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Facebook For Business
Facebook For Business
—presentation from the Social Media FTW Fall Conference #ftw09
ftw09 social media ftw social media facebook business media herramientas facebook for business social social media marketing web 2o red empresas facebook marketing design socialmedia marketing negocios een usos empresa
More...Uploaded via SlideShare as Apple Keynote
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gtasiopoulou
Tags facebook marketing
7 months ago
Edwin Chin
, Co-founder
at BOSS Group [Excellent Prosumer Sdn.Bhd]
Tags social media marketing
1 year ago
destmars
1 year ago
harasar
1 year ago
Jason Dittberner
at Jason Dittberner
2 years ago
Ognjen Divljak
, SEO
at Internet Marketing
Tags facebook
2 years ago
YOUNG EUL KIM
, Head of Open Platform for NATE/Cyworld
at SK Communications
Tags facebook
2 years ago
songpd.com
at songpd.com
2 years ago
Junior Wm
, Produtor de conteúdo, consultor e palestrante.
at Self Employed (Business)
Tags facebook for business
2 years ago
phuongtuan
Tags facebook for business
2 years ago
Jaica Kinsman
Social Media FTW Fall Conference 9.23.09
http://facebook.com/socialmediaftw
About Me
- I ♥ the Social Web
- You can find me at J Kinsman Studios LLC designing and web strategizing
I created the brand package for Social Media FTW - designed logos, web badges, custom Twitter background, agenda, etc.
- Responsible for internet marketing and community engagement for the Guiding Stars Licensing Company
- One of the co-founders of Social Media FTW
Consumers will rely on their peers as they make online decisions, whether or not brands choose to participate.
“Socially connected consumers will strengthen communities and shift power away from brands and CRM systems; eventually this will result in empowered communities defining the next generation of products.” —Forrester - The Future of the Social Web
93% of social media users believe a company should have a presence in social media.
—Cone, Business in Social Media Study, September 2009
85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers.
—Cone, Business in Social Media Study, September 2009
Social Media also allows you to Monitor your brand.
- Quickly identify who they are
- What they want (and don’t want)
- Understand the language they use in order to reach them
Facebook is a social network that allows people to share photos, links, news stories, blog posts, status updates, etc. with the people, brands and organizations in their network.
- Social news feed that aggregates what others in your network are doing
Facebook is evolving to a platform - not just a social network
Facebook wants to be the hub of communications
Why?
- consumers will make decisions based on what their peers are saying in this hub
- brands will pay money to be part of it
Who does this now?
- Twitter does this now
- FriendFeed did this and Facebook bought then when they couldn’t buy Twitter
New Features that help monitor brand
real-time search - helps consumers make real-time decisions
tagging
increased functionality on desktop and mobile applications
Facebook is a social network that allows people to share photos, links, news stories, blog posts, status updates, etc. with the people, brands and organizations in their network.
- Social news feed that aggregates what others in your network are doing
Facebook is evolving to a platform - not just a social network
Facebook wants to be the hub of communications
Why?
- consumers will make decisions based on what their peers are saying in this hub
- brands will pay money to be part of it
Who does this now?
- Twitter does this now
- FriendFeed did this and Facebook bought then when they couldn’t buy Twitter
New Features that help monitor brand
real-time search - helps consumers make real-time decisions
tagging
increased functionality on desktop and mobile applications
Over 300 million users - the world’s largest social network
- Facebook grew from 200 million users to 300 million users in just over 5 months.
- Facebook is growing faster than its competition
Comparison:
- By year-end, Twitter is expected to have 18 million users
- That’s not even 1/15 of the current size of Facebook
- 5,000,000,000 minutes are spent on Facebook each day
- 1,000,000,000 web links, news stories, blog posts, notes, photos, etc. are shared each week on Facebook
“If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan.” —Mark Zuckerberg, January 7, 2009
On Tuesday, Facebook said it had become “free cash flow positive” this past quarter
- so bascially... Facebook is financing its own growth rather than using investor money
- Facebook accomplished this a year earlier than expected
Facebook is expected to do more than $550 million by the end of the year
More than 65 million people now actively using Facebook on their mobile devices
- significant increase from 20 million just eight months ago
Over 300 million users - the world’s largest social network
- Facebook grew from 200 million users to 300 million users in just over 5 months.
