10 No Nonsense ways social media can be applied to your business
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10 No Nonsense ways social media can be applied to your business

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10 No Nonsense ways social media can be applied to your business, a RIGHTSLEEVE.COM case study.

10 No Nonsense ways social media can be applied to your business, a RIGHTSLEEVE.COM case study.

This was my presentation at the Mesh Conference in May 2010 (Toronto)

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10 No Nonsense ways social media can be applied to your business Presentation Transcript

  • 1. Who has time for @#*%* social media?! 10 No Nonsense ways social media can be applied to your business
  • 2. Does your industry feel like this?
  • 3. #1 Damage Control
  • 4.  
  • 5. #2 Lead Generation/Recommendations
  • 6. #3 Creating an emotional bond
  • 7.  
  • 8.  
  • 9.  
  • 10. #4 Getting your way (leveraging your social capital)
  • 11.  
  • 12. #5 Real Time Feedback
  • 13.  
  • 14. #6 Collaboration/Company Newsfeed
    • Critical selling activities displayed in real time
    • Eliminate silos between operations & sales
    • Complete transparency
    • Fosters teamwork vs competition
  • 15. #7 Contests
  • 16.  
  • 17.  
  • 18. #8 Media Opportunities
  • 19.  
  • 20. #9 Recruiting Tool
  • 21.  
  • 22. #10 Market Positioning
  • 23. That’s a wrap …
    • Crisis Management
    • Lead generation
    • Turning Customers into Fans
    • How to get your way
    • Real time feedback
    • Collaboration inside the office
    • Contests
    • Media opportunities
    • Recruiting
    • Market positioning
  • 24. @RIGHTSLEEVE