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Occupation Message Strategy<br />Yes…this really is a protest PowerPoint presentation. <br />
Purpose of this presentation<br />Elevate our language<br />Pinpoint where we are in the process<br />Establish a loose me...
Where are we at?<br />We are here<br />
Initial phase tactics<br />
Message continuum<br />Broad based support and specificity are at odds<br />
Message continuum<br />Understandability and specificity are at odds<br />
Examples of ideas we can all agree on in the organizational phase…<br />Join us<br />We are the 99%<br />We stand against ...
Don’t try to boil the ocean<br />
Our actions speak more loudly than any words can…<br />Let our words be soft<br />Seek to communicate a message of service...
Core values<br />
Seek to identify…Not compare<br />Staying generic allows the widest audience to identify<br />Talk about how the situation...
Know your audience…<br />
Message accordingly<br />Press - highly sophisticated, does not require too much context<br />Fellow protester - encourage...
Jedi Mind Tricks<br />These are not the droids you are looking for…<br />
Why are you here?<br />“Have you or anyone you know been affected by the sub prime mortgage crisis? Share their story…”<br...
What do you hope to accomplish?<br />“Right now we are focused on organization”<br />“We’re focused on the hope part of th...
What do you want America to know?<br />“This is a non-violent, genuinely grassroots movement to rebuild America”<br />“We ...
A word on channels…<br />
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OccupyBoston Message Strategy

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Transcript of "OccupyBoston Message Strategy"

  1. 1. Occupation Message Strategy<br />Yes…this really is a protest PowerPoint presentation. <br />
  2. 2. Purpose of this presentation<br />Elevate our language<br />Pinpoint where we are in the process<br />Establish a loose messaging framework<br />Empower media team with tools to communicate for the GA without constantly requesting consensus<br />Build moral<br />
  3. 3. Where are we at?<br />We are here<br />
  4. 4. Initial phase tactics<br />
  5. 5. Message continuum<br />Broad based support and specificity are at odds<br />
  6. 6. Message continuum<br />Understandability and specificity are at odds<br />
  7. 7. Examples of ideas we can all agree on in the organizational phase…<br />Join us<br />We are the 99%<br />We stand against economic tyranny<br />We stand against social injustice<br />We pledge solidarity with other occupation movements<br />We believe we can do better<br />
  8. 8. Don’t try to boil the ocean<br />
  9. 9. Our actions speak more loudly than any words can…<br />Let our words be soft<br />Seek to communicate a message of service<br />Seek to communicate a message of non-violence<br />
  10. 10. Core values<br />
  11. 11. Seek to identify…Not compare<br />Staying generic allows the widest audience to identify<br />Talk about how the situation in America makes us feel…people can identify with feelings<br />Avoid identifying specific terms or demands<br />Avoid declarative language<br />Avoid indicating our way is the right way or the best way<br />Stay humble…<br />
  12. 12. Know your audience…<br />
  13. 13. Message accordingly<br />Press - highly sophisticated, does not require too much context<br />Fellow protester - encourage, inspire, empower<br />Potential protester - recruit, encourage, identification<br />Critics – seek common ground<br />Government - cooperative<br />
  14. 14. Jedi Mind Tricks<br />These are not the droids you are looking for…<br />
  15. 15. Why are you here?<br />“Have you or anyone you know been affected by the sub prime mortgage crisis? Share their story…”<br />“That seems like a rhetorical question…Do you really not understand?” <br />
  16. 16. What do you hope to accomplish?<br />“Right now we are focused on organization”<br />“We’re focused on the hope part of that question right now”<br />“We’re trying to build awareness”<br />“Right now our main focus is to organize and build our ranks”<br />
  17. 17. What do you want America to know?<br />“This is a non-violent, genuinely grassroots movement to rebuild America”<br />“We are here to stay”<br />“We are the 99%, we are just like you and we believe we can do better”<br />
  18. 18. A word on channels…<br />
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