How to create Web Content - Young Webmaster Camp 10

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This file has been created for Young Webmaster Camp 10, a non-profit project for Thai young webmaster camp. All in Thai.

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  • 0817435645 Toom
  • How to create Web Content - Young Webmaster Camp 10

    1. 1. Link !Content ? Young Webmaster Camp 10 Jakrapong Kongmalai ( ) Co-founder thumbsup.in.th @jakrapong
    2. 2. 2536 Boom Radio 90 FM, 89 Pirate Rock, Get 102.5 2541 1 manager.co.th 2543 aussietip.com 2545 mars Content, Digital 2547Community, Business, MSocial Media YellowPages.co.th arketing 2550 Yahoo! (Flickr, Yahoo! Answers, Yahoo! Group) singtip.com 2553 Content thumbsup.in.th Positioning
    3. 3. • (Content ?)• “ Content” Social Network Content• Content Content• SEO• Workshop• Q&A
    4. 4. Content Content 555555! PlatformSocial Network, Engagement
    5. 5. Content Link Content … ! SEO Community !
    6. 6. Content
    7. 7. , , , “ ”
    8. 8. Infographic =
    9. 9. Web content Infographic( ) ( comment,
    10. 10. “Content” “ ” “ ” Content“ ”
    11. 11. VRZO
    12. 12. VRZO
    13. 13. 2• 1 (Product & Content Strategy)• 2 ( Editorial calendar)
    14. 14. 4 ? Content Product manager Project manager (PM)Programming Marketing Design / UX / UI
    15. 15. 1
    16. 16. 1. BIG Idea Blog Social network Portal Niche Social E-Commerce network Micro- Blog
    17. 17. 2. 5W 1H Who: Who: What: When: Where: Why: ? How: ?
    18. 18. 3. Site Map
    19. 19. ? 31. BIG Idea2. 5W 1H3. Site MapProduct Description Requirement(PRD)
    20. 20. PRD ?PRD product requirements document( ) Marketing RequirementsDocument (MRD) technicalrequirements document (TRD) PRD
    21. 21. PRD ?• Title & author information• Purpose and scope, from both a technical and business perspective• Stakeholder identification• Market assessment and target demographics• Product overview and use cases• Requirements, including – functional requirements (e.g. what a product should do) – usability requirements – technical requirements (e.g. security, network, platform, integration, client) – environmental requirements – support requirements – interaction requirements (e.g. how the software should work with other systems)• Constraints• High level workflow plans, timelines and milestones (more detail is defined through a project plan)• Evaluation plan and performance metrics
    22. 22. • Big idea: Blognone Developer Geek Mashable, TechCrunch thumbsup• 5W 1H Who: thumbsup What: Mashable When: 3 Where: Social Media Facebook Page
    23. 23. Product & Content Strategy• BIG Idea• 5W 1H• sitemap• PRD• Content PRD
    24. 24. 2
    25. 25. 2 Editorial CalendarEditorial Calendar Content Publish( Web Marketing) Publish spreadsheet online spreadsheet Excel Google Docs
    26. 26. Content1. Brainstorm content publish2. PublishPublish review3. Content4. Edit5. Publish
    27. 27. Editorial Calendar• Publishing Date – Publish• Title –• Topic –• Author –• Editor/Publisher – Edit Post• Associated Keywords –• Categories –• Tags – keywords (3-5 ) Tag SEO• Call-to-action –• Status – pending, in progress, posted• Related Marketing Opportunities – ? Web marketing
    28. 28. Content Management System Content management system, CMS)
    29. 29. tagPublish schedule
    30. 30. 10 Blog1.2.3.4.5. 5 106.7. Blog8.9.10. Call to action
    31. 31. Content ?• Blog “ ” ( )• Portal Yahoo! Content http://styleguide.yahoo.com/
    32. 32. … Content for Social Network
    33. 33. ? ContentSocial Network
    34. 34. Social Network“ ”
    35. 35. Facebook Publishing
    36. 36. Facebook Page142,029 fans 8,458 Talking about this (10% is average value )
    37. 37. Content Posting
    38. 38. Promotion is okay… but
    39. 39. Facebook Primetime?
    40. 40. 10 Facebook1.2. 1-23. Facebook thumbnail4.5. Exclusive content6.7.8.9.10.
    41. 41. Twitter reach more than 3M imp
    42. 42. TV
    43. 43. • : Samsung Galaxy SIII Galaxy (17 2555)• Siamphone: Samsung Samsung Galaxy S3 (4 2555)• Thumbs Up: Samsung “Galaxy S 3” (4 2555)• Freemag.net: Samsung Galaxy S 3 Apple iPhone? (4 2555)• 9tana: Benchmark) … Samsung Galaxy S3 iPhone 4S
    44. 44. Social Network• Social Network• Facebook, Twitter “ ”• Likes, Follower
    45. 45. Web Content• Niche , ,•
    46. 46. (Content & Community)• Managing Editor, Editor ( Kapook, Sanook, Dek-D, , , )• Digital Marketing communication• Social Media Management, Copy Writer, PR
    47. 47. Manager.co.thKey concept: Thai Online News Portal (Previously, as a supplement for Manager Daily)Positioning: Integrated media for ASTV, Manager Media Group and other non-ThaimediaContent strategy: Created by editorial staffTraffic: 3.2M users per month
    48. 48. thumbsup.in.thKey concept: Digital Business news & article blogPositioning: Premium quality & leading source of Thai Tech Startup.Content strategy: Created by editorial staffTraffic: 80,000 ~ 100,000 Unique IP per month
    49. 49. Workshop
    50. 50. Q&A

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