Icsc deck tech lounge final

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Icsc deck tech lounge final

  1. 1. I’VE PEAKED….NOW WHAT?PRESENTED BY:ANGELA SWEENY, VP MARKETING & COMMUNICATIONSPETERSON COMPANIES WWW.PETERSONCOS.COMSTEPHANIE ORTON LYNCH, DIRECTOR OF PR & SOCIALBLUE BUG DIGITAL WWW.BLUEBUGDIGITAL.COM
  2. 2. MEASURING SUCCESS•  New Metrics•  More than just # of“LIKES”•  More than just FB &Twitter•  Need to focus on:•  Content•  Engagement•  Additional Platforms
  3. 3. 8 STEPS TO BUILD ONLINE ENGAGEMENT
  4. 4. AUDIT ONLINE FOOTPRINT•  Review current efforts•  Audit competition•  Audit platforms•  Determine gaps
  5. 5. CREATE ONLINE COMMUNITY•  Identify new audiences•  Identify thoughtleaders•  Follow, read & engagewith online community
  6. 6. BUILD CONTENT STRATEGY•  Define goals•  Identify platforms•  Create campaigns•  Balance messaging•  Develop contentcalendar
  7. 7. BE CREATIVE TO ADD VALUE•  Access multi-media,photos, & videos•  Pickmonkey•  Vine•  Instagram•  Woobox•  Include others in onlinecommunity content•  Instant gratification
  8. 8. EXPAND SOCIAL MEDIA FOOTPRINT
  9. 9. MONITOR & ENGAGE•  Monitor onlinecommunityengagement•  Join discussiongroups•  Respond & engage
  10. 10. MEASURE & ANALYZE
  11. 11. RINSE & REPEAT•  Repeat what isworking•  Try new strategies ifnot workingAUDITBUILDCOMMUNITYCONTENTSTRATEGYADD VALUEEXPANDFOOTPRINTENGAGEMEASURERINSE &REPEAT
  12. 12. THANK YOU
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