Panam_new_media_presentation2011

A media representation and consulting company
We are not resellers or brokers.
We function as part of the internal sales team for each of our media partners.
The best rates possible since you are working directly with each media.
IOs from each contracted medium.
Invoiced by each contracted medium.
Allows you to purchase/coordinate buys across several different providers without having to deal with various sales people.
We send you all the proposals, coordinate material shipping, and launch the campaigns in each medium.
There is no charge for our services, we are paid by the contracted media.
What Are We?

Online Marketing Solutions • MSN Latino: The Spanish version of MSN.com and Hotmail.com for the US Hispanic market. • Quepasa.com is a bicultural, Latino online social community committed to providing fun, competitive, interactive, and easy to use social tools and rich multimedia content to embrace Latinos • Esmas.com is the home of all of Televisa’s content and talent. Televisa is the world’s largest Hispanic media group. • Newstogram Network allows advertisers to take advantage of Newstogram’s premium publishing partners, balanced geographical distribution, highly desirable demographics and advanced targeting capabilities. Newstogram is currently in use on more than 40 major news and current information. • HealthDay.com produces the latest, most readable Internet-ready health content written to inform healthcare professionals and their patients of the most important developments in medicine and health. • Real Networks: International Portal in various languages. The #2 installed application world-wide (Real Player) and one of the most important multimedia sites for games, music, and video on line . • Monografias.com: #1 Education site in Spanish on the web with over 1 million daily visitors researching more than 100,000 pages of original content about research papers from high school and university academics • Viajeros.com: One of the top Spanish language travel sites . • Hola.com: The online presence for Hola Magazine. The site provides its readers with interviews and coverage of the lives of celebrities, the jet set, and nobility from around the world. • LosKitos.com : A Spanish language children’s website whose objective is to educate and entertain Latino children. It is the children’s content provider for Terra, La Opinión , El Diario, Diario La Estrella, La Raza, and El Nuevo Herald

Print Marketing Solutions Hola Magazine is a weekly publication with 72,000 Copies. For more than 40 years, HOLA has provided its readers with verifiable/credible interviews and coverage of the lives of celebrities, the jet set, and nobility from around the world. Today, Hola has more than 7.5 million weekly readers in Europe and the Americas. Cocina al Día is designed to reach and stay in the consumer’s kitchen. With a magnificent selection of recipes every month, Cocina al Día offers exquisite, traditional, modern, regional, and international recipes, covering all the food groups with a Hispanic touch! Casa & Estilo Internacional is a bi-monthly Spanish-language home design and upscale lifestyle magazine. It features a luxurious mix of interior design, high-end home furnishings, decoration and accessories, advice from design experts, and fine art, coupled with lifestyle sections such as “Chic” and “Gourmet. ABC audited distribution of 40,000 copies. Newsweek En Español is a bi-weekly USH publication which provides in depth coverage of current world news events and topics of interest. IMPULSO is a quarterly USH publication that brings a unique positioning within a growing population segment: the affluent, Spanish-dominant Hispanic male. Tv y Mas is a weekly USH publication which covers topics such as Entertainment Industry News, interviews, and Gossip about movie, music, and TV stars as well as general interest content about cooking, home, and beauty The Hispanic Yearbook is the premier national reference guide for and about US Hispanics. The Yearbook is a unique resource in the areas of employment, business, education, and health for organizations seeking to reach the rapidly growing USH market.

Magazine Profile: Frequency : Weekly Distribution : Newsstand, Subscription, and controlled circulation. Circulation : NATIONAL- 70,868 Copies California----31,280 Copies New York-----3,360 Copies Miami--------- 9,200 Copies Reader Profile: Gender Men 14% Women 86% Married: 80% Median Age: 35 to 54 HH Income: $70,000+ College/Post Grade Degree Magazine Profile Since its launch 63 years ago, today; ¡HOLA! has more than 7.5 million weekly readers around the world. Renowned for its superb celebrity photo-features and its ability to secure exclusive access to the social elite makes it a title which regularly out paces the national press. ¡HOLA!’s rich mix of articles interviews from around the world is balanced by a series of regular practical features designed to enhance the feel and value of the magazine to the reader.

Circulation

Editorial synopsis
DIARY OF THE WEEK: Topical photo-coverage of high society events: cocktail parties, receptions, gallery openings, charity dinners. The place to be and be seen in the social calendar.
PANORAMA/WORLD IN PICTURES: A topical, pictorial review of world events.
Inside Story : The essential insight into the daily lives of the rich and famous.
Cinematters: The weekly round up of news and celebrities from the entertainment industry.
Fashion: Beautiful people and beautiful clothes! With over 32 pages a month dedicated to fashion ¡HOLA! ’s unique coverage combines haute couture, with shopping pages highlighting key collections, accessories and new ranges.
Beauty: We cover the latest products and best buys with tailored solutions for all your beauty needs.
Health: Sound advice for a healthy lifestyle.
Cooking: Recipes as well as advice on preparation, nutrition and accompaniments.

