0
Copyright 2012
McDonald’s- Café con Leche 
 Social Theater Steps 
1. Visit the Site 
2. Share the Site on Facebook 
 Campaign Highlight...
McDonald’s – Filet-o-Fish 
 Social Theater Steps 
1. Click the McDonald’s Banner to 
Play Rich Media/Flash Game 
 Campai...
Unilever – Clorox 
Social Theater Steps 
• Completed Video Views 
• Like the Fan Page 
Campaign Highlights 
• 100% of Vide...
Clorox SIZZLE 
Social Theater Steps 
• Completed Video View 
• Like the Video 
Campaign Highlights 
• 100% of Completed Vi...
Goya- Adobo Coupon Campaign 
 Social Theater Steps 
1. Print the Coupon/Recipe 
 Campaign Highlights 
 100% Coupon Down...
Goya- Low Sodium Chickpeas Campaign 
 Social Theater Steps 
1. Print the Coupon/Recipe 
 Campaign Highlights 
 100% Cou...
Florida Lottery- US Hispanic 
 Social Theater Steps 
1. Visit the Florida Lottery Site 
 Campaign Highlights 
 100% Sit...
Florida Lottery- US Hispanic Holiday Campaign 
 Social Theater Steps 
1. Watch the Video 
2. Visit the Site 
 Campaign H...
10 
ESPN Eurocopa Semi Finals 
 Social Theater Steps 
1. Visit the Site 
2. Share the Site 
 Campaign Highlights 
 100%...
The Discovery Channel, Mexico 
 Social Theater Steps 
1. Visit the Site 
2. Share the Site 
 Campaign Highlights 
 100%...
The Discovery Channel, Mexico 
 Social Theater Steps 
1. Watch the Video 
2. Visit the Site 
 Campaign Highlights 
 100...
A&E– Storage Wars 
 Social Theater Steps 
1. Completed Video View 
2. Facebook Fan Page Like or Share the 
Video 
 Campa...
A&E– Storage Wars 2 
 Social Theater Steps 
1. Completed Video View 
2. Facebook Fan Page Like or Share the 
Video 
 Cam...
Universal – Despicable Me 2 
Social Theater Steps 
• Completed Video View 
• Facebook Video Share/Fan Page Like 
Campaign ...
Universal - Oblivion 
Social Theater Steps 
• Watch the Video on 
Cell phone 
Campaign Highlights 
• 100% of Video View 
G...
Consolidated Credit Counseling Services 
 Social Theater Steps 
1. Completed Video View 
2. Facebook Fan Page Like or Vid...
MilkPEP – Proyecto Desayuno 
 Social Theater Steps 
1. Watch the Got Milk? Video 
2. Like Got Milk? or Share the 
Video o...
Milk PEP Campaign Summary- Arranca con Energia 
 Social Theater Steps 
1. Watch the Got Milk? Video 
2. Like Got Milk? On...
MilkPEP – Breakfast Week 
Social Theater Steps 
• Completed Video Views 
• Visit the Site 
• Share the Video or Like the F...
Vivo: Father’s day application 
Campaign: “Seu pai mais smart” 
Objective: Drive 30k users to 
application’s landing page ...
Di Santini - Shoe Store - 40+ stores in Brazil 
 Social Theater Steps 
1. Facebook Fan Page 
2. Like Completed Video View...
2 
3
2 
4
2 
5
2 
6
2 
7
2 
8
Arno – Turbo Silêncio 
Copyright 2011 Confidential 
Case: “Adiós Mosquitos” 
Campaign ran exclusively on 
facebook. The ob...
3 
0
Modelo Especial 
 Social Theater Steps 
1. Completed Video View 
2. Facebook Video Share + 
Facebook Fan Page Like 
 Cam...
Sara Lee Deli 
 Social Theater Steps 
1. Completed Video View 
2. Facebook Video Share + 
Facebook Fan Page Like 
 Campa...
Capital One– Mascot Challenge 
 Social Theater Steps 
1. Completed Video View 
2. Click to Capital One Voting Site 
3. Fa...
 Social Theater Steps 
1. Guaranteed Application Installs 
 Campaign Highlights 
 100% of Application Install 
Goal Del...
Clinique – 3 Step 
 Social Theater Steps 
1. Facebook Fan Page Like 
2. Facebook Application Install 
 Campaign Highligh...
