The 7 and two-thirds kernels of recession marketing wisdom

Marketing during a recession? August 27, 2009 Jake Yarbrough, President, 8th Idea Answers Revealed!

How should I market during a recession?

Yes. Any questions?

Yes. Advertised?: 256% higher sales 600 companies, 1981-1985 and 2001-2006

Yes. Only advertised in recovery?: 80% no market share gain 600 companies, 1981-1985 and 2001-2006

7 2/3 Kernels of Insight

Know Thyself 1

Know Thy Customer 2

Be Remark-able 3

Don’t Be Terrified by Change “ If you’re not comfortable with change, you’re going to like irrelevance even less.” General Eric K. Shinseki 4

Take Simple Steps
Social media
Current customers
Referrals
5

Think Different Operations Marketing Brand owner? 6

Consider Your Relationships 7

Review Know Thyself Know Thy Customer Be Remark-able Don’t Be Terrified by Change Take Simple Steps Think Different Consider Your Relationships

8th Idea 2/3

The Cob Content: Eric Whittington ( [email_address] .com ) Godin, S. Tribes, 2008, Penguin Group Inc., New York http://www. mpdailyfix .com/2008/11/statistics_on_advertising_duri.html http://www. motionlab .co.uk/blog/10-points-to-marketing-in-a-recession/2009/08/ http://en-us. nielsen .com/main/insights/consumer_insight/issue_15/new_product_innovation http://www. bnet .com/2403-13241_23-309291.html http://www. trendwatching .com Roberts, K. Lovemarks, The Future Beyond Brands, 2004, Powerhouse Books, New York Images: http://www. flickr .com/photos/seatbelt67/ http://www. flickr . com/photos/spaceageboy/ http://www. flickr .com/photos/83318973@N00 http://www.veer.com

8th Idea Jake Yarbrough 817-475-2212 [email_address] www.8thidea.com Facebook: http://www.facebook.com/8thidea Twitter: @jakeybro Instant Business Card?: Text “jakeybro” to 50500

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The 7 and two-thirds kernels of recession marketing wisdom

by Jake Yarbrough on Aug 27, 2009

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The 7 and two-thirds kernels of recession marketing wisdom — Presentation Transcript