Facebook For Business
Upcoming SlideShare
Loading in...5
×
 

Facebook For Business

on

  • 6,949 views

Facebook For Business

Facebook For Business

—presentation from the Social Media FTW Fall Conference #ftw09

Statistics

Views

Total Views
6,949
Views on SlideShare
6,593
Embed Views
356

Actions

Likes
26
Downloads
610
Comments
0

15 Embeds 356

http://carmen-facebook.blogspot.com 150
http://carmen-facebook.blogspot.com.es 44
http://carmen-facebook.blogspot.com.ar 40
http://www.slideshare.net 36
http://jaica.me 27
http://carmen-facebook.blogspot.mx 24
http://www.linkedin.com 12
http://webstrategyworkshop.com 12
http://carmen-facebook.blogspot.ie 4
http://pollito9-america.blogspot.com 2
http://blanquis-miplandevida.blogspot.com 1
http://static.slidesharecdn.com 1
http://safe.tumblr.com 1
http://www.tumblr.com 1
http://soimds01 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Facebook For Business <br /> Jaica Kinsman <br /> <br /> Social Media FTW Fall Conference 9.23.09 <br /> http://facebook.com/socialmediaftw <br /> <br /> About Me <br /> - I &#x2665; the Social Web <br /> - You can find me at J Kinsman Studios LLC designing and web strategizing <br /> I created the brand package for Social Media FTW - designed logos, web badges, custom Twitter background, agenda, etc. <br /> - Responsible for internet marketing and community engagement for the Guiding Stars Licensing Company <br /> - One of the co-founders of Social Media FTW
  • Why should businesses and brands care about social media? <br /> <br /> Consumers will rely on their peers as they make online decisions, whether or not brands choose to participate. <br /> <br /> &#x201C;Socially connected consumers will strengthen communities and shift power away from brands and CRM systems; eventually this will result in empowered communities defining the next generation of products.&#x201D; &#x2014;Forrester - The Future of the Social Web <br /> <br /> 93% of social media users believe a company should have a presence in social media. <br /> &#x2014;Cone, Business in Social Media Study, September 2009 <br /> <br /> 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers. <br /> &#x2014;Cone, Business in Social Media Study, September 2009 <br /> <br /> Social Media also allows you to Monitor your brand. <br /> <br /> - Quickly identify who they are <br /> - What they want (and don&#x2019;t want) <br /> - Understand the language they use in order to reach them
  • So What is Facebook? <br /> <br /> Facebook is a social network that allows people to share photos, links, news stories, blog posts, status updates, etc. with the people, brands and organizations in their network. <br /> - Social news feed that aggregates what others in your network are doing <br /> <br /> Facebook is evolving to a platform - not just a social network <br /> Facebook wants to be the hub of communications <br /> <br /> Why? <br /> - consumers will make decisions based on what their peers are saying in this hub <br /> - brands will pay money to be part of it <br /> <br /> Who does this now? <br /> - Twitter does this now <br /> - FriendFeed did this and Facebook bought then when they couldn&#x2019;t buy Twitter <br /> <br /> New Features that help monitor brand <br /> <br /> real-time search - helps consumers make real-time decisions <br /> tagging <br /> increased functionality on desktop and mobile applications
  • So What is Facebook? <br /> <br /> Facebook is a social network that allows people to share photos, links, news stories, blog posts, status updates, etc. with the people, brands and organizations in their network. <br /> - Social news feed that aggregates what others in your network are doing <br /> <br /> Facebook is evolving to a platform - not just a social network <br /> Facebook wants to be the hub of communications <br /> <br /> Why? <br /> - consumers will make decisions based on what their peers are saying in this hub <br /> - brands will pay money to be part of it <br /> <br /> Who does this now? <br /> - Twitter does this now <br /> - FriendFeed did this and Facebook bought then when they couldn&#x2019;t buy Twitter <br /> <br /> New Features that help monitor brand <br /> <br /> real-time search - helps consumers make real-time decisions <br /> tagging <br /> increased functionality on desktop and mobile applications
  • Why should my business care about Facebook? <br /> <br /> Over 300 million users - the world&#x2019;s largest social network <br /> - Facebook grew from 200 million users to 300 million users in just over 5 months. <br /> - Facebook is growing faster than its competition <br /> Comparison: <br /> - By year-end, Twitter is expected to have 18 million users <br /> - That&#x2019;s not even 1/15 of the current size of Facebook <br /> - 5,000,000,000 minutes are spent on Facebook each day <br /> - 1,000,000,000 web links, news stories, blog posts, notes, photos, etc. are shared each week on Facebook <br /> <br /> &#x201C;If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan.&#x201D; &#x2014;Mark Zuckerberg, January 7, 2009 <br /> <br /> On Tuesday, Facebook said it had become &#x201C;free cash flow positive&#x201D; this past quarter <br /> - so bascially... Facebook is financing its own growth rather than using investor money <br /> - Facebook accomplished this a year earlier than expected <br /> <br /> Facebook is expected to do more than $550 million by the end of the year <br /> <br /> More than 65 million people now actively using Facebook on their mobile devices <br /> - significant increase from 20 million just eight months ago
