Copyright 2013
Social Theater delivers high-impact 
video across multiple platforms. 
Social Theater reaches over 
200 million people eve...
Guaranteed engagements 
Social Theater has a focus on opt-in guaranteed engagements. We specialize in what 
happens after ...
Reach multiple categories 
with Social Theater’s value exchange. 
Copyright 2013 4 
News and Content Sites 
Users engage a...
Target your core audience 
Social Theater offers the ability to 
laser target your message … 
• Registration data targetin...
The Social Theater advantage 
Industry Specialists – We are on the frontline of this emerging category and see 
trends com...
Current brand partners 
Entertainment 
CPG 
Technology and Business 
Lifestyle and Fashion 
Copyright 2013 7
Targeted promotional unit 
Example for NBC
Guaranteed video completions 
Example for NBC
Guaranteed Facebook Likes 
Example for NBC
Guaranteed video completions
Step 2: Share or Retweet the Video
Social Interstitials and more … 
Social Theater recognizes some brands choose to purchase more traditional media and 
not ...
Opt-In “Native” Video Advertising 
Social Theater offers the ability to deliver non-incented, opt-in video views across 
t...
“Content” value exchange 
Social Theater offers the ability to target users across thousands of non-social 
content driven...
Guaranteed Video Completes- Responsive Design 
16
Likes to Facebook fanpage- Responsive Design 
17
Promotional unit targeting A25-54 in select DMAs, 
including USH/ Spanish language 
18
19 
Guaranteed Video Completes
20 
Like or Share to Facebook
Add Event to Calendar 
Example for Lifetime
Step 1: Watch Multiple Videos 
Example for McDonald’s
Step 2: Share Multiple Videos 
Example for McDonald’s
Targeted promotional unit 
Sony Pictures’ Hope Springs- English Version
Guaranteed trailer completions 
Sony Pictures’ Hope Springs- English Version
Set calendar reminder / RSVP 
Sony Pictures’ Hope Springs- English Version
Step 3: Share the Video on Facebook 
Sony Pictures’ Hope Springs- English Version
Step 1: Watch the Video 
Example for Capital One
Step 2: Share the Video on Facebook 
Example for Capital One
Step 1: Watch the Video 
Example for Corona
Step 2: Visit the Site 
Example for Corona
Social Theater Steps 
• Completed Video View 
• Visit the Site 
• 
Campaign Highlights 
• 100% Video View Goal Delivered 
...
Step 1: Watch the Video 
Example for Paternity Court
Step 2: Add to Calendar 
Example for Paternity Court
Paternity Court 
Social Theater Steps 
• Watch the Video 
• Add to Calendar 
Campaign Highlights 
• 100% of Completed Vide...
Mobile Interstitial 
Copyright 2013 
Example for NBC 
36
Step 1: Download the Coupon 
Example for Kellogg’s
Step 1 Continued: Print the Coupon 
Example for Kellogg’s
Step 2: Share the Coupon 
Example for Kellogg’s
Visit the Site 
Example for Lunesta
Targeted Branded Promotional Unit 
On iOS/ Android 
Example for LINE
Example for LINE 
Download the App – Mobile
Like the Brand on Facebook – Mobile 
Example for LINE
Take the Quiz 
Example for Pillsbury
Add Event to Calendar 
Example for Lifetime
Social Theater is committed to making every campaign a success for our 
partners, by offering the most cutting-edge advert...
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Social_Theater

  1. 1. Copyright 2013
  2. 2. Social Theater delivers high-impact video across multiple platforms. Social Theater reaches over 200 million people everywhere they engage with virtual content. Mobile, Desktop, Tablet and on Facebook. As the only public company (NYSE:MEET) in the space, Social Theater delivers high-impact video and guaranteed engagements that span all forms of digital content including News/Content, Social and Gaming. Copyright 2013 2
  3. 3. Guaranteed engagements Social Theater has a focus on opt-in guaranteed engagements. We specialize in what happens after the video view and will guarantee on virtually any action you desire. Calendar Invites Quizzes & Survey Copyright 2013 3 Video Likes & Shares Tweets & Follows Click-to Site Registration-targeted, Opt-In, Complete, YouTube Completed engagements, Qualified Likes, Peer Influence
  4. 4. Reach multiple categories with Social Theater’s value exchange. Copyright 2013 4 News and Content Sites Users engage and spend time with brands to access content previously only accessible to subscribers Social Networks Users engage with and share a brand message for the ability to purchase features behind a pay-wall Gaming Users engage with brands to earn virtual currency as part of their gaming experience
  5. 5. Target your core audience Social Theater offers the ability to laser target your message … • Registration data targeting • Location (State, City and even Zip Code) • Language used (English, Spanish etc.) • Income level • Age • Gender • Moms/Dads etc… Copyright 2013 5
