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Foursquare Marketing

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  • 1. FOURSQUARE MARKETING by Jason Keath of SOCIALFRESH.COM with Awareness
  • 2. WHAT IS Foursquare? It is not just for stalking.
  • 3. 1. TIPS / LAYERS 2. CHECKINS / SHOUTS 3. BADGES 4. MAYORSHIPS 5. SPECIALS / REWARDS 6. RESPONSE 7. COMMUNITY FOURSQUARE TACTICS 25
  • 4. Foursquare Marketing 5 Sections 36 Slides 1.Why People Use Foursquare 2.Questions You Should Be Asking 3. Your Homework a) Use Foursquare b) Listen c) Experiment and Track
  • 5. 1. Playing The Game 2. Finding Friends 3. Making Announcements 4. Getting Suggestions 5. Getting Rewards 5 REASONS PEOPLE USE FOURSQUARE 4
  • 6. 1. GAMEPLAY BECOME MAYOR, WIN BADGES, SCORE PTS
  • 7. DISCOVER WHERE PEOPLE ARE GATHERING 2. FIND PEOPLE
  • 8. HEY EVERYBODY I LOVE THIS PLACE 3. ANNOUNCING
  • 9. TIPS, CHECKINS, and SPECIALS 4. SUGGESTIONS
  • 10. CHECKIN, SAVE MONEY 5. REWARDS
  • 11. ASKING THE RIGHT QUESTIONS 1. Are My Customers Already Using Foursquare? 10
  • 12. ASKING THE RIGHT QUESTIONS 2. What Do Your Customers Want From You on Foursquare?
  • 13. ASKING THE RIGHT QUESTIONS 3. What Are Your Business Goals For Getting On Foursquare?
  • 14. ASKING THE RIGHT QUESTIONS 4. How Does Your Brand Fit Into the Foursquare Ecosystem?
  • 15. START BY USING FOURSQUARE 1. Create a personal account 2. Checkin to places you care about 3. Become a mayor 4. Follow friends 5. Follow brands 14
  • 16. FOURSQUARE MARKETING WITHOUT A REAL VENUE
  • 17. CHECKINS AS A BUSINESS
  • 18. 1. Use the Foursquare Dashboard 2. Use Search.Twitter.com 3. Use Coupon Codes 4. Suggest Products Through Tips ALWAYS BE LISTENING 17
  • 19. Go to your event page to “claim” your venue 1. DASHBOARD
  • 20. Within a couple days you should get access 1. DASHBOARD
  • 21. • Key Metrics (Overview of activity) Total check-ins Unique visitors % of check-ins shared with Twitter % of check-ins shared with Facebook Gender percentages of check-ins • Top Visitors (3 listed) • Most Recent Checkins (12 listed) • All Checkins (detailed listing of all checkins) • Time Breakdown (when users checkin) WHAT DATA IS ON THE DASHBOARD? 1. DASHBOARD 20
  • 22. SEE WHAT PEOPLE ARE SAYING THIS IS WORD OF MOUTH 2. TWITTER SEARCH
  • 23. TRACK SUCCESS THROUGH COUPON USE 3. COUPON CODES
  • 24. LEAVE TIPS THAT SUGGEST A SPECIFIC PRODUCT. ENCOURAGE CUSTOMERS TO DO THE SAME 4. ENCOURAGE TIPS
  • 25. STEP 3 EXPERIMENT and TRACK • Learn the Tactics • Understand Why Your Customers Checkin • Understand How Your Customers Interact • Understand What Your Customers Want • Give Them What They Want, Creatively 24
  • 26. 1. TIPS / LAYERS 2. CHECKINS / SHOUTS 3. BADGES 4. MAYORSHIPS 5. SPECIALS / REWARDS 6. RESPONSE 7. COMMUNITY FOURSQUARE TACTICS 25
  • 27. FEATURING PERSONALITIES AND ENTERTAINMENT
  • 28. PROACTIVE CUSTOMER SERVICE 27
  • 29. BUILDING THE CULTURE OF A BRAND
  • 30. BUILDING A LOYALTY PROGRAM
  • 31. BUILDING BRAND EXCITEMENT 30
  • 32. FOCUSING ON WHAT YOU DO BEST
  • 33. INTEGRATING FACEBOOK AND OTHER LOCATION SERVICES
  • 34. A FOCUS ON COMMUNITY 33
  • 35. GET THEM IN THE DOOR WITH BIG REWARDS 10% of Store Traffic from Foursquare
  • 36. ALWAYS KEEP LEARNING • Listen to your customers’ praise • Listen to your customers’ complaints • Ask them to help • Keep good data • Follow the numbers and results • Educate and train 35
  • 37. THANK YOU SocialFresh.com/links2 Find me at @jakrose and JasonKeath.com

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