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Social Media, Events And Real Time Tracking

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Starting off looking at key trends in the social media world, the presentation gives a view point on what the modern sports world can learn from this and uses Endomondo as one example on how to do …

Starting off looking at key trends in the social media world, the presentation gives a view point on what the modern sports world can learn from this and uses Endomondo as one example on how to do this

Published in: Sports, Technology, Business

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  • 1. Social media, events and real-time tracking May 14, 2009 Source: http://www.flickr.com/photos/kathy_zhuang/2747250608/in/photostream/
  • 2. It used to be about publishing, now it is about participation http://www.nyhederne.tv2.dk
  • 3. The value chain is changing Great content meant great attention Today, you need great content plus tools to make people interact and participate around the content to truly create attention http://www.flickr.com/photos/rwhollins/3332144171/
  • 4. The users decide, you don’t http://www.flickr.com/photos/esparta/; www.neilperkin.typepad.com
  • 5. Don’t be that therapist, ‘cause you’ll end up killing this guy Don’t kill your super hero http://www.flickr.com/photos/esparta
  • 6. So what can we learn from this?
  • 7. In the beginning, marketing was easy
  • 8. Then came competition and people’s attention got harder to achieve
  • 9. Social media has taught us to listen instead of telling Social media has taught us to listen http://www.flickr.com/photos/aknacer/
  • 10. Value is not about what you have, but about what you share quot;In the past you were what you owned. Now you are what you share.quot; Charles Leadbeater – We Think
  • 11. Some people think it’s about technology.....it’s not http://www.gapingvoi.com; http://sethgodin.typepad.com; http://neilperkin.typepad.com/
  • 12. So what’s the good thing about this?
  • 13. Lots and lots of great user-generated content Lots and lots of empowerment Lots and lots of loyalty Lots and lots of willingness to pay
  • 14. The relationship between the spectator and the participant is no-longer linear The relationship between the spectator and the participant is no-longer linear www.flickr.com_photos_thomashawk
  • 15. Standard disciplines are evolving into Standard disciplines are evolving personalized activities into personalized activities
  • 16. It’s all connected; sport is part of who you are, not just something you do It’s all connected - sport is part of who you are Would it make sense to think of your target group not as customers or citizens but as members?
  • 17. I see no evil...
  • 18. Maybe there’s a shot...
  • 19. The Endomondo Tracker mobile app is the starting point, but other devices can be used
  • 20. Key functionality
  • 21. To examples of how tracking technology can help prolonging an event • Copenhagen Marathon • Weekly training over the Endomondo platform for about 2000 people • Speed keepers track their training and people can participate whenever they want • People sign up for a training team, where people can compete and share info and messages • So what? Creates team spirit, creates stories way before the actual event, creates friendships through individual sports • London Marathon • Live tracking of selected featured profiles, described on the event site and tracking real-time during the event • Increases relevance for TV viewers by getting a national perspective on an international event
  • 22. References and inspiration from: • All the great photographers at Flikr, see page source for each individual - thanks to Creative Commons • Amy Shuen, Heather Gold, Seth Godin, Neil Perkin, Tim O’Reilly, Tara “missrogue” Hunt, Charles Leadbeater
  • 23. Jakob Nordenhof Jønck Co-founder of Endomondo +45 3016 9607 jakob@endomondo.com twitter.com/jajobjoenck slideshare.net/jakobjoenck www.endomondo.com