Oakley SunglassesBusiness Analysis<br />University of St. Thomas Group PresentationPrinciples of Marketing Fall 2007<br />...
SWOT Analysis<br />Strengths: strong brand portfolio, vertical integration, strong distribution network<br />Weaknesses: l...
Porter’s 5-Forces Model<br />Oakley Business Analysis | Dunwoody College          connect with me at www.jakesoderberg.com...
B2B and B2C	<br />They engage in very little B2B transaction<br />A large proportion of their transactions are B2C<br />Th...
Products and Services<br />Their product are divided into two main categories; Sport Performance and Active Lifestyle<br /...
Products and Services Cont.<br />Active Lifestyle:<br />This edition combines the best technology ever to dominate light r...
Products and Services Cont.<br />Thump:The first digital music eyewear<br />Offers memory up to 2 gigabyte<br />Free from ...
Products and Services Cont.<br />Services: <br />All Oakley eyewear is warranty for one year from the date it was purchase...
Consumer Behavior<br />9<br />Oakley’s sports performance and active lifestyle sun glass lines<br />Oakley’s First Issue L...
Oakley’s Consumer Products<br />Oakley Products<br />Oakley Business Analysis | Dunwoody College          connect with me ...
Oakley First Issue Line in the Segment <br />Oakley provides advanced technology, and strength to our Military, police and...
Oakley Adoption Cycle<br />12<br />Oakley’s New product lines<br />For example:<br />Lil’ John, Phil Helumuth, and the Thu...
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Jake Soderberg | Oakley Presentation | Marketing Principles | University of St. Thomas

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Jake Soderberg - Oakley Presentation - Marketing Principles - University of St. Thomas
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Jake Soderberg | Oakley Presentation | Marketing Principles | University of St. Thomas

  1. 1. Oakley SunglassesBusiness Analysis<br />University of St. Thomas Group PresentationPrinciples of Marketing Fall 2007<br />Jake Soderberg, Jonathan Hamilton, <br />Joseph Heitkamp, Ali Ngasa<br />click to visit my website Jake-Soderberg<br />
  2. 2. SWOT Analysis<br />Strengths: strong brand portfolio, vertical integration, strong distribution network<br />Weaknesses: lack of presence in the contact market, concentration of suppliers<br />Opportunities: licensing agreements, acquisitions, growth in optical sector<br />Threats: retail consolidation, laser surgery, counterfeit goods<br />Oakley Business Analysis | Dunwoody College connect with me at www.jakesoderberg.com<br />2<br />
  3. 3. Porter’s 5-Forces Model<br />Oakley Business Analysis | Dunwoody College connect with me at www.jakesoderberg.com<br />3<br />
  4. 4. B2B and B2C <br />They engage in very little B2B transaction<br />A large proportion of their transactions are B2C<br />They B2B with the government, and military<br />The military line has transform into a special division within Oakley<br />To meet the needs of the specific environment government and military customer encounter.<br />B2C involve retailing directly to the consumers <br />Oakley Business Analysis | Dunwoody College connect with me at www.jakesoderberg.com<br />4<br />
  5. 5. Products and Services<br />Their product are divided into two main categories; Sport Performance and Active Lifestyle<br />Sport Performance:<br />Glasses features interchangeable lens for athletes to optimize vision.<br />Skin oils, fingerprint and lotions are easily wiped away.<br />Lens are anti-static so it won’t attract dust<br />Lets athletes adapt to the changes in light<br />$310 <br />(Polarized Half <br />Jacket Array)<br />$95<br />(Half Jacket)<br />Oakley Business Analysis | Dunwoody College connect with me at www.jakesoderberg.com<br />5<br />
  6. 6. Products and Services Cont.<br />Active Lifestyle:<br />This edition combines the best technology ever to dominate light rays.<br />Also loaded with impact resistance<br />The polarized lenses are engineered to block blinding rays of light<br />It is also made thicker than standard coated lens.<br />$225<br />(Minute 2.0)<br />$125<br />(Square Wire)<br />Oakley Business Analysis | Dunwoody College connect with me at www.jakesoderberg.com<br />6<br />
  7. 7. Products and Services Cont.<br />Thump:The first digital music eyewear<br />Offers memory up to 2 gigabyte<br />Free from dangling cords and wires<br />$399 <br />(Split Thump)<br />Oakley Business Analysis | Dunwoody College connect with me at www.jakesoderberg.com<br />7<br />
  8. 8. Products and Services Cont.<br />Services: <br />All Oakley eyewear is warranty for one year from the date it was purchase.<br />Coverage is valid only with proof of purchase from an Authorized Oakley dealer.<br />Upgrade is available for discontinued products.<br />Custom Eyewear Program allows you to express you own personal style.<br />Oakley Business Analysis | Dunwoody College connect with me at www.jakesoderberg.com<br />8<br />
  9. 9. Consumer Behavior<br />9<br />Oakley’s sports performance and active lifestyle sun glass lines<br />Oakley’s First Issue Line.<br />Oakley Business Analysis | Dunwoody College connect with me at www.jakesoderberg.com<br />
  10. 10. Oakley’s Consumer Products<br />Oakley Products<br />Oakley Business Analysis | Dunwoody College connect with me at www.jakesoderberg.com<br />10<br />
  11. 11. Oakley First Issue Line in the Segment <br />Oakley provides advanced technology, and strength to our Military, police and fire departments<br />Oakley Business Analysis | Dunwoody College connect with me at www.jakesoderberg.com<br />11<br />
  12. 12. Oakley Adoption Cycle<br />12<br />Oakley’s New product lines<br />For example:<br />Lil’ John, Phil Helumuth, and the Thump<br />Oakley’s Active life style sun glasses<br />Oakley’s Sports performance Lines <br />The early lines, known by most people<br />Oakley Business Analysis | Dunwoody College connect with me at www.jakesoderberg.com<br />

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