- Facebook is growing faster than its competition
Comparison:
- By year-end, Twitter is expected to have 18 million users
- That’s not even 1/15 of the current size of Facebook
- 5,000,000,000 minutes are spent on Facebook each day
- 1,000,000,000 web links, news stories, blog posts, notes, photos, etc. are shared each week on Facebook
“If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan.” —Mark Zuckerberg, January 7, 2009
On Tuesday, Facebook said it had become “free cash flow positive” this past quarter
- so bascially... Facebook is financing its own growth rather than using investor money
- Facebook accomplished this a year earlier than expected
Facebook is expected to do more than $550 million by the end of the year
More than 65 million people now actively using Facebook on their mobile devices
- significant increase from 20 million just eight months ago
Over 300 million users - the world’s largest social network
- Facebook grew from 200 million users to 300 million users in just over 5 months.
- Facebook is growing faster than its competition
Comparison:
- By year-end, Twitter is expected to have 18 million users
- That’s not even 1/15 of the current size of Facebook
- 5,000,000,000 minutes are spent on Facebook each day
- 1,000,000,000 web links, news stories, blog posts, notes, photos, etc. are shared each week on Facebook
“If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan.” —Mark Zuckerberg, January 7, 2009
On Tuesday, Facebook said it had become “free cash flow positive” this past quarter
- so bascially... Facebook is financing its own growth rather than using investor money
- Facebook accomplished this a year earlier than expected
Facebook is expected to do more than $550 million by the end of the year
More than 65 million people now actively using Facebook on their mobile devices
- significant increase from 20 million just eight months ago
Over 300 million users - the world’s largest social network
- Facebook grew from 200 million users to 300 million users in just over 5 months.
- Facebook is growing faster than its competition
Comparison:
- By year-end, Twitter is expected to have 18 million users
- That’s not even 1/15 of the current size of Facebook
- 5,000,000,000 minutes are spent on Facebook each day
- 1,000,000,000 web links, news stories, blog posts, notes, photos, etc. are shared each week on Facebook
“If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan.” —Mark Zuckerberg, January 7, 2009
On Tuesday, Facebook said it had become “free cash flow positive” this past quarter
- so bascially... Facebook is financing its own growth rather than using investor money
- Facebook accomplished this a year earlier than expected
Facebook is expected to do more than $550 million by the end of the year
More than 65 million people now actively using Facebook on their mobile devices
- significant increase from 20 million just eight months ago
Facebook had 14.7 percent share of display ad views in the US for August, 2009, up from 1.8 percent in January.
- Facebook and MySpace together comprised more than 20 percent of US display ads in June. —comScore
Nielsen and Facebook Announce Ad Partnership
Facebook announced a deal with audience research firm Nielsen this morning, where the firm will gather ad-effectiveness data from within Facebook to share with agencies and advertisers.
Facebook had 14.7 percent share of display ad views in the US for August, 2009, up from 1.8 percent in January.
- Facebook and MySpace together comprised more than 20 percent of US display ads in June. —comScore
Nielsen and Facebook Announce Ad Partnership
Facebook announced a deal with audience research firm Nielsen this morning, where the firm will gather ad-effectiveness data from within Facebook to share with agencies and advertisers.
- Your competitors are already there
- Your customers have been there for a long time
Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN
What do I use it for?
Humanize your brand - add personality
Monitor your brand
Customer Service
Loyalty-building
Collaboration
Public Relations
Networking
Thought Leadership
Customer Acquisition
But isn’t Twitter better for that?
Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them
- Your competitors are already there
- Your customers have been there for a long time
Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN
What do I use it for?
Humanize your brand - add personality
Monitor your brand
Customer Service
Loyalty-building
Collaboration
Public Relations
Networking
Thought Leadership
Customer Acquisition
But isn’t Twitter better for that?
Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them
- Your competitors are already there
- Your customers have been there for a long time
Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN
What do I use it for?
Humanize your brand - add personality
Monitor your brand
Customer Service
Loyalty-building
Collaboration
Public Relations
Networking
Thought Leadership
Customer Acquisition
But isn’t Twitter better for that?
Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them
- Your competitors are already there
- Your customers have been there for a long time
Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN
What do I use it for?
Humanize your brand - add personality
Monitor your brand
Customer Service
Loyalty-building
Collaboration
Public Relations
Networking
Thought Leadership
Customer Acquisition
But isn’t Twitter better for that?
Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them
- Your competitors are already there
- Your customers have been there for a long time
Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN
What do I use it for?
Humanize your brand - add personality
Monitor your brand
Customer Service
Loyalty-building
Collaboration
Public Relations
Networking
Thought Leadership
Customer Acquisition
But isn’t Twitter better for that?
Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them
- Your competitors are already there
- Your customers have been there for a long time
Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN
What do I use it for?
Humanize your brand - add personality
Monitor your brand
Customer Service
Loyalty-building
Collaboration
Public Relations
Networking
Thought Leadership
Customer Acquisition
But isn’t Twitter better for that?
Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them
- Your competitors are already there
- Your customers have been there for a long time
Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN
What do I use it for?
Humanize your brand - add personality
Monitor your brand
Customer Service
Loyalty-building
Collaboration
Public Relations
Networking
Thought Leadership
Customer Acquisition
But isn’t Twitter better for that?
Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them
- Your competitors are already there
- Your customers have been there for a long time
Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN
What do I use it for?
Humanize your brand - add personality
Monitor your brand
Customer Service
Loyalty-building
Collaboration
Public Relations
Networking
Thought Leadership
Customer Acquisition
But isn’t Twitter better for that?
Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them
- Your competitors are already there
- Your customers have been there for a long time
Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN
What do I use it for?
Humanize your brand - add personality
Monitor your brand
Customer Service
Loyalty-building
Collaboration
Public Relations
Networking
Thought Leadership
Customer Acquisition
But isn’t Twitter better for that?
Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them
Real-time search
You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you're a fan. If people have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Search results will continue to include people's profiles as well as relevant Facebook Pages, groups and applications.
- Search query
- Filters
You can search for keywords about your company or product to learn what people are saying about your brand.
Do the same for your competitors.
Status Tagging
Track conversations through tagging. Each time you’re tagged (ie someone starts a conversation), that tag will appear on your wall.
Your Wall becomes a centralized place to watch for new brand mentions. When a Fan (or Group member) talks about you, you can get in there and go participate.
Join the conversation.
answer questions
give advice
show your apppreciation
ask a question
Facebook is giving small business owners the very best features from Twitter.
Easier for small business owners to manage their Facebook interaction
Easier for Fans to follow different conversations happening about your business and
Fans can easily connect with the other brand enthusiasts by combining status tags with filter friends by city
Post to Twitter directly from Facebook
http://facebook.com/twitter
Streamline your workflow.
Facebook Connect
(authentication for third parties)
Makes it easier for your customers to take their online identity with them all over the Web and even on to your website or blog.
Facebook Connect is coming to mobile sites and applications where your customers can take their Facebook profile information, friends and privacy preferences to your company’s mobile applications.
Easily bring the Facebook experience to your website
Helps brands connect with existing communities
Vanity URLs
http://facebook.com/username
Make it easy for fans to find you - they will expect you to have a Facebook Page
http://facebook.com/socialmediaftw
http://facebook.com/GuidingStars
Real-time search
You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you're a fan. If people have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Search results will continue to include people's profiles as well as relevant Facebook Pages, groups and applications.
- Search query
- Filters
You can search for keywords about your company or product to learn what people are saying about your brand.
Do the same for your competitors.
Status Tagging
Track conversations through tagging. Each time you’re tagged (ie someone starts a conversation), that tag will appear on your wall.
Your Wall becomes a centralized place to watch for new brand mentions. When a Fan (or Group member) talks about you, you can get in there and go participate.
