Algo Chaos
WTF just happened?

VIRANTE WEB MARKETING
@JakeBohall
About the Presenter
Jake Bohall is the VP of Marketing for Virante,
where he has worked since 2008. He has cofounded sever...
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Major Algorithm Updates
Data Source: http://www.se...
… Algo Updates

Image Credit: www.2varanasi.com

www.Virante.org
@JakeBohall
cha·os noun
complete disorder and confusion.
cha·os the·o·ry noun
the branch of mathematics that deals with
complex system...
… Negative SEO

Image Credit: www.omarkattan.com

www.Virante.org
@JakeBohall
Inconsistency with Guidelines
Avoid tricks intended to improve search engine rankings. A good rule
of thumb is whether you...
Image Credit: somewhere on blogspot… they probably stole it

www.Virante.org
@JakeBohall
Be Smarter … EVOLVE!

Image Credit: www.steve-dale.net/

www.Virante.org
@JakeBohall
The common principal:

Better Content && Better Links
Relevance

VIRANTE WEB MARKETING
@JakeBohall

Authority
Image Credit: www.mybloggerlab.com

www.Virante.org
@JakeBohall
Stop doing spammy stuff…
Quality CONTENT matters!
UNIQUE - Implement rich snippets, microdata and UGC
RELEVANT- Topical re...
Unique Content…
Rich snippets and microdata
Better user experience, increased click through rates

Image Credit: www.highe...
Unique Content…
User generated content

Your content should prove your users are engaged!

Make your audience sneezers, ma...
Relevant Content…
New Trends: Topical Relevancy
Ben Hendrickson (seoMoz) told us about LDA…
Were you listening?
To Do:
Use...
What is LDA?
PubCon Vegas

Marketing

SEO
SEM
Networking
Analytics
Affiliates

www.Virante.org
@JakeBohall

Vegas

Drinkin...
Authority Content…
New Trends: Google + is real
“It’s really the unification of all of Google’s services, with a
common so...
Authority Content…
New Trends: Google + is real
To Do:
Create an account - google.com/+/business/
Implement rel=author and...
Stop doing spammy stuff…
Quality LINKS matter!
BRAND - Engagement with company, citations
PEOPLE - Social Media, inspire c...
Better Links…

www.Virante.org
@JakeBohall
Better Links…
Digital Outreach / PR / Social Media

They all converge to PROMOTE YOUR BRAND!!!

Let Google know you care m...
Better Content && Better Links
Cheating at new content with BLB
Want to become the authority… find out who is/was and
how ...
Better Content && Better Links
“The success of the campaign is directly proportional to
how much good you do for the web.
...
Takeaways…
… Stop doing spammy stuff… Quality matters!
Content
- Implement rich snippets and UGC
- Check out LDA tools, fo...
If you can’t evolve…

www.Virante.org
@JakeBohall
Virante, Inc.
http://www.virante.org
1-800-650-0820
@virante
Jake Bohall
jbohall@virante.com
919-459-2834
@jakebohall
http...
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Algo chaos - Pubcon Vegas 2013 by Jake Bohall of Virante, Inc.

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Frustrated at the world of algorithm updates? Has a Google penalty wiped you out? Do you have an algo-proofed website? Can your online marketing platform sustain the test of time? Obtain answers to these questions as well as solutions for long-term SEO success from this session at Pubcon Vegas 2013.

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Algo chaos - Pubcon Vegas 2013 by Jake Bohall of Virante, Inc.

