MOBILE ADVERTISING – advertising on „ The Art of Targeting“

MOBILE ADVERTISING – advertising on

The Mobile handset is the only MEDIUM that you customers always carry in their pocket . The display of the advertising enables the customers to use their favourite services for FREE! This means the customer ACCEPT your advertisements and perceives it as USEFUL! The Ad banner can be placed into the certain categories of the O2 Active portal according to which customer you would like to address or in which CONTEXT your ad shall be presented. Customers can be targeted also via their SOC-DEM profile using criteria like AGE , GENDER , REGION or SPEND . The EXCLUSIVE position at the beginning of the page drives customer ATTENTION and high Click Through Rate. The Customers REACH Advertising with Added Value – POSITIVE Targeting the RIGHT customers High EFFECTIVITY MOBILE ADVERTISING – Why?

The Mobile handset is the only MEDIUM that you customers always carry in their pocket .

The display of the advertising enables the customers to use their favourite services for FREE! This means the customer ACCEPT your advertisements and perceives it as USEFUL!

The Ad banner can be placed into the certain categories of the O2 Active portal according to which customer you would like to address or in which CONTEXT your ad shall be presented.

Customers can be targeted also via their SOC-DEM profile using criteria like AGE , GENDER , REGION or SPEND .

The EXCLUSIVE position at the beginning of the page drives customer ATTENTION and high Click Through Rate.

Vodafone live! is the WAP portal that contains info and entertainment content in the form that is optimised for mobile phone browsing. It also serves as a intersection for the whole Mobile Internet. Browsing the Vodafone live! is free of charge. Campaign on Vodafone live! target group size prediction Setting the targeting criteria enables the prediction of the size of the target group. Final modification enables to address desired UV audience. combination of the channels This combination enables to either reach the desirable audience or to maximize the reach across the channels of Vodafone CZ. continuous campaign adjustment The running campaigns can be adjusted based on the current results and. Campaign editing enables to optimise the reach and the campaign effect. Changes can be made also in interactions. TIP: testing of creatives for other media channels In case there are more creatives available to be launched to the market the Mobile Advertising offers very fast and convenient way how to test the creatives efficiency for each creative separately. This enable to save costs during the next stage of the campaign and also to maximise the campaign effect. M OBILE ADVERTISING on

target group size prediction

Setting the targeting criteria enables the prediction of the size of the target group. Final modification enables to address desired UV audience.

combination of the channels

This combination enables to either reach the desirable audience or to maximize the reach across the channels of Vodafone CZ.

continuous campaign adjustment

The running campaigns can be adjusted based on the current results and. Campaign editing enables to optimise the reach and the campaign effect. Changes can be made also in interactions.

MOBILE ADVERTISING – Popularity In March 2007 the Vodafone live! has the total of 110 834 unique visitors (UV), In January 2008 the number of UV raised up to 289 813 monthly, which is three times as high . The raising trend persists. At the beginning of 2008 the Vodafone live! customers visited 5 656 064 PVs with advertising in monthly average. Currently the performance is more than 7 000 000 PVs monthly.

MOBILE ADVERTISING – Customers Whom do we target? 65% visitors of mobile portal Vodafone live! are Male More than 85% of all users are in the production age of 20-49 years 71% visitors have the above average spend for mobile services which is over 600 CZK monthly. By Gender By Age By Spend

65% visitors of mobile portal Vodafone live! are Male

More than 85% of all users are in the production age of 20-49 years

71% visitors have the above average spend for mobile services which is over 600 CZK monthly.

MOBILE ADVERTISING – How to Do it? The Campaign Preparation is easy! The preparation of banners is easy – only 4 formats according to MAA international standards that are adopted to the screen sizes of mobile devices. The files shall be delivered in one of the following formats GIF , animated GIF . The file size should not exceed 20 Kb , preferred size is up to 12 Kb . Would you welcome the banner preparation assistance? The Graphic professionals in MicroMedia are ready to assist you with banners preparation according to your preference and with respect to our experience with already realised campaigns.

The interactivity is usually being solved via the landing (WAP) page that customer can reach after the click on the banned. The content of the landing page can be various. The most popular was of communication with customers are following: Click to CALL Activates the call on the predefined number, e.g. Callcenter. Click to SMS Enables to send the SMS to the advertiser – e.g. request for contact back . Click to e-mail Enables to send the e-mail to the advertiser – e.g. to ask questions. Click to FORM Collect customer feedback via from or questionnaire. Click to MORE INFO Enables to provide up to 300 characters of additional information w/o WAP landing page.. Would you welcome our assistance with WAP page preparation? Our Developers together with Graphic designers are ready to help you with ideas, structure and development of WAP pages according to your wishes. We can also provide placement and hosting of your new pages on the MicroMedia servers. MOBILNE ADVERTISING – Interactivity The Added Value of Mobile Advertising is the INTERACTIVITY

The interactivity is usually being solved via the landing (WAP) page that customer can reach after the click on the banned. The content of the landing page can be various. The most popular was of communication with customers are following:

Click to CALL

Activates the call on the predefined number, e.g. Callcenter.

Click to SMS

Enables to send the SMS to the advertiser – e.g. request

for contact back .

Click to e-mail

Enables to send the e-mail to the advertiser – e.g. to ask questions.

Click to FORM

Collect customer feedback via from or questionnaire.

Click to MORE INFO

Enables to provide up to 300 characters of additional information w/o WAP landing page..

M OBILNÍ REKLAMA – Ceník Mobile Banners - CPT Text Links – time offers WAP bannery Text links We do provide additional discount on the WAP page development according to the value of the campaign.

MOBILE ADVERTISING – Pricelist WAP Pricing of the WAP page development Basic „landing page“ to provide more information, e.g. Time schedule of the concert. Advanced „landing page“ to get customer feedback – questionnaire. Advanced „landing page“ with different options: questionnaires, competition, downloads of branded pictures or sounds.

Dynamically growing media space with tangible growth in numbers of UVs and PVs High interactivity – the common CTR of realized campaigns is often close to 2 % Advertising with added value for the customers (Vodafone live! free access, free content, interactivity, etc.) Targeting according to the interest of the customers and also according to Soc-Dem criteria like: age , gender , spend or region The progressive advertising medium with interesting results You are not alone!…. The opportunity to advertise on the Vodafone live! portal was already seized by brands like: MOBILE ADVERTISING – Why?

Dynamically growing media space with tangible growth in numbers of UVs and PVs

High interactivity – the common CTR of realized campaigns is often close to 2 %

Advertising with added value for the customers (Vodafone live! free access, free content, interactivity, etc.)

Targeting according to the interest of the customers and also according to Soc-Dem criteria like: age , gender , spend or region

MicroMedia s.r.o. U Habrovky 247/11, Praha 4, Czech Republic http://www.micromedia.cz , [email_address] MOBILE ADVERTISING – Contact Sales department: Jana Kaiserová cell: 603 515 293 e-mail: [email_address] Technical department: Tomáš Kolařík e-mail: [email_address] cell: 737 380 150