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    Facebook For Business
    Jaica Kinsman

    Social Media FTW Fall Conference 9.23.09
    http://facebook.com/socialmediaftw

    About Me
    - I ♥ the Social Web
    - You can find me at J Kinsman Studios LLC designing and web strategizing
    I created the brand package for Social Media FTW - designed logos, web badges, custom Twitter background, agenda, etc.
    - Responsible for internet marketing and community engagement for the Guiding Stars Licensing Company
    - One of the co-founders of Social Media FTW

    Why should businesses and brands care about social media?

    Consumers will rely on their peers as they make online decisions, whether or not brands choose to participate.

    “Socially connected consumers will strengthen communities and shift power away from brands and CRM systems; eventually this will result in empowered communities defining the next generation of products.” —Forrester - The Future of the Social Web

    93% of social media users believe a company should have a presence in social media.
    —Cone, Business in Social Media Study, September 2009

    85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers.
    —Cone, Business in Social Media Study, September 2009

    Social Media also allows you to Monitor your brand.

    - Quickly identify who they are
    - What they want (and don’t want)
    - Understand the language they use in order to reach them

    So What is Facebook?

    Facebook is a social network that allows people to share photos, links, news stories, blog posts, status updates, etc. with the people, brands and organizations in their network.
    - Social news feed that aggregates what others in your network are doing

    Facebook is evolving to a platform - not just a social network
    Facebook wants to be the hub of communications

    Why?
    - consumers will make decisions based on what their peers are saying in this hub
    - brands will pay money to be part of it

    Who does this now?
    - Twitter does this now
    - FriendFeed did this and Facebook bought then when they couldn’t buy Twitter

    New Features that help monitor brand

    real-time search - helps consumers make real-time decisions
    tagging
    increased functionality on desktop and mobile applications

    So What is Facebook?

    Facebook is a social network that allows people to share photos, links, news stories, blog posts, status updates, etc. with the people, brands and organizations in their network.
    - Social news feed that aggregates what others in your network are doing

    Facebook is evolving to a platform - not just a social network
    Facebook wants to be the hub of communications

    Why?
    - consumers will make decisions based on what their peers are saying in this hub
    - brands will pay money to be part of it

    Who does this now?
    - Twitter does this now
    - FriendFeed did this and Facebook bought then when they couldn’t buy Twitter

    New Features that help monitor brand

    real-time search - helps consumers make real-time decisions
    tagging
    increased functionality on desktop and mobile applications

    Why should my business care about Facebook?

    Over 300 million users - the world’s largest social network
    - Facebook grew from 200 million users to 300 million users in just over 5 months.
    - Facebook is growing faster than its competition
    Comparison:
    - By year-end, Twitter is expected to have 18 million users
    - That’s not even 1/15 of the current size of Facebook
    - 5,000,000,000 minutes are spent on Facebook each day
    - 1,000,000,000 web links, news stories, blog posts, notes, photos, etc. are shared each week on Facebook

    “If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan.” —Mark Zuckerberg, January 7, 2009

    On Tuesday, Facebook said it had become “free cash flow positive” this past quarter
    - so bascially... Facebook is financing its own growth rather than using investor money
    - Facebook accomplished this a year earlier than expected

    Facebook is expected to do more than $550 million by the end of the year

    More than 65 million people now actively using Facebook on their mobile devices
    - significant increase from 20 million just eight months ago

    Why should my business care about Facebook?

    Over 300 million users - the world’s largest social network
    - Facebook grew from 200 million users to 300 million users in just over 5 months.
    - Facebook is growing faster than its competition
    Comparison:
    - By year-end, Twitter is expected to have 18 million users
    - That’s not even 1/15 of the current size of Facebook
    - 5,000,000,000 minutes are spent on Facebook each day
    - 1,000,000,000 web links, news stories, blog posts, notes, photos, etc. are shared each week on Facebook

    “If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan.” —Mark Zuckerberg, January 7, 2009

    On Tuesday, Facebook said it had become “free cash flow positive” this past quarter
    - so bascially... Facebook is financing its own growth rather than using investor money
    - Facebook accomplished this a year earlier than expected

    Facebook is expected to do more than $550 million by the end of the year

    More than 65 million people now actively using Facebook on their mobile devices
    - significant increase from 20 million just eight months ago

    Why should my business care about Facebook?