Cocina Al Día The only national food magazine published in Spanish for the USH market

Eñe Publishing Group, in association with Kable News Distributors and Spanish Periodicals (the largest Spanish language publications distributor in the US) covers the US Hispanic market like no other.
Cocina al Día covers the Latino Market like no one else Cocina al Día has access to more than 90% of the national food chains, neighborhood supermarkets, and bodegas

Editorial profile
While many sectors of the publishing business have suffered a significant decline in circulation, the Hispanic food magazine category’s growth in single copy sales has been unprecedented.
Cocina al Día is designed to reach and stay in the consumer’s kitchen. With a magnificent selection of recipes every month, Cocina al Día offers exquisite, traditional, modern, regional, and international recipes, covering all the food groups with a Hispanic touch!
A unique quality of Cocina al Día’s format is our cover feature. Every month, Cocina al Día visits the kitchen of a celebrity. The celeb shares their favorite recipes and personal cooking secrets.
Cocina al Día recipes are delicious and accessible to any budget. Easy to follow instructions and useful tips to help the consumer make every kitchen experience a fun and memorable occasion

Editorial Calendar
January: Healthy resolutions. Low calorie diet issue.
February: Valentine’s Day Celebration of Chocolate.
March: Special section on frozen foods. Modern convenience joins traditional Spanish dishes. The Puerto-Rican kitchen.
April : Chees dishes from Spain and Latin America.
May : Mother’s Day, Cinco de Mayo,. The very best of the Mexican kitchen.
June : Special seafood section
July : Ice cream month celebration in our dessert section.
August : Food for barbequing and picnics
September : Special section dedicated to chicken dishes
October : Emphasis on Halloween dishes. Ham and Seafood month.
November : Thanksgiving. Traditional and ethnic dishes to celebrate the holidays.
December : Christmas special, featuring holiday dishes from Mexico, Central America, Colombia, Cuba, and Puerto Rico.

Deadlines
Issue Closing
January 11/26/10
February 12/30/10
March 1/28/11
April 2/25/11
May 3/31/11
June 4/29/11
July 5/27/11
August 6/29/11
September 7/30/11
October 8/26/11
November 9/30/11
December 10/28/11

Frequency : Monthly Distribution : Newsstand circulation. Circulation : 45,000 Copies Audited Readers Per Copy : 6.6 Commercial rates: Full Page 4C: US $1,700 Spread 4C: US $2,600 1/2 Page 4C: US $1,035 Page 2 Spread: US $2,900 Inside Front Cover: US $2,175 Inside Back Cover: US $1,920 Outside Back Cover: US $2,380 Rates

Social Theater ’s proven track record and long history of success Social Theater is a dynamic platform created in 2008 to offer advertisers the best way leverage Facebook. After years of detailed research with the worlds leading marketers Social Theater built a technology, from the ground up, to best utilize all that Facebook has to offer. Social Theater combines the best components of traditional marketing and social networking. By offering high impact placements, guaranteed fan page growth and high level viral distribution Social Theater is now an integral part of many major brands’ Facebook strategy.

Objective:
Drive Deep Engagement
Opportunities Include:
Video View to Completion
Share Video on Facebook
Facebook “Like” Video
Facebook “Like” Brand Fan Page
Custom Quizzes with Facebook Sharing
Custom Surveys
Page Takeover/Skin
Download Coupons
Play Interactive Games
Deeply engage 100 ’s of millions of unique users throughout Facebook

Leverage Facebook ’s most popular content to target over 100 million category enthusiasts

Integrated Promotion Begins Engagement

Step 1: Custom Game

Step 2: Guaranteed Game Play

Step 1: Video

Step 2: Users “Like” Your Page on Facebook

Step 3: Users “Share” the Video on Facebook

Step 1: Add Application

Step 1: Video

Step 3: Users “Share” the Video on Facebook

Rate Card Installs & info $1.50 CPI Application Install Coupon Download Game Download Contest Entry Sweepstakes Engagements $.30 CPE :30 Video Quiz Game Play Survey Site Visit Viral Steps $.10 per step “ Share” “ Like” Quiz Share

The Leader in Engagement and Custom Programs
The Best Custom Programs
The Highest Engagement

