Evaluation - Question 4


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Evaluation - Question 4

  1. 1. The main media technology that I used during myresearching stage was:
  2. 2. First, I thought of soaps with a similar:genre, target audience and institutionto my product. After loading up a www.youtube.com page in safari, I typed in “Made in Chelsea Trailer” in the video search bar. Several videos came up, but the first two were ideal in terms of the genre of trailer they consisted of – clips from actual shows, edited to create a narrative – so these were the two videos I looked at, in detail for my trailer research.
  3. 3. After I watched and analysed the videos, Iembedded them into my blog so that I couldadd comments regarding the analysis I haddone. This was a simple process involving, clicking the “share” tab and selecting “embed” after the share tab had expanded. It was then just a case of copying the embed code and pasting it into a new blog post.
  4. 4. I chose youtube as the media technology to do my research via asthere are a massive number of videos that are accessible that coverevery genre and topics imaginable.Also, youtube videos can easily be shared so I could place relevantvideos in my final evaluation to make it more well rounded andeffective.
  5. 5. I again used youtube when planning my products, in particular the song choice ofmy trailer as the songs were easily accessible with many choices and optionsavailable.When planning the billboard and TV magazine I used Google Images to look atexamples of real media products and develop a good understanding of what myfinal ancillary pieces will look like.
  6. 6. This was the area where I used the most media technologies as, to make theproducts, modern, up to date software was required so that the quality ofeach product was as high and as realistic as possible.The technologies included:• imovie• Garage band• Keynote• Prezi• Photoshop• Microsoft Publisher
  7. 7. imovie was a perfect programme to use for editing the actual trailer. imovie is relatively easy and straight forward to use, but still looks very effective if used efficiently.After the camera that weused had been uploadedonto the imacs, I just hadto locate the folder andeach specific file frommovies. I was able to import all the footage that we had shot into the same project at the same time, making the selecting of and editing of clips much simpler as they were all in the same place.
  8. 8. The Footage was then imported into imovie where I could scroll though, find a scene I wanted to use, highlight the part of the clip that was relevant and that would be effective if used in my final trailer. Cross dissolve Once I had highlighted specific sections, I jus dragged it down onto the movie time timeline. Fade to whiteAfter I had selected my clips and put themin a order that created a narrative, I addedtransitions and put them in between clipsto make the editing smooth, sharp andgive it a professional look. I used either“cross dissolve” or “fade to white” edits.
  9. 9. Another positive aspect to using imovie is that itenabled me to alter the colour of some of thescenes. I used this for the scene where Gary istalking with Paris and Roche and the originallighting made the mise en scene seem dim anddreary. I adjusted the “white point” of the frame tobring more colour into the shot to represent theconversation and the theme of the soap moreeffectively.
  10. 10. When all the clips were in place I added my soundtrack. This enabledOn the scenes where there is diegetic dialogue, I had to dub me to, when adding thethe volume of the soundtrack so that what was being said editing transitions, tocan be clearly understood by the audience. include thought beats in my trailer and have cuts that interlinked with the beat of the music. To do this I just selected the specific spot where the soundtrack needed editing, and dragged the volume down where it was appropriate. The music can still be heard and the dubbing is subtle.
  11. 11. It was at this point in the project that Idecided to switch the positions of theselected footage and library around. Thetrailer was getting quite long so by clickingthe arrow button the selected moviemoved to the wider part of the screen.
  12. 12. Subsequently, when I dubbed the soundtrack down, Iincreased the loudness of the diegetic dialogue.Alternatively, when there was no speaking in a clip, Imuted the sound so no random background noisecould be heard. Although the cameras were of decent quality, the microphones were quite poor and speaking was hard to hear. So by altering the equaliser to its “bass boost” setting, voices were intensified and were much easier to understand.
  13. 13. Once I had completed the order and editing of the clips, I added the title cards. Title cards are a convention of soap trailers which is why I used them.I selected the “centred” titlecards and dragged them intothe place in the trailer theywould be shown. To makethem more effective, I changedthe font, text size and colour. Ichose “American Typewriter”as this is the font of E4, thechannel that my show isbroadcast on, therefore itrepresents the institutionbrand.
  14. 14. I then altered the timings of the title cards so thatthey were fast paced and reflected the beat of themusic and the pace of the trailer. Then I dragged inthe final title card from “Keynote”. This is a 4 secondstill stating the name of the show, as well as the dayand time that it is broadcast.
  15. 15. Garage band is a programme that enabled meto edit the soundtrack of my trailer. Aftercreating a new project, I dragged the song infrom itunes so that it could be edited. Once the song had been imported, I found the part of the song that I wanted to edit, highlighted it and removed the appropriate section. I chose to edit the song and cut out the main verse and several choruses so that the beat builds up from the very beginning and, then went straight into the main beat that runs at the end of the song. This creates a fast paced trailer and, also, the lyrics that are relevant to the scenes is towards the end of the song, can be
  16. 16. When saving the finished track, I had to export it to thedesktop. This meant that the song file would appear onthe desktop and therefore could be dragged and droppedinto imovie. Once in imovie the file automatically goesbehind the clips and plays over the footage. This is why Ihad to dub down and turn up certain parts of the trailerso that both the soundtrack and the dialogue could beheard and both were still effective.
