Transcript of "Kiehl’s india twitter campaign case study"
Kiehl’s India Twitter Campaign Case Study - Jalaluddin Khan
About Kiehl’s IndiaKiehl’s India, a New York based beauty product brand, wanted to promote the launch of itsstore in Mumbai. An interesting Twitter campaign was created by the social media agency,MindShift Interactive.
Running contests creating brand awareness There were daily and weekly contests to engage the community.
Engaging with the right audiencesKiehl’s India Twitter actively engaged in health and beauty relatedtweets, creating meaningful and value-added conversations in thecommunity. Influencers (@TheBlackSakura, @Giasaysthat, etc.)promoted the contest on their timelines keeping the interest of thecommunity in mind.