Join the conversation.
answer questions
give advice
show your apppreciation
ask a question
Facebook is giving small business owners the very best features from Twitter.
Easier for small business owners to manage their Facebook interaction
Easier for Fans to follow different conversations happening about your business and
Fans can easily connect with the other brand enthusiasts by combining status tags with filter friends by city
Post to Twitter directly from Facebook
http://facebook.com/twitter
Streamline your workflow.
Facebook Connect
(authentication for third parties)
Makes it easier for your customers to take their online identity with them all over the Web and even on to your website or blog.
Facebook Connect is coming to mobile sites and applications where your customers can take their Facebook profile information, friends and privacy preferences to your company’s mobile applications.
Easily bring the Facebook experience to your website
Helps brands connect with existing communities
Vanity URLs
http://facebook.com/username
Make it easy for fans to find you - they will expect you to have a Facebook Page
http://facebook.com/socialmediaftw
http://facebook.com/GuidingStars
Real-time search
You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you're a fan. If people have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Search results will continue to include people's profiles as well as relevant Facebook Pages, groups and applications.
- Search query
- Filters
You can search for keywords about your company or product to learn what people are saying about your brand.
Do the same for your competitors.
Status Tagging
Track conversations through tagging. Each time you’re tagged (ie someone starts a conversation), that tag will appear on your wall.
Your Wall becomes a centralized place to watch for new brand mentions. When a Fan (or Group member) talks about you, you can get in there and go participate.
Join the conversation.
answer questions
give advice
show your apppreciation
ask a question
Facebook is giving small business owners the very best features from Twitter.
Easier for small business owners to manage their Facebook interaction
Easier for Fans to follow different conversations happening about your business and
Fans can easily connect with the other brand enthusiasts by combining status tags with filter friends by city
Post to Twitter directly from Facebook
http://facebook.com/twitter
Streamline your workflow.
Facebook Connect
(authentication for third parties)
Makes it easier for your customers to take their online identity with them all over the Web and even on to your website or blog.
Facebook Connect is coming to mobile sites and applications where your customers can take their Facebook profile information, friends and privacy preferences to your company’s mobile applications.
Easily bring the Facebook experience to your website
Helps brands connect with existing communities
Vanity URLs
http://facebook.com/username
Make it easy for fans to find you - they will expect you to have a Facebook Page
http://facebook.com/socialmediaftw
http://facebook.com/GuidingStars
Real-time search
You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you're a fan. If people have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Search results will continue to include people's profiles as well as relevant Facebook Pages, groups and applications.
- Search query
- Filters
You can search for keywords about your company or product to learn what people are saying about your brand.
Do the same for your competitors.
Status Tagging
Track conversations through tagging. Each time you’re tagged (ie someone starts a conversation), that tag will appear on your wall.
Your Wall becomes a centralized place to watch for new brand mentions. When a Fan (or Group member) talks about you, you can get in there and go participate.
Join the conversation.
answer questions
give advice
show your apppreciation
ask a question
Facebook is giving small business owners the very best features from Twitter.
Easier for small business owners to manage their Facebook interaction
Easier for Fans to follow different conversations happening about your business and
Fans can easily connect with the other brand enthusiasts by combining status tags with filter friends by city
Post to Twitter directly from Facebook
http://facebook.com/twitter
Streamline your workflow.
Facebook Connect
(authentication for third parties)
Makes it easier for your customers to take their online identity with them all over the Web and even on to your website or blog.
Facebook Connect is coming to mobile sites and applications where your customers can take their Facebook profile information, friends and privacy preferences to your company’s mobile applications.
