In2010 presentation - Pablo Vio Jam3

THE AUTOTOPSY Cra$h and Burn

WHO FUNDED THIS PROJECT? Bell Fund, CTF Digital Media Fund, Canwest

INTERACTIVE FICTION Piece together the puzzle to unravel the story

We created a real cross platform experience that would drive viewers to the TV show by capturing an element of the show through an interactive story.

Watch Case Study Video - on VIMEO

PLANNING IT OUT Where did we start?

Several litres of coffee in front of a white board

2 days of playing with toys. Planning the scene of an accident ain’t easy!

Watch “3D Previz” Video - on VIMEO

THE MAKING OF Behind the scenes

Crash and Burn - Behind the Scenes - on VIMEO

Final “Point of Impact” Video - on VIMEO

USER = DIRECTOR Let the user dictate, interact and “experience” in multiple ways.

2 OR 20 RULE Users have different attention spans. You shouldn’t have to do it all to get it

REFUSE MEDIOCRACY Challenge your self and the user.

www.autotopsy.ca

by Mark McQuillan on Sep 15, 2010