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Social Media for Small Businesses
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Social Media for Small Businesses

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this was for a workshop I did in Brooklyn, NY

this was for a workshop I did in Brooklyn, NY

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Social Media for Small Businesses Presentation Transcript

  • 1. E-COMMERCEor - how to make their money your money
  • 2. THE BASICSwebsite shopping cart payment gateway
  • 3. THE BASICS
  • 4. THERE’S PAYPAL
  • 5. THEN EVERYTHING ELSE • Paypal • Google Checkout • Authorize.net • eBay • Amazonhttp://www.dharmamerchantservices.com/eCommerceBasic.html
  • 6. HOSTING YOUR OWN CART• Setup a payment gateway + merchant services(about $100 + $30/month)• Get an SSL Seal (about $50/yr)• Setup a website with shopping cart ($variable)
  • 7. SHOPPING CARTS• Shopify - out of the box• Wordpress & wp-ecommerce• Drupal & Ubercart• Magento
  • 8. READ THIS http://www.arrowrootmedia.com/2009/11/22/ecommerce-solutions/
  • 9. ( pause )
  • 10. FACEBOOK + TWITTER diving in without feeling like an idiot
  • 11. THE BIGGER PICTURE Take the time to answer these questions :• What are your objectives (what do you want to achieve)?• Who is your target audience (the answer is not “everyone”)?• What kind of resources do you have available (time, money)?• Where is your traffic coming from (analytics)?
  • 12. FACEBOOK
  • 13. CREATE A PAGE http://www.facebook.com/pages/create.php
  • 14. ADD CONTENT http://www.facebook.com/pages/create.php
  • 15. ADD APPLICATIONShttp://mashable.com/2010/03/28/facebook-business-apps/
  • 16. LEARN ON FACEBOOK http://www.facebook.com/pages/learn.php
  • 17. FIND TUTORIALS
  • 18. ADVERTISEhttp://www.facebook.com/FacebookAds?v=app_4949752878
  • 19. TWITTERaka - “what’s a hashtag?”
  • 20. TWITTER http://www.jhische.com/twitter/
  • 21. GET TWEETDECK http://www.tweetdeck.com/
  • 22. BUILD A DASHBOARD http://hootsuite.com/
  • 23. LISTEN CLOSELY
  • 24. BE A GOOD PARTY GUESTBring something to the party, be a resourceAsk about other peopleHelp make connectionsCross promote
  • 25. CONTACT ME Jaki Levy, Founder, Arrow Root Media jaki@arrowrootmedia.com http://arrowrootmedia.com @jackomo
  • 26. THANK YOU! Jaki Levy, Founder, Arrow Root Media jaki@arrowrootmedia.com http://arrowrootmedia.com @jackomo