Yes Your Company Blog CAN Drive Business

Yes Your Company Blog CAN DriveBusiness

“When your content helps someone, it puts them on your team.”

“The longer you keep fans reading the more likely they will convert.”

Let’s RegroupCORE QUESTIONS ANSWERS1. Who do I want to help? 1. Audience2. How can I be helpful? 2. Content3. What do I want the blog 3. Action to accomplish?

A B HEADLINE ACTION

HEADLINES

“Your headline is your elevator pitch for your content.”

The 4U Headline Approach1.  Useful2.  Urgent3.  Unique4.  Ultra Specific

Rules For Better Headlines1.  Add emotion2.  Add specificity3.  Add results4.  Add authority5.  Add intrigue6.  Simplify

Rumors that Microso0 May Buy Yahoo, but No Conﬁrma9on Yet Microsoft Buying Yahoo?

Idol Finale Ra9ngs Well Up From Last Years Ra9ngs Idol Ups Finale Viewership By 5 Million

The Keys to A Perfect Cover LeJer For Your Job Search 5 Cover Le9er Killers Is Your Cover Le9er Keeping You Unemployed?

How To Write Great HeadlinesThe Cheaters Guide To WriEng Great Headlines7 Secrets From Headline WriEng Experts

CONTENT

“Your headline leads to content leads to content leads to ACTION.”

PortioningBoring Interesting

How To Build A Post1.  1-3 sentence paragraphs2.  Photos3.  Bullets4.  Questions5.  Sub-headings6.  Single-line and single-word paragraphs

4 Example Post Types1.  Opinion2.  How To’s3.  Lists4.  Research

Great Blog Writing1.  Is Short2.  Avoids description openings3.  Is instructional4.  Has emotion5.  Has personality6.  Does not waiver7.  Makes your posts easy to scan8.  Spends time on headlines

CALLS TO ACTION

Your Blog is aLANDING PAGE

Make a clear ask& OFFER VALUE

Where?1.  Top of sidebar2.  Post footer3.  Blog footer4.  About page5.  Resource pages 6.  Inline text7.  Top resources8.  Feature box9.  Pop-up box

Calls To Action

“Your blog exists to make your readers look cool.”

Continued ReadingBRAND EXAMPLES TRAINING•  Seomoz •  Problogger•  Kissmetrics •  Copyblogger•  Hubspot •  ChrisBrogan.com•  Wildfireapp •  SocialFresh.com

THANKYOUSocialFreshMedia.com

http://www.conseilsmarketing.fr	198
http://paper.li	59
http://www.stonepower.fr	22
http://www.conseilsmarketing.com	11
http://feeds.feedburner.com	4
http://us-w1.rockmelt.com	1
http://www.paperblog.fr	1

Yes Your Company Blog CAN Drive Business

by Jason Keath on Oct 17, 2011

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