Your SlideShare is downloading. ×
Backwards Blueprint - Marketing Analysis
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Backwards Blueprint - Marketing Analysis

504
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
504
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 
 
 
 
 
 
 
 
 “Nothing happens in business until someone sells something.” We can help you do more business. 
 
(706)
621.7798

 Support@AthensSocialMedia.com
 www.facebook.com/AthensSocialMedia
 @ATHSocialMedia
 www.AthensSocialMedia.com
 Deliberate Marketing Decisions BACKWARDS BLUEPRINT MARKETING ANALYSIS
  • 2. 
 Athens
Social
Media
 Deliberate
Marketing
Decisions
 2
 
 What
will
we
cover?
 1. Introduction
 
 2. Uncovery
 
 3. Benefits
&
Services
We
Can
Offer
 
 4. Affirmations
and
Rebuttals
 
 5. Contact
&
Follow‐up
 
 
 People buy from people they Know, Like, and Trust… We help you be that person to more people. 

  • 3. 
 Athens
Social
Media
 Deliberate
Marketing
Decisions
 3
 
 Introduction
–
Why
are
we
here?
 
 
 
 
 
 
 
 
 
 
 1. Leverage
Concepts
–
We
will
help
prepare
and
educate
you
on
the
 concepts
and
incremental
business
opportunities
that
exist
for
your
 business
on
the
Internet
with
the
latest
emerging
technologies.
 2. Apply
Strategy
–
We
will
work
with
you
to
discover
and
craft
the
best
 ways
to
utilize
these
concepts
to
create
a
strategy
personalized
for
 your
business.

We
know
the
concepts,
you
know
your
business.
 3. Implement
Tactics
–
Given
the
best
mix
of
time
and
dollar
targets
for
 your
marketing
budget
we
can
either
implement
the
tools
and
tactics
 for
you
or
help
guide
you
down
a
path
that
allows
you
to
successfully
 implement
with
your
team.
 
 Please read on for details, and we look forward to working with you! 

  • 4. 
 Athens
Social
Media
 Deliberate
Marketing
Decisions
 4
 What
is
the
Path
of
Least
Resistance
for
your
business?
 The
hardest
part
about
integrated
campaigns
is
the
cramming
of
the
square
 peg
in
the
round
hole.

Having
a
single,
competitive
strategy
is
good,
but
being
 unable
to
partition
that
strategy
effectively
into
various
marketing
mediums
wastes
 time
and
money.

Dividing
up
your
weapons
and
using
them
right
is
not
easy,
but
it
 pays…
we
are
here
to
help
you
do
that
better.
 1. Goals
ID.
 What
is
the
one
thing
you
want
to
get
out
of
this
experience?

Two
&
Three?
 _______________________________________________________________
 _______________________________________________________________
 _______________________________________________________________
 
 2. Marketing
Analysis
IDs.
 How
are
you
currently
approaching
each
medium
of
brand
exposure?
 
 a. Traditional
Advertisements
(TV,
Radio,
Mags,
Newspapers,
Billboards,
 Direct
Mailers,
DIY
Coupons/Flyers,
Coupon
Books)

 b. Internet
Advertising
(Facebook,
Google,
Banner
Ads,
SEO,
Review
Sites,
 Group
Buy
Sites,
Internet
Video,
Blogging)
 c. In‐store
Relations
(Window
Signage,
Receipts,
Personnel
Interactions,
 Table
Tents,
Line
Signage,
Receipt
Tape)
 d. Professional
Organizations
(Networking,
Events)
 e. Sponsorships
(Events,
Organizations)
 f. Strategic
Partners
or
Influencers
(Bloggers,
Show
Hosts)
 g. Social
Influence
Marketing
(SIM)?
(Feedback,
Referrals,
Social
Media)
 h. Guerilla
Marketing
(Events,
Press
Releases,
Creative
Ideas)
 Successes?
 _______________________________________________________________
 _______________________________________________________________
 _______________________________________________________________
 _______________________________________________________________

  • 5. 
 Athens
Social
Media
 Deliberate
Marketing
Decisions
 5
 Challenges?
 _______________________________________________________________
 _______________________________________________________________
 _______________________________________________________________
 _______________________________________________________________
 3. Call
to
Action
ID.
 What
action
do
you
want
customers
to
take
when
they
see
your
marketing?
 _______________________________________________________________
 _______________________________________________________________
 _______________________________________________________________
 