  • Why should my business care about Facebook? <br /> <br /> Over 300 million users - the world&#x2019;s largest social network <br /> - Facebook grew from 200 million users to 300 million users in just over 5 months. <br /> - Facebook is growing faster than its competition <br /> Comparison: <br /> - By year-end, Twitter is expected to have 18 million users <br /> - That&#x2019;s not even 1/15 of the current size of Facebook <br /> - 5,000,000,000 minutes are spent on Facebook each day <br /> - 1,000,000,000 web links, news stories, blog posts, notes, photos, etc. are shared each week on Facebook <br /> <br /> &#x201C;If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan.&#x201D; &#x2014;Mark Zuckerberg, January 7, 2009 <br /> <br /> On Tuesday, Facebook said it had become &#x201C;free cash flow positive&#x201D; this past quarter <br /> - so bascially... Facebook is financing its own growth rather than using investor money <br /> - Facebook accomplished this a year earlier than expected <br /> <br /> Facebook is expected to do more than $550 million by the end of the year <br /> <br /> More than 65 million people now actively using Facebook on their mobile devices <br /> - significant increase from 20 million just eight months ago
  • Why should my business care about Facebook? <br /> <br /> Over 300 million users - the world&#x2019;s largest social network <br /> - Facebook grew from 200 million users to 300 million users in just over 5 months. <br /> - Facebook is growing faster than its competition <br /> Comparison: <br /> - By year-end, Twitter is expected to have 18 million users <br /> - That&#x2019;s not even 1/15 of the current size of Facebook <br /> - 5,000,000,000 minutes are spent on Facebook each day <br /> - 1,000,000,000 web links, news stories, blog posts, notes, photos, etc. are shared each week on Facebook <br /> <br /> &#x201C;If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan.&#x201D; &#x2014;Mark Zuckerberg, January 7, 2009 <br /> <br /> On Tuesday, Facebook said it had become &#x201C;free cash flow positive&#x201D; this past quarter <br /> - so bascially... Facebook is financing its own growth rather than using investor money <br /> - Facebook accomplished this a year earlier than expected <br /> <br /> Facebook is expected to do more than $550 million by the end of the year <br /> <br /> More than 65 million people now actively using Facebook on their mobile devices <br /> - significant increase from 20 million just eight months ago
  • Why should my business care about Facebook? <br /> <br /> Over 300 million users - the world&#x2019;s largest social network <br /> - Facebook grew from 200 million users to 300 million users in just over 5 months. <br /> - Facebook is growing faster than its competition <br /> Comparison: <br /> - By year-end, Twitter is expected to have 18 million users <br /> - That&#x2019;s not even 1/15 of the current size of Facebook <br /> - 5,000,000,000 minutes are spent on Facebook each day <br /> - 1,000,000,000 web links, news stories, blog posts, notes, photos, etc. are shared each week on Facebook <br /> <br /> &#x201C;If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan.&#x201D; &#x2014;Mark Zuckerberg, January 7, 2009 <br /> <br /> On Tuesday, Facebook said it had become &#x201C;free cash flow positive&#x201D; this past quarter <br /> - so bascially... Facebook is financing its own growth rather than using investor money <br /> - Facebook accomplished this a year earlier than expected <br /> <br /> Facebook is expected to do more than $550 million by the end of the year <br /> <br /> More than 65 million people now actively using Facebook on their mobile devices <br /> - significant increase from 20 million just eight months ago
  • Advertising <br /> <br /> Facebook had 14.7 percent share of display ad views in the US for August, 2009, up from 1.8 percent in January. <br /> - Facebook and MySpace together comprised more than 20 percent of US display ads in June. &#x2014;comScore <br /> <br /> Nielsen and Facebook Announce Ad Partnership <br /> Facebook announced a deal with audience research firm Nielsen this morning, where the firm will gather ad-effectiveness data from within Facebook to share with agencies and advertisers.
  • Advertising <br /> <br /> Facebook had 14.7 percent share of display ad views in the US for August, 2009, up from 1.8 percent in January. <br /> - Facebook and MySpace together comprised more than 20 percent of US display ads in June. &#x2014;comScore <br /> <br /> Nielsen and Facebook Announce Ad Partnership <br /> Facebook announced a deal with audience research firm Nielsen this morning, where the firm will gather ad-effectiveness data from within Facebook to share with agencies and advertisers.
  • So Why Facebook? <br /> <br /> - Your competitors are already there <br /> - Your customers have been there for a long time <br /> <br /> Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN <br /> <br /> What do I use it for? <br /> <br /> Humanize your brand - add personality <br /> Monitor your brand <br /> Customer Service <br /> Loyalty-building <br /> Collaboration <br /> Public Relations <br /> Networking <br /> Thought Leadership <br /> Customer Acquisition <br /> <br /> But isn&#x2019;t Twitter better for that? <br /> Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them
  • So Why Facebook? <br /> <br /> - Your competitors are already there <br /> - Your customers have been there for a long time <br /> <br /> Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN <br /> <br /> What do I use it for? <br /> <br /> Humanize your brand - add personality <br /> Monitor your brand <br /> Customer Service <br /> Loyalty-building <br /> Collaboration <br /> Public Relations <br /> Networking <br /> Thought Leadership <br /> Customer Acquisition <br /> <br /> But isn&#x2019;t Twitter better for that? <br /> Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them
  • So Why Facebook? <br /> <br /> - Your competitors are already there <br /> - Your customers have been there for a long time <br /> <br /> Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN <br /> <br /> What do I use it for? <br /> <br /> Humanize your brand - add personality <br /> Monitor your brand <br /> Customer Service <br /> Loyalty-building <br /> Collaboration <br /> Public Relations <br /> Networking <br /> Thought Leadership <br /> Customer Acquisition <br /> <br /> But isn&#x2019;t Twitter better for that? <br /> Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them
