The showcase of our reference microsites Landing pages and microsites realized in 2008 a 2009 MicroMedia s.r.o. „ The Art of Mobile Development“

MicroMedia – microsites Introduction Mobile microsites are simple pages that were developed in order to support one time promo activities realized via mobile phones. Example of these campaigns could be different social events, port events or marketing and advertising campaigns. Significant subgroup of the mobile microsites are the „landing pages“ sometimes known as „ lead capture pages“ that appears once the potential customer clicks on the advertisement (banner) or search engine result link. The page usually displays content that is the logical extension of the ad or link that is optimized to feature specific keywords or phrases for indexing by search engines. MicroMedia does provide additional service with each created microsite that consist of provision of the usage monitoring service and our emulator that serves as the promo and can be placed on clients web page.

MicroMedia – microsites 2008 Marketing action for the games developer Gameloft Client: T-Mobile WAP: http://wap.micromedia.cz/gameloft/ Type: microsite Emulator: http://www.micromedia.cz/emulator/gameloft/ The objective of this microsite was to promote special marketing campaign and drive sales of mobile games that were temporarily available at the discounted price and also the related competition with the chance to win extras. The microsite was linked from the T-Mobile portal T-Zones – Homepage where an icon was placed. We also linked the download service of the operator into the microsite.

MicroMedia – microsites 2008 The New CD promotion of music band Vypsaná Fixa Client: T-Mobile WAP: http://wap.micromedia.cz/vypsanafixa/ Type: microsite Emulator: http://www.micromedia.cz/emulator/vypsanafixa/ The objective of this microsite was to support sales of the new CD and concert tour and general promotion of music band Vypsaná Fixa. The microsite was referenced from the T-Zones portal Homepage as an icon. The link to download service of an operator was also incorporated into the microsite.

MicroMedia – microsites 2008 Microsite with the response form for CITI bank Client: Telefónica O2 / CITI WAP: http://wap.micromedia.cz/citi/ Type: landing page Emulator: http://www.micromedia.cz/emulator/citi/ The objective of this microsite was to provide more information about new banking product „Osobní půjčka“ – „Personal loan“ by CITI. The microsite served as the landing page for those visitors who clicked on the banner placed on O1 Active by Telefónica. Our task was to prepare the microsite, the mobile banners and also the collection of data generated by the response forms.

MicroMedia – microsites 2008 Client: Telefónica O2 / Cetelem / MindShare WAP: http://wap.wapstranky.cz/prace/O2/free/cetelem/ Type: landing page Emulator: http://www.micromedia.cz/emulator/cetelem/ Microsite with the response form for C ETELEM The objective of this microsite was to provide more information about new banking product „Osobní půjčka“ – „Personal loan“ by C ETELEM . The microsite served as the landing page for those visitors who clicked on the banner placed on O1 Active by Telefónica. Our task was to prepare the microsite, the mobile banners and also the collection of data generated by the response forms.

MicroMedia – microsites 2008 Microsite for music festival Rock4People Client: T-Mobile WAP: http://wap.micromedia.cz/rock4people/ Type: microsite Emulator: http://www.micromedia.cz/emulator/rock4people/ The objective of this microsite was to provide comprehensive information about the biggest music festival „Rock4People“ including the program, profiles of the interpreters, gallery, etc. At the request of the customer we also added the Forum and other interactive modules. The microsite was linked in to the T-Zones structure and linked to the download service of the operator.

MicroMedia – microsites 2008 Microsite for European Soccer Championship Client: Telefónica O2 WAP: http://wap.micromedia.cz/euro2008/3GO2 Type: microsite Emulator: http://www.micromedia.cz/emulator/euro2008/ The objective of this microsite was to provide information about the running Soccer Championship. Within this microsite we aggregated different relevant content from several providers, e.g. News from Mafra. We incorporated also special promotion content packages provided by the operator, e.g. the soft-erotic content with soccer themes provided by content department of MicroMedia.

MicroMedia – microsites 2008 Microsite for Chronicles of Narnia Client: Disney WAP: http://wap.micromedia.cz/narnia/tm/ Type: microsite Emulator: http://www.micromedia.cz/emulator/narnia/ The objective of this microsite was to promote the movie Chronicles of Narnia: Prince Caspian that was launched on the local cinema market and also to realize cross-selling activities of the downloadable content for the movie.

MicroMedia – microsites 200 9 Microsite for OCTAVIA Client: Telefónica / Škoda Auto WAP: http://wap.micromedia.cz/skoda Type: microsite Emulator: http://www.micromedia.cz/emulator/skoda/ The objective of this microsite the introduction of the new promo offer by Škoda Auto – OCTAVIA model and to provide information about financing options and the car model itself. We incorporated the most popular mobile interactions Click to Browse (more information about the car) and Click to Call that could generate a call without pressing the numbers – just one click.

MicroMedia – microsites 200 9 Microsite for Telefónica O2 Client: Telefónica O2 WAP: http://wap.micromedia.cz/o2_alerts Type: microsite Emulator: http://www.micromedia.cz/emulator/o2_alerts/ The objective of this microsite was to promote Info service of Telefónica and iDnes.cz and the up sell of the service. The most popular news were introduced: News, News from Society, Sport News and Horoscopes. The interactive link next to each service takes customers to the second level of the site and enables to order via click on subscription link.

MicroMedia – microsites 200 9 Microsite for T-Mobile The objective of this microsite was to provide the manual how to order the most popular info channels and also to introduce present interesting offer of T-Mobile. On the main page we have introduced the offer for SMS and MMS channels and introduced the partners - content providers. The interactive link next to each content provider takes customers to the second level of the site and enables the order via click on subscription link. Client: T-Mobile WAP: http://wap.micromedia.cz/info_channels/ Type: microsite Emulator: http://www.micromedia.cz/emulator /info_channels/

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