    Over 300 million users - the world’s largest social network
    - Facebook grew from 200 million users to 300 million users in just over 5 months.
    - Facebook is growing faster than its competition
    Comparison:
    - By year-end, Twitter is expected to have 18 million users
    - That’s not even 1/15 of the current size of Facebook
    - 5,000,000,000 minutes are spent on Facebook each day
    - 1,000,000,000 web links, news stories, blog posts, notes, photos, etc. are shared each week on Facebook

    “If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan.” —Mark Zuckerberg, January 7, 2009

    On Tuesday, Facebook said it had become “free cash flow positive” this past quarter
    - so bascially... Facebook is financing its own growth rather than using investor money
    - Facebook accomplished this a year earlier than expected

    Facebook is expected to do more than $550 million by the end of the year

    More than 65 million people now actively using Facebook on their mobile devices
    - significant increase from 20 million just eight months ago

    Why should my business care about Facebook?

    Over 300 million users - the world’s largest social network
    - Facebook grew from 200 million users to 300 million users in just over 5 months.
    - Facebook is growing faster than its competition
    Comparison:
    - By year-end, Twitter is expected to have 18 million users
    - That’s not even 1/15 of the current size of Facebook
    - 5,000,000,000 minutes are spent on Facebook each day
    - 1,000,000,000 web links, news stories, blog posts, notes, photos, etc. are shared each week on Facebook

    “If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan.” —Mark Zuckerberg, January 7, 2009

    On Tuesday, Facebook said it had become “free cash flow positive” this past quarter
    - so bascially... Facebook is financing its own growth rather than using investor money
    - Facebook accomplished this a year earlier than expected

    Facebook is expected to do more than $550 million by the end of the year

    More than 65 million people now actively using Facebook on their mobile devices
    - significant increase from 20 million just eight months ago

    Advertising

    Facebook had 14.7 percent share of display ad views in the US for August, 2009, up from 1.8 percent in January.
    - Facebook and MySpace together comprised more than 20 percent of US display ads in June. —comScore

    Nielsen and Facebook Announce Ad Partnership
    Facebook announced a deal with audience research firm Nielsen this morning, where the firm will gather ad-effectiveness data from within Facebook to share with agencies and advertisers.

    Advertising

    Facebook had 14.7 percent share of display ad views in the US for August, 2009, up from 1.8 percent in January.
    - Facebook and MySpace together comprised more than 20 percent of US display ads in June. —comScore

    Nielsen and Facebook Announce Ad Partnership
    Facebook announced a deal with audience research firm Nielsen this morning, where the firm will gather ad-effectiveness data from within Facebook to share with agencies and advertisers.

    So Why Facebook?

    - Your competitors are already there
    - Your customers have been there for a long time

    Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN

    What do I use it for?

    Humanize your brand - add personality
    Monitor your brand
    Customer Service
    Loyalty-building
    Collaboration
    Public Relations
    Networking
    Thought Leadership
    Customer Acquisition

    But isn’t Twitter better for that?
    Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them

    So Why Facebook?

    - Your competitors are already there
    - Your customers have been there for a long time

    Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN

    What do I use it for?

    Humanize your brand - add personality
    Monitor your brand
    Customer Service
    Loyalty-building
    Collaboration
    Public Relations
    Networking
    Thought Leadership
    Customer Acquisition

    But isn’t Twitter better for that?
    Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them

    So Why Facebook?

    - Your competitors are already there
    - Your customers have been there for a long time

    Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN

    What do I use it for?

    Humanize your brand - add personality
    Monitor your brand
    Customer Service
    Loyalty-building
    Collaboration
    Public Relations
    Networking
    Thought Leadership
    Customer Acquisition

    But isn’t Twitter better for that?
    Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them

    So Why Facebook?

    - Your competitors are already there
    - Your customers have been there for a long time

    Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN

    What do I use it for?

    Humanize your brand - add personality
    Monitor your brand
    Customer Service
    Loyalty-building
    Collaboration
    Public Relations
    Networking
    Thought Leadership
    Customer Acquisition

    But isn’t Twitter better for that?
    Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them

    So Why Facebook?

    - Your competitors are already there
    - Your customers have been there for a long time

    Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN

    What do I use it for?

    Humanize your brand - add personality
    Monitor your brand
    Customer Service
    Loyalty-building
    Collaboration
    Public Relations
    Networking
    Thought Leadership
    Customer Acquisition

    But isn’t Twitter better for that?
    Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them

    So Why Facebook?

    - Your competitors are already there
    - Your customers have been there for a long time

    Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN

    What do I use it for?

    Humanize your brand - add personality
    Monitor your brand
    Customer Service
    Loyalty-building
    Collaboration
    Public Relations
    Networking
    Thought Leadership
    Customer Acquisition

    But isn’t Twitter better for that?
    Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them

    So Why Facebook?