  • So Why Facebook? <br /> <br /> - Your competitors are already there <br /> - Your customers have been there for a long time <br /> <br /> Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN <br /> <br /> What do I use it for? <br /> <br /> Humanize your brand - add personality <br /> Monitor your brand <br /> Customer Service <br /> Loyalty-building <br /> Collaboration <br /> Public Relations <br /> Networking <br /> Thought Leadership <br /> Customer Acquisition <br /> <br /> But isn&#x2019;t Twitter better for that? <br /> Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them
  • So Why Facebook? <br /> <br /> - Your competitors are already there <br /> - Your customers have been there for a long time <br /> <br /> Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN <br /> <br /> What do I use it for? <br /> <br /> Humanize your brand - add personality <br /> Monitor your brand <br /> Customer Service <br /> Loyalty-building <br /> Collaboration <br /> Public Relations <br /> Networking <br /> Thought Leadership <br /> Customer Acquisition <br /> <br /> But isn&#x2019;t Twitter better for that? <br /> Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them
  • So Why Facebook? <br /> <br /> - Your competitors are already there <br /> - Your customers have been there for a long time <br /> <br /> Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN <br /> <br /> What do I use it for? <br /> <br /> Humanize your brand - add personality <br /> Monitor your brand <br /> Customer Service <br /> Loyalty-building <br /> Collaboration <br /> Public Relations <br /> Networking <br /> Thought Leadership <br /> Customer Acquisition <br /> <br /> But isn&#x2019;t Twitter better for that? <br /> Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them
  • So Why Facebook? <br /> <br /> - Your competitors are already there <br /> - Your customers have been there for a long time <br /> <br /> Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN <br /> <br /> What do I use it for? <br /> <br /> Humanize your brand - add personality <br /> Monitor your brand <br /> Customer Service <br /> Loyalty-building <br /> Collaboration <br /> Public Relations <br /> Networking <br /> Thought Leadership <br /> Customer Acquisition <br /> <br /> But isn&#x2019;t Twitter better for that? <br /> Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them
  • So Why Facebook? <br /> <br /> - Your competitors are already there <br /> - Your customers have been there for a long time <br /> <br /> Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN <br /> <br /> What do I use it for? <br /> <br /> Humanize your brand - add personality <br /> Monitor your brand <br /> Customer Service <br /> Loyalty-building <br /> Collaboration <br /> Public Relations <br /> Networking <br /> Thought Leadership <br /> Customer Acquisition <br /> <br /> But isn&#x2019;t Twitter better for that? <br /> Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them
  • So Why Facebook? <br /> <br /> - Your competitors are already there <br /> - Your customers have been there for a long time <br /> <br /> Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN <br /> <br /> What do I use it for? <br /> <br /> Humanize your brand - add personality <br /> Monitor your brand <br /> Customer Service <br /> Loyalty-building <br /> Collaboration <br /> Public Relations <br /> Networking <br /> Thought Leadership <br /> Customer Acquisition <br /> <br /> But isn&#x2019;t Twitter better for that? <br /> Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them
  • New Features to monitor brand <br /> <br /> Real-time search <br /> You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you&apos;re a fan. If people have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Search results will continue to include people&apos;s profiles as well as relevant Facebook Pages, groups and applications. <br /> - Search query <br /> - Filters <br /> You can search for keywords about your company or product to learn what people are saying about your brand. <br /> Do the same for your competitors. <br /> <br /> Status Tagging <br /> Track conversations through tagging. Each time you&#x2019;re tagged (ie someone starts a conversation), that tag will appear on your wall. <br /> Your Wall becomes a centralized place to watch for new brand mentions. When a Fan (or Group member) talks about you, you can get in there and go participate. <br /> <br /> Join the conversation. <br /> answer questions <br /> give advice <br /> show your apppreciation <br /> ask a question <br /> <br /> Facebook is giving small business owners the very best features from Twitter. <br /> Easier for small business owners to manage their Facebook interaction <br /> Easier for Fans to follow different conversations happening about your business and <br /> Fans can easily connect with the other brand enthusiasts by combining status tags with filter friends by city <br /> <br /> Post to Twitter directly from Facebook <br /> http://facebook.com/twitter <br /> Streamline your workflow. <br /> <br /> Facebook Connect <br /> (authentication for third parties) <br /> Makes it easier for your customers to take their online identity with them all over the Web and even on to your website or blog. <br /> Facebook Connect is coming to mobile sites and applications where your customers can take their Facebook profile information, friends and privacy preferences to your company&#x2019;s mobile applications. <br /> Easily bring the Facebook experience to your website <br /> Helps brands connect with existing communities <br /> <br /> Vanity URLs <br /> http://facebook.com/username <br /> Make it easy for fans to find you - they will expect you to have a Facebook Page <br /> http://facebook.com/socialmediaftw <br /> http://facebook.com/GuidingStars
