This presentation covers the roles and responsibilities that should be assigned if you receive a Google Penalty for Unnatural Links, or if you are impacted by Google's Penguin Update. Remove'em is a CRM style platform to help you identify and remove bad backlinks pointing to your website, create and manage a disavow file, and prepare supporting documentation for obtaining a successful reconsideration request. Full service options are available to provide clients with assistance at any step of the process.