Panam Latam Internet Presentation 2010

What Are We? We are an independent company whose sole focus is to provide solutions to the media needs of our clients and media partners. Pan Am offers a full range of advertising experience to help clients make the best decisions at all stages of the advertising development process and to maximize the return on their advertising investment. Our commitment is to provide advertisers with insights that help in the development, evaluation, and improvement of their advertising efforts and ultimately, help them build stronger brand recognition. • We are not resellers or brokers. • We function as part of the internal sales team for each of our media partners. → The best rates possible since you are working directly with each media. → IOs from each contracted medium. → Invoiced by each contracted medium. • Allows you to purchase/coordinate buys across several different providers without having to deal with various sales people. → We send you all the proposals, coordinate material shipping, and launch the campaigns in each medium.

Our Services Here at Pan Am its simple. We work hard to facilitate our advertising clients’ media purchases. We eliminate the need of dealing with several sales people, because we offer you the best in traditional and new media in one sitting. This way, we assure our clients the best advertising rates possible and help them build stronger brand recognition. We accomplish this by: • Researching media effectively and narrowing down the options that best fit your marketing plan. • Working as an In-House sales team while you benefit from the expertise and skills of trained professionals without expensive overhead. • Increase revenues from new and existing markets, by working closely with our media partners.

Print Marketing Solutions Hola Magazine is a weekly publication with 200,000 Copies. For more than 40 years, HOLA has provided its readers with verifiable/credible interviews and coverage of the lives of celebrities, the jet set, and nobility from around the world. Contraseña (American Express Magazine Argentina) is a monthly controlled circulation publication; distributed by AMEX Argentina to its cardholder. It provides in depth coverage of luxury products and lifestyle trends for the upscale, wealthy Argentine American Express Card member. Newsweek En Español is a bi-weekly publication; available in the US and LATAM, which provides in depth coverage of current world news events and topics of interest. Tendencias, is a bi-monthly magazine for the Platinum and Gold Card holders of American Express Mexico. Vida & Estilo Internacional is a monthly Spanish-language which exposes its clientele to the world of success and first class lifestyle by being the most contemporary magazine with the largest circulation in the Central American region (64.000 Copies). Playboy is a Southern Cone, Men’s/Life Style, monthly magazine which is One of the 5 most recognized brand in the world. The South American version keeps the spirit of the American magazine with local actresses and models, the best articles, interviews, and lifestyle articles. Other Magazines include: W4, Star, Suite, FashionTV, El Gourmet.com, Viajes, Boletin Turistico, Swishy Ocean Drive Venezuela, PASAJERO, Diez, STATUS, Tv y Mas, Revista EXA

Site Profile Launched in 1997, Quepasa.com is a bicultural, Latino online social community committed to providing fun, competitive, interactive, and easy to use social tools and rich multimedia content to embrace Latinos and empower them to connect online and share their interests, ideas, and activities. Through community-focused tools, our members can stay in touch with friends and family via: • Communities with content on: travel, music, events, cars, beauty, health, cooking, entertainment, fashion, sports, etc.. Planning Rate: • Multimedia: TV, video, radio, photo galleries Sizes CPM: • Social Networking 728x90 $10 • Free e-mail accounts, blogs and chat rooms 160x300 $10 User Demos: 300x250 $12 Video Ads $20 • 54% Male / 46% Female Newsletters $15 • 18-34 Prime Age Demo • 18+: 91% Additional Opportunities: • $60,000 or more HHI: 33% • Road Blocks on communities • 53% Children in HH • Sponsorships of the • 74%: 3+ HH Size communities • 11.4 minutes Per Session • Custom Programs • 59% prefer Spanish Language

Site Profile Esmas.com is the home of all of Televisa’s content and talent. Televisa is the world’s largest Hispanic media group. It produces many of the Soap Operas seen on Univision as well as the owns Editorial Televisa (10 segmented Magazine titles in the Hispanic market which include Vanidades, Cosmopolitan En Español, Buenhogar, National Geograhic en Español, Poder, PC Mag en Español and Mens Health en Español). Here are some site statistics: • 1.9 million US unique visitors • 36.2 million US page views p/month • +100 unique sites offer brand association with Televisa's top programs, shows and talent. • Content channels include: Fashion and beauty, Men’s Planning Rate: Entertainment, Lifestyle & general interest, Business and finance, and Technology, as well as empowering products Sizes CPM: and services. • 728x90 $10 • 51% Male / 49% Female • 300x250 $10 • 18-44 Prime Age Demo • 160x600 $ 8 • 18+: 78% • Video Ads $40 • $40,000+ HHI: 68% • 75%: 3+ HH Size • Layers $20 • 8.7 minutes Per Session • E-mails $25

Site Profile Lamusica.com is the third most visited entertainment portal US Hispanics and delivers breaking news from the world of music and entertainment before anyone else. Owned by SBS Communications, the sites is a portal to all of the SBS Hispanic radio stations in the US. Here are some site statistics: • Pageviews: 7,418,831* • Visits: 2,208,455* • Unique: 1,400,757* • Ranked #3 among most visited entertainment portal** • 500K double opt-in database. Planning Rate: Sizes CPM: • Leaderboard (728 X 90) $10.00 • Box (300 X 250) $12.00 • Skyscraper (160 X 600) $12.00 • Run of Network (ROS) Rotation $10.00 • Pre-Roll Video, :15 or :30 sec $20.00 • Pre-Roll and Box Unit companion $30.00

