Blogging For Customer Action

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  • 1. Blogging For CustomerAction
  • 2. ABOUTSocialFreshMedia.com
  • 3. #PCB6Share the awesome
  • 4. #PCB6“When your content helps someone, it puts them on your team.”
  • 5. #PCB6“The longer you keep fans reading the more likely they will convert.”
  • 6. Let’s RegroupCORE QUESTIONS ANSWERS1. Who do I want to help? 1. Audience2. How can I be helpful? 2. Content3. What do I want the blog 3. Action to accomplish?
  • 7. Examples of Actions1. Subscribe2. Buy a product or service3. Complete a sales lead form4. Return to the site5. Continue to the next page6. Sign up as a member
  • 8. A   B  HEADLINE ACTION
  • 9. HEADLINES
  • 10. #PCB6“Your headline is your elevator pitch.”
  • 11. The 4U Headline Approach1.  Useful2.  Urgent3.  Unique4.  Ultra Specific
  • 12. Rules For Better Headlines1.  Add emotion2.  Add specificity3.  Add results4.  Add authority5.  Add intrigue6.  Simplify
  • 13. Rumors  that  Microso0  May  Buy  Yahoo,  but  No  Confirma9on  Yet  Microsoft Buying Yahoo?
  • 14. Idol  Finale  Ra9ngs  Well  Up  From  Last  Years  Ra9ngs  Idol  Ups  Finale  Viewership  By  5  Million  
  • 15. The  Keys  to  A  Perfect  Cover  LeJer  For  Your  Job  Search  5  Cover  Le9er  Killers  Is  Your  Cover  Le9er  Keeping  You  Unemployed?
  • 16. How  To  Write  Great  HeadlinesThe  Cheaters  Guide  To  WriEng    Great  Headlines7  Secrets  From  Headline  WriEng  Experts
  • 17. CONTENT
  • 18. #PCB6“Your headline leads to content leads to content leads to ACTION.”
  • 19. How To Build A Post1.  1-3 sentence paragraphs2.  Photos3.  Bullets4.  Questions5.  Sub-headings6.  Single-line and single-word paragraphs
  • 20. Portioning
  • 21. Photos1.  Always use an intro image2.  Align images to the right3.  Use full width images4.  Use photos5.  Use people6.  Tell stories7.  Use screen shots
  • 22. WRITING
  • 23. 4 Example Post Types1.  Opinion2.  How To’s3.  Lists4.  Research
  • 24. Great Blog Writing1.  Is Short2.  Avoids description openings3.  Is instructional4.  Has emotion5.  Has personality6.  Does not waiver7.  Makes your posts easy to scan8.  Spends time on headlines
  • 25. CALLS TO ACTION
  • 26. Your Blog is aLANDING PAGE
  • 27. Make a clear ask& OFFER VALUE
  • 28. Where?1.  Top of sidebar2.  Post footer3.  Blog footer4.  About page5.  Resource pages  6.  Inline text7.  Top resources8.  Feature box9.  Pop-up box
  • 29. Calls To Action
  • 30. Calls To Action
  • 31. Calls To Action
  • 32. Calls To Action
  • 33. Calls To Action
  • 34. CLOSINGTHOUGHT
  • 35. #PCB6“Your blog exists to make your readers look cool.”
  • 36. Continued ReadingBRAND EXAMPLES TRAINING•  Seomoz •  Problogger•  Kissmetrics •  Copyblogger•  Hubspot •  ChrisBrogan.com•  Wildfireapp •  SocialFresh.com
  • 37. THANKYOUSocialFreshMedia.com