Pepsi global pages

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  • 1. Facebook Global Pages for Brands - Jalaluddin Khan
  • 2. Facebook Global Pages This new feature allows for one global Facebook page to track insights and metrics across all of its pages. And thereby, have the opportunity to understand fan behavior in one single place and for each page. Each brands Global Pages structure will include local Pages for specific markets (single- or multi-country regions) and a default Page for all other markets.   One global brand identity. Users from all countries will see the same Page name, fan count, and People Talking About This (PTAT).  One URL. Brands can promote a single URL in all off- Facebook campaigns, and users will be automatically directed to the best version of the Page for them.  Global insights. Admins of the main Page will see insights for all global users in one easy-to-view dashboard.
  • 3. Facebook Global Pages Also as part of this change, Facebook offers users a better localized experience, while letting the brand maintain its global presence. Users will automatically be redirected to the most relevant brand page, based on their geographic location, and brands will be able to link to the main global page with a single vanity URL.
  • 4. How brands use it Facebook’s Global Pages allows a brand to convey a  Brands can consolidate cohesive global message, multiple countries to a single while maintaining country- regional page for efficiency specific versions for in management, based on product/communication division of responsibility. differences that vary by market.  Through this new feature, brands will be able to compare performance and share learning from local markets across the globe to raise the knowledge of its global enterprise:
  • 5. Pepsi Local (India) Page
  • 6. Pepsi Global Page
  • 7. Why should a brand take advantage of this new feature?  It allows a brand to communicate to its customers globally, as well as locally. Users will always hear from the best market for them. It allows a brand to convey a cohesive global message, while maintaining country-specific versions.
  • 8. Performance Compare & Share Learnings
  • 9. How are brands activating Global Pages?
  • 10. THANK YOU !!!