Stickiest Sites Most Trafficked Sites Top Teen Sites Source: comScore, US, Apr 2011 Rank Site Name Average Visits 21 COX.com 12.8 22 MySpace.com 12.7 23 myYearbook.com 12.4 24 Salesforce.com 12.3 25 Optimum.net 12.2 Rank Site Name Total Pages Viewed (MM) 21 Plentyoffish.com 993 22 Apple.com 966 23 myYearbook.com 964 24 Twitter.com 945 25 Roblox.com 909 Rank Site Name Total Visits (000) 1 myYearbook.com 55,302 2 Gaiaonline.com 16,581 3 Imvu.com 13,145 4 Meez.com 9,663 5 Zwinky.com 8,164

Gender Ages Core audience from ages 18 - 34 Female Male 13-17 18-34 35+ Source: Google Analytics

myYearbook builds best of breed social media applications to reduce barriers of communication, make meaningful connections, and create the premier destination for meeting new people. Our engaged audience spends 26 minutes per visit and visits 13x per month. The Best Place to Meet New People

Lunch Money is a virtual currency that drives industry-leading activity and engagement
Members earn Lunch Money by performing actions on the site
Drives engagement and return visits
Fuels dramatic results for brand advertisers

How myYearbook is different from Facebook Source: 10,849 users with a myYearbook account Source: 6,775 MYB users with a Facebook account
myYearbook is about meeting NEW people
myYearbook is truly a Teen and young adult site with a 417 index vs. Facebook’s 95
myYearbook’s news feed can be filtered into four categories; Everyone, Near Me, Friends and Celebrity
All applications are 100% owned and built by myYearbook
High impact advertising opportunities 8x larger than Facebook’s biggest ad.

myYearbook advertising is more efficient than Facebook
Large Palette Ad Units – Homepage Takeovers, Push-Downs and Site-Wide Wallpapers deliver a strong impact
Opt-in Video Views – Social Theater
delivers high impact video views on a
cost-per-view basis
100% SOV – on myYearbook you can reach an entire group targeting age, gender, geo, behavioral and influencers with every ad unit
High Engagement – myYearbook users are highly interactive. Ad engagement rates are 10X larger than Facebook ’s
Teens in their Environment - A highly interactive peer to peer community generates deep interest on myYearbook

World class marketers leverage myYearbook …

Custom Campaign Components
Homepage takeover provides 100% share of voice
Fan Pages with 100,000 friends – guaranteed!
Games Section takeover drives awareness to 200K daily gamers playing 2M+ games daily
Featured Gift allows friends to introduce each other to your company
Social Theater unleashes the viral spread of trailers
Social causeAds establishes a personal brand relationship with myYearbook members
Hypertargeting of gamers and influencers through premium banners

Homepage takeover drives 100% share of voice

Member Homepage ensures 100%
share of voice
High-impact placement on the most
popular page of the site
Features brand links and ad
placement
632x90px ad auto expands to
300x950px
Member Homepage Takeovers drive branding, awareness and engagement

Site-wide Takeovers: Reach every page of myYearbook
Site-wide takeovers ensure 100%
share of voice
High-impact placements on virtually
every page of the site
Reach every section of myYearbook
in one day
Multiple takeover units available
Takeover the homepage of every
major application

myYearbook brings your message mobile on iPhone and Android applications
320x50 ad unit size
Offered in both the IPhone and Android
One of Social Networking ’s fastest growing mobile applications.
myYearbook mobile advertising offers a great way to engage users on their phones.

In-stream advertising on myYearbook
Guaranteed Sponsored Tweets
Guaranteed Twitter Followers
Guaranteed Facebook Fans
Facebook Application Installs
Guaranteed Video Views on Facebook
and myYearbook
Best of breed analytics and tracking
Brand Chatter offers the ultimate interactive brand engagement on Facebook, Twitter and myYearbook 100,000 new fans GUARANTEED! Get thousands of likes and comments. Reach millions with sponsored Tweets. Age, gender, location, and behavioral targeting.

In-stream advertising sparks conversation within Chatter Your post would be at the top of the stream for maximum impact Members can become a Fan of your brand to stay current with you. Be part of the conversation. Your brand becomes the topic of discussion. Your ad lives in the Feed Over 1 Million posts per day

ABOUT QUEPASA Quepasa is a social platform with more than 35 million members.