 4. Market
&
Path
of
Least
Resistance
ID.
 Who
are
your
top
markets?

Think,
who
are
those
prospects
that
will
be
most
 likely
to
react
to
your
call
to
action
immediately
AND
are
easiest
to
reach?
 _______________________________________________________________
 _______________________________________________________________
 _______________________________________________________________
 5. Problem
&
Promise
ID.
 What
is
the
Problem
you
solve
and
what
is
your
Promise
to
do
so?
 _______________________________________________________________
 _______________________________________________________________
 _______________________________________________________________
 
 6. Differentiator
ID.
 Doesn’t
your
competitor
say
they
do
that
too?

What
is
the
one
thing
for
which
 you
want
to
be
known
as
the
absolute
best
and
no
one
else
can
claim?
 _______________________________________________________________
 _______________________________________________________________
 _______________________________________________________________

  • 6. 
 Athens
Social
Media
 Deliberate
Marketing
Decisions
 6
 7. Weakness
ID.
 What
is
the
downside
to
using
your
product/service?

Why
may
someone
choose
 to
go
elsewhere?

Be
honest!

We
can
often
craft
weaknesses
and
challenges
into
 unique
selling
propositions
when
we
are
honest
with
ourselves.
 _______________________________________________________________
 _______________________________________________________________
 _______________________________________________________________
 
 
 8. Pricing
ID.
 How
do
your
rates
compare
to
competitors?

Do
you
deliver
incremental
and
 quantifiable
differentiating
value
for
every
dollar
more
your
product
or
service
 costs
or
do
you
deliver
similar
value
for
fewer
dollars?

How
does
pricing
play
into
 your
branding?

Which
of
your
offerings
is
most
profitable?
 _______________________________________________________________
 _______________________________________________________________
 _______________________________________________________________
 
 9. Believability
ID.
 What
are
your
best
References
&
Referrals
demonstrating
your
Promise
 delivered?


 _______________________________________________________________
 _______________________________________________________________
 _______________________________________________________________
 
 10. Brand
ID.
 What
do
people
say
your
brand
represents?

Does
this
match
what
you
want?

 What
is
the
one
thing
for
which
you
want
to
be
known?
 
 _______________________________________________________________
 
 _______________________________________________________________
 
 _______________________________________________________________

  • 7. 
 Athens
Social
Media
 Deliberate
Marketing
Decisions
 7
 
 11. Intersection
ID.
 What
are
the
exact
moments
when
your
customers
are
most
likely
to
be
thinking
 about,
needing,
or
wanting
your
product
or
service?

What
medium
channels
are
 available
to
them
at
that
time?
 
 _______________________________________________________________
 
 _______________________________________________________________
 
 _______________________________________________________________
 
 12. Funnel
IDs.
 Intersections:____________________________________________________
 Trust
Building:___________________________________________________
 Trickle:_________________________________________________________
 Introductory:____________________________________________________
 Continuity:______________________________________________________
 Ideal:__________________________________________________________
 
 Every step in the funnel further establishes your relationship with your customers.
  • 8. 
 Athens
Social
Media
 Deliberate
Marketing
Decisions
 8
 
 13. Time
IDs.
 How
much
time
do
you
currently
allocate
towards
marketing?

Future
Target?
 _______________________________________________________________
 _______________________________________________________________
 
 14. Expense
IDs.
 How
much
money
do
you
currently
allocate
to
marketing
currently?

Future
 Target?
 _______________________________________________________________
 _______________________________________________________________
 
 15. Metric
IDs.
 How
can
you
measure
it?

Think,
what
are
the
indicators
you
can
measure
and
 manage
to
help
you
and
your
team
stay
on
track?
 _______________________________________________________________
 _______________________________________________________________
 _______________________________________________________________
 
 16. Milestone
&
Success
IDs.
 What
is
considered
a
success?

What
changes
would
you
like
to
see
in
your
 business
and
when
do
you
envision
them
happening?
 Milestone
#1:____________________________________________________
 Milestone
#2:____________________________________________________
 Milestone
#3:____________________________________________________
 
 If you don’t know where you’re going, Any road will get you there. 

  • 9. 
 Athens
Social
Media
 Deliberate
Marketing
Decisions
 9
 How
can
we
benefit
you?

We
can
help
you…
 • Get
More
Results
–
We
bring
you
more
customers,
so
you
can
focus
on
what
you
 do
best.

That’s
all
any
of
this
means.
 
 • Develop
Consistency
–
We
help
you
build
systems
for
your
business
from
 training
to
sales
to
delivery,
so
you
can
provide
a
consistent
and
efficient
 experience
every
time
whether
it
is
you
or
someone
on
your
staff.