  • New Features to monitor brand <br /> <br /> Real-time search <br /> You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you&apos;re a fan. If people have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Search results will continue to include people&apos;s profiles as well as relevant Facebook Pages, groups and applications. <br /> - Search query <br /> - Filters <br /> You can search for keywords about your company or product to learn what people are saying about your brand. <br /> Do the same for your competitors. <br /> <br /> Status Tagging <br /> Track conversations through tagging. Each time you&#x2019;re tagged (ie someone starts a conversation), that tag will appear on your wall. <br /> Your Wall becomes a centralized place to watch for new brand mentions. When a Fan (or Group member) talks about you, you can get in there and go participate. <br /> <br /> Join the conversation. <br /> answer questions <br /> give advice <br /> show your apppreciation <br /> ask a question <br /> <br /> Facebook is giving small business owners the very best features from Twitter. <br /> Easier for small business owners to manage their Facebook interaction <br /> Easier for Fans to follow different conversations happening about your business and <br /> Fans can easily connect with the other brand enthusiasts by combining status tags with filter friends by city <br /> <br /> Post to Twitter directly from Facebook <br /> http://facebook.com/twitter <br /> Streamline your workflow. <br /> <br /> Facebook Connect <br /> (authentication for third parties) <br /> Makes it easier for your customers to take their online identity with them all over the Web and even on to your website or blog. <br /> Facebook Connect is coming to mobile sites and applications where your customers can take their Facebook profile information, friends and privacy preferences to your company&#x2019;s mobile applications. <br /> Easily bring the Facebook experience to your website <br /> Helps brands connect with existing communities <br /> <br /> Vanity URLs <br /> http://facebook.com/username <br /> Make it easy for fans to find you - they will expect you to have a Facebook Page <br /> http://facebook.com/socialmediaftw <br /> http://facebook.com/GuidingStars
  • New Features to monitor brand <br /> <br /> Real-time search <br /> You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you&apos;re a fan. If people have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Search results will continue to include people&apos;s profiles as well as relevant Facebook Pages, groups and applications. <br /> - Search query <br /> - Filters <br /> You can search for keywords about your company or product to learn what people are saying about your brand. <br /> Do the same for your competitors. <br /> <br /> Status Tagging <br /> Track conversations through tagging. Each time you&#x2019;re tagged (ie someone starts a conversation), that tag will appear on your wall. <br /> Your Wall becomes a centralized place to watch for new brand mentions. When a Fan (or Group member) talks about you, you can get in there and go participate. <br /> <br /> Join the conversation. <br /> answer questions <br /> give advice <br /> show your apppreciation <br /> ask a question <br /> <br /> Facebook is giving small business owners the very best features from Twitter. <br /> Easier for small business owners to manage their Facebook interaction <br /> Easier for Fans to follow different conversations happening about your business and <br /> Fans can easily connect with the other brand enthusiasts by combining status tags with filter friends by city <br /> <br /> Post to Twitter directly from Facebook <br /> http://facebook.com/twitter <br /> Streamline your workflow. <br /> <br /> Facebook Connect <br /> (authentication for third parties) <br /> Makes it easier for your customers to take their online identity with them all over the Web and even on to your website or blog. <br /> Facebook Connect is coming to mobile sites and applications where your customers can take their Facebook profile information, friends and privacy preferences to your company&#x2019;s mobile applications. <br /> Easily bring the Facebook experience to your website <br /> Helps brands connect with existing communities <br /> <br /> Vanity URLs <br /> http://facebook.com/username <br /> Make it easy for fans to find you - they will expect you to have a Facebook Page <br /> http://facebook.com/socialmediaftw <br /> http://facebook.com/GuidingStars
  • New Features to monitor brand <br /> <br /> Real-time search <br /> You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you&apos;re a fan. If people have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Search results will continue to include people&apos;s profiles as well as relevant Facebook Pages, groups and applications. <br /> - Search query <br /> - Filters <br /> You can search for keywords about your company or product to learn what people are saying about your brand. <br /> Do the same for your competitors. <br /> <br /> Status Tagging <br /> Track conversations through tagging. Each time you&#x2019;re tagged (ie someone starts a conversation), that tag will appear on your wall. <br /> Your Wall becomes a centralized place to watch for new brand mentions. When a Fan (or Group member) talks about you, you can get in there and go participate. <br /> <br /> Join the conversation. <br /> answer questions <br /> give advice <br /> show your apppreciation <br /> ask a question <br /> <br /> Facebook is giving small business owners the very best features from Twitter. <br /> Easier for small business owners to manage their Facebook interaction <br /> Easier for Fans to follow different conversations happening about your business and <br /> Fans can easily connect with the other brand enthusiasts by combining status tags with filter friends by city <br /> <br /> Post to Twitter directly from Facebook <br /> http://facebook.com/twitter <br /> Streamline your workflow. <br /> <br /> Facebook Connect <br /> (authentication for third parties) <br /> Makes it easier for your customers to take their online identity with them all over the Web and even on to your website or blog. <br /> Facebook Connect is coming to mobile sites and applications where your customers can take their Facebook profile information, friends and privacy preferences to your company&#x2019;s mobile applications. <br /> Easily bring the Facebook experience to your website <br /> Helps brands connect with existing communities <br /> <br /> Vanity URLs <br /> http://facebook.com/username <br /> Make it easy for fans to find you - they will expect you to have a Facebook Page <br /> http://facebook.com/socialmediaftw <br /> http://facebook.com/GuidingStars