Easily bring the Facebook experience to your website
Helps brands connect with existing communities
Vanity URLs
http://facebook.com/username
Make it easy for fans to find you - they will expect you to have a Facebook Page
http://facebook.com/socialmediaftw
http://facebook.com/GuidingStars
Profile Page (private)
Your page to connect with family and friends
Home Page/News Feed (personal)
Your personal News Feed based on your network of friends, brands and organizations
Fan Page/Public Profile (public)
Your business page
Group (can be public or private)
Your networking group
Profile Page (private)
Your page to connect with family and friends
Home Page/News Feed (personal)
Your personal News Feed based on your network of friends, brands and organizations
Fan Page/Public Profile (public)
Your business page
Group (can be public or private)
Your networking group
Profile Page (private)
Your page to connect with family and friends
Home Page/News Feed (personal)
Your personal News Feed based on your network of friends, brands and organizations
Fan Page/Public Profile (public)
Your business page
Group (can be public or private)
Your networking group
Profile Page (private)
Your page to connect with family and friends
Home Page/News Feed (personal)
Your personal News Feed based on your network of friends, brands and organizations
Fan Page/Public Profile (public)
Your business page
Group (can be public or private)
Your networking group
Profile Page (private)
Your page to connect with family and friends
Home Page/News Feed (personal)
Your personal News Feed based on your network of friends, brands and organizations
Fan Page/Public Profile (public)
Your business page
Group (can be public or private)
Your networking group
Profile Page (private)
Your page to connect with family and friends
Home Page/News Feed (personal)
Your personal News Feed based on your network of friends, brands and organizations
Fan Page/Public Profile (public)
Your business page
Group (can be public or private)
Your networking group
Profile Page (private)
Your page to connect with family and friends
Home Page/News Feed (personal)
Your personal News Feed based on your network of friends, brands and organizations
Fan Page/Public Profile (public)
Your business page
Group (can be public or private)
Your networking group
Profile Page (private)
Your page to connect with family and friends
Home Page/News Feed (personal)
Your personal News Feed based on your network of friends, brands and organizations
Fan Page/Public Profile (public)
Your business page
Group (can be public or private)
Your networking group
- First thing you see when you login
- Shows updates on your friends’ activity
- Shows updates of your Pages (brands)
Your Updates show on your Wall
When someone Becomes a Fan of your Page, they are allowing you to publish content to their News Feed - YAY!
status updates
blog posts
photos
videos
links
Users can engage with you by:
Commenting
Liking
Share
Repost to your Profile page
Send as a Message
Retweet (Networked Blogs app)
- Profile Picture
Company Logo
- Tabbed Navigation
You can have up to 6 visible tabs to your Page.
Wall
Info
Discussions
Photos
Video
Boxes
- Status
- Blurb Box
Share quick info about your business
Include your website URL
- Application Boxes
Enhance your page with applications
Pull in feeds from other social networks like Flickr
What do I include in my Fan Page?
- Company Overview - Company Logo- Website and contact info - include Twitter profile page (i.e. http://twitter.com/socialmediaftw)- Press releases- Videos- Blog RSS- Twitter updates- Company news and status - Company and product photos - Links to relevant news articles/hot topics- Customer interaction
Business Dashboard and Insights Tool
What do I measure and how?
The value is in the quality of the interactions
- Download to Excel
http://www.facebook.com/facebook-widgets/index.php
Fan Box
Allow users to become your fan and view your Facebook Page stream
Live Stream Box
Allow Facebook users to connect, share and post updates in real-time
Page Badge
Shows basic details about a Facebook Page (logo, status, and number of fans)
Networked Blogs
- Automatically posts your company blog posts to your Wall and your Fans News Feed
