Petra Incorporated Jake Soderberg , Lauren Becker, Joe Bennek, Kevin Rehder, Marcell Walker University of St. Thomas Group Presentation Management & Leadership Spring 2009 http://www.linkedin.com/in/jakesoderberg

Agenda Petra’s vision and mission Cost of doing business Strategic marketing strategies Waste audit ABC investment Competitors and SWOT Conclusion and Q & A

Petra’s vision and mission

Cost of doing business

Strategic marketing strategies

Waste audit

ABC investment

Competitors and SWOT

Conclusion and Q & A

Vision Values solid as a rock “ Model the Way” Promote ethical and profitable decisions Inspire others to live eco-friendly Gain trust and encourage our clients’ heart

Values solid as a rock

“ Model the Way”

Promote ethical and profitable decisions

Inspire others to live eco-friendly

Gain trust and encourage our clients’ heart

Mission Statement A waste audit firm that reduces waste and increases efficiency and harmony among people, profit and planet in small businesses.

A waste audit firm that reduces waste and increases efficiency and harmony among people, profit and planet in small businesses.

Petra Operating Cost Expenses: 5 employees. 5 computers. Transportation to businesses. Revenue: Fee we charge for our service We are profitable because of our lack of expenses. Our employees work from home and it only requires one person to physically audit a business. All communication is done via the Internet.

Expenses: 5 employees. 5 computers. Transportation to businesses.

Revenue: Fee we charge for our service

We are profitable because of our lack of expenses. Our employees work from home and it only requires one person to physically audit a business. All communication is done via the Internet.

Petra Balance Sheet Petra Incorporated Balance Sheet Cash Assets 4/30/2009 4/30/2010 Cash and Cash Equivalents 5300 17600 Accounts Receivable 27600 27200 Prepaid Assets 1900 2500 Equipment 60000 89000 Total assets 94800 136300 Current Liabilities Accounts Payable 7000 15000 Salary Payable 7800 46300 Note Payable to Investors 80000 75000 Total Liabilities 94800 136300

Petra Incorporated

Balance Sheet

Cash Assets 4/30/2009 4/30/2010

Cash and Cash Equivalents 5300 17600

Accounts Receivable 27600 27200

Prepaid Assets 1900 2500

Equipment 60000 89000

Total assets 94800 136300

Current Liabilities

Accounts Payable 7000 15000

Salary Payable 7800 46300

Note Payable to Investors 80000 75000

Total Liabilities 94800 136300

Petra Income Statement Analysis Revenue 175,000 228,700 Salary Expense -46300 -46300 Operating Expenses -10050 -15500 Tax Expense -9500 -12,450 Net Income 109,150 154,450

Analysis Revenue 175,000 228,700

Salary Expense -46300 -46300

Operating Expenses -10050 -15500

Tax Expense -9500 -12,450

Net Income 109,150 154,450

Company Overview Employees work out of the home. Eliminates cost of rent, allows flexibility and optimization of employees. One auditor per business transaction. Reduces transportation costs. Enables each employee to conduct audit. Communicate with each other free, via Internet Only fee is monthly Internet bill. Reduces costs of phone and mail.

Employees work out of the home.

Eliminates cost of rent, allows flexibility and optimization of employees.

One auditor per business transaction.

Reduces transportation costs. Enables each employee to conduct audit.

Communicate with each other free, via Internet

Only fee is monthly Internet bill. Reduces costs of phone and mail.

Market Analysis Target Market Small business definition: a business is considered a small business when it makes under a certain amount or has less than roughly 500 employees (Small Business Administration). “ Minnesota has 464,946 small businesses, according to the most current federal data available” (Minnesota Small Business).

Target Market

Small business definition: a business is considered a small business when it makes under a certain amount or has less than roughly 500 employees (Small Business Administration).

“ Minnesota has 464,946 small businesses, according to the most current federal data available” (Minnesota Small Business).

