New Media Strategies & Paradigms | Jaki Levy

Misnomer as Case Study
New Paradigms
New Spaces
New Media Strategies & Paradigms | Jaki Levy

thank you
New Media Strategies & Paradigms | Jaki Levy

http://shifthappens.wikispaces.com/
New Media Strategies & Paradigms | Jaki Levy

Social media strategy
“You can’t approach new media with
old thinking.”
New Media Strategies & Paradigms | Jaki Levy

excercise
New Media Strategies & Paradigms | Jaki Levy

Jason
Lani
Brooke
New Media
New Strategies
New Roles
New Media Strategies & Paradigms | Jaki Levy

New Media Strategies & Paradigms | Jaki Levy

Jason
Lani
Brooke
New Paradigms
for
New Media
New Media Strategies & Paradigms | Jaki Levy

New Media Strategies & Paradigms | Jaki Levy

“For people who want to be better informed, the
Internet itself is the key. For those who want to join
the process, the Web is where we merely start.”
- Dan Gillmor, We the Media
New Media Strategies & Paradigms | Jaki Levy

Picture of Audience
USER GENERATED CONTENT
Feedback
from flickr or site
New Media Strategies & Paradigms | Jaki Levy

CUSTOMERS v AUDIENCE
• Deepen - connect with previous audience members.
• Broaden - NEW audience members who are current base.
Familiar community, but new folks.
• Diversifying - New audience members from new
communities.
New Media Strategies & Paradigms | Jaki Levy

How we won IdeaBlob by deepening our relationships
New Media Strategies & Paradigms | Jaki Levy

Nine Inch Nails
High Quality,
Downloadable Recordings
Video
remixes
Fan Media
ARG’s
New Media Strategies & Paradigms | Jaki Levy

(+)
*
Steve Reich in Toronto *
NIN Downloads
(live)
(-) (+)
Distribution
*tech
Latest
(mp3’s, streaming, podcasts)
(-) Quality
New Media Strategies & Paradigms | Jaki Levy

PUSH or PULL ?
New Media Strategies & Paradigms | Jaki Levy

Jason
Lani
Brooke
How can you
reach us?
New Media Strategies & Paradigms | Jaki Levy

Jason
Lani
Brooke
How should you
reach us?
New Media Strategies & Paradigms | Jaki Levy

PUSH or PULL ?
•Peer-to-Peer campaign: are you letting your audiences
work for you?
•Do you provide links to videos + social network in emails?
•Syndicating: where else does it go?
•How are you using this to draw in NEW audiences
(outside your own site)?
•Are you allowing audiences to embed, download or stream
your content?
New Media Strategies & Paradigms | Jaki Levy

New Media Strategies & Paradigms | Jaki Levy

Group Action Just Got Easier
-Clay Shirky
“Here Comes Everybody”
Sharing
Conversation
Collective Action
New Media Strategies & Paradigms | Jaki Levy

Group Action Just Got Easier
New Media Strategies & Paradigms | Jaki Levy

Group Action Just Got Easier
New Media Strategies & Paradigms | Jaki Levy

Freemium
New Media Strategies & Paradigms | Jaki Levy

Freemium : CALYPSO
New Media Strategies & Paradigms | Jaki Levy

thoughts ?
New Media Strategies & Paradigms | Jaki Levy

Jaki Levy
jaki@misnomer.org
www.misnomer.org
www.jakilevy.com
New Media Strategies & Paradigms | Jaki Levy