Yes Your Company Blog CAN Drive Business
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Yes Your Company Blog CAN Drive Business

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  • Great presentation but not sure about #1 in 'great blog writing' slide about keeping it short. I've seen many long, well-written posts that perform much better in the long run. I think the key is finding the right kind of balance, which depends mostly on your audience (if they're ADD or not) ;)
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Yes Your Company Blog CAN Drive Business Yes Your Company Blog CAN Drive Business Presentation Transcript

  • Yes Your Company Blog CAN DriveBusiness
  • “When your content helps someone, it puts them on your team.”  
  • “The longer you keep fans reading the more likely they will convert.”  
  • Let’s RegroupCORE QUESTIONS ANSWERS1. Who do I want to help? 1. Audience2. How can I be helpful? 2. Content3. What do I want the blog 3. Action to accomplish?
  • A   B  HEADLINE ACTION
  • HEADLINES
  • “Your headline is your elevator pitch for your content.”  
  • The 4U Headline Approach1.  Useful2.  Urgent3.  Unique4.  Ultra Specific
  • Rules For Better Headlines1.  Add emotion2.  Add specificity3.  Add results4.  Add authority5.  Add intrigue6.  Simplify
  • Rumors  that  Microso0  May  Buy  Yahoo,  but  No  Confirma9on  Yet  Microsoft Buying Yahoo?
  • Idol  Finale  Ra9ngs  Well  Up  From  Last  Years  Ra9ngs  Idol  Ups  Finale  Viewership  By  5  Million  
  • The  Keys  to  A  Perfect  Cover  LeJer  For  Your  Job  Search  5  Cover  Le9er  Killers  Is  Your  Cover  Le9er  Keeping  You  Unemployed?
  • How  To  Write  Great  HeadlinesThe  Cheaters  Guide  To  WriEng    Great  Headlines7  Secrets  From  Headline  WriEng  Experts
  • CONTENT
  • “Your headline leads to content leads to content leads to ACTION.”  
  • PortioningBoring Interesting
  • How To Build A Post1.  1-3 sentence paragraphs2.  Photos3.  Bullets4.  Questions5.  Sub-headings6.  Single-line and single-word paragraphs
  • 4 Example Post Types1.  Opinion2.  How To’s3.  Lists4.  Research
  • Great Blog Writing1.  Is Short2.  Avoids description openings3.  Is instructional4.  Has emotion5.  Has personality6.  Does not waiver7.  Makes your posts easy to scan8.  Spends time on headlines
  • CALLS TO ACTION
  • Your Blog is aLANDING PAGE
  • Make a clear ask& OFFER VALUE
  • Where?1.  Top of sidebar2.  Post footer3.  Blog footer4.  About page5.  Resource pages  6.  Inline text7.  Top resources8.  Feature box9.  Pop-up box
  • Calls To Action
  • Calls To Action
  • Calls To Action
  • Calls To Action
  • Calls To Action
  • “Your blog exists to make your readers look cool.”  
  • Continued ReadingBRAND EXAMPLES TRAINING•  Seomoz •  Problogger•  Kissmetrics •  Copyblogger•  Hubspot •  ChrisBrogan.com•  Wildfireapp •  SocialFresh.com
  • THANKYOUSocialFreshMedia.com