In
short,
we
 help
you
work
ON
your
business
instead
of
IN
your
business.
 
 • Increase
Efficiency
–
We
can
help
you
leverage
existing
technologies,
systems,
 and
ideas
–
we
don’t
recreate
the
wheel
to
get
the
same
results.

We
understand
 the
value
of
the
end
objective
and
finding
the
Path
of
Least
Resistance
to
get
 there.
 
 • Respect
Customer
Intelligence
–
We
don’t
work
just
to
work
or
overcomplicate
 things
to
our
customers
to
jack
up
pricing,
and
we
know
you
don’t
either.

 Throughout
any
project
you
are
more
than
welcome
to
ask
questions
and
dive
 behind
the
scenes.

In
fact,
for
every
service
we
offer
we
provide
training
so
it
 always
your
decision
as
to
whether
you
would
prefer
to
do
it
yourself
or
 continue
to
work
with
us.

It
pays
enormous
dividends
for
our
business.

We
can
 help
you
structure
your
customer
relationships
around
similar
principles.
 
 • Clarify
Your
Message
–
We
have
developed
a
systematic
process
for
crafting
a
 message
to
clearly
communicate
your
products
and
services
in
terms
that
your
 customers
can
understand.

Remember
–
it’s
not
what
you
say,
it’s
what
they
 hear.
 
 • Be
Realistic
–
We
have
built
our
services
to
provide
Just
the
Right
Amount
of
 Customization
and
Support,
so
you
can
fit
it
into
your
time
and
dollar
targets
for
 your
marketing.
 It’s never what you say. It’s what they hear. 
 REMEMBER, THE CUSTOMER OWNS YOUR BRAND. NOT YOU!
  • 10. 
 Athens
Social
Media
 Deliberate
Marketing
Decisions
 10
 What
are
the
services
we
offer?
 • Website
Development
 o Professionally
Designed
Site
 o Search
Engine
Optimization
with
keyword
auto‐tagging
 including
auto
search
engine
and
directory
submission
 o Automatic
Daily
Backups
of
content
 o Auto‐Detect
Mobile
Versions
 o Analytics
software
to
track
usage
and
volume
 o Client
handover
training
and
unlimited
access
training
videos
 o Complete
Social
Media
Integration
 o Online
Store
Checkout
 
 • Creative
Review
&
Planning
 o Backwards
Blueprint
and
Implementation
to
create
campaigns
 to
earn
customer’s
attention
and
galvanize
engagement
 o Custom
developed
campaigns
for
each
project
and
market
 group
 
 • Creation
and
Distribution
of
Media
&
Engagement
 o Social
Media,
Videos,
Newsletters,
SMS
Text
Messaging
 o Content
Creation
&
Copyrighting
 o Video
&
photography
 
 • Training
Systems
Development
 o Building
systems
within
your
organization
for
training
or
 internal
use
purposes
 
 • Pitch
Crafting
&
Delivery
 o We
can
help
you
craft
marketing
and
sales
materials
for
short
 and
long
sales
cycles
including
crafting
a
compelling
message
 to
incite
a
call
to
action
via
internet
and
print
materials
and
 training
 
 • Ongoing
Support
 o Support
Packages
available
for
every
service
we
offer

  • 11. 
 Athens
Social
Media
 Deliberate
Marketing
Decisions
 11
 What
are
our
Specific
Opportunities
Together?
 
 
 
 
 
 
 
 
 Trying to change someone’s behavior is exhausting for you… and for them. We can help you reach customers where they are already hanging out. 

  • 12. 
 Athens
Social
Media
 Deliberate
Marketing
Decisions
 12
 What
are
your
questions?
 Rebuttals
–
What
are
your
concerns?
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Affirmations
–
What
gets
you
excited?
 
 
 
 
 
 
 
 

  • 13. 
 Athens
Social
Media
 Deliberate
Marketing
Decisions
 13
 Where
do
we
go
from
here?
 • ASM’s
Action
Items:
 o 
 o 
 o 
 o 
 o 
 • Your
Action
Items:
 o 
 o 
 o 
 o 
 o 
 • Your
Contact
Info:
 o Phone:
 o Email:
 o Mailing:
 • Our
Contact
Info:
 o Phone:
 o Email:
 o Mailing:
 • Next
Time
to
Regroup
 o When?

__________________________________
 o Where?
__________________________________
 o Who?
____________________________________
 
 Thank you for your time, and we look forward to speaking with you soon! 
 
(706)
621.7798

 Support@AthensSocialMedia.com
 www.facebook.com/AthensSocialMedia
 @ATHSocialMedia