Mobile Advertisment on O2Active

„ The Art of Targeting“
MOBILE ADVERTISING – advertising on

MOBILE ADVERTISING – Why? The Customers REACH
The Mobile handset is the only MEDIUM that you customers always carry in their pocket .
The display of the advertising enables the customers to use their favourite services for FREE! This means the customer ACCEPT your advertisements and perceives it as USEFUL!
The Ad banner can be placed into the certain categories of the O2 Active portal according to which customer you would like to address or in which CONTEXT your ad shall be presented.
The EXCLUSIVE position at the beginning of the page drives customer ATTENTION and high Click Through Rate.
Advertising with Added Value – POSITIVE Targeting the RIGHT customers High EFFECTIVITY

M OBILE ADVERTISING on is the WAP portal that contains all most popular internet pages and portals in the version that is optimised for mobile browsing. is the only mobile portal in the CZ that is completely free to the end customers since Nov. 1, 2007 – thanks to the Mobile Advertising. - services are sorted into 8 main categories: Email & Chat, News & Info, Entertainment, Games, Music, Erotic, Downloads, My O2 . Searching is being solved via Search field . News from iDNES or Blesk, Timetables, Transport info, e-mail access, Lonely Hearts, TeleText or the Stock Exchange by Patria.. PLACEMENT INTO THE RIGHT CATEGPRY ENBABLES REACH OF THE RIGHT CUSTOMER.

M OBILE ADVERTISING – Popularity In December 2007 the Homepage of O2 Active recorded 344 007 unique visitors (UV). This is 17% more than what was recoded in May 2007. In June 2008 the number raised up to 500 000 UVs. In 2007 customers made in average 1 462 996 PVs monthly. In October 2008 we recorded 7 000 000 PVs with mobile advertising. This means the number raised FOUR TIMES ! The trend of increase is persisting!

MOBILE ADVERTISING – Customers
69% of customers are the end users / consumers with their own budget for goods and services.
37% of customers are the post paid customers with long term contract.
Who is the Target Group?
97 445 – female students and females in the age 20 – 30 with average monthly spend around 566 CZK.
95 533 – male and female from young families in the age of 20 – 30 with monthly spend around 636 CZK.
78 271 – Male with uni degree – mostly entrepreneurs, age 35 – 60 and monthly spend around 1 . 463 CZK.
73 575 Small BA – customers with company handset and monthly bill 5 – 20.000 CZK.
67 206 Medium BA – customers with company handset and monthly bill 20.001 – 100.000 CZK.
65 061 Top Corporate – customers from biggest corporations.
Residential Customers Business Customers

MOBILE ADVERTISING – How to Do It? 300 x 50 p i x el 216 x 36 p i x el 168 x 28 p i x el 120 x 20 p i x el The Campaign Preparation is easy! The preparation of banners is easy – only 4 formats according to MAA international standards that are adopted to the screen sizes of mobile devices. The files shall be delivered in one of the following formats GIF , animated GIF . The file size should not exceed 20 Kb , preferred size is up to 12 Kb . Would you welcome the banner preparation assistance? The Graphic professionals in MicroMedia are ready to assist you with banners preparation according to your preference and with respect to our experience with already realised campaigns.

MOBILNE ADVERTISING – Interactivity The Added Value of Mobile Advertising is the INTERACTIVITY
The interactivity is usually being solved via the landing (WAP) page that customer can reach after the click on the banned. The content of the landing page can be various. The most popular was of communication with customers are following:
Click to CALL
Activates the call on the predefined number, e.g. Callcenter .
Click to SMS
Enables to send the SMS to the advertiser – e.g. request
for contact back.
Click to e-mail
Enables to send the e-mail to the advertiser – e.g. to ask questions.
Click to FORM
Collect customer feedback via from or questionnaire.
Would you welcome our assistance with WAP page preparation? Our Developers together with Graphic designers are ready to help you with ideas, structure and development of WAP pages according to your wishes. We can also provide placement and hosting of your new pages on the MicroMedia servers.

MOBILE ADVERTISING – Pricelist Pricelist – the CPT pricing Pricelist – offers designed by Time period The advantage of the Time period offers are provided via discounts on related WAP development and depends on the campaign value.

MOBILE ADVERTISING – Pricelist WAP Pricing of the WAP page development Basic „landing page“ to provide more information, e.g. Time schedule of the concert. Advanced „landing page“ to get customer feedback – questionnaire. Advanced „landing page“ with different options: questionnaires, competition, downloads of branded pictures or sounds.

MOBILE ADVERTISING – Why? You are not alone!…. The opportunity to advertise on the O2 Active portal was already seized by brands like: The progressive advertising medium with interesting results
Dynamically growing media space with tangible growth in numbers of U V s and PVs
High interactivity – the common CTR of realized campaigns is often close to 2 %
Advertising with added value for the customers (O2 Active free access, free content, interactivity, etc.)
Targeting according to the interest of the customers
Customers with interesting budgets – 63% of customers use XHTML 2G mobile devices
With high resolution colourer displays, 20 % of customers use the newest XHTML 3G devices.

MicroMedia s.r.o. U Habrovky 247/11, Praha 4, Czech Republic http://www.micromedia.cz , [email_address] MOBILE ADVERTISING – Contact Sales department: Jana Kaiserová cell: 603 515 293 e-mail: [email_address] Technical department: Tomáš Kolařík e-mail: [email_address] cell: 737 380 150

Mobile Advertisment on O2Active

by Jakub Mach on Dec 04, 2008

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Mobile Advertisment on O2Active — Presentation Transcript