  6. 6. The Social Theater advantage Industry Specialists – We are on the frontline of this emerging category and see trends coming. Our high level relationships, deep industry knowledge and extensive experience mean that we know what’s up-and-coming and will be offering it to you first. Guaranteed Metrics – Our vast clientele and established knowledge base allow us to accurately project results therefore guaranteeing heavily scalable delivery Cost-Effective – Due to our size, long-term partners relationships, and Internal efficiencies, we can deliver your campaign at the best possible rates. Guaranteed! Best in Class Customer Service – Our vast and professional staff of Project Managers, Designers, and Traffickers allows us to create, build and manage your campaign better than anyone in the industry. Copyright 2013 6
  7. 7. Current brand partners Entertainment CPG Technology and Business Lifestyle and Fashion Copyright 2013 7
  8. 8. Targeted promotional unit Example for NBC
  9. 9. Guaranteed video completions Example for NBC
  10. 10. Guaranteed Facebook Likes Example for NBC
  11. 11. Guaranteed video completions
  12. 12. Step 2: Share or Retweet the Video
  13. 13. Social Interstitials and more … Social Theater recognizes some brands choose to purchase more traditional media and not leverage the power of value exchange. We have built a vast network to deliver non-incented high-impact video that specialize in post-view engagement. Social Theater’s proprietary “Share Bar” makes it easy for users to socialize their message. Video Solutions • Video Pop-ups • Video Interstitials Integrated Branding Solutions • Adver-Gaming • Custom application integrations Copyright 2013 13
  14. 14. Opt-In “Native” Video Advertising Social Theater offers the ability to deliver non-incented, opt-in video views across thousands of content driven (non-social) sites across all forms of digital media. ads are delivered in a format that looks and feels natural to the content. We have built a vast network to deliver video directly into content to make your ad feel like part of the site. Some of the key features … • Opt-In video only (click to play) • Non-Incented • Reach of over 50 million • Target features and sections to guaranteed highly focused views • Unit is 300x250 and can accommodate content within the video player (i.e. 170x300 video and a 300x80 banner) Copyright 2013 14
  15. 15. “Content” value exchange Social Theater offers the ability to target users across thousands of non-social content driven sites leveraging all of the features and benefits of the Social Theater engagement platform without being in social media. Social Theater’s Content value exchange network is the industry’s largest. Some of the key features … • Opt-in video views (click to play) • Guaranteed engagements (Like’s, Shares, Tweets etc.) • Reach over 140 million people • Target features and sections to guaranteed highly focused views • Full scope of Social Theater specs and capabilities Copyright 2013 15 This story is sponsored by Dollar Shave Club. Please watch this video for access to your article
  16. 16. Guaranteed Video Completes- Responsive Design 16
  17. 17. Likes to Facebook fanpage- Responsive Design 17
  18. 18. Promotional unit targeting A25-54 in select DMAs, including USH/ Spanish language 18
  19. 19. 19 Guaranteed Video Completes
  20. 20. 20 Like or Share to Facebook
  21. 21. Add Event to Calendar Example for Lifetime
  22. 22. Step 1: Watch Multiple Videos Example for McDonald’s
  23. 23. Step 2: Share Multiple Videos Example for McDonald’s
  24. 24. Targeted promotional unit Sony Pictures’ Hope Springs- English Version
  25. 25. Guaranteed trailer completions Sony Pictures’ Hope Springs- English Version
  26. 26. Set calendar reminder / RSVP Sony Pictures’ Hope Springs- English Version
  27. 27. Step 3: Share the Video on Facebook Sony Pictures’ Hope Springs- English Version
  28. 28. Step 1: Watch the Video Example for Capital One
  29. 29. Step 2: Share the Video on Facebook Example for Capital One
  30. 30. Step 1: Watch the Video Example for Corona
  31. 31. Step 2: Visit the Site Example for Corona
  32. 32. Social Theater Steps • Completed Video View • Visit the Site • Campaign Highlights • 100% Video View Goal Delivered • 21% Visit the Site Goal Delivered Corona
  33. 33. Step 1: Watch the Video Example for Paternity Court
  34. 34. Step 2: Add to Calendar Example for Paternity Court
  35. 35. Paternity Court Social Theater Steps • Watch the Video • Add to Calendar Campaign Highlights • 100% of Completed Video Goal Delivered • 19% Add to Calendar Engagement Rate
  36. 36. Mobile Interstitial Copyright 2013 Example for NBC 36
  37. 37. Step 1: Download the Coupon Example for Kellogg’s
  38. 38. Step 1 Continued: Print the Coupon Example for Kellogg’s
  39. 39. Step 2: Share the Coupon Example for Kellogg’s
  40. 40. Visit the Site Example for Lunesta
  41. 41. Targeted Branded Promotional Unit On iOS/ Android Example for LINE
  42. 42. Example for LINE Download the App – Mobile
  43. 43. Like the Brand on Facebook – Mobile Example for LINE
  44. 44. Take the Quiz Example for Pillsbury
  45. 45. Add Event to Calendar Example for Lifetime
  46. 46. Social Theater is committed to making every campaign a success for our partners, by offering the most cutting-edge adverting experiences with the most engaging placements. Social Theater guarantees deep engagement for all of our advertisers. Contact: Juan Alduncin Email: jalducin@socialtheater.com Phone: 786-302-1195 46 THANK YOU Copyright 2013

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