Social Media Case Study by Jaica
Kinsman
May 29, 2009
Google Profile http://www.google.com/profiles/my.guidingstars

Guiding Stars Social Profiles

Managing Twitter
Tweet Later
www.tweetlater.com
- AutoFollow
HootSuite
www.hootsuite.com
- Manage multiple
accounts
- Manage multiple editors
- Pre-schedule tweets
- Track click-throughs on
links
Tweetie (iPhone app)
- Manage multiple
accounts
- Monitor buzz while on-
the-go
Twitter Page http://twitter.com/GuidingStars

Types of Tweets
1. #GSrecipeMonday
Tweet a Guiding Star
rated recipe every Monday
at 11am EST
2. Tweet links on health
news and trends
2-3 non-Guiding Stars
3 related content per week
(quality over quantity)
3. Post cool stuff that
4
Guiding Stars is doing in
the news (Only the cool
stuff)
1
4. @replies, DMs and
2 RTs
- Respond to questions
5 and comments
- Thank people for
retweets and mentions
5. Initiate conversations
with health leaders and
potential partners
Twitter Page http://twitter.com/GuidingStars

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2
3

Monitoring
1
Twitter
2
3

Monitoring
1
Twitter
1. Netvibes
2
3

Monitoring
1
Twitter
1. Netvibes
2. TweetDeck
2
3

Monitoring
1
Twitter
1. Netvibes
2. TweetDeck
3. Tweetie
2
3

3
Facebook
Public Profile
(Fan Page)
1. Flickr Badge pulls
in photos from Flickr
account http://
www.flickr.com/
photos/
guidingstars/
2. Favorite Pages –
Fan Facebook pages
of organizations and
1 businesses we partner
with
3. Use Notes app as a
blog – Users can
comment on posts
and subscribe to the
RSS feed
2
Facebook Fan Page http://www.facebook.com/pages/Guiding-Stars/58591974041

Guiding Stars Street Team – Private Facebook Group

LinkedIn Group
1. Build Community of
Professionals
2. Post Articles and Create
Discussion Topics
3. Import Twitter RSS feed
into News section
2
3 1
LinkedIn Group http://www.linkedin.com/groups?about=&gid=1802781&trk=anet_ug_grppro

Facebook Fans = 191
Twitter Followers = 731