Facebook 201: Take Your Facebook Marketing to the Next Level
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Facebook 201: Take Your Facebook Marketing to the Next Level

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So you’re on Facebook, and maybe you have a page for your business…now what? Here's some advanced techniques for building your business, your brand, and your personal profile on Facebook. You’ll ...

So you’re on Facebook, and maybe you have a page for your business…now what? Here's some advanced techniques for building your business, your brand, and your personal profile on Facebook. You’ll learn about powerful landing pages, Facebook targeted advertising, engaging your community and more.

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Facebook 201: Take Your Facebook Marketing to the Next Level Facebook 201: Take Your Facebook Marketing to the Next Level Presentation Transcript

  • Advanced acebook
  • 500 million users Average user has 130 friends Average interested user spends more time on Facebook per day than Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined
  • Fan Page Fan Page Your brand presence on Facebook
  • Fan Page Fan Page Your brand presence on Facebook http://pagedata.insidefacebook.com/leaderboard/
  • News Feed The center of the Facebook homepage Usersʼ friendsʼ Mini Feeds are streamed in one giant feed
  • Whenever someone becomes a fan of your Page, that news appears in their Mini Feed and their friendsʼ News Feeds
  • Fans = Inbound Links
  • Basic SEO Vanity URL Tabs Every field gives you value About box
  • Basic SEO Every field gives you value Info Tab
  • Basic SEO Every field gives you value Info Tab Static FBML
  • Custom Landing Page http://pagedata.insidefacebook.com/page/view/353094/
  • Custom Landing Page http://www.facebook.com/cocacola
  • Landing Page Create a unique experience for fans v nonfans
  • Landing Page Create a unique experience for fans v nonfans
  • Custom Tabs Static FBML Upcoming Shows
  • Custom Tabs Static FBML Upcoming Shows Photo Gallery
  • Custom Tabs Static FBML Upcoming Shows Photo Gallery Video Player
  • Attach Links
  • Attach Links
  • Rich Media
  • Rich Media
  • Rich Media
  • Rich Media
  • Blog Notes (Default App) Networked Blogs
  • NetworkedBlogs
  • News Feed The center of the Facebook homepage Usersʼ friendsʼ Mini Feeds are streamed in one giant feed
  • News Feed Optimization (NFO) The strategy for posting content on your Facebook Page, with the goal of having it show up frequently in your fansʼ news feeds EdgeRank Facebookʼs formula for determining which items show up in the News Feed • affinity • weight • recency
  • be social be transparent ask educate engage put the human side first have real conversations interact recommend join build referrals participate encourage be active share learn establish meaningful relationships bring your real voice discover listen discuss build your brand mentor be authentic build community stimulate discussions
  • Mint
  • Mint
  • Mint
  • Mint
  • Mint
  • Mint
  • Mint
  • Mint
  • Mint
  • Mint
  • Promote Promote content through social media messaging This helps Spread The Word and drive traffic to the Guiding Stars Blog • Sent a tweet from our Guiding Stars account • Posted a Featured Discussion Topic in the Guiding Stars LinkedIn group • Posted a Facebook update on our Wall Guiding Stars Blog • Added a photo of the plated meal to Flickr • Made it the Featured video on the Guiding Stars YouTube channel
  • GuidingStars.com
Traffic
Sources
  • Insights Google Analytics
  • Promote Tag Business Rich Media Partners Create Event Advertise Event
  • You can target your Facebook Ad by location, keywords, connections, friends of connections, relationship, age, birthday, education, sex, workplace and language
  • Ad Manager
  • Social Plugins Like Box
  • Social Plugins
  • Promote
  • Jaica
Kinsman J
Kinsman
Studios I am president of J Kinsman Studios, a social media marketing, strategy and design company. My company focuses on user-centric solutions and interactive media experiences that spark conversation, increase brand awareness and drive traffic. I am a graduate of Bowdoin College and I reside in Portland, ME. I am one of the cofounders of Social Media FTW along with Chrystie Corns and Rich Brooks and I am also responsible for internet marketing and community engagement for the Guiding Stars Licensing Company. www.jkinsmanstudios.com jaica.kinsman@gmail.com