- Users can: Comment - Like - Share it - Tweet it - Follow blog
Notes (Default App)
- If you don’t have a blog, you can start one on Facebook using the default Notes app
- RSS feed
RSS Connect
- Connect your blog or Twitter feeds
Social RSS
- Connect your company blog
Huddle by WorkSpaces
- Collaborate on projects, store docs
Facebook Video (Default App)
- Flash video
PodCast Player
- Share company podcasts
SlideShare
- Show your company presentations by linking to your SlideShare account
Testimonials
- Let your clients sing your high praises
Flickr Badge
- Showcase company photos from your Flickr account
My LinkedIn Profile
- Use this on your personal Profile page
Or Hire A Developer and Build Your Own
Vitaminwater - Flavorcreator
Pizza Hut - Order App
Ben & Jerry’s - FlipMyText
Networked Blogs
- Automatically posts your company blog posts to your Wall and your Fans News Feed
- Users can: Comment - Like - Share it - Tweet it - Follow blog
Notes (Default App)
- If you don’t have a blog, you can start one on Facebook using the default Notes app
- RSS feed
RSS Connect
- Connect your blog or Twitter feeds
Social RSS
- Connect your company blog
Huddle by WorkSpaces
- Collaborate on projects, store docs
Facebook Video (Default App)
- Flash video
PodCast Player
- Share company podcasts
SlideShare
- Show your company presentations by linking to your SlideShare account
Testimonials
- Let your clients sing your high praises
Flickr Badge
- Showcase company photos from your Flickr account
My LinkedIn Profile
- Use this on your personal Profile page
Or Hire A Developer and Build Your Own
Vitaminwater - Flavorcreator
Pizza Hut - Order App
Ben & Jerry’s - FlipMyText
Vitaminwater's Facebook Flavorcreator
Steve Nash infomercial for Vitaminwater's Facebook Flavorcreator
http://www.youtube.com/watch?v=kxZkaEge0R8
A web 2.0 way to get your vitamins
Vitaminwater is allowing fans at www.facebook.com/vitaminwater to help develop the next Vitaminwater flavor which will be sold in stores in the spring of 2010.
- Steve Nash hosts the infomercial explaining the program
- Testimonial from 50 cent who was the first to co-create his own vitaminwater years ago
Vitaminwater's Facebook Flavorcreator
Steve Nash infomercial for Vitaminwater's Facebook Flavorcreator
http://www.youtube.com/watch?v=kxZkaEge0R8
A web 2.0 way to get your vitamins
Vitaminwater is allowing fans at www.facebook.com/vitaminwater to help develop the next Vitaminwater flavor which will be sold in stores in the spring of 2010.
- Steve Nash hosts the infomercial explaining the program
- Testimonial from 50 cent who was the first to co-create his own vitaminwater years ago
Vitaminwater's Facebook Flavorcreator
Steve Nash infomercial for Vitaminwater's Facebook Flavorcreator
http://www.youtube.com/watch?v=kxZkaEge0R8
A web 2.0 way to get your vitamins
Vitaminwater is allowing fans at www.facebook.com/vitaminwater to help develop the next Vitaminwater flavor which will be sold in stores in the spring of 2010.
- Steve Nash hosts the infomercial explaining the program
- Testimonial from 50 cent who was the first to co-create his own vitaminwater years ago
1. Go to http://facebook.com/vitaminwater.
2. You pick the vitamins. You pick the flavor.
3. Design your bottle.
4. Get paid.
Flavorcreator is a custom Facebook application that appears on the company’s Page.
- The app includes games and contests, but what it’s really doing is gathering market research about the types of flavors that Facebook users like
- By combining information with as many Facebook users as possible, the company is gathering new insights into what sort of new flavor users will want the most, the kind of vitamins they are looking for and even the bottle design they prefer
The result, so far?
- Fastest-growing Page among any major brand over the week for the first week - Vitaminwater gained 323K fans to reach 767,000 in one week. —PageData
3OH!3 +267K Total Fans = 745K
Cadbury Wispa +220K Total Fans = 669K
Vitaminwater +158K Total Fans = 901K
—PageData
Live Stream Widget
User to User Conversations with Facebook Connect
CNN integrated Facebook Connect so that users could watch Michael Jackson’s memorial service online and discuss their thoughts with Facebook users around the world.