  • So How do I make sense of all these Facebook &#x201C;opportunities&#x201D;?
  • Key Areas <br /> <br /> Profile Page (private) <br /> Your page to connect with family and friends <br /> <br /> Home Page/News Feed (personal) <br /> Your personal News Feed based on your network of friends, brands and organizations <br /> <br /> Fan Page/Public Profile (public) <br /> Your business page <br /> <br /> Group (can be public or private) <br /> Your networking group
  • Key Areas <br /> <br /> Profile Page (private) <br /> Your page to connect with family and friends <br /> <br /> Home Page/News Feed (personal) <br /> Your personal News Feed based on your network of friends, brands and organizations <br /> <br /> Fan Page/Public Profile (public) <br /> Your business page <br /> <br /> Group (can be public or private) <br /> Your networking group
  • Key Areas <br /> <br /> Profile Page (private) <br /> Your page to connect with family and friends <br /> <br /> Home Page/News Feed (personal) <br /> Your personal News Feed based on your network of friends, brands and organizations <br /> <br /> Fan Page/Public Profile (public) <br /> Your business page <br /> <br /> Group (can be public or private) <br /> Your networking group
  • Key Areas <br /> <br /> Profile Page (private) <br /> Your page to connect with family and friends <br /> <br /> Home Page/News Feed (personal) <br /> Your personal News Feed based on your network of friends, brands and organizations <br /> <br /> Fan Page/Public Profile (public) <br /> Your business page <br /> <br /> Group (can be public or private) <br /> Your networking group
  • Key Areas <br /> <br /> Profile Page (private) <br /> Your page to connect with family and friends <br /> <br /> Home Page/News Feed (personal) <br /> Your personal News Feed based on your network of friends, brands and organizations <br /> <br /> Fan Page/Public Profile (public) <br /> Your business page <br /> <br /> Group (can be public or private) <br /> Your networking group
  • Key Areas <br /> <br /> Profile Page (private) <br /> Your page to connect with family and friends <br /> <br /> Home Page/News Feed (personal) <br /> Your personal News Feed based on your network of friends, brands and organizations <br /> <br /> Fan Page/Public Profile (public) <br /> Your business page <br /> <br /> Group (can be public or private) <br /> Your networking group
  • Key Areas <br /> <br /> Profile Page (private) <br /> Your page to connect with family and friends <br /> <br /> Home Page/News Feed (personal) <br /> Your personal News Feed based on your network of friends, brands and organizations <br /> <br /> Fan Page/Public Profile (public) <br /> Your business page <br /> <br /> Group (can be public or private) <br /> Your networking group
  • Key Areas <br /> <br /> Profile Page (private) <br /> Your page to connect with family and friends <br /> <br /> Home Page/News Feed (personal) <br /> Your personal News Feed based on your network of friends, brands and organizations <br /> <br /> Fan Page/Public Profile (public) <br /> Your business page <br /> <br /> Group (can be public or private) <br /> Your networking group
  • Facebook News Feed <br /> <br /> - First thing you see when you login <br /> - Shows updates on your friends&#x2019; activity <br /> - Shows updates of your Pages (brands) <br /> <br /> Your Updates show on your Wall <br /> <br /> When someone Becomes a Fan of your Page, they are allowing you to publish content to their News Feed - YAY! <br /> status updates <br /> blog posts <br /> photos <br /> videos <br /> links <br /> Users can engage with you by: <br /> Commenting <br /> Liking <br /> Share <br /> Repost to your Profile page <br /> Send as a Message <br /> Retweet (Networked Blogs app)
  • Anatomy of a Fan Page <br /> <br /> - Profile Picture <br /> Company Logo <br /> - Tabbed Navigation <br /> You can have up to 6 visible tabs to your Page. <br /> Wall <br /> Info <br /> Discussions <br /> Photos <br /> Video <br /> Boxes <br /> - Status <br /> - Blurb Box <br /> Share quick info about your business <br /> Include your website URL <br /> - Application Boxes <br /> Enhance your page with applications <br /> Pull in feeds from other social networks like Flickr <br /> <br /> What do I include in my Fan Page? <br /> - Company Overview - Company Logo- Website and contact info - include Twitter profile page (i.e. http://twitter.com/socialmediaftw)- Press releases- Videos- Blog RSS- Twitter updates- Company news and status - Company and product photos - Links to relevant news articles/hot topics- Customer interaction
  • Metrics <br /> <br /> Business Dashboard and Insights Tool <br /> <br /> What do I measure and how? <br /> The value is in the quality of the interactions <br /> - Download to Excel
  • Facebook Widgets for Business <br /> http://www.facebook.com/facebook-widgets/index.php <br /> <br /> Fan Box <br /> Allow users to become your fan and view your Facebook Page stream <br /> <br /> Live Stream Box <br /> Allow Facebook users to connect, share and post updates in real-time <br /> <br /> Page Badge <br /> Shows basic details about a Facebook Page (logo, status, and number of fans)