Sony Ericsson – XPlay 
 Social Theater Steps 
1. Facebook Fan Page Like 
2. Completed Video View 
3. Facebook Video Share...
Sony Ericsson – XPERIA PLAY 
 Social Theater Steps 
1. Completed Video View 
2. Facebook Video Share + 
Facebook Like Pro...
NBC – The Voice 
 Social Theater Steps 
1. Completed Video View 
2. Facebook Fan Page Like 
 Campaign Highlights 
 100%...
 Social Theater Steps 
1. Completed Video View 
2. Facebook Fan Page Like 
 Campaign Highlights 
 100% Video View Goal ...
NBC – Whitney 
 Social Theater Steps 
1. Completed Video View 
2. Facebook Fan Page Like 
 Campaign Highlights 
 100% o...
NBC – The Playboy Club 
 Social Theater Steps 
1. Completed Video View 
2. Facebook Fan Page Like 
 Campaign Highlights ...
Fox Searchlight – The Art of Getting By 
 Social Theater Steps 
1. Completed Video View 
2. Facebook Fan Page Like 
3. Fa...
CBS Films – Woman in Black 
 Social Theater Steps 
1. Completed Video View 
2. Facebook Fan Page Like 
 Campaign Highlig...
Warner Home Video – Green Lantern 
 Social Theater Steps 
1. Completed Video View 
2. Facebook Video Share 
3. Quiz Compl...
Anchor Bay Films – Daydream Nation 
 Social Theater Steps 
1. Completed Video View 
2. Facebook Fan Page Like 
3. Faceboo...
ABC Family – Secret Life of the American Teenager 
 Social Theater Steps 
1. Completed Video View 
2. Quiz Completions 
...
ABC Family – Switched at Birth 
 Social Theater Steps 
1. Completed Video View 
2. Quiz Completions 
3. Facebook Quiz Sha...
ABC- Winter Wipeout 
 Social Theater Steps 
1. Completed Video Video 
2. Facebook Fan Page Like 
3. Facebook Video Share ...
Paramount – Paranormal Activity 2 
 Social Theater Steps 
1. Completed Video View 
2. Facebook Fan Page Like 
3. Quiz Com...
Sony Pictures – Anonymous 
 Social Theater Steps 
1. Completed Video View 
2. Quiz Completions 
3. Video Share + Facebook...
Sony Pictures– Zookeeper 
 Social Theater Steps 
1. Completed Video View 
2. Video Share + Facebook Fan Page Like 
 Camp...
Sony Pictures– Zookeeper 
 Social Theater Steps 
1. Completed Video View 
2. Game Play 
 Campaign Highlights 
 100% of ...
Fantasy Britney Spears/Elizabeth Arden 
 Social Theater Steps 
1. Completed Video View 
2. Facebook Video Share 
 Campai...
Lionsgate – Abduction 
 Social Theater Steps 
1. Completed Video View 
2. Video Share + Facebook Fan Page Like 
 Campaig...
Clinique – Turnaround Overnight Radiance 
 Social Theater Steps 
1. Facebook Application Install 
2. Facebook Fan Page Li...
Blue Cross Blue Shield - GoalGetter 
 Social Theater Steps 
1. Guaranteed Clicks to Client Site 
 Campaign Highlights 
...
57 
THANK YOU! 
Social Theater is committed to making every campaign a success for our 
partners, by offering the most cut...
