HELLO.



   Hi. Iʼm Merlin.
I do 43Folders.com.
WHO MOVED
                MY BRAIN?
                REVALUING
                TIME & ATTENTION


                MERLIN MA...
MIKE
                          MULEDESIGN.COM




This is Mike. Hi, Mike!
Mike makes things at MuleDesign.com.
Mike had a problem. Mike hates meetings.
      Mike is also a huge smartass.
Mike made these. They make you think about
 how you use peopleʼs time and attention.
YOU ARE A
  BIG
  BARGAIN.
 It costs very little to get your attention.
Especially if youʼre a “knowledge worker.”
KNOWLEDGE
WHUH, NOW?




Thatʼs a Peter Drucker term. KWs are smart
  people who add value to information.
   They also ha...
28% OF EACH DAY
  “Interruptions by things that aren’t
  urgent or important, like
  unnecessary e-mail messages —
  and t...
People give you money because you know
         how to solve problems.
 Not because you move email around and
    respond ...
BLACK BOX JOB




Hereʼs the thing: your jobʼs kind of weird.
 At least compared to your Grandfather.
 (Unless he was a pi...
{}   specs
    meetings
     email
     pizza
      etc.
                         (thing you do)


                       ...
Can you see the value of attention as clearly
as the value of cash? Donʼt just say, “Sure, I
                    do!”
    ...
∞
 The things you COULD do are infinite,
while your time and attention are FINITE.
OPPORTUNITY COST




Opportunity Cost means: if I do “this,” I
necessarily canʼt also do “that,” “that,”
      “that,” and...
FINITE TIME,
    FINITE ATTENTION




    Concept: Joel Spolsky / JoelOnSoftware.com

Joel Spolsky says only so many block...
So, how do I keep my brain where I want it?
FIVE PATTERNS
   (THINGS THAT TEND TO WORK)




Well, hereʼs five things that tend to work.
          I call them “patterns...
FIVE PATTERNS
    1 Identify Leaks
    2 Govern Access
    3 Minimize Notifications
    4 Work in Dashes
    5 Renegotiate...
IDENTIFY LEAKS




Find giant holes that have filled with crap.
  Remove the crap. Then seal the leak.
GOVERN ACCESS




 Stop allowing 100% access. Make mindful
decisions about who gets access to you. And
          when. And...
WHO GETS ACCESS           NOW?




Ask yourself. Seriously, do it. Because it
     says a lot about who you are.
MINIMIZE
NOTIFICATIONS
 Turn off everything thatʼs not an actual
   “alarm.” Know what an “alarm” is?
An alarm is something that says,
“Hi. Stop what youʼre doing right now.
         Or youʼll die. Honk.”
“DING!”




 The “DING!” means Facebook zombies &
spammers get to interrupt you whenever it
 suits them. Up to 2,000 times...
WORK IN
DASHES




Plan your work in small chunks that you can
            tear through easily.
Rule of Thumb: If a task wonʼt fit through
your typical window of availability, itʼs too
            big. Break it down.
Get out of “Grizzly Bear Mode.” Stop
scanning the campground for bears, and go
      make some damned sʼmores.
TRAINING:
 10/50 DASH
 10 min Collect & Process
 50 min Work
 10 min Collect & Process
 Etc...

An experiment. Ten minutes...
RENEGOTIATE




This is a GTD-ish concept. Ask: “What could I
 change about this thing to make it ʻdo-ableʼ
              ...
QUALIFYING
   “YES”




Renegotiation means “yes” can have shades.
QUALIFYING
   “YES”
                      • Kinda
                      • Maybe
                      • Later
            ...
FIVE PATTERNS
  1 Identify Leaks
  2 Govern Access
  3 Minimize Notifications
  4 Work in Dashes
  5 Renegotiate

These wo...
Be like Mike: make things. And, seriously?
BE A DAD




NEVER be scared or embarrassed to defend
 your attention. Be a Dad for your brain. It
             needs you,...
THANKS.
              (NOW, YOU.)

Thank you for 45 minutes of your Time &
Attention. I owe each of you three tokens.
WHO MOVED
                 MY BRAIN?
                 REVALUING
                 TIME & ATTENTION


                 MERLI...
REALLY. THANKS.

Best thing ever. “Weʼre DONE here.” Thank
              you very much.
FIN.



Last slide. Please stop looking at this, and go
        make things that are awesome.
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You can\'t control time...only what YOU do with it.

