><ul><li>$25,000 from Economic Fuel </li></ul></ul><ul><ul><li>$12,000 from Family </li></ul></ul><ul><ul><li>$40,000 from Other </li></ul></ul><ul><ul><ul><li>Other potential funding sources </li></ul></ul></ul><ul><ul><ul><ul><li>Maverick Angels </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sundance Institute </li></ul></ul></ul></ul><ul><ul><li>Echoing Green </li></ul></ul><ul><ul><li>Kickstarter.com </li></ul></ul>
    13. 13. Benefits <ul><li>Humboldt County </li></ul><ul><ul><li>Income injection </li></ul></ul><ul><ul><li>Employment </li></ul></ul><ul><ul><li>Recognition </li></ul></ul><ul><li>Investors </li></ul><ul><ul><li>ROI 2-3x in 5 years </li></ul></ul><ul><li>Environment </li></ul><ul><ul><li>Reduce disposables </li></ul></ul>worldsbestinformation.org
    14. 14. <ul><li>Janet DePace </li></ul><ul><ul><li>Founder & Owner, Yakima Products </li></ul></ul><ul><ul><li>Founder, Fire & Light Glass </li></ul></ul><ul><ul><li>Business advisor, Eureka SBDC </li></ul></ul><ul><li>Nancy Vizenor </li></ul><ul><ul><li>Lecturer, Ph.D HSU </li></ul></ul><ul><li>Locally Delicious </li></ul><ul><ul><ul><li>Authors </li></ul></ul></ul><ul><ul><ul><li>Networkers </li></ul></ul></ul><ul><li>Christophe Febvre </li></ul><ul><ul><li>Owner, DGCD Computer Hardware </li></ul></ul><ul><li>Alan Tratner </li></ul><ul><ul><li>Director, Green2Gold </li></ul></ul><ul><li>Lonny Grafman </li></ul><ul><ul><li>Lecturer </li></ul></ul><ul><ul><li>Inventor </li></ul></ul><ul><ul><li>Founder, Appropedia </li></ul></ul>Advisors
    15. 15. Juliene Sinclair [email_address] Thank You! Questions? James Robinson [email_address]
    16. 16. Owners James Robinson, IV ~BS, Energy Engineering ~Student, MBA ~Energy advisor to City Council ~Two successful start-ups Juliene Sinclair ~Student, Environmental Engineering ~Knowledgeable in solid waste management ~Prior zero-waste coordinator, HSU ~Tri-lingual
    17. 17. Product Photo courtesy of Joey Hiller
    18. 18. Market Opportunity <ul><li>World food container industry: </li></ul><ul><li>$124 billion market in 2013 </li></ul><ul><li>3.8% world demand growth through 2018 </li></ul>“ The US is by far the largest user of food containers.” -Freedonia Group (2010)
    19. 19. Partners & Collaborators <ul><li>Manufacturers </li></ul><ul><ul><li>Epsilon Industries, Chino, CA </li></ul></ul><ul><ul><li>Aim Processing, Longmont, CO </li></ul></ul><ul><li>Immediate retailers </li></ul><ul><ul><li>Local stores </li></ul></ul><ul><ul><ul><li>Grocery </li></ul></ul></ul><ul><ul><ul><li>Outdoor </li></ul></ul></ul><ul><ul><ul><li>Houseware & hardware </li></ul></ul></ul><ul><li>Future retailers </li></ul>
    20. 20. Market Penetration <ul><li>Marketing Plan </li></ul><ul><ul><li>Access Humboldt </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Publications </li></ul></ul><ul><ul><li>Display racks </li></ul></ul><ul><li>Sales </li></ul><ul><ul><li>Just us </li></ul></ul><ul><ul><li>Regional sales representative </li></ul></ul><ul><li>Distribution </li></ul><ul><ul><li>Humboldt warehouse  National distributors </li></ul></ul>
    21. 21. Potential Barriers <ul><li>Costs </li></ul><ul><ul><li>Start-up </li></ul></ul><ul><ul><li>Patent </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><li>Concerns </li></ul><ul><ul><li>Product </li></ul></ul><ul><ul><li>Manufacturers </li></ul></ul><ul><ul><li>Sales contractors </li></ul></ul><ul><li>Competition </li></ul>
    22. 22. Competition
    23. 23. Financials
    24. 24. Financials
    25. 25. Financials
    26. 26. Financial Plan <ul><li>$77,000 needed ($65,000 for start-up, $12,000 for operations) </li></ul><ul><ul><li>$25,000 from Economic Fuel </li></ul></ul><ul><ul><li>$12,000 from Family </li></ul></ul><ul><ul><li>$40,000 from Other </li></ul></ul><ul><ul><ul><li>Other potential funding sources </li></ul></ul></ul><ul><ul><ul><ul><li>Maverick Angels </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sundance Institute </li></ul></ul></ul></ul><ul><ul><li>Echoing Green </li></ul></ul><ul><ul><li>Kickstarter.com </li></ul></ul>
    27. 27. Benefits <ul><li>Humboldt County </li></ul><ul><ul><li>Income injection </li></ul></ul><ul><ul><li>Employment </li></ul></ul><ul><ul><li>Recognition </li></ul></ul><ul><li>Investors </li></ul><ul><ul><li>ROI 2-3x in 5 years </li></ul></ul><ul><li>Environment </li></ul><ul><ul><li>Reduce disposables </li></ul></ul>worldsbestinformation.org

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