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The First 48 Hours 
Responding to Manual Penalties to Minimize Losses 
Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
Assign Responsibility 
• Team Leader / SEO Manager 
• Collect Link Data 
• Review Link Data 
• Outreach to Webmasters 
Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
Team Leader 
• Halt vendor and team efforts on unnatural linking 
• Open Remove’em Account 
• Review and Submit Disavow Report 
• Writing Reconsideration Requests 
• Coordinate Team efforts 
Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
Collect Link Data 
• Download from all major sources 
– Moz & Ahrefs included 
– Majestic Integration 
– Google & Bing Webmaster Tools 
– Yandex 
– Webmeup 
– Blekko 
• Merge Data 
• Upload into Remove’em (csv files) 
– Subscriptions get unlimited uploads 
– Lifetime accounts get 1 upload 
Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
Review Link Data 
Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
What is a Bad Link? 
• Anchor Text 
• Content Type 
• Link Network 
• Domain Name Indicators 
• Disavow History 
http://www.removeem.com/top-100-disavowed-domains.php 
Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
Outreach to Webmasters 
• Use templates provided, or contact us to add new 
templates. 
• Select the domain to contact, choose template, and 
email address and submit 
• If contact information isn’t available, skip or “hunt” 
Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
Outreach to Webmasters 
Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
Export Data 
Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
Ideal Timeline 
Day 1 – Collect Link Data, Review, and Disavow 
Day 2 – Contact for Removals and Recon Request 
Day 3 until respond – Continue Removal effort 
Rinse and Repeat 
Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
The First 48 Hours 
Responding to Manual Penalties to Minimize Losses 
Tel: 888-906-2058 www.removeem.com Twitter: @Removeem

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Remove'em - Google Penalty Recovery and the First 48 Hours

  • 1. The First 48 Hours Responding to Manual Penalties to Minimize Losses Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
  • 2. Assign Responsibility • Team Leader / SEO Manager • Collect Link Data • Review Link Data • Outreach to Webmasters Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
  • 3. Team Leader • Halt vendor and team efforts on unnatural linking • Open Remove’em Account • Review and Submit Disavow Report • Writing Reconsideration Requests • Coordinate Team efforts Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
  • 4. Collect Link Data • Download from all major sources – Moz & Ahrefs included – Majestic Integration – Google & Bing Webmaster Tools – Yandex – Webmeup – Blekko • Merge Data • Upload into Remove’em (csv files) – Subscriptions get unlimited uploads – Lifetime accounts get 1 upload Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
  • 6. Review Link Data Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
  • 7. What is a Bad Link? • Anchor Text • Content Type • Link Network • Domain Name Indicators • Disavow History http://www.removeem.com/top-100-disavowed-domains.php Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
  • 8. Outreach to Webmasters • Use templates provided, or contact us to add new templates. • Select the domain to contact, choose template, and email address and submit • If contact information isn’t available, skip or “hunt” Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
  • 9. Outreach to Webmasters Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
  • 10. Export Data Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
  • 11. Ideal Timeline Day 1 – Collect Link Data, Review, and Disavow Day 2 – Contact for Removals and Recon Request Day 3 until respond – Continue Removal effort Rinse and Repeat Tel: 888-906-2058 www.removeem.com Twitter: @Removeem
  • 12. The First 48 Hours Responding to Manual Penalties to Minimize Losses Tel: 888-906-2058 www.removeem.com Twitter: @Removeem