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Mann Who Moved My Brain Time Attention 20080814 1218773331872917 9

  1. 1. HELLO. Hi. Iʼm Merlin. I do 43Folders.com.
  2. 2. WHO MOVED MY BRAIN? REVALUING TIME & ATTENTION MERLIN MANN 43FOLDERS.COM Today, I want to tell you about my pal, Mike Monteiro.
  3. 3. MIKE MULEDESIGN.COM This is Mike. Hi, Mike!
  4. 4. Mike makes things at MuleDesign.com.
  5. 5. Mike had a problem. Mike hates meetings. Mike is also a huge smartass.
  6. 6. Mike made these. They make you think about how you use peopleʼs time and attention.
  7. 7. YOU ARE A BIG BARGAIN. It costs very little to get your attention. Especially if youʼre a “knowledge worker.”
  8. 8. KNOWLEDGE WHUH, NOW? Thatʼs a Peter Drucker term. KWs are smart people who add value to information. They also have girly, smooth hands.
  9. 9. 28% OF EACH DAY “Interruptions by things that aren’t urgent or important, like unnecessary e-mail messages — and the time it takes to get back on track.” “Lost in E-Mail, Tech Firms Face Self-Made Beast,” June 14, 2008 Interruptions are a huge pain. Intel estimates that interruptions cost them US$1B last year.
  10. 10. People give you money because you know how to solve problems. Not because you move email around and respond to things that go “DING!”
  11. 11. BLACK BOX JOB Hereʼs the thing: your jobʼs kind of weird. At least compared to your Grandfather. (Unless he was a pimp, or a spy, or something. Anyway.)
  12. 12. {} specs meetings email pizza etc. (thing you do) plop! Flawless Work No one cares HOW you get things done; just that you DO. This is really hard unless you actively manage your time AND attention.
  13. 13. Can you see the value of attention as clearly as the value of cash? Donʼt just say, “Sure, I do!” Really think about it.
  14. 14. ∞ The things you COULD do are infinite, while your time and attention are FINITE.
  15. 15. OPPORTUNITY COST Opportunity Cost means: if I do “this,” I necessarily canʼt also do “that,” “that,” “that,” and “OMG, THAT!”
  16. 16. FINITE TIME, FINITE ATTENTION Concept: Joel Spolsky / JoelOnSoftware.com Joel Spolsky says only so many blocks can fit in a box. I agree. Joel Spolsky is smart.
  17. 17. So, how do I keep my brain where I want it?
  18. 18. FIVE PATTERNS (THINGS THAT TEND TO WORK) Well, hereʼs five things that tend to work. I call them “patterns.”
  19. 19. FIVE PATTERNS 1 Identify Leaks 2 Govern Access 3 Minimize Notifications 4 Work in Dashes 5 Renegotiate These are realistic, but theyʼre personal, too. So, tweak them. Ready?
  20. 20. IDENTIFY LEAKS Find giant holes that have filled with crap. Remove the crap. Then seal the leak.
  21. 21. GOVERN ACCESS Stop allowing 100% access. Make mindful decisions about who gets access to you. And when. And for how long.
  22. 22. WHO GETS ACCESS NOW? Ask yourself. Seriously, do it. Because it says a lot about who you are.
  23. 23. MINIMIZE NOTIFICATIONS Turn off everything thatʼs not an actual “alarm.” Know what an “alarm” is?
  24. 24. An alarm is something that says, “Hi. Stop what youʼre doing right now. Or youʼll die. Honk.”
  25. 25. “DING!” The “DING!” means Facebook zombies & spammers get to interrupt you whenever it suits them. Up to 2,000 times each week.
  26. 26. WORK IN DASHES Plan your work in small chunks that you can tear through easily.
  27. 27. Rule of Thumb: If a task wonʼt fit through your typical window of availability, itʼs too big. Break it down.
  28. 28. Get out of “Grizzly Bear Mode.” Stop scanning the campground for bears, and go make some damned sʼmores.
  29. 29. TRAINING: 10/50 DASH 10 min Collect & Process 50 min Work 10 min Collect & Process Etc... An experiment. Ten minutes of “Grizzly bear,” followed by 50 minutes of making sʼmores. Repeat, D.C. al Coda.
  30. 30. RENEGOTIATE This is a GTD-ish concept. Ask: “What could I change about this thing to make it ʻdo-ableʼ AND awesome?”
  31. 31. QUALIFYING “YES” Renegotiation means “yes” can have shades.
  32. 32. QUALIFYING “YES” • Kinda • Maybe • Later • A Little Learn to say, “Yes, but...!” Youʼll do more and be less stressed about all of it.
  33. 33. FIVE PATTERNS 1 Identify Leaks 2 Govern Access 3 Minimize Notifications 4 Work in Dashes 5 Renegotiate These work. I swear. Try them today.
  34. 34. Be like Mike: make things. And, seriously?
  35. 35. BE A DAD NEVER be scared or embarrassed to defend your attention. Be a Dad for your brain. It needs you, okay?
  36. 36. THANKS. (NOW, YOU.) Thank you for 45 minutes of your Time & Attention. I owe each of you three tokens.
  37. 37. WHO MOVED MY BRAIN? REVALUING TIME & ATTENTION MERLIN MANN 43FOLDERS.COM Now, please ask me questions, and tell me where Iʼm full of shit.
  38. 38. REALLY. THANKS. Best thing ever. “Weʼre DONE here.” Thank you very much.
  39. 39. FIN. Last slide. Please stop looking at this, and go make things that are awesome.

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