    - Your competitors are already there
    - Your customers have been there for a long time

    Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN

    What do I use it for?

    Humanize your brand - add personality
    Monitor your brand
    Customer Service
    Loyalty-building
    Collaboration
    Public Relations
    Networking
    Thought Leadership
    Customer Acquisition

    But isn’t Twitter better for that?
    Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them

    So Why Facebook?

    - Your competitors are already there
    - Your customers have been there for a long time

    Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN

    What do I use it for?

    Humanize your brand - add personality
    Monitor your brand
    Customer Service
    Loyalty-building
    Collaboration
    Public Relations
    Networking
    Thought Leadership
    Customer Acquisition

    But isn’t Twitter better for that?
    Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them

    So Why Facebook?

    - Your competitors are already there
    - Your customers have been there for a long time

    Verizon$100+ billion company decided that its social networking needs were better met by Facebook than themselves - Branded social networks - OUT - Facebook - IN

    What do I use it for?

    Humanize your brand - add personality
    Monitor your brand
    Customer Service
    Loyalty-building
    Collaboration
    Public Relations
    Networking
    Thought Leadership
    Customer Acquisition

    But isn’t Twitter better for that?
    Facebook just launched a series of new features that provide businesses tools to publish more efficiently and easily track conversations happening about them

    New Features to monitor brand

    Real-time search
    You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you're a fan. If people have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Search results will continue to include people's profiles as well as relevant Facebook Pages, groups and applications.
    - Search query
    - Filters
    You can search for keywords about your company or product to learn what people are saying about your brand.
    Do the same for your competitors.

    Status Tagging
    Track conversations through tagging. Each time you’re tagged (ie someone starts a conversation), that tag will appear on your wall.
    Your Wall becomes a centralized place to watch for new brand mentions. When a Fan (or Group member) talks about you, you can get in there and go participate.

    Join the conversation.
    answer questions
    give advice
    show your apppreciation
    ask a question

    Facebook is giving small business owners the very best features from Twitter.
    Easier for small business owners to manage their Facebook interaction
    Easier for Fans to follow different conversations happening about your business and
    Fans can easily connect with the other brand enthusiasts by combining status tags with filter friends by city

    Post to Twitter directly from Facebook
    http://facebook.com/twitter
    Streamline your workflow.

    Facebook Connect
    (authentication for third parties)
    Makes it easier for your customers to take their online identity with them all over the Web and even on to your website or blog.
    Facebook Connect is coming to mobile sites and applications where your customers can take their Facebook profile information, friends and privacy preferences to your company’s mobile applications.
    Easily bring the Facebook experience to your website
    Helps brands connect with existing communities

    Vanity URLs
    http://facebook.com/username
    Make it easy for fans to find you - they will expect you to have a Facebook Page
    http://facebook.com/socialmediaftw
    http://facebook.com/GuidingStars

    New Features to monitor brand

    Real-time search
    You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you're a fan. If people have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Search results will continue to include people's profiles as well as relevant Facebook Pages, groups and applications.
    - Search query
    - Filters
    You can search for keywords about your company or product to learn what people are saying about your brand.
    Do the same for your competitors.

    Status Tagging
    Track conversations through tagging. Each time you’re tagged (ie someone starts a conversation), that tag will appear on your wall.
    Your Wall becomes a centralized place to watch for new brand mentions. When a Fan (or Group member) talks about you, you can get in there and go participate.

    Join the conversation.
    answer questions
    give advice
    show your apppreciation
    ask a question

    Facebook is giving small business owners the very best features from Twitter.
    Easier for small business owners to manage their Facebook interaction
    Easier for Fans to follow different conversations happening about your business and
    Fans can easily connect with the other brand enthusiasts by combining status tags with filter friends by city

    Post to Twitter directly from Facebook
    http://facebook.com/twitter
    Streamline your workflow.

    Facebook Connect
    (authentication for third parties)
    Makes it easier for your customers to take their online identity with them all over the Web and even on to your website or blog.
    Facebook Connect is coming to mobile sites and applications where your customers can take their Facebook profile information, friends and privacy preferences to your company’s mobile applications.
    Easily bring the Facebook experience to your website
    Helps brands connect with existing communities

    Vanity URLs
    http://facebook.com/username
    Make it easy for fans to find you - they will expect you to have a Facebook Page
    http://facebook.com/socialmediaftw
    http://facebook.com/GuidingStars

    New Features to monitor brand

    Real-time search
    You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you're a fan. If people have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Search results will continue to include people's profiles as well as relevant Facebook Pages, groups and applications.
    - Search query
    - Filters
    You can search for keywords about your company or product to learn what people are saying about your brand.
    Do the same for your competitors.

