Looking for the right swan - LESS2012
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Looking for the right swan - LESS2012

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  • Aggiungere ALE inner circle
  • ampolle
  • Foto del premio
  • Foto dei post-it
  • Foto di un A3 (magari lo faccio io)
  • Foto mani alzate Questions: Who's running a start-up? How many looking for a tech founder? Who's a consultant? ...
  • We develop software and we do for third parties. In the meantime we enjoyed start-upping our own business which, in some case, became sustainable. Our customers are mainly start-ups (not necessarily small companies) willing to approach an MVP as fast as they can. We have been practicing lean management and agile development since 2005 and we know how effective it can be.
  • lilienthal
  • (?)
  • (?)
  • (?)
  • Disgusting cusromers trying to decide how you should work while they do'nt even know what we should get – that last detail is fair enough
  • We want MORE incentives to get better everyday
  • orologio
  • retta
  • (?) bettle, disgusting insects or image
  • Ponte di porto
  • denaro
  • denaro
  • denaro
  • Nessuna foto
  • Nessuan foto
  • Nessuna foto
  • Nessuna foto
  • libro
  • taleb
  • guassiana
  • Page/brinn
  • Cover libro
  • canvas
  • loghi
  • canvas
  • canvas
  • Logo starto Very short iterations Flat fee Satisfaction guarantee Equity or revenue share Decoupling cost and price Letting the black swans in E-xtrategy 12 planned, 0 rejected, 25 bought, pivoting at 3 rd iteration Ideato
  • Salto in alto
  • Container rovesciati nel porto Atleta inciampato ai blocchi di partenza
  • That's very lean! Getting an even input stream is reducing muri. Muri must be fought on a political level, we must not fight against normal variance of input on a tactical level
  • sniper
  • High ROI by healthy cash flow Higher minimum quality
  • timone
  • Gruppo di lavoro
  • Immagine cabonara, basista, infilitrato
  • Festa sfasciona
  • Grafico up
  • (?) hofstadter?
  • caramellina
  • visto
  • Foglio bianco
  • I wouldn't do it with other people. Ideato is skilled enough and I am talking of soft skills too. Well, I am talking of soft skills first!
  • PA is not good, OK. So what? Big companies ar not godd. So what? Budget driven business is not that suitable. So what?
  • How you do something is strictly related to the context, the target and the stakeholders. Truck racing, rallies, F1 and dragster are all about being the fastest. No one is trying to build a one-size-fits-all car. And nobody gets amazed by this. When the need for high performance kicks in, we must leave something behind.

Transcript

  • 1. Looking for the right swan Jacopo Romei
  • 2. 2005 2008 Coach ideato @jacoporomeiJacopo Romei Developer eBay 198* since Opensource 2012Appelos ALE inner circle
  • 3. Experiment
  • 4. Prize for my favorite nasty question
  • 5. A3 thinking
  • 6. BackgroundCurrent conditionGoalCountermeasures/ActionsObserved effectsFollow up/Lessons learned
  • 7. Background
  • 8. Demographics
  • 9. Background
  • 10. Current conditions
  • 11. Prototyping towards 1st MVP
  • 12. Uncertainty
  • 13. Lean means no waste
  • 14. “The Toyota Way has two main pillars: continuous improvement & respect for people” Toyota CEO Katsuaki Watanabe via Craig Larman
  • 15. Lean mainly means respect
  • 16. Lean mainly meanscountinous improvement
  • 17. Time & materials Fixed price Contracts Target costMoney for nothing & change for free
  • 18. Hard to scale
  • 19. Goal
  • 20. Get rid ofdisgusting customers
  • 21. Bridge consultancy into extremistan
  • 22. Money
  • 23. Shamelessly rich
  • 24. Shamelessly rich
  • 25. Root cause analysis
  • 26. Why doesconsultancy suck?
  • 27. Traditional contracts to rest assured not enough trust uncertainty fast moving and unclear target
  • 28. Exotic contracts rejected as a new thing overloaded with details they try to map uncertainty they dont let uncertainty just easily in
  • 29. Linear scaling you get as much as you sell you sell just once per time unit time/space constraint no ubiquity
  • 30. Positive black swan
  • 31. Mediocristan
  • 32. Venture capitalswork in extremistan
  • 33. Business model canvas
  • 34. http://www.businessmodelalchemist.com/2009/03/there-is-no-lack-of-business-model.html
  • 35. Goodcustomers Bestcustomers
  • 36. Bestcustomers
  • 37. Countermeasures
  • 38. 4 rules tostarto short iteration flat fee satisfaction guaranteerevenue share or equity
  • 39. Observed effects
  • 40. Higher performance in mediocristan
  • 41. Fail fast
  • 42. Upstream customer filter
  • 43. Disgust sniping
  • 44. Customer benefits
  • 45. High manouvrability
  • 46. Countinous negotiation“We value customer collaboration over contract negotiation”
  • 47. Product Owner buy-in
  • 48. Fun, fun, fun!!!
  • 49. Higher ROI
  • 50. No reiterated prisoner dilemma
  • 51. Cheap customer acquisition cost
  • 52. Extremistan VISA
  • 53. No contract in the end
  • 54. Follow up
  • 55. Need for skill
  • 56. Not for every company
  • 57. Target vs. context
  • 58. ?
  • 59. Thanks a lot
  • 60. Jacopo Romei@jacoporomei jr@ideato.it info AT ideato.it www.ideato.it
  • 61. Credits http://www.flickr.com/photos/colorblindpicaso/2747637336/sizes/l/ http://www.flickr.com/photos/23748404@N00/254587685/sizes/l/ http://www.flickr.com/photos/jurvetson/3737116535/sizes/l/ http://www.flickr.com/photos/trackrecord/285263549/sizes/m/in/photostream/ http://www.flickr.com/photos/jsome1/3135343257/sizes/l/ http://www.flickr.com/photos/francisco_oliveira_portugal/1981886300/sizes/o/ http://www.flickr.com/photos/omegatron/4725752441/sizes/l/ http://www.flickr.com/photos/mathieustruck/114604639/sizes/o/