Innovative approaches to analyses of online social networks
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This is the introduction to our panel from Association of Internet Researchers' conference IR13 in Salford, Oct 18th-21th 2012. It contains my introduction to the panel + my own presentation on a ...

This is the introduction to our panel from Association of Internet Researchers' conference IR13 in Salford, Oct 18th-21th 2012. It contains my introduction to the panel + my own presentation on a framework for online social network analysis. Enjoy!

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Innovative approaches to analyses of online social networks Presentation Transcript

  • 1. Innovative approaches to analyses of online social networks Panel for IR13 – Salford October 18th-21st 2012 Jakob Linaa Jensen (chair) Frauke Zeller Andra Siibak Niels Brügger
  • 2. Background EU COST Action “Transforming audiences, transforming societies” Working group on social media and social networking – and it’s consequences for audience research Europan task force on social media methods  Mapping the research field within Europe and beyond  Publishing (journals, edited books, panels)  Outreach (new research projects, connections beyond Europe)
  • 3. Comparative studies Klaus Bruhn Jensen in charge Survey in 13 countries Data collection January 2013 IPSOS to carry out surveys in most countries
  • 4. Twitter and the public sphere - The European electionsin 2014 Joint Research proposal COST Action Transforming Audiences, Transforming Societies’: Pieter Verdegem, Cédric Courtois and Peter Mechant (Ghent University, Belgium), Jakob Linaa Jensen (Aarhus University, Denmark), Stine Lomborg (University of Copenhagen) Call distributed, so far participants from 10+ countries (Pieter?)
  • 5. This panelAccessing use of online social networks in everyday life – a suggested frameworkJakob Linaa Jensen, University of Aarhus, DenmarkMixed Methods in Online Social Network AnalysisFrauke Zeller, Technical University of Ilmenau, GermanyHistorical Network Analysis: Methodological ChallengesNiels Brügger, University of Aarhus, DenmarkMaking use of creative research methods for studying social mediaAndra Siibak, University of Tartu, Estonia
  • 6. Accessing use of online social networks in everyday life – a suggested framework Jakob Linaa Jensen, Ph.D. Associate professor in media studies Center for Internet Research Aarhus University, Denmark E-mail:linaa@imv.au.dk Twitter: jakoblinaa Web: www.linaa.net
  • 7. 1. Online social networks and other online phenomena2. Interesting aspects of Facebook and social network sites3. Example: a framework for studying Facebook use and it’s significance in people’s everyday life4. Issues raised for future concern
  • 8. Social mediaBlogs, discussion groupsFlickr, You Tube etc. Online social networks MySpace, Facebook, LinkedIn etc.
  • 9. MUDs Discussion groups WoW MySpace Facebook P2POnline communities Online social networksTechnologically centralised Technologically dispersedEverybody visible Connections visiblePrivileged center No privileged center
  • 10.  Accounting for different technologies Accounting for different user experiences Accounting for different methodological challenges
  • 11.  After almost 20 years of WWW there has been certain methods, agreed standards for analysing websites: -Usability analyses (Jakob Nielsen etc.) -Website analysis (Niels Brügger etc.) -Web sphere analysis (Foot & Schneider) Even though websites are fluent, dynamic, unstable, they are still a relatively fixed phenomenon, compared to social networks: the content is in principle available and accessible for everyone, despite exceptions (personalisation, client based software etc.)
  • 12.  Users (characteristics, performance, behaviour) Content (status updates, shared objects, profile Relations (networks, circles of friends, reciprocity) Context (design, policies, frames for action) Aesthetics (visual appearance, significance for use and perception)
  • 13.  Subjective• Surveys (ask the users)• Focus groups or individual intervies ”Technical"• Networks analyses of relationships (Gephi, NodeXL etc.)• Data mining of traffic in general Observations• Aesthetics analyses of profiles• Content analysis of profiles and dialogues (computer-based, semantic or a combination)
  • 14. • 2009 project survey (N= 1710)• General survey on the public sphere, media use, participation, citizenship• Sponsored by Danish National Research Council
  • 15. • How are social media used to perform political and cultural citizenship?• Which role do social media play in respondents’ everyday life?• How do users perform online compared to their own presentation and perception of their online presence?
  • 16. • Quantitative survey among Danish Internet users (N=1710)• Subsequent focus groups (4, N=20) among strategically selected Facebook users• Access to profiles and all information of the focus group participants (N=17)
  • 17.  Knowledge on respondents’ general media use and other variables Specific knowledge on use and attitudes towards social network sites Attitudes and experiences discussed and negotiated in a social context Observation of actual behaviour and practices versus norms and ideal conceptions
  • 18.  Discrepancy between statements in social contexts (focus groups) and practices while alone A well-known methodological problem Here the triangulation of focus groups and ”eaves-dropping” profiles illustrates such discrepancies, otherwise hard to get This is good to cover aspects of daily practices and norms One could have added analyses of relations, meta-analyses of content