    Status Tagging
    Track conversations through tagging. Each time you’re tagged (ie someone starts a conversation), that tag will appear on your wall.
    Your Wall becomes a centralized place to watch for new brand mentions. When a Fan (or Group member) talks about you, you can get in there and go participate.

    Join the conversation.
    answer questions
    give advice
    show your apppreciation
    ask a question

    Facebook is giving small business owners the very best features from Twitter.
    Easier for small business owners to manage their Facebook interaction
    Easier for Fans to follow different conversations happening about your business and
    Fans can easily connect with the other brand enthusiasts by combining status tags with filter friends by city

    Post to Twitter directly from Facebook
    http://facebook.com/twitter
    Streamline your workflow.

    Facebook Connect
    (authentication for third parties)
    Makes it easier for your customers to take their online identity with them all over the Web and even on to your website or blog.
    Facebook Connect is coming to mobile sites and applications where your customers can take their Facebook profile information, friends and privacy preferences to your company’s mobile applications.
    Easily bring the Facebook experience to your website
    Helps brands connect with existing communities

    Vanity URLs
    http://facebook.com/username
    Make it easy for fans to find you - they will expect you to have a Facebook Page
    http://facebook.com/socialmediaftw
    http://facebook.com/GuidingStars

    New Features to monitor brand

    Real-time search
    You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you're a fan. If people have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Search results will continue to include people's profiles as well as relevant Facebook Pages, groups and applications.
    - Search query
    - Filters
    You can search for keywords about your company or product to learn what people are saying about your brand.
    Do the same for your competitors.

    Status Tagging
    Track conversations through tagging. Each time you’re tagged (ie someone starts a conversation), that tag will appear on your wall.
    Your Wall becomes a centralized place to watch for new brand mentions. When a Fan (or Group member) talks about you, you can get in there and go participate.

    Join the conversation.
    answer questions
    give advice
    show your apppreciation
    ask a question

    Facebook is giving small business owners the very best features from Twitter.
    Easier for small business owners to manage their Facebook interaction
    Easier for Fans to follow different conversations happening about your business and
    Fans can easily connect with the other brand enthusiasts by combining status tags with filter friends by city

    Post to Twitter directly from Facebook
    http://facebook.com/twitter
    Streamline your workflow.

    Facebook Connect
    (authentication for third parties)
    Makes it easier for your customers to take their online identity with them all over the Web and even on to your website or blog.
    Facebook Connect is coming to mobile sites and applications where your customers can take their Facebook profile information, friends and privacy preferences to your company’s mobile applications.
    Easily bring the Facebook experience to your website
    Helps brands connect with existing communities

    Vanity URLs
    http://facebook.com/username
    Make it easy for fans to find you - they will expect you to have a Facebook Page
    http://facebook.com/socialmediaftw
    http://facebook.com/GuidingStars

    So How do I make sense of all these Facebook “opportunities”?

    Key Areas

    Profile Page (private)
    Your page to connect with family and friends

    Home Page/News Feed (personal)
    Your personal News Feed based on your network of friends, brands and organizations

    Fan Page/Public Profile (public)
    Your business page

    Group (can be public or private)
    Your networking group

    Key Areas

    Profile Page (private)
    Your page to connect with family and friends

    Home Page/News Feed (personal)
    Your personal News Feed based on your network of friends, brands and organizations

    Fan Page/Public Profile (public)
    Your business page

    Group (can be public or private)
    Your networking group

    Key Areas

    Profile Page (private)
    Your page to connect with family and friends

    Home Page/News Feed (personal)
    Your personal News Feed based on your network of friends, brands and organizations

    Fan Page/Public Profile (public)
    Your business page

    Group (can be public or private)
    Your networking group

    Key Areas

    Profile Page (private)
    Your page to connect with family and friends

    Home Page/News Feed (personal)
    Your personal News Feed based on your network of friends, brands and organizations

    Fan Page/Public Profile (public)
    Your business page

    Group (can be public or private)
    Your networking group

    Key Areas

    Profile Page (private)
    Your page to connect with family and friends

    Home Page/News Feed (personal)
    Your personal News Feed based on your network of friends, brands and organizations

    Fan Page/Public Profile (public)
    Your business page

    Group (can be public or private)
    Your networking group

    Key Areas

    Profile Page (private)
    Your page to connect with family and friends

    Home Page/News Feed (personal)
    Your personal News Feed based on your network of friends, brands and organizations

