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Foursquare Marketing

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    Foursquare Marketing Foursquare Marketing Presentation Transcript

    • FOURSQUARE MARKETING by Jason Keath of SOCIALFRESH.COM with Awareness
    • WHAT IS Foursquare? It is not just for stalking.
      • TIPS / LAYERS
      • CHECKINS / SHOUTS
      • BADGES
      • MAYORSHIPS
      • SPECIALS / REWARDS
      • RESPONSE
      • COMMUNITY
      FOURSQUARE TACTICS 25
    • Foursquare Marketing 5 Sections 36 Slides
      • Why People Use Foursquare
      • Questions You Should Be Asking
      • Your Homework
        • Use Foursquare
        • Listen
        • Experiment and Track
      • Playing The Game
      • Finding Friends
      • Making Announcements
      • Getting Suggestions
      • Getting Rewards
      5 REASONS PEOPLE USE FOURSQUARE 4
    • 1. GAMEPLAY BECOME MAYOR, WIN BADGES, SCORE PTS
      • DISCOVER WHERE PEOPLE ARE GATHERING
      2. FIND PEOPLE
      • HEY EVERYBODY I LOVE THIS PLACE
      3. ANNOUNCING
      • TIPS, CHECKINS, and SPECIALS
      4. SUGGESTIONS
      • CHECKIN, SAVE MONEY
      5. REWARDS
    • ASKING THE RIGHT QUESTIONS 1 . Are My Customers Already Using Foursquare? 10
    • ASKING THE RIGHT QUESTIONS 2 . What Do Your Customers Want From You on Foursquare?
    • ASKING THE RIGHT QUESTIONS 3 . What Are Your Business Goals For Getting On Foursquare?
    • ASKING THE RIGHT QUESTIONS 4 . How Does Your Brand Fit Into the Foursquare Ecosystem?
    • START BY USING FOURSQUARE
      • Create a personal account
      • Checkin to places you care about
      • Become a mayor
      • Follow friends
      • Follow brands
      14
      • FOURSQUARE MARKETING WITHOUT A REAL VENUE
    • CHECKINS AS A BUSINESS
      • Use the Foursquare Dashboard
      • Use Search.Twitter.com
      • Use Coupon Codes
      • Suggest Products Through Tips
      ALWAYS BE LISTENING 17
      • Go to your event page to “claim” your venue
      1. DASHBOARD
      • Within a couple days you should get access
      1. DASHBOARD
              • Key Metrics (Overview of activity)
      • Total check-ins
      • Unique visitors
      • % of check-ins shared with Twitter
      • % of check-ins shared with Facebook
      • Gender percentages of check-ins
              • Top Visitors (3 listed)
              • Most Recent Checkins (12 listed)
              • All Checkins (detailed listing of all checkins)
              • Time Breakdown (when users checkin)
      WHAT DATA IS ON THE DASHBOARD? 1. DASHBOARD 20
      • SEE WHAT PEOPLE ARE SAYING THIS IS WORD OF MOUTH
      2. TWITTER SEARCH
    • TRACK SUCCESS THROUGH COUPON USE 3. COUPON CODES
    • LEAVE TIPS THAT SUGGEST A SPECIFIC PRODUCT. ENCOURAGE CUSTOMERS TO DO THE SAME 4. ENCOURAGE TIPS
    • STEP 3 EXPERIMENT and TRACK
              • Learn the Tactics
              • Understand Why Your Customers Checkin
              • Understand How Your Customers Interact
              • Understand What Your Customers Want
              • Give Them What They Want, Creatively
      24
      • TIPS / LAYERS
      • CHECKINS / SHOUTS
      • BADGES
      • MAYORSHIPS
      • SPECIALS / REWARDS
      • RESPONSE
      • COMMUNITY
      FOURSQUARE TACTICS 25
    • FEATURING PERSONALITIES AND ENTERTAINMENT
    • PROACTIVE CUSTOMER SERVICE 27
    • BUILDING THE CULTURE OF A BRAND
    • BUILDING A LOYALTY PROGRAM
    • BUILDING BRAND EXCITEMENT 30
    • FOCUSING ON WHAT YOU DO BEST
    • INTEGRATING FACEBOOK AND OTHER LOCATION SERVICES
    • A FOCUS ON COMMUNITY 33
    • GET THEM IN THE DOOR WITH BIG REWARDS
              • 10% of Store Traffic from Foursquare
    • ALWAYS KEEP LEARNING
              • Listen to your customers’ praise
              • Listen to your customers’ complaints
              • Ask them to help
              • Keep good data
              • Follow the numbers and results
              • Educate and train
      35
    • THANK YOU SocialFresh.com/links2 Find me at @jakrose and JasonKeath.com