Transforming Your Social Programs Through Edu Tainment

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As Student Activities professionals, we often plan events considering how popular it will be, but do we take the extra effort to ensure there will be learning as well.

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  • Ask audience for their definitions.
  • Gave us the image of lemmings jumping off a cliff to their deaths
  • Happy Days episode provokes 600% increase in demand for library cards; George Lopez Show storyline about a kidney transplant
  • Format = education; Message = entertainmentNew revenue streams help sustain – No more static exhibits!
  • Here is a basic educational film clip. Basic level of engagement. Watch and respond.
  • Club demonstrations at Activities Fair, School of Nursing use of i-clickers, Fall Cultural Fest dance lessons
  • Sexual assault prevention
  • During OA training
  • Transforming Your Social Programs Through Edu Tainment

    1. 1. Transforming Your Social Programs through Edutainment<br />Jeromy Koffler<br />Director of Student Activities<br />University of Portland<br />October 2009<br />
    2. 2. Purposeful student engagement leads to more successful student transitions into college and better retention rates.<br />Our goal is to promote life-long learning<br />We often consider: Will it be fun?<br />We need to also consider: What will they learn?<br />Premise<br />
    3. 3. “A form of entertainment designed to educate as well as amuse.” --Wikipedia<br />“The act of learning through any medium that educates as well as entertains.” --American Heritage Dictionary<br />What is Edutainment?<br />
    4. 4. Disney’s True Life Adventure Series (1948)<br />National Geographic Documentaries (1973)<br />Elysian World Project (1975)<br />Origins of Edutainment<br />
    5. 5. Sesame Street<br />Dora the Explorer<br />Mythbusters<br />Television as a medium<br />
    6. 6. Museums<br />Art Galleries<br />Children’s Discovery Centers<br />Libraries<br />Zoos & Aquariums<br />Botanical Gardens, Forestry Center<br />Farms (pumpkin patches, corn mazes, etc.)<br />Even the Tillamook Cheese Factory!<br />Location-based<br />
    7. 7. Hands on learning<br />Semi-spontaneous play that enhances learning<br />ESL classes that are using song lyrics<br />Oregon Trail Computer Game!<br />K-12 does it well<br />
    8. 8. Bowling alleys, Skating rinks<br />Arcades, Mini-Golf<br />Sports facilities (batting cages, fitness centers)<br />Sports bars<br />Retail entertainment centers: Game works, Disney Quest, ESPN Sportszone<br />MORE SOCIAL, LESS LEARNING<br />But what about for adults?<br />
    9. 9. Watch & Respond:A Mini-Lesson from the X-Files<br />
    10. 10. Web 2.0, social networking, blogs, wikis<br />One Day University<br />Northfield.org & Community Bank host “ManZone” (health screenings and info)<br />Itunes University<br />Faith-based Torah program: Loving your neighbor by “keeping it real”<br />Save a Life Tour: Drunk-Driving simulator http://www.reporternews.com/news/2008/feb/11/learn-and-live/<br />The Evolution of Teaching & Learning<br />
    11. 11. Band  Talent Show<br />Speaker  Ropes Course<br />Comedian  Game Show<br />Coffeehouse Performance  Dance Lessons<br />Skit  Icebreaker/Energizer Activity<br />Movie  Youtube film creation<br />Magician  Demonstration<br />Moving from passive to active<br />
    12. 12. Recent UP examples: The Values Game!<br />
    13. 13. PlayFair & The “University Social Scene”<br />
    14. 14. Portland Taiko inspires Freshmen to “find their rhythm”<br />
    15. 15. Meghan Gardiner’s Dissolve<br />
    16. 16. Crossing the Line<br />
    17. 17. League of Extraordinary Gentlemen<br />
    18. 18. Orienteering Campus Tours<br />
    19. 19. Student Government edutains . . .<br />

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