THE AUTOTOPSY
    Cra$h and Burn
WHO FUNDED THIS PROJECT?
    Bell Fund, CTF Digital Media Fund,
                 Canwest
INTERACTIVE FICTION
Piece together the puzzle to unravel the story
We created a real cross platform experience that
would drive viewers to the TV show by capturing
 an element of the show t...
Watch Case Study Video - on VIMEO
PLANNING IT OUT
    Where did we start?
Several litres of coffee in
 front of a white board
2 days of playing with toys.
Planning the scene of an accident ain’t easy!
Watch “3D Previz” Video - on VIMEO
THE MAKING OF
   Behind the scenes
Crash and Burn - Behind the Scenes - on VIMEO
Final “Point of Impact” Video - on VIMEO
USER = DIRECTOR
Let the user dictate, interact and
 “experience” in multiple ways.
2 OR 20 RULE
 Users have different attention spans.
You shouldn’t have to do it all to get it
REFUSE MEDIOCRACY
  Challenge your self and the user.
www.autotopsy.ca
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In2010 presentation - Pablo Vio Jam3

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Pablo Vio creative director @jam3 presents The Autotopsy at in2010 in Toronto - Sept 13th 2010.

Published in: Entertainment & Humor
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  • In2010 presentation - Pablo Vio Jam3

    1. 1. THE AUTOTOPSY Cra$h and Burn
    2. 2. WHO FUNDED THIS PROJECT? Bell Fund, CTF Digital Media Fund, Canwest
    3. 3. INTERACTIVE FICTION Piece together the puzzle to unravel the story
    4. 4. We created a real cross platform experience that would drive viewers to the TV show by capturing an element of the show through an interactive story.
    5. 5. Watch Case Study Video - on VIMEO
    6. 6. PLANNING IT OUT Where did we start?
    7. 7. Several litres of coffee in front of a white board
    8. 8. 2 days of playing with toys. Planning the scene of an accident ain’t easy!
    9. 9. Watch “3D Previz” Video - on VIMEO
    10. 10. THE MAKING OF Behind the scenes
    11. 11. Crash and Burn - Behind the Scenes - on VIMEO
    12. 12. Final “Point of Impact” Video - on VIMEO
    13. 13. USER = DIRECTOR Let the user dictate, interact and “experience” in multiple ways.
    14. 14. 2 OR 20 RULE Users have different attention spans. You shouldn’t have to do it all to get it
    15. 15. REFUSE MEDIOCRACY Challenge your self and the user.
    16. 16. www.autotopsy.ca

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