    Fan Page/Public Profile (public)
    Your business page

    Group (can be public or private)
    Your networking group

    Key Areas

    Profile Page (private)
    Your page to connect with family and friends

    Home Page/News Feed (personal)
    Your personal News Feed based on your network of friends, brands and organizations

    Fan Page/Public Profile (public)
    Your business page

    Group (can be public or private)
    Your networking group

    Key Areas

    Profile Page (private)
    Your page to connect with family and friends

    Home Page/News Feed (personal)
    Your personal News Feed based on your network of friends, brands and organizations

    Fan Page/Public Profile (public)
    Your business page

    Group (can be public or private)
    Your networking group

    Facebook News Feed

    - First thing you see when you login
    - Shows updates on your friends’ activity
    - Shows updates of your Pages (brands)

    Your Updates show on your Wall

    When someone Becomes a Fan of your Page, they are allowing you to publish content to their News Feed - YAY!
    status updates
    blog posts
    photos
    videos
    links
    Users can engage with you by:
    Commenting
    Liking
    Share
    Repost to your Profile page
    Send as a Message
    Retweet (Networked Blogs app)

    Anatomy of a Fan Page

    - Profile Picture
    Company Logo
    - Tabbed Navigation
    You can have up to 6 visible tabs to your Page.
    Wall
    Info
    Discussions
    Photos
    Video
    Boxes
    - Status
    - Blurb Box
    Share quick info about your business
    Include your website URL
    - Application Boxes
    Enhance your page with applications
    Pull in feeds from other social networks like Flickr

    What do I include in my Fan Page?
    - Company Overview - Company Logo- Website and contact info - include Twitter profile page (i.e. http://twitter.com/socialmediaftw)- Press releases- Videos- Blog RSS- Twitter updates- Company news and status - Company and product photos - Links to relevant news articles/hot topics- Customer interaction

    Metrics

    Business Dashboard and Insights Tool

    What do I measure and how?
    The value is in the quality of the interactions
    - Download to Excel

    Facebook Widgets for Business
    http://www.facebook.com/facebook-widgets/index.php

    Fan Box
    Allow users to become your fan and view your Facebook Page stream

    Live Stream Box
    Allow Facebook users to connect, share and post updates in real-time

    Page Badge
    Shows basic details about a Facebook Page (logo, status, and number of fans)

    Facebook Applications for Business

    Networked Blogs
    - Automatically posts your company blog posts to your Wall and your Fans News Feed
    - Users can: Comment - Like - Share it - Tweet it - Follow blog
    Notes (Default App)
    - If you don’t have a blog, you can start one on Facebook using the default Notes app
    - RSS feed
    RSS Connect
    - Connect your blog or Twitter feeds
    Social RSS
    - Connect your company blog
    Huddle by WorkSpaces
    - Collaborate on projects, store docs
    Facebook Video (Default App)
    - Flash video
    PodCast Player
    - Share company podcasts
    SlideShare
    - Show your company presentations by linking to your SlideShare account
    Testimonials
    - Let your clients sing your high praises
    Flickr Badge
    - Showcase company photos from your Flickr account
    My LinkedIn Profile
    - Use this on your personal Profile page

    Or Hire A Developer and Build Your Own
    Vitaminwater - Flavorcreator
    Pizza Hut - Order App
    Ben & Jerry’s - FlipMyText

    Facebook Applications for Business

    Networked Blogs
    - Automatically posts your company blog posts to your Wall and your Fans News Feed
    - Users can: Comment - Like - Share it - Tweet it - Follow blog
    Notes (Default App)
    - If you don’t have a blog, you can start one on Facebook using the default Notes app
    - RSS feed
    RSS Connect
    - Connect your blog or Twitter feeds
    Social RSS
    - Connect your company blog
    Huddle by WorkSpaces
    - Collaborate on projects, store docs
    Facebook Video (Default App)
    - Flash video
    PodCast Player
    - Share company podcasts
    SlideShare
    - Show your company presentations by linking to your SlideShare account
    Testimonials
    - Let your clients sing your high praises
    Flickr Badge
    - Showcase company photos from your Flickr account
    My LinkedIn Profile
    - Use this on your personal Profile page

    Or Hire A Developer and Build Your Own
    Vitaminwater - Flavorcreator
    Pizza Hut - Order App
    Ben & Jerry’s - FlipMyText

