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DigiVox Credentials

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A brief presentation on the work that is done by digiVOX and how we can help you make the most out of your digital initiatives.

A brief presentation on the work that is done by digiVOX and how we can help you make the most out of your digital initiatives.

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DigiVox Credentials DigiVox Credentials Presentation Transcript

  • CREDENTIALS
    First Floor | Old Warehouse | Black River Park | Fir Road | Observatory | Cape Town | South Africa    
    tel 021 448 8685 | fax 021 447 5457 | info@digivox.co.za
    www.digivox.co.za
  • Who is digiVOX?
  • WHAT WE DO…
    We are aspecialist digital marketing agency providing brands and marketers with a unique combination of digital marketing tactics
    We deliver relevant digital solutions
    Researched and informed strategic approach
    Ensuring measurable, quantifiable return on investment
  • DesktopWeb Media
    Mobile Web Media
    Social Media
    Search Marketing
    HOW WE DO IT?
    By connecting the dots between digital marketing initiatives where it counts, and not just because we can
  • We deliver…
    Accountability
    We ensure we focus solely on the bottom line, achieving the best possible Return on Investment
    Results Focussed
    We leverage third party tracking technology to ensure metrics are reliable and accurate across all environments
    Detailed reporting allows us to provide meaningful insights, and optimise performance on an ongoing basis
    Return on Investment (ROI)
    Cost per lead / registration / conversion metrics are crucial
    Through accurate and progressive monitoring we constantly maximize ROI
  • We deliver…
    Aggressive negotiation of media rates
    CPM (cost per thousand), CPC (cost per click) or CPA (cost per acquisition)
    Achieving the best possible results at the lowest possible cost
    ensuring the best possible ROI
    Execution and implementation of all digital marketing initiatives
    Ad serving and management of media campaigns
    utilising audited, world-class technology
    allows for tracking from impression and/or click, through to conversion
    Ongoing ROI analysis, optimisation and reporting
    Identifying, listening, and engaging with your audience – ORM Management
  • The 4 key steps in all our digital marketing initiatives focus on :
    Awareness
    Consideration
    Interaction
    Conversion
    Interaction
    Awareness
    Social
    HOW WE DO IT?
    Consideration
    Desktop
    Web
    Mobile Web
    Conversion
    Search
    MEASURABLE RETURN
    INTEGRATED APPROACH
  • WHAT MAKES US DIFFERENT?
    constant monitoring and optimisation to ensure best possible ROI
    It’s the numbers that matter
    Digital Media & Marketing Association Associate Members
    Direct Marketing Association Member
    Subscribe to Nielsen Market Intelligence
    • Demographic and Traffic info on DMMA Member sites
    Subscribe to Nielsen AdRelevance
    • Advertiser activity
    Utilise audited third party ad serving and tracking solutions
    • From impression to conversion
    • Reach & Frequency
    • Return On Investment (ROI)
  • GREAT BRANDS WE’VE BROUGHT TO LIFE
  • Just A Few Examples of our Work …
  • Desktop Web Media
  • Desktop Web MediaDisplay / Banner Advertising targeted to appropriate target market (demographics and content)
  • Desktop Web MediaRich Media
  • Desktop Web MediaPromo Mailers / Newsletters
  • Mobile Web Media
  • Mobile Web Mobile Banner
  • Search
  • Search CampaignsDesktop and Mobile Search
  • Social Media
  • Social MediaFacebook and Twitter
  • Integrated Campaigns
  • Paid for editorial and advertorial Competitions
  • iBurst:Dial-up is Dead: Award winning Interactive Viral Campaign
    A fun, interactive banner which included social media “share” options:
    Campaign reached more than 260,000 unique individuals
    Web media campaign accounted for 40% of all entries, the rest were viral
    16% of all entrants requested to be contacted by iBurst
    The trusted referral component alone, accounted for 24% of all unique entries, and 19% of contact requests
    Gender split 53% male, 47% female
    Majority being aged 21-30
  • Campaign Management
  • Web & Search Media Monitoring
    We utilise third party ad serving, which allows us to :
    • Ensure we get what you are paying for
    • Compare apples with apples
    • Audited, accessible 24x7 data
    • Track user interaction on rich media ad’s
    • Smoothly serve rich media
    • Track beyond impression and click, to confirmation (eg competition entry, lead, sale etc.)
    • Track post impression data : Enables us to view conversions resulting from user seeing the ad, but going directly to the site – for up to 90 days after campaign has ended
    • Provide detailed reporting allowing us to provide meaningful insights and set benchmarks to evaluate the return on investment and apply relevant optimization tactics to ensure objectives are being met
    • Through accurate and progressive reporting and monitoring we constantly maximize ROI
  • Reporting example
    Media Overview
    Conversions (post click and post view)
  • Reporting example
    Creative (Standard Media)
    Reach & Frequency
    3rd Party Ad Serving Benefits
    Pay Publishers against our (audited) data
    Measure Return On Marketing investment against objectives
    Creative and Media Optimisation
    Detailed Reporting
  • Social Media Monitoring
    We utilise third party Online Reputation Management tools to monitor all the online conversations and mentions that will happen around the brand during this campaign
    This ensures that an overall view is taken of the brand online, providing strategic insights which enables us to understand the issues and perception the brand has from an online perspective
    This allows for real time interaction where needed and for a deeper understanding of the sentiment of consumers and stakeholders
    It is essential that the brand trends are picked up on in real time, awareness of market sentiment are understood and that conversations are tracked so that the brand perception can be influenced
    It is also possible to pick up where the brand stands in relation to competitors online
  • Social Media and Online Reputation Management Reporting
  • Conclusion
  • It’s the present and the future of communication
    It can achieve the highest levels of performance possiblefrom marketing efforts.
    Consumers want information now rather than later
    It’s measurable
    People can interact with others digitally creating a product or offering a service the perceived value is higher
    Consumers seek information from trusted sources
    Consumers want information that is easily accessible
    Why use Digital in your Marketing Mix?
  • Thank You
    info@digivox.co.za
    www.digivox.co.za
    021 448 8685