733K Facebook users watched the live broadcast by logging into Facebook Connect
Generated +759 status updates at a rate of 6,000 posts per minute at the peak —InsideFacebook
Other examples:
Hulu
New version provides full Fan Page support
Top 25 Free Apps | Rated 4+
Update your page while you’re on the go - walking to a meeting (in a meeting)
At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App
New Features
See Pages and post updates and photos to Pages you administer
Create shortcuts to favorite Pages or Pages you administer
Write Notes (can be used to create blog posts if you don’t have a blog)
Upload video (3GS only)
See the same News Feed as Facebook website
Like posts and photos
Become a Fan of Pages
Search for Pages
New version provides full Fan Page support
Top 25 Free Apps | Rated 4+
Update your page while you’re on the go - walking to a meeting (in a meeting)
At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App
New Features
See Pages and post updates and photos to Pages you administer
Create shortcuts to favorite Pages or Pages you administer
Write Notes (can be used to create blog posts if you don’t have a blog)
Upload video (3GS only)
See the same News Feed as Facebook website
Like posts and photos
Become a Fan of Pages
Search for Pages
New version provides full Fan Page support
Top 25 Free Apps | Rated 4+
Update your page while you’re on the go - walking to a meeting (in a meeting)
At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App
New Features
See Pages and post updates and photos to Pages you administer
Create shortcuts to favorite Pages or Pages you administer
Write Notes (can be used to create blog posts if you don’t have a blog)
Upload video (3GS only)
See the same News Feed as Facebook website
Like posts and photos
Become a Fan of Pages
Search for Pages
New version provides full Fan Page support
Top 25 Free Apps | Rated 4+
Update your page while you’re on the go - walking to a meeting (in a meeting)
At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App
New Features
See Pages and post updates and photos to Pages you administer
Create shortcuts to favorite Pages or Pages you administer
Write Notes (can be used to create blog posts if you don’t have a blog)
Upload video (3GS only)
See the same News Feed as Facebook website
Like posts and photos
Become a Fan of Pages
Search for Pages
New version provides full Fan Page support
Top 25 Free Apps | Rated 4+
Update your page while you’re on the go - walking to a meeting (in a meeting)
At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App
New Features
See Pages and post updates and photos to Pages you administer
Create shortcuts to favorite Pages or Pages you administer
Write Notes (can be used to create blog posts if you don’t have a blog)
Upload video (3GS only)
See the same News Feed as Facebook website
Like posts and photos
Become a Fan of Pages
Search for Pages
New version provides full Fan Page support
Top 25 Free Apps | Rated 4+
Update your page while you’re on the go - walking to a meeting (in a meeting)
At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App
New Features
See Pages and post updates and photos to Pages you administer
Create shortcuts to favorite Pages or Pages you administer
Write Notes (can be used to create blog posts if you don’t have a blog)
Upload video (3GS only)
See the same News Feed as Facebook website
Like posts and photos
Become a Fan of Pages
Search for Pages
New version provides full Fan Page support
Top 25 Free Apps | Rated 4+
Update your page while you’re on the go - walking to a meeting (in a meeting)
At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App
New Features
See Pages and post updates and photos to Pages you administer
Create shortcuts to favorite Pages or Pages you administer
Write Notes (can be used to create blog posts if you don’t have a blog)
Upload video (3GS only)
See the same News Feed as Facebook website
Like posts and photos
Become a Fan of Pages
Search for Pages
New version provides full Fan Page support
Top 25 Free Apps | Rated 4+
Update your page while you’re on the go - walking to a meeting (in a meeting)
At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App
New Features
See Pages and post updates and photos to Pages you administer
Create shortcuts to favorite Pages or Pages you administer
Write Notes (can be used to create blog posts if you don’t have a blog)
Upload video (3GS only)
See the same News Feed as Facebook website
Like posts and photos
Become a Fan of Pages
Search for Pages
Facebook while you Tweet
Seesmic Desktop
http://seesmic.com
Full access to Facebook Pages
Create Groups to organize Facebook Friends
Like, comment and Retweet Facebook updates and posts
TweetDeck
http://tweetdeck.com/beta
Full access to Facebook Pages
Like, comment and Retweet Facebook updates and posts
Invite influencers and advocates to test the community
Encourage interaction through conversations (ask questions)
Encourage conversation between customers
Keep it real - Keep it relevant
Integrate with other websites
Encourage your employees to join
Tell all your friends Use the “Suggest to Friends” Feature on your Page
Have a contest
Ask customers for their ideas - Ask them what they would like on your Page
Become a member
Add value to the community