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Social theater case studies

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Transcript of "Social theater case studies"

  1. 1. Copyright 2012
  2. 2. McDonald’s- Café con Leche  Social Theater Steps 1. Visit the Site 2. Share the Site on Facebook  Campaign Highlights  100% of Visit the Site Goal Delivered  3% Share Rate  4% CTR on the Custom Skin
  3. 3. McDonald’s – Filet-o-Fish  Social Theater Steps 1. Click the McDonald’s Banner to Play Rich Media/Flash Game  Campaign Highlights  122% Delivery for Guaranteed Game Plays/ Engagements  10% CTR to Client Site
  4. 4. Unilever – Clorox Social Theater Steps • Completed Video Views • Like the Fan Page Campaign Highlights • 100% of Video View Goal Delivered • 100% Like Goal Delivered • 46% Like and Share Rate • 13% CTR on the Custom Skin Copyright 2013 4
  5. 5. Clorox SIZZLE Social Theater Steps • Completed Video View • Like the Video Campaign Highlights • 100% of Completed Video View Goal Delivered • 100% of Like Goal Delivered • 37% Like the Video Engagement Rate • 8% CTR to on the Custom Skin
  6. 6. Goya- Adobo Coupon Campaign  Social Theater Steps 1. Print the Coupon/Recipe  Campaign Highlights  100% Coupon Download Goal Delivered  45% Completion Rate  33% CTR on the Custom Skin
  7. 7. Goya- Low Sodium Chickpeas Campaign  Social Theater Steps 1. Print the Coupon/Recipe  Campaign Highlights  100% Coupon Download Goal Delivered  42% Completion Rate
  8. 8. Florida Lottery- US Hispanic  Social Theater Steps 1. Visit the Florida Lottery Site  Campaign Highlights  100% Site Visit Site Goal Delivered  75% Click Through Rate
  9. 9. Florida Lottery- US Hispanic Holiday Campaign  Social Theater Steps 1. Watch the Video 2. Visit the Site  Campaign Highlights  100% Visit the Site Goal Delivered  91% Click Through Rate  40,756 Completed Video Views as Added Value
  10. 10. 10 ESPN Eurocopa Semi Finals  Social Theater Steps 1. Visit the Site 2. Share the Site  Campaign Highlights  100% Visit the Site Goal Delivered  7% Share the Site Rate  6% CTR on the Custom Skin  Earned Media Projections  15,300 Clicked on the Skin  Estimated Social Reach of the ESPN in Mexico, Argentina, Colombia, Chile, and Peru Site via Sharing on Facebook: 1,510,060 Impressions
  11. 11. The Discovery Channel, Mexico  Social Theater Steps 1. Visit the Site 2. Share the Site  Campaign Highlights  100% Visit the Site Goal Delivered  6% Share the Site Rate  5% CTR on the Custom Skin  Earned Media Projections  14,219 Clicked on the Skin  Estimated Social Reach of the Discovery Mexico Site via Sharing on Facebook: 928,060 Impressions
  12. 12. The Discovery Channel, Mexico  Social Theater Steps 1. Watch the Video 2. Visit the Site  Campaign Highlights  100% Video View Goal Delivered  40% Visit the Site Rate  8% CTR on the Custom Skin
  13. 13. A&E– Storage Wars  Social Theater Steps 1. Completed Video View 2. Facebook Fan Page Like or Share the Video  Campaign Highlights Campaign ran in 3 Markets: Mexico, Argentina, and Colombia  100% Completed Video View Goal Delivered  20% Like Rate  120% Facebook Fan Page Likes Goal Delivered
  14. 14. A&E– Storage Wars 2  Social Theater Steps 1. Completed Video View 2. Facebook Fan Page Like or Share the Video  Campaign Highlights  Campaign ran in 4 Markets: Mexico, Argentina, Brazil, and Colombia  103% Facebook Fan Page Likes Goal Delivered  17% Like Rate
  15. 15. Universal – Despicable Me 2 Social Theater Steps • Completed Video View • Facebook Video Share/Fan Page Like Campaign Highlights • 100% of Completed Video View Goal Delivered • 26% Like and Share Engagement Rate • 2% Custom Skin Engagement Rate
  16. 16. Universal - Oblivion Social Theater Steps • Watch the Video on Cell phone Campaign Highlights • 100% of Video View Goal Delivered
  17. 17. Consolidated Credit Counseling Services  Social Theater Steps 1. Completed Video View 2. Facebook Fan Page Like or Video Share  Campaign Highlights  100% Completed Video View Goal Delivered  5% Like or Share Rate  8% CTR on the Custom Skin  Earned Media Highlights  1,082 Completed Video Views as Added Value  Social Reach via Members who Liked or Shared Consolidated Credit: 264,600  3,429 Clicks on the Skin