    September 17, 2009
    Vitaminwater's Facebook Flavorcreator

    Steve Nash infomercial for Vitaminwater's Facebook Flavorcreator
    http://www.youtube.com/watch?v=kxZkaEge0R8

    A web 2.0 way to get your vitamins
    Vitaminwater is allowing fans at www.facebook.com/vitaminwater to help develop the next Vitaminwater flavor which will be sold in stores in the spring of 2010.
    - Steve Nash hosts the infomercial explaining the program
    - Testimonial from 50 cent who was the first to co-create his own vitaminwater years ago

    September 17, 2009
    Vitaminwater's Facebook Flavorcreator

    Steve Nash infomercial for Vitaminwater's Facebook Flavorcreator
    http://www.youtube.com/watch?v=kxZkaEge0R8

    A web 2.0 way to get your vitamins
    Vitaminwater is allowing fans at www.facebook.com/vitaminwater to help develop the next Vitaminwater flavor which will be sold in stores in the spring of 2010.
    - Steve Nash hosts the infomercial explaining the program
    - Testimonial from 50 cent who was the first to co-create his own vitaminwater years ago

    September 17, 2009
    Vitaminwater's Facebook Flavorcreator

    Steve Nash infomercial for Vitaminwater's Facebook Flavorcreator
    http://www.youtube.com/watch?v=kxZkaEge0R8

    A web 2.0 way to get your vitamins
    Vitaminwater is allowing fans at www.facebook.com/vitaminwater to help develop the next Vitaminwater flavor which will be sold in stores in the spring of 2010.
    - Steve Nash hosts the infomercial explaining the program
    - Testimonial from 50 cent who was the first to co-create his own vitaminwater years ago

    Vitaminwater Crowdsources New Flavor Through Facebook Apphttp://facebook.com/vitaminwater

    1. Go to http://facebook.com/vitaminwater.
    2. You pick the vitamins. You pick the flavor.
    3. Design your bottle.
    4. Get paid.

    Flavorcreator is a custom Facebook application that appears on the company’s Page.
    - The app includes games and contests, but what it’s really doing is gathering market research about the types of flavors that Facebook users like
    - By combining information with as many Facebook users as possible, the company is gathering new insights into what sort of new flavor users will want the most, the kind of vitamins they are looking for and even the bottle design they prefer

    Results

    The result, so far?
    - Fastest-growing Page among any major brand over the week for the first week - Vitaminwater gained 323K fans to reach 767,000 in one week. —PageData

    Top Gainers This Week

    3OH!3 +267K Total Fans = 745K
    Cadbury Wispa +220K Total Fans = 669K
    Vitaminwater +158K Total Fans = 901K
    —PageData

    Facebook Connect - CNN.com Live with Facebook

    Live Stream Widget
    User to User Conversations with Facebook Connect

    CNN integrated Facebook Connect so that users could watch Michael Jackson’s memorial service online and discuss their thoughts with Facebook users around the world.
    733K Facebook users watched the live broadcast by logging into Facebook Connect
    Generated +759 status updates at a rate of 6,000 posts per minute at the peak —InsideFacebook

    Other examples:
    Hulu

    Facebook for iPhone

    New version provides full Fan Page support
    Top 25 Free Apps | Rated 4+
    Update your page while you’re on the go - walking to a meeting (in a meeting)
    At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App

    New Features
    See Pages and post updates and photos to Pages you administer
    Create shortcuts to favorite Pages or Pages you administer
    Write Notes (can be used to create blog posts if you don’t have a blog)
    Upload video (3GS only)
    See the same News Feed as Facebook website
    Like posts and photos
    Become a Fan of Pages
    Search for Pages

    Facebook for iPhone

    New version provides full Fan Page support
    Top 25 Free Apps | Rated 4+
    Update your page while you’re on the go - walking to a meeting (in a meeting)
    At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App

    New Features
    See Pages and post updates and photos to Pages you administer
    Create shortcuts to favorite Pages or Pages you administer
    Write Notes (can be used to create blog posts if you don’t have a blog)
    Upload video (3GS only)
    See the same News Feed as Facebook website
    Like posts and photos
    Become a Fan of Pages
    Search for Pages

    Facebook for iPhone

    New version provides full Fan Page support
    Top 25 Free Apps | Rated 4+
    Update your page while you’re on the go - walking to a meeting (in a meeting)
    At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App

    New Features
    See Pages and post updates and photos to Pages you administer
    Create shortcuts to favorite Pages or Pages you administer
    Write Notes (can be used to create blog posts if you don’t have a blog)
    Upload video (3GS only)
    See the same News Feed as Facebook website
    Like posts and photos
    Become a Fan of Pages
    Search for Pages

