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10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
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10 No Nonsense ways social media can be applied to your business

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10 No Nonsense ways social media can be applied to your business, a RIGHTSLEEVE.COM case study. …

10 No Nonsense ways social media can be applied to your business, a RIGHTSLEEVE.COM case study.

This was my presentation at the Mesh Conference in May 2010 (Toronto)

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  • 1. Who has time for @#*%* social media?! 10 No Nonsense ways social media can be applied to your business
  • 2. Does your industry feel like this?
  • 3. #1 Damage Control
  • 4.  
  • 5. #2 Lead Generation/Recommendations
  • 6. #3 Creating an emotional bond
  • 7.  
  • 8.  
  • 9.  
  • 10. #4 Getting your way (leveraging your social capital)
  • 11.  
  • 12. #5 Real Time Feedback
  • 13.  
  • 14. #6 Collaboration/Company Newsfeed <ul><li>Critical selling activities displayed in real time </li></ul><ul><li>Eliminate silos between operations & sales </li></ul><ul><li>Complete transparency </li></ul><ul><li>Fosters teamwork vs competition </li></ul>
  • 15. #7 Contests
  • 16.  
  • 17.  
  • 18. #8 Media Opportunities
  • 19.  
  • 20. #9 Recruiting Tool
  • 21.  
  • 22. #10 Market Positioning
  • 23. That’s a wrap … <ul><li>Crisis Management </li></ul><ul><li>Lead generation </li></ul><ul><li>Turning Customers into Fans </li></ul><ul><li>How to get your way </li></ul><ul><li>Real time feedback </li></ul><ul><li>Collaboration inside the office </li></ul><ul><li>Contests </li></ul><ul><li>Media opportunities </li></ul><ul><li>Recruiting </li></ul><ul><li>Market positioning </li></ul>
  • 24. @RIGHTSLEEVE

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