  18. 18. MilkPEP – Proyecto Desayuno  Social Theater Steps 1. Watch the Got Milk? Video 2. Like Got Milk? or Share the Video on Facebook  Campaign Highlights  145% Delivery for Guaranteed Completed Video Views  103% Delivery for Like and Share  72% Engagement Rate for Likes  4% CTR on Skin to Client Site
  19. 19. Milk PEP Campaign Summary- Arranca con Energia  Social Theater Steps 1. Watch the Got Milk? Video 2. Like Got Milk? On Facebook  Campaign Highlights  100% of Clicks to Client Site Goal Delivered.  100% Delivery for Like and Share  9% Like Engagement Rate  52% CTR on Skin to Client Site
  20. 20. MilkPEP – Breakfast Week Social Theater Steps • Completed Video Views • Visit the Site • Share the Video or Like the Fan Page Campaign Highlights • 100% of Video View Goal Delivered • 100% Visit the Site Goal Delivered • 88% Visit the Site Rate • 2% Like and Share Rate • 11% CTR on the Custom Skin Copyright 2013 20
  21. 21. Vivo: Father’s day application Campaign: “Seu pai mais smart” Objective: Drive 30k users to application’s landing page Results • 43.187 Full Views • 32.964 site visits • CTR 8,38%
  22. 22. Di Santini - Shoe Store - 40+ stores in Brazil  Social Theater Steps 1. Facebook Fan Page 2. Like Completed Video View  Campaign Highlights  120% of Completed Video View  32% Like Engagement Rate (70% growth)  CTR 2.97% to Client Site Copyright 2011 Confidential 17
  23. 23. 2 3
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  25. 25. 2 5
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  27. 27. 2 7
  28. 28. 2 8
  29. 29. Arno – Turbo Silêncio Copyright 2011 Confidential Case: “Adiós Mosquitos” Campaign ran exclusively on facebook. The objective was to gain likes for their fan page and get users to run an application. The goal was to reach 4,000 likes in 2 days.  Campaign Highlights  19,399 views  4,222 liked the fan page  22% engagement rate
  30. 30. 3 0
  31. 31. Modelo Especial  Social Theater Steps 1. Completed Video View 2. Facebook Video Share + Facebook Fan Page Like  Campaign Highlights  100% of Completed Video View Goal Delivered  7% Like Rate  6% Video Share Rate  Over 5% CTR to Client Site
  32. 32. Sara Lee Deli  Social Theater Steps 1. Completed Video View 2. Facebook Video Share + Facebook Fan Page Like  Campaign Highlights  100% of Completed Video View Goal Delivered  Over 23% Share + Like Rate  Over 4% CTR to Client Site
  33. 33. Capital One– Mascot Challenge  Social Theater Steps 1. Completed Video View 2. Click to Capital One Voting Site 3. Facebook Video Share  Campaign Highlights  100% of Completed Video View Goal Delivered  86% CTR to Voting Site  32% Video Share Rate  5% CTR on Custom Skin
  34. 34.  Social Theater Steps 1. Guaranteed Application Installs  Campaign Highlights  100% of Application Install Goal Delivered Within first 24 hours, there were 200 app installs. Of those 200 people, they invited 300 friends to play and made 1,000 sports picks! SportsPicker
  35. 35. Clinique – 3 Step  Social Theater Steps 1. Facebook Fan Page Like 2. Facebook Application Install  Campaign Highlights  Over 40% Like Engagement Rate  Over 70% App Install Engagement
  36. 36. Sony Ericsson – XPlay  Social Theater Steps 1. Facebook Fan Page Like 2. Completed Video View 3. Facebook Video Share  Campaign Highlights  100% of Completed Video View Goal Delivered  11% Video Share Rate  11% Like Engagement Rate  17% CTR to Client Site
  37. 37. Sony Ericsson – XPERIA PLAY  Social Theater Steps 1. Completed Video View 2. Facebook Video Share + Facebook Like Promotion  Campaign Highlights  100% of Completed Video View Goal Delivered  25% Video Share + Like Engagement Rate  10% CTR to Client Site
  38. 38. NBC – The Voice  Social Theater Steps 1. Completed Video View 2. Facebook Fan Page Like  Campaign Highlights  100% Video View Goal Delivered  19% Like Rate  Over 3% CTR on Custom Skin
  39. 39.  Social Theater Steps 1. Completed Video View 2. Facebook Fan Page Like  Campaign Highlights  100% Video View Goal Delivered  30% Like Rate  Over 4% CTR on Custom Skin NBC – SMASH
  40. 40. NBC – Whitney  Social Theater Steps 1. Completed Video View 2. Facebook Fan Page Like  Campaign Highlights  100% of Completed Video View Goal Delivered  21% Like Rate  Over a 6% CTR to Client Site