  1. 1. Algo Chaos WTF just happened? VIRANTE WEB MARKETING @JakeBohall
  2. 2. About the Presenter Jake Bohall is the VP of Marketing for Virante, where he has worked since 2008. He has cofounded several start-ups, sits on the board of an educational non-profit, and assists entrepreneurs in implementing their start-up ideas. Jake's expertise lies in identifying opportunities for business growth and determining appropriate search engine marketing strategies to fit a company’s objectives. www.Virante.org @JakeBohall
  3. 3. 35 35 30 25 19 20 13 15 5 8 7 10 1 0 1 2 8 1 2 2 4 0 Major Algorithm Updates Data Source: http://www.seomoz.org/google-algorithm-change VIRANTE WEB MARKETING @JakeBohall
  4. 4. … Algo Updates Image Credit: www.2varanasi.com www.Virante.org @JakeBohall
  5. 5. cha·os noun complete disorder and confusion. cha·os the·o·ry noun the branch of mathematics that deals with complex systems whose behavior is highly sensitive to slight changes in conditions, so that small alterations can give rise to strikingly great consequences. VIRANTE WEB MARKETING @JakeBohall
  6. 6. … Negative SEO Image Credit: www.omarkattan.com www.Virante.org @JakeBohall
  7. 7. Inconsistency with Guidelines Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. VIRANTE WEB MARKETING @JakeBohall
  8. 8. Image Credit: somewhere on blogspot… they probably stole it www.Virante.org @JakeBohall
  9. 9. Be Smarter … EVOLVE! Image Credit: www.steve-dale.net/ www.Virante.org @JakeBohall
  10. 10. The common principal: Better Content && Better Links Relevance VIRANTE WEB MARKETING @JakeBohall Authority
  11. 11. Image Credit: www.mybloggerlab.com www.Virante.org @JakeBohall
  12. 12. Stop doing spammy stuff… Quality CONTENT matters! UNIQUE - Implement rich snippets, microdata and UGC RELEVANT- Topical relevancy AUTHORITY - Google+ is real www.Virante.org @JakeBohall
  13. 13. Unique Content… Rich snippets and microdata Better user experience, increased click through rates Image Credit: www.highervisibility.com www.Virante.org @JakeBohall
  14. 14. Unique Content… User generated content Your content should prove your users are engaged! Make your audience sneezers, marketing your product/content for you…. Hello social media! www.Virante.org @JakeBohall
  15. 15. Relevant Content… New Trends: Topical Relevancy Ben Hendrickson (seoMoz) told us about LDA… Were you listening? To Do: Use LDA Scoring and keyword concept themes to create content that is more semantically relevant to the keywords you are trying to rank. Consider…nTopic.org www.Virante.org @JakeBohall
  16. 16. What is LDA? PubCon Vegas Marketing SEO SEM Networking Analytics Affiliates www.Virante.org @JakeBohall Vegas Drinking Gambling Convention Center Money Late Nights
  17. 17. Authority Content… New Trends: Google + is real “It’s really the unification of all of Google’s services, with a common social layer.” Head of Google+, Vic Gundotra Author Rank and Brand Rank are Driven by Content! www.Virante.org @JakeBohall
  18. 18. Authority Content… New Trends: Google + is real To Do: Create an account - google.com/+/business/ Implement rel=author and rel=publisher to attribute your knowledge graph to your profile and brand pages. Do #RCS - “Real Company Shit” www.Virante.org @JakeBohall -- Wil Reynolds
  19. 19. Stop doing spammy stuff… Quality LINKS matter! BRAND - Engagement with company, citations PEOPLE - Social Media, inspire conversation DIVERSITY - Diversity in anchor text, strategies, etc. www.Virante.org @JakeBohall
  20. 20. Better Links… www.Virante.org @JakeBohall
  21. 21. Better Links… Digital Outreach / PR / Social Media They all converge to PROMOTE YOUR BRAND!!! Let Google know you care more about your business than you do about Cheap Discount Widgets. www.Virante.org @JakeBohall
  22. 22. Better Content && Better Links Cheating at new content with BLB Want to become the authority… find out who is/was and how they captured attention in the past! Broken Link Building is prospecting for content ideas …that already have links! Create awesome link bait content (don’t copy!!) www.Virante.org @JakeBohall
  23. 23. Better Content && Better Links “The success of the campaign is directly proportional to how much good you do for the web. You profit only if you create good content to replace lost or abandoned content that webmasters still want to link to.” To Do: http://www.seomoz.org/blog/the-broken-link-building-bible (http://tinyurl.com/blblinking) www.Virante.org @JakeBohall
  24. 24. Takeaways… … Stop doing spammy stuff… Quality matters! Content - Implement rich snippets and UGC - Check out LDA tools, focus on topical relevancy - Find new content opportunities based upon success Links - Focus on your brand authority - Remove bad backlinks and/or dilute with good ones - Watch your anchor text diversity www.Virante.org @JakeBohall
  25. 25. If you can’t evolve… www.Virante.org @JakeBohall
  26. 26. Virante, Inc. http://www.virante.org 1-800-650-0820 @virante Jake Bohall jbohall@virante.com 919-459-2834 @jakebohall http://www.virante.org/blog/ http://www.thegooglecache.com/ http://www.ntopic.org/ http://www.removeem.com http://www.penguinanalysis.com www.Virante.org @JakeBohall
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