ABOUT MENTEZ
Largest publisher of social games in Brazil and Latin America
3 out of Top 5 Games in LatAm
Largest provider of monetization platform for social games & apps
Founded in 2008, 60 employees
Headquarters in Miami; offices in Brazil , Colombia and Mexico
#1 on Orkut, Strong in Facebook Latam
40M users have downloaded games
29M Monthly Active Users in Orkut; 11M MAU in Facebook
5M transactions processed in 2010
500% revenue growth in 2010, projecting 50% in 2011
Strong Metrics & Financials Organizational Breadth Business Focus & Market Leadership

What Are Social Games? “ Any Game where the key game design elements are based on the interaction between the players” Klass Kersting, GameForge

Total Users: 6 Million
Weekly Active: 2.5 Milliom
DAU – 500K
Page Views – 1 B illio n
Avg Time on Game: 15:09
Profile :
50% Women from 25 to 40
15% Woman from 10 to 20
15% Men from 10 to 20
20% Others
Wonderful City -- Rio

WHY ARE SOCIAL GAMES AWESOME? ENGAGEMENT SOCIAL/VIRAL REPEAT/PLAY SOUGHT AFTER LONGEVITY REWARDING The most important: Fun!

Some Games have bigger audiences than prime time TV WHY ADVERTISE ON SOCIAL GAMES? Ad spending on social gaming increased 60% since 2009 according to eMarketer.

Players on FarmVille, had for the option to plant a specific branded crop — Cascadian Farm blueberries — on their virtual farms. In more than 500 million cases, players chose to purchase and plant the branded blueberries instead of something else. According to Zynga, unaided brand awareness increased 550% as a result. WHY ADVERTISE ON SOCIAL GAMES? Advertising in Games Is About Engagement, Not Eyeballs: “ The player gets the reward by interacting with the brand. This isn’t about showcasing, it’s about engagement….And that’s the value to advertisers.” Peter Wexler, the director of strategic partnerships for transactional advertising platform TrialPay.

Advertising with Social Games isn’t restricted to Virtual: WHY ADVERTISE ON SOCIAL GAMES? 7-Eleven straddled the space between virtual and physical worlds by tying products with FarmVille Games. When a customer bought a promoted product, he or she was directed to perform a task in the game to unlock a 7-Eleven virtual good. Green Giant also explored the space in between virtual games and the physical world by giving away FarmVille Cash with select produce purchases

One way brands have done this is to add an element to the gameplay itself. When Farmers Insurance branded a blimp in the FarmVille game, for instance, players who chose to put it on their farms had their crops protected during the 10 days of the promotion. The branded blimp continued to float over their farms even after the promotion was over. WHY ADVERTISE ON SOCIAL GAMES? Brands can also become part of the experience is by adding an interactive component to the landscape. Old Navy launched a virtual store the social game, It Girl. Players could purchase Old Navy virtual clothing or gift it to their friends. The virtual store displayed real-world offers, and players could also complete quests that would earn them virtual currency. Brands can be part of the experience:

Purchasing the Farmers Insurance blimp gave FarmVille players protection, completing quests in the virtual Old Navy store gives players virtual currency, and watching videos or taking surveys on will earn virtual currency or goods. In some cases, players can choose between paying to play or engaging with a brand in order to play a game for free. WHY ADVERTISE ON SOCIAL GAMES? Brands can reward players for interacting with them

Social network user - gender SOURCE: ComScore, 2010 and Google Ad Planner

Social network user - age SOURCE: ComScore, 2010 and Google Ad Planner

Capricho at Vila Mágica – Jan/2011
In 20 days we raised R$104 mil BRL in virtual goods
Sponsored by Capricho Magazine.
Vila Mágica has around 6 million users.
Case Studies

Mini Bis – Apr/2010
25 million MiniBis seeds were distributed.
100% of the farmers reached.
Around 10 million unique users.
Watch videocase: http://www.youtube.com/watch?v=sPo-Pocv4s8
Bis Lemon – Oct/ 2010
In 24hrs, over 110k Bis Lemon seeds were sold by games currency (yellow coins).
Over 7 million unique users participated.
Case Studies

The Most Effective Way to Reach and Engage Latin Audiences Online

What is a Quepasa Contest?
Why a Quepasa Contest?
Product Overview
Case Study
Packages and Pricing

A Quepasa Contest is a state-of-the-art, cross platform social media marketing solution, powered by a leading social network for worldwide Latin audiences.

A Quepasa Contests is a viral, social-media promotion that invites your existing and potential customers, fans and followers to:
CREATE a unique piece of content about your brand
SHARE it socially within the contest period
EARN points based on the activity they drive to their entries
WIN prizes for accumulating the most points
and DRIVE real, quantifiable results for your brand.

