How to create Web Content - Young Webmaster Camp 10
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How to create Web Content - Young Webmaster Camp 10

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This file has been created for Young Webmaster Camp 10, a non-profit project for Thai young webmaster camp. All in Thai.

This file has been created for Young Webmaster Camp 10, a non-profit project for Thai young webmaster camp. All in Thai.

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How to create Web Content - Young Webmaster Camp 10 Presentation Transcript

  • 1. Link !Content ? Young Webmaster Camp 10 Jakrapong Kongmalai ( ) Co-founder thumbsup.in.th @jakrapong
  • 2. 2536 Boom Radio 90 FM, 89 Pirate Rock, Get 102.5 2541 1 manager.co.th 2543 aussietip.com 2545 mars Content, Digital 2547Community, Business, MSocial Media YellowPages.co.th arketing 2550 Yahoo! (Flickr, Yahoo! Answers, Yahoo! Group) singtip.com 2553 Content thumbsup.in.th Positioning
  • 3. • (Content ?)• “ Content” Social Network Content• Content Content• SEO• Workshop• Q&A
  • 4. Content Content 555555! PlatformSocial Network, Engagement
  • 5. Content Link Content … ! SEO Community !
  • 6. Content
  • 7. , , , “ ”
  • 8. Infographic =
  • 9. Web content Infographic( ) ( comment,
  • 10. “Content” “ ” “ ” Content“ ”
  • 11. VRZO
  • 12. VRZO
  • 13. 2• 1 (Product & Content Strategy)• 2 ( Editorial calendar)
  • 14. 4 ? Content Product manager Project manager (PM)Programming Marketing Design / UX / UI
  • 15. 1
  • 16. 1. BIG Idea Blog Social network Portal Niche Social E-Commerce network Micro- Blog
  • 17. 2. 5W 1H Who: Who: What: When: Where: Why: ? How: ?
  • 18. 3. Site Map
  • 19. ? 31. BIG Idea2. 5W 1H3. Site MapProduct Description Requirement(PRD)
  • 20. PRD ?PRD product requirements document( ) Marketing RequirementsDocument (MRD) technicalrequirements document (TRD) PRD
  • 21. PRD ?• Title & author information• Purpose and scope, from both a technical and business perspective• Stakeholder identification• Market assessment and target demographics• Product overview and use cases• Requirements, including – functional requirements (e.g. what a product should do) – usability requirements – technical requirements (e.g. security, network, platform, integration, client) – environmental requirements – support requirements – interaction requirements (e.g. how the software should work with other systems)• Constraints• High level workflow plans, timelines and milestones (more detail is defined through a project plan)• Evaluation plan and performance metrics
  • 22. • Big idea: Blognone Developer Geek Mashable, TechCrunch thumbsup• 5W 1H Who: thumbsup What: Mashable When: 3 Where: Social Media Facebook Page
  • 23. Product & Content Strategy• BIG Idea• 5W 1H• sitemap• PRD• Content PRD
  • 24. 2
  • 25. 2 Editorial CalendarEditorial Calendar Content Publish( Web Marketing) Publish spreadsheet online spreadsheet Excel Google Docs
  • 26. Content1. Brainstorm content publish2. PublishPublish review3. Content4. Edit5. Publish
  • 27. Editorial Calendar• Publishing Date – Publish• Title –• Topic –• Author –• Editor/Publisher – Edit Post• Associated Keywords –• Categories –• Tags – keywords (3-5 ) Tag SEO• Call-to-action –• Status – pending, in progress, posted• Related Marketing Opportunities – ? Web marketing
  • 28. Content Management System Content management system, CMS)
  • 29. tagPublish schedule
  • 30. 10 Blog1.2.3.4.5. 5 106.7. Blog8.9.10. Call to action
  • 31. Content ?• Blog “ ” ( )• Portal Yahoo! Content http://styleguide.yahoo.com/
  • 32. … Content for Social Network
  • 33. ? ContentSocial Network
  • 34. Social Network“ ”
  • 35. Facebook Publishing
  • 36. Facebook Page142,029 fans 8,458 Talking about this (10% is average value )
  • 37. Content Posting
  • 38. Promotion is okay… but
  • 39. Facebook Primetime?
  • 40. 10 Facebook1.2. 1-23. Facebook thumbnail4.5. Exclusive content6.7.8.9.10.
  • 41. Twitter reach more than 3M imp
  • 42. TV
  • 43. • : Samsung Galaxy SIII Galaxy (17 2555)• Siamphone: Samsung Samsung Galaxy S3 (4 2555)• Thumbs Up: Samsung “Galaxy S 3” (4 2555)• Freemag.net: Samsung Galaxy S 3 Apple iPhone? (4 2555)• 9tana: Benchmark) … Samsung Galaxy S3 iPhone 4S
  • 44. Social Network• Social Network• Facebook, Twitter “ ”• Likes, Follower
  • 45. Web Content• Niche , ,•
  • 46. (Content & Community)• Managing Editor, Editor ( Kapook, Sanook, Dek-D, , , )• Digital Marketing communication• Social Media Management, Copy Writer, PR
  • 47. Manager.co.thKey concept: Thai Online News Portal (Previously, as a supplement for Manager Daily)Positioning: Integrated media for ASTV, Manager Media Group and other non-ThaimediaContent strategy: Created by editorial staffTraffic: 3.2M users per month
  • 48. thumbsup.in.thKey concept: Digital Business news & article blogPositioning: Premium quality & leading source of Thai Tech Startup.Content strategy: Created by editorial staffTraffic: 80,000 ~ 100,000 Unique IP per month
  • 49. Workshop
  • 50. Q&A