  17. 17. Keynote is a slide making programme that I used to make my final title card. First I had to make sure I changed the size of the page to the largest possible so that the title card would fill screen when it had been imported into imovie. I decided to make my title card representable of the E4 branding, therefore I made the background colour purple, the text font “typewriter” and the text colour white.This was the originaltitle card that I createdbut I didn’t use it as Ithought it didn’t lookvery professional orbelievable as a genuineE4 title card. So Ichanged thebackground and fontcolours.
  18. 18. Again, when saving the title card I had toensure that it was saved to the desktop sothat I could successfully drag and drop itinto imovie.
  19. 19. Prezi is an online PowerPoint programme, that I chose to doquestion 2 in, where you can insert words and text, group themtogether in a specific order and then play the whole project backin that same selected order. I created a new “blank” project and changed the theme to “midnight” to continue the colour scheme of my entire project.
  20. 20. My Prezi slide was made up ofmainly text and images. I alsoframed together the comparisons ofthe billboards and TV magazine sothat clear differences could be seensimultaneously. I also added acouple of arrows to point of thesedifferences. The most important partof the Prezi presentation was togroup the inserts or create a “path”. Idid this as I went along to make theprocess more simple.
  21. 21. I used Photoshop to edit the ancillary pictures that we had taken for the ancillary products.I imported the chosen image to We took the photos against a green screen soPhotoshop then, using the magic that editing was easier.wand tool, I could begin editing outthe green screen background.Are group decided to split up into two groups of threewhen doing the ancillary products. This was becausewe had limited amount of time to complete both andthought this method would be more effective. I was inthe group that created the TV Magazine.
  22. 22. The editing of the images was much simpler as the magic wand tool selected the majority of the background so it was easily and quickly removed.After we has completed the editing ofthe images, we had to save the projectas a single JPEG image so that we couldimport just the image intoPublisher, where we made themagazine front cover.
  23. 23. We used Microsoft Publisher to create theMagazine front cover. I have lots ofexperience with using Publisher and, giventhe time frame, it is an effective andprofessional programme to use when creatinga publication front cover. We created a new project and imported the edited image from file. We then proceeded with the layout of the TV magazine front cover including the regular convents: masthead, heading, features ect.
  24. 24. This was another very important aspect of the entire project as it is how I wouldgroup all my work together and present it. Because of this, I used several mediatechnologies when producing my evaluation such as:• Blogger• Youtube• Slideshare & PowerPoint
  25. 25. Blogger is an online blog, that is free to use, where you canembed: videos, images, slide shows and text. I thought thiswould be an effective programme to link all my work into forthe evaluation process. After creating a new blog and signing up to use the software, I altered the design, layout and theme of my blog so that it represented the rest of my project – establishing my own brand.
  26. 26. To create a blog, I clicked the “newpost” tab then, on the create blogformat, added a title and content foreach blog. When I was adding either avideo, prezi or slideshare project, I hadto edit the “html” and copy and pastethe embed code. After adding any text into the “compose” text box, I selected “publish post” to upload the post onto my blog.
  27. 27. The post would then be uploaded onto my blog where I could again, by selecting “edit posts”, make changes or add more information.I did this with the Made in Chelsea TrailerResearch posts to add my comments andanalysis to the video. This made the postrelevant to the evaluation questions and thewhole post more effective and relevant tothe project as a whole.
  28. 28. When I created the posts with youtube videos, prezi projectsand slideshare shows, I had to copy and past the relevantembed codes into the “edit html” section on the new blogcreator. This meant the selected footage could be shown onmy blog instead of just having links that opened up new webpages with the content. This grouped all my work together making the brand clear and the project more effective.
  29. 29. I used youtube to upload my imove projects (trailers) onto youtube, so that I could copy the embed code and add the trailer to my blog. I uploaded 4 videos;2 rough cuts, a final trailer and unusable and unused footage, to my blog via youtube. To do this, I had to create a youtube account, which I already had, and upload videos via the website “upload” page. I then selected “select files from computer”, found the relevant file and clicked “choose” to begin the uploading process. I could add a title and description to the video whilst it was being uploaded.This was a simple process asthen I just had to watch thevideo and copy the embedcode.
  30. 30. I did 3 evaluation questions, planning and soundtrack choice inPowerPoint as this is an effective programme to show multipleexamples of work and analysis. The only way to get thesePowerPoints onto my blog was though the online programmeSlideShare. This is a slide show converter that is, again, free touse and enables an embed code to be copied. I created an account and uploaded the required PowerPoint, from file, into SlideShare, changed the title of the project then copied the embed code so I could paste it into a new blog post and have slide show on my blog.