FOURSQUARE
MARKETING
by Jason Keath of SOCIALFRESH.COM
with Awareness
WHAT IS
Foursquare?
It is not just for stalking.
1. TIPS / LAYERS
2. CHECKINS / SHOUTS
3. BADGES
4. MAYORSHIPS
5. SPECIALS / REWARDS
6. RESPONSE
7. COMMUNITY
FOURSQUARE TA...
Foursquare Marketing
5 Sections 36 Slides
1.Why People Use Foursquare
2.Questions You Should Be Asking
3. Your Homework
a)...
1. Playing The Game
2. Finding Friends
3. Making Announcements
4. Getting Suggestions
5. Getting Rewards
5 REASONS PEOPLE
...
1. GAMEPLAY
BECOME
MAYOR,
WIN
BADGES,
SCORE
PTS
DISCOVER
WHERE
PEOPLE ARE
GATHERING
2. FIND PEOPLE
HEY EVERYBODY I LOVE THIS PLACE
3. ANNOUNCING
TIPS, CHECKINS, and SPECIALS
4. SUGGESTIONS
CHECKIN, SAVE MONEY
5. REWARDS
ASKING THE
RIGHT QUESTIONS
1. Are My Customers
Already Using
Foursquare?
10
ASKING THE
RIGHT QUESTIONS
2. What Do Your
Customers Want From
You on Foursquare?
ASKING THE
RIGHT QUESTIONS
3. What Are Your
Business Goals For
Getting On Foursquare?
ASKING THE
RIGHT QUESTIONS
4. How Does Your
Brand Fit Into the
Foursquare Ecosystem?
START BY USING
FOURSQUARE
1. Create a personal account
2. Checkin to places you care about
3. Become a mayor
4. Follow fri...
FOURSQUARE
MARKETING
WITHOUT
A REAL
VENUE
CHECKINS
AS A
BUSINESS
1. Use the Foursquare Dashboard
2. Use Search.Twitter.com
3. Use Coupon Codes
4. Suggest Products Through Tips
ALWAYS BE L...
Go to your event page to “claim” your venue
1. DASHBOARD
Within a couple days you should get access
1. DASHBOARD
• Key Metrics (Overview of
activity)
Total check-ins
Unique visitors
% of check-ins shared with Twitter
% of check-ins sha...
SEE WHAT PEOPLE
ARE SAYING
THIS IS WORD OF
MOUTH
2. TWITTER SEARCH
TRACK
SUCCESS
THROUGH
COUPON USE
3. COUPON
CODES
LEAVE TIPS THAT
SUGGEST A
SPECIFIC
PRODUCT.
ENCOURAGE
CUSTOMERS TO
DO THE SAME
4. ENCOURAGE TIPS
STEP 3 EXPERIMENT
and TRACK
• Learn the Tactics
• Understand Why Your Customers Checkin
• Understand How Your Customers In...
1. TIPS / LAYERS
2. CHECKINS / SHOUTS
3. BADGES
4. MAYORSHIPS
5. SPECIALS / REWARDS
6. RESPONSE
7. COMMUNITY
FOURSQUARE TA...
FEATURING
PERSONALITIES
AND
ENTERTAINMENT
PROACTIVE
CUSTOMER
SERVICE
27
BUILDING
THE CULTURE
OF A BRAND
BUILDING A LOYALTY PROGRAM
BUILDING BRAND EXCITEMENT
30
FOCUSING ON WHAT YOU DO BEST
INTEGRATING
FACEBOOK
AND OTHER
LOCATION
SERVICES
A FOCUS ON
COMMUNITY
33
GET THEM IN THE DOOR WITH BIG REWARDS
10% of Store Traffic from Foursquare
ALWAYS KEEP LEARNING
• Listen to your customers’ praise
• Listen to your customers’ complaints
• Ask them to help
• Keep g...
THANK YOU
SocialFresh.com/links2
Find me at @jakrose
and JasonKeath.com
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Foursquare Marketing

  1. 1. FOURSQUARE MARKETING by Jason Keath of SOCIALFRESH.COM with Awareness
  2. 2. WHAT IS Foursquare? It is not just for stalking.