  • Facebook Applications for Business <br /> <br /> Networked Blogs <br /> - Automatically posts your company blog posts to your Wall and your Fans News Feed <br /> - Users can: Comment - Like - Share it - Tweet it - Follow blog <br /> Notes (Default App) <br /> - If you don&#x2019;t have a blog, you can start one on Facebook using the default Notes app <br /> - RSS feed <br /> RSS Connect <br /> - Connect your blog or Twitter feeds <br /> Social RSS <br /> - Connect your company blog <br /> Huddle by WorkSpaces <br /> - Collaborate on projects, store docs <br /> Facebook Video (Default App) <br /> - Flash video <br /> PodCast Player <br /> - Share company podcasts <br /> SlideShare <br /> - Show your company presentations by linking to your SlideShare account <br /> Testimonials <br /> - Let your clients sing your high praises <br /> Flickr Badge <br /> - Showcase company photos from your Flickr account <br /> My LinkedIn Profile <br /> - Use this on your personal Profile page <br /> <br /> Or Hire A Developer and Build Your Own <br /> Vitaminwater - Flavorcreator <br /> Pizza Hut - Order App <br /> Ben & Jerry&#x2019;s - FlipMyText
  • Facebook Applications for Business <br /> <br /> Networked Blogs <br /> - Automatically posts your company blog posts to your Wall and your Fans News Feed <br /> - Users can: Comment - Like - Share it - Tweet it - Follow blog <br /> Notes (Default App) <br /> - If you don&#x2019;t have a blog, you can start one on Facebook using the default Notes app <br /> - RSS feed <br /> RSS Connect <br /> - Connect your blog or Twitter feeds <br /> Social RSS <br /> - Connect your company blog <br /> Huddle by WorkSpaces <br /> - Collaborate on projects, store docs <br /> Facebook Video (Default App) <br /> - Flash video <br /> PodCast Player <br /> - Share company podcasts <br /> SlideShare <br /> - Show your company presentations by linking to your SlideShare account <br /> Testimonials <br /> - Let your clients sing your high praises <br /> Flickr Badge <br /> - Showcase company photos from your Flickr account <br /> My LinkedIn Profile <br /> - Use this on your personal Profile page <br /> <br /> Or Hire A Developer and Build Your Own <br /> Vitaminwater - Flavorcreator <br /> Pizza Hut - Order App <br /> Ben & Jerry&#x2019;s - FlipMyText
  • September 17, 2009 <br /> Vitaminwater&apos;s Facebook Flavorcreator <br /> <br /> Steve Nash infomercial for Vitaminwater&apos;s Facebook Flavorcreator <br /> http://www.youtube.com/watch?v=kxZkaEge0R8 <br /> <br /> A web 2.0 way to get your vitamins <br /> Vitaminwater is allowing fans at www.facebook.com/vitaminwater to help develop the next Vitaminwater flavor which will be sold in stores in the spring of 2010. <br /> - Steve Nash hosts the infomercial explaining the program <br /> - Testimonial from 50 cent who was the first to co-create his own vitaminwater years ago
  • September 17, 2009 <br /> Vitaminwater&apos;s Facebook Flavorcreator <br /> <br /> Steve Nash infomercial for Vitaminwater&apos;s Facebook Flavorcreator <br /> http://www.youtube.com/watch?v=kxZkaEge0R8 <br /> <br /> A web 2.0 way to get your vitamins <br /> Vitaminwater is allowing fans at www.facebook.com/vitaminwater to help develop the next Vitaminwater flavor which will be sold in stores in the spring of 2010. <br /> - Steve Nash hosts the infomercial explaining the program <br /> - Testimonial from 50 cent who was the first to co-create his own vitaminwater years ago
  • September 17, 2009 <br /> Vitaminwater&apos;s Facebook Flavorcreator <br /> <br /> Steve Nash infomercial for Vitaminwater&apos;s Facebook Flavorcreator <br /> http://www.youtube.com/watch?v=kxZkaEge0R8 <br /> <br /> A web 2.0 way to get your vitamins <br /> Vitaminwater is allowing fans at www.facebook.com/vitaminwater to help develop the next Vitaminwater flavor which will be sold in stores in the spring of 2010. <br /> - Steve Nash hosts the infomercial explaining the program <br /> - Testimonial from 50 cent who was the first to co-create his own vitaminwater years ago
  • Vitaminwater Crowdsources New Flavor Through Facebook Apphttp://facebook.com/vitaminwater <br /> <br /> 1. Go to http://facebook.com/vitaminwater. <br /> 2. You pick the vitamins. You pick the flavor. <br /> 3. Design your bottle. <br /> 4. Get paid. <br /> <br /> Flavorcreator is a custom Facebook application that appears on the company&#x2019;s Page. <br /> - The app includes games and contests, but what it&#x2019;s really doing is gathering market research about the types of flavors that Facebook users like <br /> - By combining information with as many Facebook users as possible, the company is gathering new insights into what sort of new flavor users will want the most, the kind of vitamins they are looking for and even the bottle design they prefer
  • Results <br /> <br /> The result, so far? <br /> - Fastest-growing Page among any major brand over the week for the first week - Vitaminwater gained 323K fans to reach 767,000 in one week. &#x2014;PageData
  • Top Gainers This Week <br /> <br /> 3OH!3 +267K Total Fans = 745K <br /> Cadbury Wispa +220K Total Fans = 669K <br /> Vitaminwater +158K Total Fans = 901K <br /> &#x2014;PageData
  • Facebook Connect - CNN.com Live with Facebook <br /> <br /> Live Stream Widget <br /> User to User Conversations with Facebook Connect <br /> <br /> CNN integrated Facebook Connect so that users could watch Michael Jackson&#x2019;s memorial service online and discuss their thoughts with Facebook users around the world. <br /> 733K Facebook users watched the live broadcast by logging into Facebook Connect <br /> Generated +759 status updates at a rate of 6,000 posts per minute at the peak &#x2014;InsideFacebook <br /> <br /> Other examples: <br /> Hulu
  • Facebook for iPhone <br /> <br /> New version provides full Fan Page support <br /> Top 25 Free Apps | Rated 4+ <br /> Update your page while you&#x2019;re on the go - walking to a meeting (in a meeting) <br /> At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App <br /> <br /> New Features <br /> See Pages and post updates and photos to Pages you administer <br /> Create shortcuts to favorite Pages or Pages you administer <br /> Write Notes (can be used to create blog posts if you don&#x2019;t have a blog) <br /> Upload video (3GS only) <br /> See the same News Feed as Facebook website <br /> Like posts and photos <br /> Become a Fan of Pages <br /> Search for Pages
