Social Media for Small Businesses

624 views
581 views

Published on

this was for a workshop I did in Brooklyn, NY

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
624
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media for Small Businesses

  1. 1. E-COMMERCEor - how to make their money your money
  2. 2. THE BASICSwebsite shopping cart payment gateway
  3. 3. THE BASICS
  4. 4. THERE’S PAYPAL
  5. 5. THEN EVERYTHING ELSE • Paypal • Google Checkout • Authorize.net • eBay • Amazonhttp://www.dharmamerchantservices.com/eCommerceBasic.html
  6. 6. HOSTING YOUR OWN CART• Setup a payment gateway + merchant services(about $100 + $30/month)• Get an SSL Seal (about $50/yr)• Setup a website with shopping cart ($variable)
  7. 7. SHOPPING CARTS• Shopify - out of the box• Wordpress & wp-ecommerce• Drupal & Ubercart• Magento
  8. 8. READ THIS http://www.arrowrootmedia.com/2009/11/22/ecommerce-solutions/
  9. 9. ( pause )
  10. 10. FACEBOOK + TWITTER diving in without feeling like an idiot
  11. 11. THE BIGGER PICTURE Take the time to answer these questions :• What are your objectives (what do you want to achieve)?• Who is your target audience (the answer is not “everyone”)?• What kind of resources do you have available (time, money)?• Where is your traffic coming from (analytics)?
  12. 12. FACEBOOK
  13. 13. CREATE A PAGE http://www.facebook.com/pages/create.php
  14. 14. ADD CONTENT http://www.facebook.com/pages/create.php
  15. 15. ADD APPLICATIONShttp://mashable.com/2010/03/28/facebook-business-apps/
  16. 16. LEARN ON FACEBOOK http://www.facebook.com/pages/learn.php
  17. 17. FIND TUTORIALS
  18. 18. ADVERTISEhttp://www.facebook.com/FacebookAds?v=app_4949752878
  19. 19. TWITTERaka - “what’s a hashtag?”
  20. 20. TWITTER http://www.jhische.com/twitter/
  21. 21. GET TWEETDECK http://www.tweetdeck.com/
  22. 22. BUILD A DASHBOARD http://hootsuite.com/
  23. 23. LISTEN CLOSELY
  24. 24. BE A GOOD PARTY GUESTBring something to the party, be a resourceAsk about other peopleHelp make connectionsCross promote
  25. 25. CONTACT ME Jaki Levy, Founder, Arrow Root Media jaki@arrowrootmedia.com http://arrowrootmedia.com @jackomo
  26. 26. THANK YOU! Jaki Levy, Founder, Arrow Root Media jaki@arrowrootmedia.com http://arrowrootmedia.com @jackomo

×