Marketing Strategy According to an article by BusinessWeek, when companies began to focus on energy savings they must rely on companies that provide and install “clean technology” (Global Warming on Main Street). There is an opportunity for a new business to connect companies that want to focus on energy savings but do not have time or knowledge to implement needed changes.

According to an article by BusinessWeek, when companies began to focus on energy savings they must rely on companies that provide and install “clean technology” (Global Warming on Main Street). There is an opportunity for a new business to connect companies that want to focus on energy savings but do not have time or knowledge to implement needed changes.

Marketing Strategy Cont. Product Our company will provide an auditing and referral service that combines best energy saving practices, clean technology, and the efficient use of human employees and office space. Local window companies, heating/air conditioning, recycling companies, Minnesota Composting, Inc., etc.

Product

Our company will provide an auditing and referral service that combines best energy saving practices, clean technology, and the efficient use of human employees and office space.

Local window companies, heating/air conditioning, recycling companies, Minnesota Composting, Inc., etc.

Marketing Strategy Cont. Pricing Our company has no office space or overhead costs so we will charge our clients for labor by the hour. Our clients will save a lot of money through our energy savings recommendations. “ According to the EPA's Energy Star Small Business program, small firms can save between 20% and 30% on their energy bills through off-the-shelf cost-effective efficiency upgrades” (Global Warming on Main Street).

Pricing

Our company has no office space or overhead costs so we will charge our clients for labor by the hour.

Our clients will save a lot of money through our energy savings recommendations.

“ According to the EPA's Energy Star Small Business program, small firms can save between 20% and 30% on their energy bills through off-the-shelf cost-effective efficiency upgrades” (Global Warming on Main Street).

Marketing Strategy Cont. Promotion We will focus our marketing efforts in growing our business through word of mouth, educational presentations, and client referrals. Other promotion and marketing activities will include having a strong web presence and attending energy related trade shows.

Promotion

We will focus our marketing efforts in growing our business through word of mouth, educational presentations, and client referrals.

Other promotion and marketing activities will include having a strong web presence and attending energy related trade shows.

Marketing Strategy Cont. Place of Distribution Our company employees will perform all auditing and other related activities either from home, communicating through e-mail and or phone.

Place of Distribution

Our company employees will perform all auditing and other related activities either from home, communicating through e-mail and or phone.

Why Be Energy Efficient? It is important to preserve our planet. Wasting is expensive. Using too many resources make people less efficient. Wasting energy leads to lower standards of living, higher costs, shrinking income, and social anxiety. Moving the economy toward resource productivity can increase overall levels and quality of employment while reducing the impact we have on the environment.

It is important to preserve our planet.

Wasting is expensive.

Using too many resources make people less efficient.

Wasting energy leads to lower standards of living, higher costs, shrinking income, and social anxiety.

Moving the economy toward resource productivity can increase overall levels and quality of employment while reducing the impact we have on the environment.

What is Waste Audit? A waste audit is a formal, structured process used to quantify the amount and types of waste being generated by an organization. Information from audits will help identify current waste Being waste-wise can mean: 1. more efficient and effective organization 2. reduced waste management costs 3. better use of limited natural resources. http://aesop.rutgers.edu/~envpurchase/basics_cycle_audits.htm#what

A waste audit is a formal, structured process used to quantify the amount and types of waste being generated by an organization.

Information from audits will help identify current waste

Being waste-wise can mean:

1. more efficient and effective organization

2. reduced waste management costs

3. better use of limited natural resources.

http://aesop.rutgers.edu/~envpurchase/basics_cycle_audits.htm#what

Service: Making Businesses Sustainable for the Future Analyze the use of people and time Analyze the use of space Evaluate the use of supplies Business to business referrals Education and follow up services

Analyze the use of people and time

Analyze the use of space

Evaluate the use of supplies

Business to business referrals

Education and follow up services

Why Do I Need a Waste Audit? To determine the waste types and physical locations to be audited. Some examples of audit objectives could be: Determine composition and quantities of waste being generated Measure effectiveness of existing waste management systems Identify opportunities for improving waste management systems and strategies Collect baseline data for measuring the effectiveness of waste minimization strategies.