Product Overview
Case Study

Unparalleled ENGAGEMENT :
Invite your customers to interact with your brand as they create and distribute authentic, UGC content about it.
Incentive WOM MARKETING :
Watch their messages spread virally across the social web, driving participation, low cost per engagement and per lead.
Organic LEAD GENERATION :
Aggregate emails and other valuable customer data through registration, surveys & more.
Social Contests: Social Media Meets ROI

AUDIENCE :
Tap into Quepasa’s 35M+ members for fast and broad distribution.
TECHNOLOGY:
Launch an engaging contests featuring best of breed social tools - fast. Leverage additional technology tools for the easy management and granular analysis of your contest.
PERFORMANCE PRICING :
Pay for results, at a fraction of the cost of alternative marketing channels.
The Quepasa Contests Advantage

We work with leading brands across Latin America and around the world to launch innovative and cost-effective social contests. Selected Clients & Partners

Product Overview
Case Study

Contest Landing Page

Step 1: Register

Step 2: Create Entry

Step 3: Share

Entry Page

Browse Entries

Distribution Social/Viral Sharing Marketing on Quepasa.com

Quepasa Contests Feature Highlights
Fully customizable design template
iFrame for easy implementation on corporate and microsites
Multiple entry format , including text, photo, video, collage
Game-like features , including viral meter, leaderboards, live timer, to drive urgency and engagement
Social registration and sharing available for 17 leading social and email providers
Email marketing for maximum results, including peer-to-peer invitations, campaign engagement emails
Trilingual support in English, Spanish, and Brazilian Portuguese

Reporting & Moderation
Manage and track your contest in real time using our Customer Admin
CONTEST MODERATION
Moderate entries and comments before they go live and/or review them post hoc to ensure the highest quality content.
CONTEST REPORTS
View and export engagement data, including viral distribution and demographics.
CONTEST BUILDER (coming soon!)
Create and fully customize new contests, preview on-the-fly.

Product Overview
Case Study

GOALS
Generate measurable awareness around the Mexican Launch of SEAT’s flagship “Exeo” Model.
Create positive viral buzz for the new car among social web-engaging household decision makers.
Generate quantifiable foot traffic to local dealerships .
SEAT - A Volkswagen Company

STRATEGIC PLAN
Quepasa Contest was a promotional component for a larger media campaign, including TV, online, billboards.
The contest was promoted to Quepasa’s millions of Mexican users, and was featured on a companion microsite.
Participants described their “dream driving experience” in an EXEO, and earned bonus points for taking a test-drive.
Grand prize was a dream vacation, top 40 runners up received Sony PSP’s.

RESULTS: Engagement Break-down
SEAT - A Volkswagen Company Engagement Ratio 1:7,815 Each entry generated an average of 7,815 other engagements (entries, views, votes, comments, and shares)

RESULTS: Social Media Engagement by Platform

RESULTS: Entries by State

RESULTS : Banner Buy Comparison
Based on a 0.2% click-thru rate, SEAT would have had to purchase 5 billion+ impressions to achieve a comparable result
At industry rates of $1-3 CPM, a similar banner campaign would have costs anywhere from $5-$16 MM .
Quepasa Contests drives levels of engagement unmatched by banner ads, and executed at a significantly lower price point.

Quepasa was approached by the municipality of Acapulco to run a DSM campaign that publicized Acapulco as a tourist destination and specifically counteracted negative perceptions of Mexico travel.
The Challenge: DSM CASE STUDY: Acapulco

Quepasa ran a 6-week campaign inviting users to discover Acapulco and create a collage showcasing their perfect Acapulco getaway. The Campaign
Free Acapulco vacations were awarded in 3 categories:
best collage,
most viral
most activity (votes/reviews).
DSM CASE STUDY: Acapulco

Engagement Goal
E-score: 500,000
(Sum of all entries, votes, reviews and views)
Program Objective
Increase user awareness of the diversity Acapulco has to offer
Goals and objectives DSM CASE STUDY: Acapulco

Campaign Length: 6 weeks
Entry Points:
US: Partner Web site
Mexico: Quepasa.com
Total Engagement (E-Score): 1,813,957 (Sum of all entries, votes, reviews and views)
Engagement Ratio: 1:495 Each individual entry in the campaign is driving an average of 495 engagement activities 495 = 8* Reviews + 46 Votes + 441 Views
Total Views 1,326,637 Total Engagement 1,813,957 Case Study
Results
*US Traffic only DSM CASE STUDY: UFC

DSM CASE STUDY: UFC
Quepasa launched a DSM campaign on behalf of the UFC in July of this year.
The campaign, “Why I Watch,” challenged participants to create a highlight reel of their favorite knock-out videos, and explain why they watch UFC. They then shared their entries across the social web to compete for prizes.
Engagement Goal
E-score: 150,000 (Sum of all entries, votes, reviews and views)
Program Objective
Promote UFC brand and rich media content across the US and Latin America.

