Give away free workUnlimited work for a ﬁxed fee Free updates for life Pitch lists with 20 agencies Clients have no idea Make a better Facebook We want the “wow factor” Digital is cheap
Possible changes• Stop being agencies• Stop pitching • Charge for value• Buy more digital • Payment by results• Improve PR functions • Take a cut in sales• Offer strategic • Technology licensing consulting • Software as a service• Crowdsource/ • Charge for leads outsource everything • Invest in start-ups• Search marketing • Lowe Labs• Create products
How are agencies changing? Outsourcing orIn house production crowdsourcing Paid for time Paid for results Integrated teams Specialist departments Services or Campaigns ecommerce Big ideas Focus on numbers Big projects Small iterative projects
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