    Facebook for iPhone

    New version provides full Fan Page support
    Top 25 Free Apps | Rated 4+
    Update your page while you’re on the go - walking to a meeting (in a meeting)
    At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App

    New Features
    See Pages and post updates and photos to Pages you administer
    Create shortcuts to favorite Pages or Pages you administer
    Write Notes (can be used to create blog posts if you don’t have a blog)
    Upload video (3GS only)
    See the same News Feed as Facebook website
    Like posts and photos
    Become a Fan of Pages
    Search for Pages

    Facebook for iPhone

    New version provides full Fan Page support
    Top 25 Free Apps | Rated 4+
    Update your page while you’re on the go - walking to a meeting (in a meeting)
    At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App

    New Features
    See Pages and post updates and photos to Pages you administer
    Create shortcuts to favorite Pages or Pages you administer
    Write Notes (can be used to create blog posts if you don’t have a blog)
    Upload video (3GS only)
    See the same News Feed as Facebook website
    Like posts and photos
    Become a Fan of Pages
    Search for Pages

    Facebook for iPhone

    New version provides full Fan Page support
    Top 25 Free Apps | Rated 4+
    Update your page while you’re on the go - walking to a meeting (in a meeting)
    At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App

    New Features
    See Pages and post updates and photos to Pages you administer
    Create shortcuts to favorite Pages or Pages you administer
    Write Notes (can be used to create blog posts if you don’t have a blog)
    Upload video (3GS only)
    See the same News Feed as Facebook website
    Like posts and photos
    Become a Fan of Pages
    Search for Pages

    Facebook for iPhone

    New version provides full Fan Page support
    Top 25 Free Apps | Rated 4+
    Update your page while you’re on the go - walking to a meeting (in a meeting)
    At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App

    New Features
    See Pages and post updates and photos to Pages you administer
    Create shortcuts to favorite Pages or Pages you administer
    Write Notes (can be used to create blog posts if you don’t have a blog)
    Upload video (3GS only)
    See the same News Feed as Facebook website
    Like posts and photos
    Become a Fan of Pages
    Search for Pages

    Facebook for iPhone

    New version provides full Fan Page support
    Top 25 Free Apps | Rated 4+
    Update your page while you’re on the go - walking to a meeting (in a meeting)
    At an event? Take pics with your iPhone camera and post directly to your Page through the Facebook App

    New Features
    See Pages and post updates and photos to Pages you administer
    Create shortcuts to favorite Pages or Pages you administer
    Write Notes (can be used to create blog posts if you don’t have a blog)
    Upload video (3GS only)
    See the same News Feed as Facebook website
    Like posts and photos
    Become a Fan of Pages
    Search for Pages

    New Updates to Desktop Apps Increase Page Support

    Facebook while you Tweet

    Seesmic Desktop
    http://seesmic.com

    Full access to Facebook Pages
    Create Groups to organize Facebook Friends
    Like, comment and Retweet Facebook updates and posts

    TweetDeck
    http://tweetdeck.com/beta

    Full access to Facebook Pages
    Like, comment and Retweet Facebook updates and posts

    So now that I have a Page, What Next ? - Build Community

    Invite influencers and advocates to test the community
    Encourage interaction through conversations (ask questions)
    Encourage conversation between customers
    Keep it real - Keep it relevant
    Integrate with other websites
    Encourage your employees to join
    Tell all your friends Use the “Suggest to Friends” Feature on your Page
    Have a contest
    Ask customers for their ideas - Ask them what they would like on your Page
    Become a member
    Add value to the community