Results
E-Score: 196,202
Total views, shares, votes, comments, entries
Engagement Ratio: 1:65
Each entry in the campaign drove an average of
65 engagement activities
Viral Distribution: 66,598
Shares across the social web – including
Facebook, twitter, orkut, myspace
Traditional Media Comparison:
UFC would have had to buy more than 98,000,000 impressions at industry standard 0.2% CTR to generate the
total engagements achieved by this campaign.
Case Study Sample entry: DSM CASE STUDY: UFC

Product Overview
Case Study

Packages & Pricing BASIC PRO WHITE LABEL Custom Entry Form X X X Social Registration & Sharing X X X Trilingual Support X X X Reporting & Moderation Tools X X X Download User Data X X X Media Types One Multiple Multiple Quepasa.com Site Marketing Basic Advanced Advanced Legal Template Custom Custom Technical & Customer Support Email Priority Priority Hosting Up to 2 mos Up to 4 mos Up to 6 mos Email Marketing X X White labeled Data Ownership Co-reg Co-reg Complete Ownership iFrame - X X Custom Design (CSS) - X X Campaign Optimization - - X Minimum Guarantees tbd 250K Engagements 1,000 Leads tbd Pricing tbd $20K Minimum $50K Minimum

Custom Services SERVICE PRICING Creative Development $2500 Rules $4000 Prize Fulfillment TBD Custom data request TBD ($1,000/ Add-On) Longer hosting ($1,000/ month) Moderation Services TBD Survey $2500 Viral Map $2500 Video Player $2000 Picture upload entry $3,000 Online Petition $2500 Https TBD Other custom feature $150/Hr Refer a friend lead gen (1-5$/lead) Purchase additional lead/ contest info $3/lead

Who We Are
Newstogram is an advanced technology used by online news and current information sites to understand their visitors’ interests.
Leveraging proprietary data in each visitor’s dynamic profile, Newstogram presents personalized news recommendations and targeted advertisements based on each visitor’s interests.
Newstogram is currently in use on more than 40 major news and current information sites.

Newstogram Network
Leveraging the proprietary knowledge about its network of premium publisher sites and their visitors, Newstogram is introducing a unique advertising network, the Newstogram Network.
The network allows advertisers to take advantage of Newstogram’s premium publishing partners, balanced geographical distribution, highly desirable demographics and advanced targeting capabilities.
The Newstogram Network currently serves around 40 million Medium Rectangle (300 x 250) IMUs per month.
Newstogram Network stats
40 million monthly impressions (and growing)
300 x 250 ad units with prominent placement on premium news & current information sites
Quality demographics: slightly male, over indexing in 35-49 and $100k+

Technology
Newstogram's unique prediction engine is powered by several sophisticated technologies, allowing it to understand the specific interests of individual users and to identify the most relevant content for each of them. While powerful and flexible, it also is easy to implement on your site.

Newstogram Network differentiators
The Newstogram Network offers advertisers:
Premium sites: Newstogram partners with premium news and current information sites. Most Newstogram partners have either national reach (Bloomberg.com, Variety.com) or have a leadership position in a geographic area (DallasNews.com, OCRegister.com).
Prominent placement: Newstogram Network inventory is located adjacent to the Newstogram content recommendation modules and generally appears on the homepage or article page of partner sites. Co-location with the recommendation modules maximizes visibility and generates impressive recall and click-through.
Hyper targeting: In addition to Geographic and Demographic targeting, the Newstogram Network offers advanced interest- and intent-based targeting capabilities. Advertisers can work with the Newstogram Network to identify and target their desired audience.

Newstogram network offers targeted ads
Ad-supported personalized news modules on more than 30 partner sites. We’re delivering roughly 1 million modules a day through these sites.
This new product combines personalized news headlines based on the Newstogram affinity profile of each user and an ad unit that can also be targeted based on each user’s interests (as well as other audience characteristics). For advertisers, this is a great way to associate your brand with personalized news or to tailor the message based on a user’s affinities. For instance, if you’re promoting flat-panel televisions, the ad could feature different images for different users. Put sports action photos on the screen in ads for sports fans (we even can target down to the specific team) and movie scenes in ads for the film crowd.
Article Module Homepage Module

Toolbar
Newstogram is using a personalized web toolbar on its DailyMe.com test environment. This toolbar, which can appear at the top, bottom or side of pages, presents users with personalized headlines, topics and navigation.
Several major publishers are considering an ad-supported version of this toolbar for their sites. The toolbar approach has appeal since it allows publishers to test Newstogram and evaluate the opportunities of the data without any material costs nor any need to change the publisher’s page design

