„ The Art of Mobile Development“ Why WAP/MOBI? Reasons why to go for Mobile Presentations

Why WAP/MOBI?

Reasons why to go for Mobile Presentations

Your options on the Mobile Devices Quality increase is the trend of Mobile Internet display 1. Handset integrated Internet browsers (Internet APN) 2. Transcoding platforms for automatized web page adjustment 3. Opera Mini - optimized mobile Internet browser 4. High quality and fully optimized mobile presentations

1. Handset integrated Internet browsers (Internet APN) The handset integrated Internet browser is only installed in some of the "smart phones". This browser enable you to access the web pages the same way you do via your PC with following restrictions: the handset display can cover only small part of the total screen which makes navigation difficult the internal memory of the handset does not enable the display of enhanced presentations like those made in flash the quantity of transferred data is not tailored for slower wireless connection. The data flow is not optimized in size recognition of the users of mobile phones is only possible via IP Address which provides no additional information about users.

the handset display can cover only small part of the total screen which makes navigation difficult

the internal memory of the handset does not enable the display of enhanced presentations like those made in flash

the quantity of transferred data is not tailored for slower wireless connection. The data flow is not optimized in size

recognition of the users of mobile phones is only possible via IP Address which provides no additional information about users.

2. Transcoding platforms for automatized web page adjustment The transcoding platform actually decompose the web page and than assemble it in a way that enable mobile handset display. The final result is dependent on how was the original web page designed. The restrictions are following: some parts / codes of the page cannot be uploaded at all the original page can be disassembled into many pages (example shows 9) that you have to browse through before you find what you are looking for some transcoding platforms provide you with new "soft keys" that actually cover significant part of the initial page display user recognition is difficult and does not provide any CRM options there is no advertisement display so no monetization of the users

some parts / codes of the page cannot be uploaded at all

the original page can be disassembled into many pages (example shows 9) that you have to browse through before you find what you are looking for

some transcoding platforms provide you with new "soft keys" that actually cover significant part of the initial page display

user recognition is difficult and does not provide any CRM options

there is no advertisement display so no monetization of the users

3. Opera Mini - Opera Mini - optimized mobile Internet browser the penetration of this software tool among the users is not significant . The browser tool has to be downloaded and installed as an application into your handset and than launched as the application and you can browse Internet. The result is a long page that respect the width of the handset display but the length is enormous. Opera Mini removes all advertisements and does not enable insertion of the ad-serving codes so no monetization of your visitors. it does not work with visitors and does not collect and report any user related data The Opera Mini does provide significantly more user friendly solution........... with following restrictions:

the penetration of this software tool among the users is not significant . The browser tool has to be downloaded and installed as an application into your handset and than launched as the application and you can browse Internet.

The result is a long page that respect the width of the handset display but the length is enormous.

Opera Mini removes all advertisements and does not enable insertion of the ad-serving codes so no monetization of your visitors.

it does not work with visitors and does not collect and report any user related data

4. High quality and fully optimized mobile presentations by MicroMedia handset recognition platform providing the best user experience according to the accessing mobile phone d ata transitions are size-optimized to enable fast download and respect the FUP the mobile pages provide advanced interaction options like : e-mail, voice calls, questionnaires, downloads, etc. monitoring of the accessing users is carried out by own online tool and provide comprehensive statistics the mobile pages can be enriched with our ad serving tool to run advertising campaigns and offer interesting interactions to users data import from the web sources is possible so the visitors can enjoy the same "fresh" content like on the web. MicroMedia has a long-dated experience with mobile site development and does support many important Mobile Internet projects as the supplier. The display of the information fully respect the capabilities of the accessing handset and delivers advanced user experience supplemented with advanced user statistics. The main advantages are:

handset recognition platform providing the best user experience according to the accessing mobile phone

d ata transitions are size-optimized to enable fast download and respect the FUP

the mobile pages provide advanced interaction options like : e-mail, voice calls, questionnaires, downloads, etc.

monitoring of the accessing users is carried out by own online tool and provide comprehensive statistics

the mobile pages can be enriched with our ad serving tool to run advertising campaigns and offer interesting interactions to users

data import from the web sources is possible so the visitors can enjoy the same "fresh" content like on the web.

Summary Mobile presentations are fully adjusted according to the abilities of the accessing mobile handset and its display. Mobile pages are optimized in size to prevent slow download, enable fast reach of information and are sensitive to the user FUP limit Mobile pages provide advanced functions and interactions that provides new value for the customers and page providers Quality Monitoring, Measurement and Reporting Insertion of the ad-serving platform = users MONETIZATION Shortly: USER FRIENDLINESS SPEED MOBILE INTERACTIVITY MONITORING OF VISITORS MOBILE ADVERTISING The LEADERS know that_:

Mobile presentations are fully adjusted according to the abilities of the accessing mobile handset and its display.

Mobile pages are optimized in size to prevent slow download, enable fast reach of information and are sensitive to the user FUP limit

Mobile pages provide advanced functions and interactions that provides new value for the customers and page providers

Quality Monitoring, Measurement and Reporting

Insertion of the ad-serving platform = users MONETIZATION

Shortly:

USER FRIENDLINESS

SPEED

MOBILE INTERACTIVITY

MONITORING OF VISITORS

MOBILE ADVERTISING

Do you want to get mobile? MicroMedia s.r.o. U Habrovky 247/11, Praha 4, Czech Republic http://www.micromedia.cz, info@micromedia.cz 655 Park Shore Drive Naples, Florida 341 03 United States