  41. 41. NBC – The Playboy Club  Social Theater Steps 1. Completed Video View 2. Facebook Fan Page Like  Campaign Highlights  100% of Completed Video View Goal Delivered  37% Like Rate
  42. 42. Fox Searchlight – The Art of Getting By  Social Theater Steps 1. Completed Video View 2. Facebook Fan Page Like 3. Facebook Video Share  Campaign Highlights  100% of Completed Video View Goal Delivered  25% Like Rate  6% Video Share Rate  5% CTR to Client Site
  43. 43. CBS Films – Woman in Black  Social Theater Steps 1. Completed Video View 2. Facebook Fan Page Like  Campaign Highlights  100% Video View Goal Delivered  8% Like Rate  Over a 2% CTR to Client Site
  44. 44. Warner Home Video – Green Lantern  Social Theater Steps 1. Completed Video View 2. Facebook Video Share 3. Quiz Completions 4. Facebook Quiz Share  Campaign Highlights  100% of Completed Video View Goal Delivered  9% Video Share Rate  9% Quiz Share Rate  5% CTR to Client Site
  45. 45. Anchor Bay Films – Daydream Nation  Social Theater Steps 1. Completed Video View 2. Facebook Fan Page Like 3. Facebook Video Share  Campaign Highlights  100% of Completed Video View Goal Delivered  14% Like Rate  5% Video Share Rate  9% CTR to Client Site
  46. 46. ABC Family – Secret Life of the American Teenager  Social Theater Steps 1. Completed Video View 2. Quiz Completions  Campaign Highlights  100% of Completed Video View & Quiz Goal Delivered  5% CTR to Client Site
  47. 47. ABC Family – Switched at Birth  Social Theater Steps 1. Completed Video View 2. Quiz Completions 3. Facebook Quiz Share  Campaign Highlights  100% Quiz Completion Rate  Over a 6% CTR to Client Site
  48. 48. ABC- Winter Wipeout  Social Theater Steps 1. Completed Video Video 2. Facebook Fan Page Like 3. Facebook Video Share  Campaign Highlights  100% of Completed Video View Goal Delivered  21% Like Rate  10% Video Share Rate  Over a 5% CTR to Client Site
  49. 49. Paramount – Paranormal Activity 2  Social Theater Steps 1. Completed Video View 2. Facebook Fan Page Like 3. Quiz Completions 4. Facebook Quiz Share  Campaign Highlights  100% of Completed Video View & Quiz Goal Delivered  8% Like Rate  5% Quiz Share Rate  5% CTR to Client Site
  50. 50. Sony Pictures – Anonymous  Social Theater Steps 1. Completed Video View 2. Quiz Completions 3. Video Share + Facebook Fan Page Like  Campaign Highlights  100% of Completed Video View & Quiz Goal Delivered  9% Video Share and Like Rate  2% CTR on Custom Skin
  51. 51. Sony Pictures– Zookeeper  Social Theater Steps 1. Completed Video View 2. Video Share + Facebook Fan Page Like  Campaign Highlights  100% of Completed Video View Goal Delivered  23% Video Share + Like Rate
  52. 52. Sony Pictures– Zookeeper  Social Theater Steps 1. Completed Video View 2. Game Play  Campaign Highlights  100% of Completed Video View Goal Delivered  86% Game Play Engagement Rate  Over 8% CTR to Client Site
  53. 53. Fantasy Britney Spears/Elizabeth Arden  Social Theater Steps 1. Completed Video View 2. Facebook Video Share  Campaign Highlights  100% of Completed Video View Goal Delivered  Over 19% Share Rate  Over 6% CTR to Client Site
  54. 54. Lionsgate – Abduction  Social Theater Steps 1. Completed Video View 2. Video Share + Facebook Fan Page Like  Campaign Highlights  Completed Video View Goal Delivered with 9% Overdelivery  16% Share + Like Rate  Over a 5% CTR to Client Site
  55. 55. Clinique – Turnaround Overnight Radiance  Social Theater Steps 1. Facebook Application Install 2. Facebook Fan Page Like  Campaign Highlights  Over 40% App Install Engagement Rate  Over 60% Like Engagement  Over 15% CTR on Clinique Custom Skin
  56. 56. Blue Cross Blue Shield - GoalGetter  Social Theater Steps 1. Guaranteed Clicks to Client Site  Campaign Highlights  100% of Clicks to Client Site Goal Delivered  90% Engagement Click Through Rate
  57. 57. 57 THANK YOU! Social Theater is committed to making every campaign a success for our partners, by offering the most cutting-edge adverting experiences with the most engaging placements. Social Theater guarantees deep engagement for all of our advertisers. Contact: Juan Alduncin Email: juan@socialtheater.com Phone: 786-302-1195 Copyright 2012
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