    22 Favorites & 1 Group

    Facebook For Business - Presentation Transcript

    1. acebook For Business Jaica Kinsman J Kinsman Studios LLC
    2. “Socially connected consumers will strengthen communities and shift power away from brands and CRM systems; eventually this will result in empowered communities defining the next generation of products.” Forrester - The Future of the Social Web
    3. acebook is the worldʼs largest social network
    4. acebook is the worldʼs largest social network 300 million Monthly Active Users
    5. On Tuesday, Facebook said it had become “free cash flow positive” this past quarter acebook is the worldʼs largest social network 300 million Monthly Active Users
    6. On Tuesday, Facebook said it had become “free cash flow positive” this past quarter acebook is the worldʼs largest social network 300 million Monthly Active Users Facebook is expected to do more than $550 million by the end of the year
    7. On Tuesday, Facebook said it had become “free cash flow positive” this past quarter acebook is the worldʼs largest social network 300 million Monthly Active Users Facebook Mobile now connecting 65 million people Facebook is expected to do more than $550 million by the end of the year
    8. Advertising
    9. Advertising Facebook had 14.7 percent share of display ad views in the US for August, 2009, up from 1.8 percent in January.
    10. Advertising Facebook had 14.7 percent share of display ad views in the US for August, 2009, up from 1.8 percent in January. Nielsen and Facebook Announce Ad Partnership Facebook announced a deal with audience research firm Nielsen this morning, where the firm will gather ad- effectiveness data from within Facebook to share with agencies and advertisers.
    11. What do I use it for?
    12. What do I use it for? Humanize your brand - add personality
    13. What do I use it for? Humanize your brand - add personality Monitor your brand
    14. What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service
    15. What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service Loyalty-building
    16. What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service Loyalty-building Collaboration
    17. What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service Loyalty-building Collaboration Public Relations
    18. What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service Loyalty-building Collaboration Public Relations Networking
    19. What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service Loyalty-building Collaboration Public Relations Networking Thought Leadership
    20. What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service Loyalty-building Collaboration Public Relations Networking Thought Leadership Customer Acquisition
    21. real-time search
    22. real-time search status tagging
    23. real-time search status tagging post to Twitter directly from Facebook
    24. real-time search status tagging post to Twitter directly from Facebook Facebook Connect
    25. real-time search status tagging post to Twitter directly from Facebook Facebook Connect vanity URLs
    26. Facebook ecosystem News Feed Vanity URL/username Wall Comment Like Mobile Chat Profile Stats Share Networks Events Prototypes Facebook Connect Pages Ads Groups Notes Applications Real-time search Tagging Virtual gifts Widgets
    27. Facebook ecosystem Applications Stats Facebook Connect News Feed Tagging Comment Networks Wall Like Share Mobile Events Chat Widgets Notes Groups Pages Virtual gifts Real-time search Profile Prototypes Vanity URL/username Ads
    28. h ct c ar e Facebook ecosystem setoN n se n Ads o e C P ro to ty p es m k New o i l-t o b s Fe ea e Com c Like ment ed R F a Sha re Networks Wall Events gn ig Grou ga ps T sta Virtual gifts Va Cha t tS nity Widgets s UR ns ge l L/u ic atio Pa A pp se eliboM elfiorP rn am e
    29. News Feed
    30. News Feed
    31. Fan Page
    32. Business Dashboard and Insights Tool
    33. Fan Box Widget
    34. Apps for Doing Business on Facebook Networked Blogs
    35. Apps for Doing Business on Facebook Networked Blogs Notes (Default App)
    36. Apps for Doing Business on Facebook Networked Blogs Flickr Badge Notes (Default App)
    37. Vitaminwater's Facebook Flavorcreator http://www.youtube.com/watch?v=kxZkaEge0R8 a web 2.0 way to get your vitamins
    38. Vitaminwater's Facebook Flavorcreator http://www.youtube.com/watch?v=kxZkaEge0R8 a web 2.0 way to get your vitamins
    39. Vitaminwater's Facebook Flavorcreator http://www.youtube.com/watch?v=kxZkaEge0R8 a web 2.0 way to get your vitamins
    40. Vitaminwater's Facebook Flavorcreator http://www.youtube.com/watch?v=kxZkaEge0R8 a web 2.0 way to get your vitamins
    41. Vitaminwater Crowdsources New Flavor Through Facebook App 1. Go to http://facebook.com/vitaminwater. 2. You pick the vitamins. You pick the flavor. 3. Design your bottle. 4. Get paid.
    42. The result, so far?
    43. The result, so far? Vitaminwater gained 323,000 fans in one week.
    44. 3OH!3, Cadburyʼs Wispa, Vitaminwater Lead Fastest Growing Facebook Pages
    45. Facebook Connect
    46. Facebook for iPhone
    47. Facebook for iPhone
    48. Facebook for iPhone
    49. Facebook for iPhone
    50. Facebook for iPhone
    51. Facebook for iPhone
    52. Facebook for iPhone
    53. Facebook for iPhone
    54. Facebook for iPhone
    55. Seesmic Desktop
    56. Build Community • Invite influencers and advocates to test the community • Encourage interaction through conversations • Encourage conversation between customers • Keep it real - Keep it relevant • Integrate with other websites • Encourage your employees to join • Tell all your friends

    + Jaica KinsmanJaica Kinsman, 2 months ago

    custom

    2058 views, 22 favs, 8 embeds more stats

    Facebook For Business

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