DISTRIBUTED SOCIAL MEDIA OPPORTUNITIES, TARGETING LATINOS WORLDWIDE

Site Profile Launched in 1997, Quepasa.com is a bicultural, Latino online social community committed to providing fun, competitive, interactive, and easy to use social tools and rich multimedia content to embrace Latinos and empower them to connect on-line and share their interests, ideas, and activities. Through community-focused tools, our members can stay in touch with friends and family via:
User Demos:
54% Male / 46% Female
18-34 Prime Age Demo
18+: 91%
$60,000 or more HHI: 33%
11.4 minutes Per Session
59% prefer Spanish Language
Communities with content on: travel, music, events, cars, beauty, health, cooking, entertainment, fashion, sports, etc..
Multimedia: TV, video, radio, photo galleries
Social Networking
Social Games, blogs, and chat rooms
Planning Rate: Sizes CPM: 160x300 $10 300x250 $12
Additional Opportunities:
Road Blocks on communities
Sponsorships of the communities
Custom Programs

Quepasa has built a viral engine for
reaching Hispanics online
Fastest growing Latino social network with over 29 million members
Authentic Latino content and user experience foster trust and engagement with Quepasa and partner brands
Innovative advertising solutions that allow brands to engage with Latinos and drive them to carry positive brand messages wherever they go online
Why Quepasa?

Custom Community
Brand Integration
Custom Skin
Video Pre-Roll
Content Promotion
User Interaction
A client exclusive community that provides an engaging and effective format for consumers to interact in their favorite environment with your brand. Email Promotion Community Listings and Search Results 1 2 3 4 4 4 5 5

Community Sponsorships 1. Logo Integration 2. Banner Ads 3. Video Pre-Roll 5. Email Promotion 4. Community Listings and Search Results COMMUNITY HOMEPAGE 2. Banner Ads

QUEPASA COMMUNITIES
Communities are a central focus of the new Quepasa
Over 15,000 user generated and sponsored communities
All content is sharable/embeddable in other parts of Quepasa and on other social networks
These communities are all touch points that can be leveraged to drive traffic back to Intermedia Eventos properties
Dr. Rey - Beauty, Health and Wellness Advice
Noche Latina - Latin nightlife events in the US
Latinos Unidos - NBA sponsored basketball info
Q Artistas - Daddy Yankee, J Lo, Shakira, etc
Latinas Illustrated - Online swimsuit contest
Mochi Media - Interactive games
Alianza de Futbol Hispano - Largest adult US soccer tournament
GianyL - do-it-yourself projects
MiGente - your interests and your Latino roots.
Q Viajero - travel experiences.
Q Autos - cars, reviews, racing, and lifestyle.
Q Comedy - Humor and comedy.
Q Fitness - eat right and exercising
Q Moda - fashion do’s a don’ts.
Chef LaLa - Solutions to Live Healthy and Eat Right.
Q Rock! - music, concerts, and so much more.
Q Cine Latino - trailers and review films

About Us
NewsProNet (NPN) specializes in the creation and syndication of broadcast and digital video.
12+ years serving local broadcasters
Clients include CBS, NBC, ABC, and Fox owned and affiliated stations
Founded and managed by accomplished journalists
Extensive, international network of professional, award-winning videographers
Reach 50% of US households
Online reach expands every month—currently 300+ local television websites

Leading provider of daily consumer and professional Health news to 4000+ media outlets
Clients include the world's largest media companies, managed care organizations, government offices and hospital systems
50+ editors on staff
Thousands of searchable stories
Content catalogued by more than 120 medical conditions

HealthDay TV is a partnership between NewsProNet and HealthDay that offers viewers a daily video covering the latest consumer health news. Each weekday, HealthDay TV produces and syndicates a health news video to over 300 television websites featuring a well-known M.D. who specializes in family medicine.

Video Features
Three videos per week on latest health news
1 – 2 minute segments
Target audience – Hispanic women 18+
Searchable health archives
All videos reviewed by a board certified medical staff
Macro sites that categorize data by demographic or condition
En Español Videos could feature Latin celebrities describing how they stay fit, have better sex through healthy living and manage their health and faith, relaying the healthy living message in an interesting, personal and lighthearted way.