  • Facebook for iPhone <br /> <br /> New version provides full Fan Page support <br /> Top 25 Free Apps | Rated 4+ <br /> Update your page while you&#x2019;re on the go - walking to a meeting (in a meeting) <br /> At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App <br /> <br /> New Features <br /> See Pages and post updates and photos to Pages you administer <br /> Create shortcuts to favorite Pages or Pages you administer <br /> Write Notes (can be used to create blog posts if you don&#x2019;t have a blog) <br /> Upload video (3GS only) <br /> See the same News Feed as Facebook website <br /> Like posts and photos <br /> Become a Fan of Pages <br /> Search for Pages
  • Facebook for iPhone <br /> <br /> New version provides full Fan Page support <br /> Top 25 Free Apps | Rated 4+ <br /> Update your page while you&#x2019;re on the go - walking to a meeting (in a meeting) <br /> At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App <br /> <br /> New Features <br /> See Pages and post updates and photos to Pages you administer <br /> Create shortcuts to favorite Pages or Pages you administer <br /> Write Notes (can be used to create blog posts if you don&#x2019;t have a blog) <br /> Upload video (3GS only) <br /> See the same News Feed as Facebook website <br /> Like posts and photos <br /> Become a Fan of Pages <br /> Search for Pages
  • Facebook for iPhone <br /> <br /> New version provides full Fan Page support <br /> Top 25 Free Apps | Rated 4+ <br /> Update your page while you&#x2019;re on the go - walking to a meeting (in a meeting) <br /> At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App <br /> <br /> New Features <br /> See Pages and post updates and photos to Pages you administer <br /> Create shortcuts to favorite Pages or Pages you administer <br /> Write Notes (can be used to create blog posts if you don&#x2019;t have a blog) <br /> Upload video (3GS only) <br /> See the same News Feed as Facebook website <br /> Like posts and photos <br /> Become a Fan of Pages <br /> Search for Pages
  • Facebook for iPhone <br /> <br /> New version provides full Fan Page support <br /> Top 25 Free Apps | Rated 4+ <br /> Update your page while you&#x2019;re on the go - walking to a meeting (in a meeting) <br /> At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App <br /> <br /> New Features <br /> See Pages and post updates and photos to Pages you administer <br /> Create shortcuts to favorite Pages or Pages you administer <br /> Write Notes (can be used to create blog posts if you don&#x2019;t have a blog) <br /> Upload video (3GS only) <br /> See the same News Feed as Facebook website <br /> Like posts and photos <br /> Become a Fan of Pages <br /> Search for Pages
  • Facebook for iPhone <br /> <br /> New version provides full Fan Page support <br /> Top 25 Free Apps | Rated 4+ <br /> Update your page while you&#x2019;re on the go - walking to a meeting (in a meeting) <br /> At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App <br /> <br /> New Features <br /> See Pages and post updates and photos to Pages you administer <br /> Create shortcuts to favorite Pages or Pages you administer <br /> Write Notes (can be used to create blog posts if you don&#x2019;t have a blog) <br /> Upload video (3GS only) <br /> See the same News Feed as Facebook website <br /> Like posts and photos <br /> Become a Fan of Pages <br /> Search for Pages
  • Facebook for iPhone <br /> <br /> New version provides full Fan Page support <br /> Top 25 Free Apps | Rated 4+ <br /> Update your page while you&#x2019;re on the go - walking to a meeting (in a meeting) <br /> At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App <br /> <br /> New Features <br /> See Pages and post updates and photos to Pages you administer <br /> Create shortcuts to favorite Pages or Pages you administer <br /> Write Notes (can be used to create blog posts if you don&#x2019;t have a blog) <br /> Upload video (3GS only) <br /> See the same News Feed as Facebook website <br /> Like posts and photos <br /> Become a Fan of Pages <br /> Search for Pages
  • Facebook for iPhone <br /> <br /> New version provides full Fan Page support <br /> Top 25 Free Apps | Rated 4+ <br /> Update your page while you&#x2019;re on the go - walking to a meeting (in a meeting) <br /> At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App <br /> <br /> New Features <br /> See Pages and post updates and photos to Pages you administer <br /> Create shortcuts to favorite Pages or Pages you administer <br /> Write Notes (can be used to create blog posts if you don&#x2019;t have a blog) <br /> Upload video (3GS only) <br /> See the same News Feed as Facebook website <br /> Like posts and photos <br /> Become a Fan of Pages <br /> Search for Pages
  • New Updates to Desktop Apps Increase Page Support <br /> <br /> Facebook while you Tweet <br /> <br /> Seesmic Desktop <br /> http://seesmic.com <br /> <br /> Full access to Facebook Pages <br /> Create Groups to organize Facebook Friends <br /> Like, comment and Retweet Facebook updates and posts <br /> <br /> TweetDeck <br /> http://tweetdeck.com/beta <br /> <br /> Full access to Facebook Pages <br /> Like, comment and Retweet Facebook updates and posts
  • So now that I have a Page, What Next ? - Build Community <br /> <br /> Invite influencers and advocates to test the community <br /> Encourage interaction through conversations (ask questions) <br /> Encourage conversation between customers <br /> Keep it real - Keep it relevant <br /> Integrate with other websites <br /> Encourage your employees to join <br /> Tell all your friends Use the &#x201C;Suggest to Friends&#x201D; Feature on your Page <br /> Have a contest <br /> Ask customers for their ideas - Ask them what they would like on your Page <br /> Become a member <br /> Add value to the community