  3. 3. 1. TIPS / LAYERS 2. CHECKINS / SHOUTS 3. BADGES 4. MAYORSHIPS 5. SPECIALS / REWARDS 6. RESPONSE 7. COMMUNITY FOURSQUARE TACTICS 25
  4. 4. Foursquare Marketing 5 Sections 36 Slides 1.Why People Use Foursquare 2.Questions You Should Be Asking 3. Your Homework a) Use Foursquare b) Listen c) Experiment and Track
  5. 5. 1. Playing The Game 2. Finding Friends 3. Making Announcements 4. Getting Suggestions 5. Getting Rewards 5 REASONS PEOPLE USE FOURSQUARE 4
  6. 6. 1. GAMEPLAY BECOME MAYOR, WIN BADGES, SCORE PTS
  7. 7. DISCOVER WHERE PEOPLE ARE GATHERING 2. FIND PEOPLE
  8. 8. HEY EVERYBODY I LOVE THIS PLACE 3. ANNOUNCING
  9. 9. TIPS, CHECKINS, and SPECIALS 4. SUGGESTIONS
  10. 10. CHECKIN, SAVE MONEY 5. REWARDS
  11. 11. ASKING THE RIGHT QUESTIONS 1. Are My Customers Already Using Foursquare? 10
  12. 12. ASKING THE RIGHT QUESTIONS 2. What Do Your Customers Want From You on Foursquare?
  13. 13. ASKING THE RIGHT QUESTIONS 3. What Are Your Business Goals For Getting On Foursquare?
  14. 14. ASKING THE RIGHT QUESTIONS 4. How Does Your Brand Fit Into the Foursquare Ecosystem?
  15. 15. START BY USING FOURSQUARE 1. Create a personal account 2. Checkin to places you care about 3. Become a mayor 4. Follow friends 5. Follow brands 14
  16. 16. FOURSQUARE MARKETING WITHOUT A REAL VENUE
  17. 17. CHECKINS AS A BUSINESS
  18. 18. 1. Use the Foursquare Dashboard 2. Use Search.Twitter.com 3. Use Coupon Codes 4. Suggest Products Through Tips ALWAYS BE LISTENING 17
  19. 19. Go to your event page to “claim” your venue 1. DASHBOARD
  20. 20. Within a couple days you should get access 1. DASHBOARD
  21. 21. • Key Metrics (Overview of activity) Total check-ins Unique visitors % of check-ins shared with Twitter % of check-ins shared with Facebook Gender percentages of check-ins • Top Visitors (3 listed) • Most Recent Checkins (12 listed) • All Checkins (detailed listing of all checkins) • Time Breakdown (when users checkin) WHAT DATA IS ON THE DASHBOARD? 1. DASHBOARD 20
  22. 22. SEE WHAT PEOPLE ARE SAYING THIS IS WORD OF MOUTH 2. TWITTER SEARCH
  23. 23. TRACK SUCCESS THROUGH COUPON USE 3. COUPON CODES
  24. 24. LEAVE TIPS THAT SUGGEST A SPECIFIC PRODUCT. ENCOURAGE CUSTOMERS TO DO THE SAME 4. ENCOURAGE TIPS
  25. 25. STEP 3 EXPERIMENT and TRACK • Learn the Tactics • Understand Why Your Customers Checkin • Understand How Your Customers Interact • Understand What Your Customers Want • Give Them What They Want, Creatively 24
  26. 26. 1. TIPS / LAYERS 2. CHECKINS / SHOUTS 3. BADGES 4. MAYORSHIPS 5. SPECIALS / REWARDS 6. RESPONSE 7. COMMUNITY FOURSQUARE TACTICS 25
  27. 27. FEATURING PERSONALITIES AND ENTERTAINMENT
  28. 28. PROACTIVE CUSTOMER SERVICE 27
  29. 29. BUILDING THE CULTURE OF A BRAND
  30. 30. BUILDING A LOYALTY PROGRAM
  31. 31. BUILDING BRAND EXCITEMENT 30
  32. 32. FOCUSING ON WHAT YOU DO BEST
  33. 33. INTEGRATING FACEBOOK AND OTHER LOCATION SERVICES
  34. 34. A FOCUS ON COMMUNITY 33
  35. 35. GET THEM IN THE DOOR WITH BIG REWARDS 10% of Store Traffic from Foursquare
  36. 36. ALWAYS KEEP LEARNING • Listen to your customers’ praise • Listen to your customers’ complaints • Ask them to help • Keep good data • Follow the numbers and results • Educate and train 35
  37. 37. THANK YOU SocialFresh.com/links2 Find me at @jakrose and JasonKeath.com
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