To determine the waste types and physical locations to be audited. Some examples of audit objectives could be:

Determine composition and quantities of waste being generated

Measure effectiveness of existing waste management systems

Identify opportunities for improving waste management systems and strategies

Collect baseline data for measuring the effectiveness of waste minimization strategies.

What does a Waste Audit Involve? Set flexible short and long term audit goals for the reduction of waste at the facility Notify company staff of the waste reduction program Encourage employee’s participation as being essential to the success of the waste reduction program Continue to perform periodic audits to monitor waste Reduction over time and implement modifications as needed http://www.solidwastedistrict.com/projects/waste_audit.htm

Set flexible short and long term audit goals for the reduction of waste at the facility

Notify company staff of the waste reduction program

Encourage employee’s participation as being essential to the success of the waste reduction program

Continue to perform periodic audits to monitor waste

Reduction over time and implement modifications as needed

http://www.solidwastedistrict.com/projects/waste_audit.htm

Waste Auditing: the 4 parts 1. PLAN the audit carefully and define the study area Good planning is essential to ensuring the audit goes smoothly. 2. COLLECT the waste from the study area Cleaners or waste contractors can collect the waste for you.

1. PLAN the audit carefully and define the study area

Good planning is essential to ensuring the audit goes smoothly.

2. COLLECT the waste from the study area

Cleaners or waste contractors can collect the waste for you.

Waste Auditing: the 4 parts Cont. 3. SORT the waste into different categories and record the data Sorting the waste is the interesting part. 4. ANALYSE the data and write up the results Once all the waste is sorted you will have a large number of data sheets showing the quantity of waste by material categories.

3. SORT the waste into different categories and record the data

Sorting the waste is the interesting part.

4. ANALYSE the data and write up the results

Once all the waste is sorted you will have a large number of data sheets showing the quantity of waste by material categories.

ABC Investment Audit: People Hours in the office Personal tasks Working from home

Hours in the office

Personal tasks

Working from home

ABC Investment Audit: Space Renting entire floor in IDS Center Multiple offices sitting empty Trading room Storage spaces/ Basement storage Conference rooms Break room/Kitchen

Renting entire floor in IDS Center

Multiple offices sitting empty

Trading room

Storage spaces/ Basement storage

Conference rooms

Break room/Kitchen

Abc Investment Audit:Supplies Excessive paper use Copy machines Computers and personal printers Lack of recycling

Excessive paper use

Copy machines

Computers and personal printers

Lack of recycling

Petra’s Competitive Edge Why we will be successful Strong Values Leaders in the waste auditing industry Companies effect on environment Economy

Why we will be successful

Strong Values

Leaders in the waste auditing industry

Companies effect on environment

Economy

Petra SWOT Strengths Inexpensive Size of company Communication Weaknesses Small and unknown Hard to get foot in door No office

Strengths

Inexpensive

Size of company

Communication

Weaknesses

Small and unknown

Hard to get foot in door

No office

SWOT Cont. Opportunities Relatively new with few competitors Large market Promote other companies Government tax breaks Threats Similar companies Waste management from within Government agencies

Opportunities

Relatively new with few competitors

Large market

Promote other companies

Government tax breaks

Threats

Similar companies

Waste management from within

Government agencies

Our Competitors Waste Reduction Consultants Kessler Consulting, Inc.

Waste Reduction Consultants

Kessler Consulting, Inc.

Conclusion Petra helps small businesses run with efficiency Petra models the way in our own business model Petra inspires others to work efficiently by minimizes waste of people, place, and profit

Petra helps small businesses run with efficiency

Petra models the way in our own business model

Petra inspires others to work efficiently by minimizes waste of people, place, and profit

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