Site Overview
#1 Education site in Spanish on the web. *
Among Top 20 sites on the Internet in Spanish. *
Over 1 million daily visitors research more than 100,000 pages of original content.
About 45 million visits per month and 100 million page views
22 million unique visitors
Top countries: Mexico, Venezuela, Colombia, Spain, Peru.
US is at position #11 with 550,000 visits per month and about 1.2 million page views
Traffic by Country :
Mexico: 30%
Peru: 20%
Argentina: 12%
Venezuela: 10%
Colombia: 10%
Spain: 8%
Chile: 4%
US: 3%
User Demos:
60% of Users Ages 18-34
20% Under Age 17
52% Male
48% Female

Age Marital Status Audience & Demos Women Men Gender Occupation

Audience & Demos What is your field of study # of Monthly Visit to Site Education University Post Grad High School Economics, Business Administration, Marketing, Accounting 31,17 % Engineering 22,72 % Medicine 12,76 %

Site Overview
#1 Travel information site in Spanish on the web. *
Over 50,000 daily visitors
Over 200,000 registered users and 900,000 subscribers to special travel offers.
http://www.alexa.com/browse?&CategoryID=49888&mode=general&Start=1&SortBy=Popularity Unique and industry-exclusive sponsorship opportunities available.

1 2 3 Sponsorship of weekly question Exclusive fixed position directly linking to your site 1 2 3 Sponsorship of Map of the World section Homepage Sponsorship Opportunities

Fixed sponsorship on each country specific page Channel Sponsorship Opportunities

Esmas.com is the home of all of Televisa’s content and talent. Televisa is the world’s largest Hispanic media group. It produces many of the Soap Operas seen on Univision as well as the owns Editorial Televisa (10 segmented Magazine titles in the Hispanic market which include Vanidades, Cosmopolitan En Español, Buenhogar, National Geograhic en Español, Poder, PC Mag en Español and Mens Health en Español). Here are some site statistics:
1.9 million US unique visitors
36.2 million US page views p/month
+100 unique sites offer brand association with Televisa's
top programs, shows and talent.
Content channels include: Fashion and beauty, Men’s Entertainment, Lifestyle & general interest, Business and finance, and Technology, as well as empowering products and services.
51% Male / 49% Female
18-44 Prime Age Demo
18+: 78%
$40,000+ HHI: 68%
75%: 3+ HH Size
8.7 minutes Per Session
Planning Rate:
Sizes CPM:
728x90 $10
300x250 $10
160x600 $ 8
Video Ads $40
Layers $20
E-mails $25
Site Profile

MSN offers a complete internet experience to users: its audience has an intense relationship with services, that guarantees to the advertisers an affinity and connection with consumers that are ready to interact with your brand through our several channels. With MSN it’s possible to achieve big internet audiences quickly and also audience segmentation through its specific content channels, minimizing the message spread and maximizing the investment outcome. Advertising is available on: MSN Latino, Hotmail, MSN Messenger, and Facebook. All specifically targeting USH households.
Demos
Average age: 35
Men: 60% | Women: 40%
College educated: 75%
Visit MSN Latino daily: 70%
74% typically connect to the Internet via a high-speed/broadband connection.
49% made purchases on the web in the past 12 months, with those visitors making an average of 5 purchases.
Available Ad Units
Leaderboards
Skyscraper
Box Banners
Roadblocks Option
E-mails
Demographic/Geographic targeting available
Pointroll, Unicast, EyeBlaster, Motif
Site Profile

The RealGuide is the number one destination to watch the most compelling and up-to-date video and audio on the web. All in one place. Watch the latest music videos and interviews to the hottest movie trailer and must-see clips. Choose current news video, the best from the world of sport and the juiciest entertainment gossip. Listen to the best new singles and enjoy radio stations for all moods and tastes. Site Profile
There are over 300 million unique registered users
RealPlayer is installed on 90% of US Home PCs
Real.com is the #1 multimedia site on the Internet and in the top 3 for all Entertainment sites
Real.com is the 9th most visited Web site in the world, with more than 53 million unique visitors monthly.
67% male, 33% female
58% earn more than $50K
32.4% have some college
43% have 1+ children
Age Composition
12-24 20.5%
25-34 16.4%
35-49 33.9%
50+ 26.1%
Planning Rate:
Sizes CPM:
728x90 $10
300x250 $10
160x600 $ 8
Video Ads $40

Hola.com Media leader with daily information about all women’s topics on the Net. Targeting a new generation of women who work and are economically independent Hola.com is the women’s website with the highest readership on the Net with 5.003.541 visits and 1.409.125 users. Target profile:
Women (79%)
Young people between 18-44 (54%)
Average age of 36
ABC1 social classes (77%)
Workers and housewives at the same time (77%)
Source.: OJD May 2007 EGM 2nd mobile year 2007 (last week)

Give Us a Chance…. You will be pleasantly surprised with the results
For more information, please contact : Juan Alduncin, (786) 302-1195

Panam_new_media_presentation2011

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