Facebook For Business Facebook For Business Presentation Transcript

  • acebook For Business Jaica Kinsman J Kinsman Studios LLC
  • “Socially connected consumers will strengthen communities and shift power away from brands and CRM systems; eventually this will result in empowered communities defining the next generation of products.” Forrester - The Future of the Social Web
  • acebook is the worldʼs largest social network
  • acebook is the worldʼs largest social network 300 million Monthly Active Users
  • On Tuesday, Facebook said it had become “free cash flow positive” this past quarter acebook is the worldʼs largest social network 300 million Monthly Active Users
  • On Tuesday, Facebook said it had become “free cash flow positive” this past quarter acebook is the worldʼs largest social network 300 million Monthly Active Users Facebook is expected to do more than $550 million by the end of the year
  • On Tuesday, Facebook said it had become “free cash flow positive” this past quarter acebook is the worldʼs largest social network 300 million Monthly Active Users Facebook Mobile now connecting 65 million people Facebook is expected to do more than $550 million by the end of the year
  • Advertising
  • Advertising Facebook had 14.7 percent share of display ad views in the US for August, 2009, up from 1.8 percent in January.
  • Advertising Facebook had 14.7 percent share of display ad views in the US for August, 2009, up from 1.8 percent in January. Nielsen and Facebook Announce Ad Partnership Facebook announced a deal with audience research firm Nielsen this morning, where the firm will gather ad- effectiveness data from within Facebook to share with agencies and advertisers.
  • What do I use it for?
  • What do I use it for? Humanize your brand - add personality
  • What do I use it for? Humanize your brand - add personality Monitor your brand
  • What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service
  • What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service Loyalty-building
  • What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service Loyalty-building Collaboration
  • What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service Loyalty-building Collaboration Public Relations
  • What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service Loyalty-building Collaboration Public Relations Networking
  • What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service Loyalty-building Collaboration Public Relations Networking Thought Leadership
  • What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service Loyalty-building Collaboration Public Relations Networking Thought Leadership Customer Acquisition
  • real-time search
  • real-time search status tagging
  • real-time search status tagging post to Twitter directly from Facebook
  • real-time search status tagging post to Twitter directly from Facebook Facebook Connect
  • real-time search status tagging post to Twitter directly from Facebook Facebook Connect vanity URLs
  • Facebook ecosystem News Feed Vanity URL/username Wall Comment Like Mobile Chat Profile Stats Share Networks Events Prototypes Facebook Connect Pages Ads Groups Notes Applications Real-time search Tagging Virtual gifts Widgets
  • Facebook ecosystem Applications Stats Facebook Connect News Feed Tagging Comment Networks Wall Like Share Mobile Events Chat Widgets Notes Groups Pages Virtual gifts Real-time search Profile Prototypes Vanity URL/username Ads
  • h ct c ar e Facebook ecosystem setoN n se n Ads o e C P ro to ty p es m k New o i l-t o b s Fe ea e Com c Like ment ed R F a Sha re Networks Wall Events gn ig Grou ga ps T sta Virtual gifts Va Cha t tS nity Widgets s UR ns ge l L/u ic atio Pa A pp se eliboM elfiorP rn am e
  • News Feed
  • News Feed
  • Fan Page
  • Business Dashboard and Insights Tool
  • Fan Box Widget
  • Apps for Doing Business on Facebook Networked Blogs
  • Apps for Doing Business on Facebook Networked Blogs Notes (Default App)
  • Apps for Doing Business on Facebook Networked Blogs Flickr Badge Notes (Default App)
  • Vitaminwater's Facebook Flavorcreator http://www.youtube.com/watch?v=kxZkaEge0R8 a web 2.0 way to get your vitamins
  • Vitaminwater's Facebook Flavorcreator http://www.youtube.com/watch?v=kxZkaEge0R8 a web 2.0 way to get your vitamins
  • Vitaminwater's Facebook Flavorcreator http://www.youtube.com/watch?v=kxZkaEge0R8 a web 2.0 way to get your vitamins
  • Vitaminwater's Facebook Flavorcreator http://www.youtube.com/watch?v=kxZkaEge0R8 a web 2.0 way to get your vitamins
  • Vitaminwater Crowdsources New Flavor Through Facebook App 1. Go to http://facebook.com/vitaminwater. 2. You pick the vitamins. You pick the flavor. 3. Design your bottle. 4. Get paid.
  • The result, so far?
  • The result, so far? Vitaminwater gained 323,000 fans in one week.
  • 3OH!3, Cadburyʼs Wispa, Vitaminwater Lead Fastest Growing Facebook Pages
  • Facebook Connect
  • Facebook for iPhone
  • Facebook for iPhone
  • Facebook for iPhone
  • Facebook for iPhone
  • Facebook for iPhone
  • Facebook for iPhone
  • Facebook for iPhone
  • Facebook for iPhone
  • Facebook for iPhone
  • Seesmic Desktop
  • Build Community • Invite influencers and advocates to test the community • Encourage interaction through conversations • Encourage conversation between customers • Keep it real - Keep it relevant • Integrate with other websites • Encourage your employees to join • Tell all your friends