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The Pepsi Cola Company began in 1898, by Caleb Bradham became known as PepsiCo when it merged with Frito lay (1965).
Prior to becoming CEO, Mrs. Nooyi served as President and Chief Financial Officer ,she was also named to PepsiCo's board of directors. In this position, she was responsible for PepsiCo’s corporate functions, including finance, strategy, business process optimization, corporate platforms and innovation, procurement, investor relations and information technology.
3 ) Requires the Support of a Whole Social Movement.
4) All of those Require Vision, Positive Energy and Multi-Sector Collaboration .
Source : slides 12-16 Brock H. Leach Member, PepsiCo Blue Ribbon Advisory Board on Health Consumers International Congress (CI), http://www.consumersinternational.org/
PepsiCo is Focusing in Efforts at the Intersection of Business Interest and Public Interest . . Business Interest: Public Interest: Capture Growth Opportunity Promote Real Solutions Making it Easier and More Enjoyable for Mainstream Consumers
Highlight on Pack, Changes in Nutritional Profiles
Reduction in fat, saturated fat, sugar & calories
Kids Marketing Pledges Being Strengthened around the Globe
US, Canada, Australia, EU, UK
School Alliances to Promote Health (e.g. Clinton/AHA)
Kids Energy Balance Education and Activation around the world (e.g. Vive Saludable)
Family Activation (e.g. America On The Move ™)
Major New Product Launches in Every Market that meet H&W Criteria
Healthier Product Nutrition Standards Established World-Wide
Healthier Product Innovation Objectives set for all Managers– e.g. 50%+ Europe.
Trans Fat Elimination for savory snacks.
New Oils Programs — Canada, Europe, Australia and US
More Portion-Controlled Offerings
Set “Human Sustainability” Objectives for Reduction in calories, sat fat, sugar, sodium per serving.
1 Make it Easier to Choose Healthier 3 Promote Healthier Lifestyles 4 Accelerate Healthier Product Development Improve Healthfulness of Existing Products 2 Improve Healthfulness of Existing Products Choices Habits
New Product Highlights Reducing Fat Reducing Sugar Adding Positives
Smart Spot™ Makes It Easier to Identify Healthier Choices Fan For You Good For You Demonstrable Nutrition Benefits Good- For-You Better- For-You Quaker Oats Tropicana PP Aquafina Propel Baked Lays Diet Pepsi Pepsi Max Gatorade PepsiCo Nutritional Varieties GFY FFY Health Perception Benefits Indulgent Products with Health Improvements Natural & Organic 0 Trans Fats/Low Sat Fat Diet-Specific Offerings Low-Carb Smart Spot ™ Qualified Products
Since 2006 PepsiCo is helping people make better choices by putting the Smart Spot™ symbol on products that meet a nutritional criteria based on authoritative statements from the FDA and National Academy of Sciences. Foods and beverages marked with the Smart
Spot symbol can help you make better choices for you and your family.
Meet Smart Spot™ You'll find the Smart Spot logo on more than 250 products S tart with a healthy breakfast M ove more A dd more fruits, vegetables and whole grains R emember to hydrate T ry lower calories or fat Source: http://www.pepsico.com/
1 2 3 4 5 6 7 8 9 10 Food Intelligence – France by Serge Guégan www.foodintelligence.fr