My 3 Key Discussion points on Social Media• Accessibility – the ultimate Rolodex• Social Media tightens relationships – Not starts them! – You can not replace physical socializing• Tracking ROI or ROR
Accessibility!Be where your customers are! Remember the Cliché: Success comes from being in the right place at the right time.
Do you know where your customers are today?The Ultimate Rolodex?
The Ryonet Approach• Why Social Media Marketing? – It’s where people are. – # 1 #2 #3•We’re not rock stars but we used to be.•How that has influenced our marketing? •Positive industry attention •Make connections and have fun doing it.
Making Connections• The Boring Stuff – Rules & Algorithms 1. It’s BORING and I don’t want to bore you. 2. Creativity and Innovation trump most rules. The Basic Rules of Facebook1. Interact! – Be social on the social network2. Don’t be annoying3. Post when people are on4. Video Post > Photo Post > Text Post
Example #2 – April Fools April Fools Press Release and YouTubeRyoVis Invisible Ink features•Easy to use•Fast Curing•Available in 16 colors•Revolutionize the industry•Super trendyThe Result? 1. People called in to order the ink. 2. People joined in on the joke and shared the video. 3. New record for views in one day.
Example #3 – Facebook Shares Promos to get people to share our Page The Result? Our most recent promo generated 329 likes in less than a week.