Misnomer as Case Study New Paradigms New Spaces

thank you

http://shifthappens.wikispaces.com /

Social media strategy “You can’t approach new media with old thinking.” New Media Strategies & Paradigms | Jaki Levy

Social media strategy “You can’t approach new media with old thinking.”

excercise

New Strategies New Roles New Media Strategies & Paradigms | Jaki Levy New Media Lani Jason Brooke

New Paradigms for New Media New Media Strategies & Paradigms | Jaki Levy Lani Jason Brooke

New Media Strategies & Paradigms | Jaki Levy “ For people who want to be better informed, the Internet itself is the key. For those who want to join the process, the Web is where we merely start.” - Dan Gillmor, We the Media

Picture of Audience Feedback from flickr or site USER GENERATED CONTENT New Media Strategies & Paradigms | Jaki Levy

Deepen - connect with previous audience members. Broaden - NEW audience members who are current base. Familiar community, but new folks. Diversifying - New audience members from new communities. CUSTOMERS v AUDIENCE

Deepen - connect with previous audience members.

Broaden - NEW audience members who are current base. Familiar community, but new folks.

Diversifying - New audience members from new communities.

How we won IdeaBlob by deepening our relationships

Nine Inch Nails ARG’s High Quality, Downloadable Recordings Video remixes Fan Media

Quality Distribution (-) (-) (+) (+) * Latest tech (mp3’s, streaming, podcasts) Steve Reich in Toronto * (live) NIN Downloads *

PUSH or PULL ?

How can you reach us? New Media Strategies & Paradigms | Jaki Levy Lani Jason Brooke

How should you reach us? New Media Strategies & Paradigms | Jaki Levy Lani Jason Brooke

• Peer-to-Peer campaign: are you letting your audiences work for you? • Do you provide links to videos + social network in emails? • Syndicating: where else does it go? • How are you using this to draw in NEW audiences (outside your own site)? • Are you allowing audiences to embed, download or stream your content? PUSH or PULL ?

Group Action Just Got Easier -Clay Shirky “ Here Comes Everybody” Sharing Conversation Collective Action

Group Action Just Got Easier

Group Action Just Got Easier

Freemium

Freemium : CALYPSO

thoughts ?

Jaki Levy [email_address] www.misnomer.org www.jakilevy.com