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Foursquare Marketing

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Foursquare Marketing Foursquare Marketing Presentation Transcript

  • FOURSQUARE MARKETING by Jason Keath of SOCIALFRESH.COM with Awareness
  • WHAT IS Foursquare? It is not just for stalking.
    • TIPS / LAYERS
    • CHECKINS / SHOUTS
    • BADGES
    • MAYORSHIPS
    • SPECIALS / REWARDS
    • RESPONSE
    • COMMUNITY
    FOURSQUARE TACTICS 25 View slide
  • Foursquare Marketing 5 Sections 36 Slides
    • Why People Use Foursquare
    • Questions You Should Be Asking
    • Your Homework
      • Use Foursquare
      • Listen
      • Experiment and Track
    View slide
    • Playing The Game
    • Finding Friends
    • Making Announcements
    • Getting Suggestions
    • Getting Rewards
    5 REASONS PEOPLE USE FOURSQUARE 4
  • 1. GAMEPLAY BECOME MAYOR, WIN BADGES, SCORE PTS
    • DISCOVER WHERE PEOPLE ARE GATHERING
    2. FIND PEOPLE
    • HEY EVERYBODY I LOVE THIS PLACE
    3. ANNOUNCING
    • TIPS, CHECKINS, and SPECIALS
    4. SUGGESTIONS
    • CHECKIN, SAVE MONEY
    5. REWARDS
  • ASKING THE RIGHT QUESTIONS 1 . Are My Customers Already Using Foursquare? 10
  • ASKING THE RIGHT QUESTIONS 2 . What Do Your Customers Want From You on Foursquare?
  • ASKING THE RIGHT QUESTIONS 3 . What Are Your Business Goals For Getting On Foursquare?
  • ASKING THE RIGHT QUESTIONS 4 . How Does Your Brand Fit Into the Foursquare Ecosystem?
  • START BY USING FOURSQUARE
    • Create a personal account
    • Checkin to places you care about
    • Become a mayor
    • Follow friends
    • Follow brands
    14
    • FOURSQUARE MARKETING WITHOUT A REAL VENUE
  • CHECKINS AS A BUSINESS
    • Use the Foursquare Dashboard
    • Use Search.Twitter.com
    • Use Coupon Codes
    • Suggest Products Through Tips
    ALWAYS BE LISTENING 17
    • Go to your event page to “claim” your venue
    1. DASHBOARD
    • Within a couple days you should get access
    1. DASHBOARD
            • Key Metrics (Overview of activity)
    • Total check-ins
    • Unique visitors
    • % of check-ins shared with Twitter
    • % of check-ins shared with Facebook
    • Gender percentages of check-ins
            • Top Visitors (3 listed)
            • Most Recent Checkins (12 listed)
            • All Checkins (detailed listing of all checkins)
            • Time Breakdown (when users checkin)
    WHAT DATA IS ON THE DASHBOARD? 1. DASHBOARD 20
    • SEE WHAT PEOPLE ARE SAYING THIS IS WORD OF MOUTH
    2. TWITTER SEARCH
  • TRACK SUCCESS THROUGH COUPON USE 3. COUPON CODES
  • LEAVE TIPS THAT SUGGEST A SPECIFIC PRODUCT. ENCOURAGE CUSTOMERS TO DO THE SAME 4. ENCOURAGE TIPS
  • STEP 3 EXPERIMENT and TRACK
            • Learn the Tactics
            • Understand Why Your Customers Checkin
            • Understand How Your Customers Interact
            • Understand What Your Customers Want
            • Give Them What They Want, Creatively
    24
    • TIPS / LAYERS
    • CHECKINS / SHOUTS
    • BADGES
    • MAYORSHIPS
    • SPECIALS / REWARDS
    • RESPONSE
    • COMMUNITY
    FOURSQUARE TACTICS 25
  • FEATURING PERSONALITIES AND ENTERTAINMENT
  • PROACTIVE CUSTOMER SERVICE 27
  • BUILDING THE CULTURE OF A BRAND
  • BUILDING A LOYALTY PROGRAM
  • BUILDING BRAND EXCITEMENT 30
  • FOCUSING ON WHAT YOU DO BEST
  • INTEGRATING FACEBOOK AND OTHER LOCATION SERVICES
  • A FOCUS ON COMMUNITY 33
  • GET THEM IN THE DOOR WITH BIG REWARDS
            • 10% of Store Traffic from Foursquare
  • ALWAYS KEEP LEARNING
            • Listen to your customers’ praise
            • Listen to your customers’ complaints
            • Ask them to help
            • Keep good data
            • Follow the numbers and results
            • Educate and train
    35
  • THANK YOU SocialFresh.com/links2 Find me at @jakrose and JasonKeath.com