Site Profile MSN offers a complete internet experience to users: its audience has an intense relationship with services, that guarantees to the advertisers an affinity and connection with consumers that are ready to interact with your brand through our several channels. With MSN it’s possible to achieve big internet audiences quickly and also audience segmentation through its specific content channels, minimizing the message spread and maximizing the investment outcome. Advertising is available on: MSN Latino, Hotmail, MSN Messenger, and Facebook. All specifically targeting Mexican, Argentinean, Chilean, Venezuelan, and Colombian households. Available Ad Units Demos • Leaderboards • Average age: 35 • Skyscraper • Men: 60% | Women: 40% • College educated: 75% • Box Banners • Visit MSN Latino daily: 70% • Roadblocks Option • 74% typically connect to the Internet via a high- • E-mails speed/broadband connection. • Demographic/Geographic • 49% made purchases on the web in the past 12 targeting available months, with those visitors making an average of 5 purchases. • Pointroll, Unicast, EyeBlaster, Motif

Site Profile The RealGuide is the number one destination to watch the most compelling and up-to-date video and audio on the web. All in one place. Watch the latest music videos and interviews to the hottest movie trailer and must-see clips. Choose current news video, the best from the world of sport and the juiciest entertainment gossip. Listen to the best new singles and enjoy radio stations for all moods and tastes. • There are over 300 million unique registered users • RealPlayer is installed on 90% of US Home PCs • Real.com is the #1 multimedia site on the Internet and in the top 3 for all Entertainment sites • Real.com is the 9th most visited Web site in the world, with more than 53 million unique visitors monthly. • 67% male, 33% female • 58% earn more than $50K Planning Rate: • 32.4% have some college Sizes CPM: • 43% have 1+ children • 728x90 $10 • Age Composition • 12-24 20.5% • 300x250 $10 • 25-34 16.4% • 160x600 $ 8 • 35-49 33.9% • 50+ 26.1% • Video Ads $40

Site Overview • #1 Education site in Spanish on the web. * • Among Top 20 sites on the Internet in Spanish. * • Over 1 million daily visitors research more than 100,000 pages of original content. Traffic by Country: • Mexico: 30% • Peru: 20% • Argentina: 12% • Venezuela: 10% User Demos: • Colombia: 10% • Spain: 8% • 60% of Users Ages 18-34 • Chile: 4% • 20% Under Age 17 • US: 3% • 52% Male • 48% Female * http://www.alexa.com/browse?&CategoryID=31334

Hola.com Media leader with daily information about all women’s topics on the Net. Targeting a new generation of women who work and are economically independent Hola.com is the women’s website with the highest readership on the Net with 5.003.541 visits and 1.409.125 users. Target profile: • Women (79%) • Young people between 18-44 (54%) • Average age of 36 • ABC1 social classes (77%) • Workers and housewives at the same time (77%) Source.: OJD May 2007 EGM 2nd mobile year 2007 (last week)

Site Overview • #1 Education site in Spanish on the web. * • Among Top 20 sites on the Internet in Spanish. * • Over 1 million daily visitors research more than 100,000 pages of original content. Traffic by Country: • Mexico: 30% • Peru: 20% • Argentina: 12% • Venezuela: 10% User Demos: • Colombia: 10% • Spain: 8% • 60% of Users Ages 18-34 • Chile: 4% • 20% Under Age 17 • US: 3% • 52% Male • 48% Female * http://www.alexa.com/browse?&CategoryID=31334

Site Overview • #1 Travel information site in Spanish on the web. * • Over 50,000 daily visitors • Over 200,000 registered users and 900,000 subscribers to special travel offers. Unique and industry- exclusive sponsorship opportunities http://www.alexa.com/browse?&CategoryID=49888&mode =general&Start=1&SortBy=Popularity available.

Boletinturistico.com Boletinturistico.com is the main travel search and booking site for the Mexican Market. It is a travel information and planning source for high income travelers. Boletinturistico.com provides interesting travel news, information, and promotions for different destinations around the world. It provides extensive information on on travel packages and promotions which greatly aids the visitor in choosing among travel options. User demos: Monthly UUs: Avg. Session: 200,000 15 minutes Monthly PVs: Avg Age: 1,355,000 18 to 30 Monthly Imps: SES: AB 2,710,000

BT Mexico E-mail Promotions Boletinturistico.com can offer you promotional e-mail campaigns to 15,500 accounts in Mexico. 10,000 of these e-mails are Mexican Travel agencies and the remaining 5,500 are Mexican travelers. Limited to no more than 3 drops per day. Demos: Gender: 59% Female --- 41% Male Age: 18 to 60 years old Segmentation: By state

IATA E-mail Promotions Through our agreement with Boletin Turistico, Pan Am can offer you promotional e-mail campaigns which can reach up to 50,000 IATA travel agencies around the world. 4,450 are IATA agencies in Latin America. E-mails are segmented by country thus enabling you to send specific offers to each. Africa: 2,212 agencies Asia: 4,180 agencies Europe: 13,139 agencies Latin America: 4,450 agencies Spain/Portugal: 2,281 agencies N. America: 15,903 agencies

Give Us a Chance…. You will be pleasantly surprised with the results • For more information, please contact: Juan Alduncin, (786) 302-1195

Panam Latam Internet Presentation 2010

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