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Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
Foursquare Marketing
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Foursquare Marketing

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  • 1. FOURSQUARE MARKETING by Jason Keath of SOCIALFRESH.COM with Awareness
  • 2. WHAT IS Foursquare? It is not just for stalking.
  • 3. 1. TIPS / LAYERS 2. CHECKINS / SHOUTS 3. BADGES 4. MAYORSHIPS 5. SPECIALS / REWARDS 6. RESPONSE 7. COMMUNITY FOURSQUARE TACTICS 25
  • 4. Foursquare Marketing 5 Sections 36 Slides 1.Why People Use Foursquare 2.Questions You Should Be Asking 3. Your Homework a) Use Foursquare b) Listen c) Experiment and Track
  • 5. 1. Playing The Game 2. Finding Friends 3. Making Announcements 4. Getting Suggestions 5. Getting Rewards 5 REASONS PEOPLE USE FOURSQUARE 4
  • 6. 1. GAMEPLAY BECOME MAYOR, WIN BADGES, SCORE PTS
  • 7. DISCOVER WHERE PEOPLE ARE GATHERING 2. FIND PEOPLE
  • 8. HEY EVERYBODY I LOVE THIS PLACE 3. ANNOUNCING
  • 9. TIPS, CHECKINS, and SPECIALS 4. SUGGESTIONS
  • 10. CHECKIN, SAVE MONEY 5. REWARDS
  • 11. ASKING THE RIGHT QUESTIONS 1. Are My Customers Already Using Foursquare? 10
  • 12. ASKING THE RIGHT QUESTIONS 2. What Do Your Customers Want From You on Foursquare?
  • 13. ASKING THE RIGHT QUESTIONS 3. What Are Your Business Goals For Getting On Foursquare?
  • 14. ASKING THE RIGHT QUESTIONS 4. How Does Your Brand Fit Into the Foursquare Ecosystem?
  • 15. START BY USING FOURSQUARE 1. Create a personal account 2. Checkin to places you care about 3. Become a mayor 4. Follow friends 5. Follow brands 14
  • 16. FOURSQUARE MARKETING WITHOUT A REAL VENUE
  • 17. CHECKINS AS A BUSINESS
  • 18. 1. Use the Foursquare Dashboard 2. Use Search.Twitter.com 3. Use Coupon Codes 4. Suggest Products Through Tips ALWAYS BE LISTENING 17
  • 19. Go to your event page to “claim” your venue 1. DASHBOARD
  • 20. Within a couple days you should get access 1. DASHBOARD
  • 21. • Key Metrics (Overview of activity) Total check-ins Unique visitors % of check-ins shared with Twitter % of check-ins shared with Facebook Gender percentages of check-ins • Top Visitors (3 listed) • Most Recent Checkins (12 listed) • All Checkins (detailed listing of all checkins) • Time Breakdown (when users checkin) WHAT DATA IS ON THE DASHBOARD? 1. DASHBOARD 20
  • 22. SEE WHAT PEOPLE ARE SAYING THIS IS WORD OF MOUTH 2. TWITTER SEARCH
  • 23. TRACK SUCCESS THROUGH COUPON USE 3. COUPON CODES
  • 24. LEAVE TIPS THAT SUGGEST A SPECIFIC PRODUCT. ENCOURAGE CUSTOMERS TO DO THE SAME 4. ENCOURAGE TIPS
  • 25. STEP 3 EXPERIMENT and TRACK • Learn the Tactics • Understand Why Your Customers Checkin • Understand How Your Customers Interact • Understand What Your Customers Want • Give Them What They Want, Creatively 24
  • 26. 1. TIPS / LAYERS 2. CHECKINS / SHOUTS 3. BADGES 4. MAYORSHIPS 5. SPECIALS / REWARDS 6. RESPONSE 7. COMMUNITY FOURSQUARE TACTICS 25
  • 27. FEATURING PERSONALITIES AND ENTERTAINMENT
  • 28. PROACTIVE CUSTOMER SERVICE 27
  • 29. BUILDING THE CULTURE OF A BRAND
  • 30. BUILDING A LOYALTY PROGRAM
  • 31. BUILDING BRAND EXCITEMENT 30
  • 32. FOCUSING ON WHAT YOU DO BEST
  • 33. INTEGRATING FACEBOOK AND OTHER LOCATION SERVICES
  • 34. A FOCUS ON COMMUNITY 33
  • 35. GET THEM IN THE DOOR WITH BIG REWARDS 10% of Store Traffic from Foursquare
  • 36. ALWAYS KEEP LEARNING • Listen to your customers’ praise • Listen to your customers’ complaints • Ask them to help • Keep good data • Follow the numbers and results • Educate and train 35
  • 37. THANK YOU SocialFresh.com/links2 Find me at @jakrose and JasonKeath.com

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