Increasing brand recognition through social media

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Improve brand awareness through social media. Created for the SistaSense Power Circle Telesummit by The Brand Coach, LLC (@BrandCoachLLC)

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Increasing brand recognition through social media

  1. 1. Jai Stone Brand Strategist& Social Media Expert
  2. 2. Increasing BrandRecognition Through Social Media
  3. 3. ABOUT THE BRAND COACH The Brand Coach, LLC (TBC) specializes in the science of brand development. For more than a decade our proven methodology hasguided some of the most recognized brands in the world. TBC’s unique approach combines coaching and consulting to ensure the authentic discovery and representation of your business or personal brand.
  4. 4. 21ST CENTURY BRANDINGNew Age Branding is: The visible and emotional expression of a promise.
  5. 5. DNA OF A BRAND • Visible + Emotional = PROMISE
  6. 6. BRAND TOUCHPOINTS
  7. 7. WHAT IS YOUR PROMISE OF VALUE?Your promise could be:• Quality• Timeliness• Service• Unique offering
  8. 8. What is Social Media? Social Media is a conversation, a dialogue between or among millions of consumers across the World Wide Web.
  9. 9. CHARACTERISTICS• Transparent• Inclusive• Authentic• Consumer-driven• Actively listening• Dialogue (not monologue)
  10. 10. BENEFITS OF SOCIAL MEDIA• Increase your public visibility and brand awareness• Profiles and listings are organically added to Google, Bing and other major search engines• Free online advertising and promoting (Increase your online visibility and customer base)• Build credibility and trust• Economically sound• Increase your professional network and resources• Gain and share knowledge• Consumers drive the brand, not the other way around
  11. 11. CREATING A SOCIAL FOOTPRINT
  12. 12. ‘B’ ATTITUDES OF SOCIALMEDIA
  13. 13. 1. Be Socially VisibleAre your social connections listed on:• Business cards• Websites• Brochure/ collateral• Social profile
  14. 14. 2. Be ShareableIs your social content:• Engaging• Effective• Quick and easy to digest• Associated with a ‘share’ command
  15. 15. 3. Be ClearAre social consumers clear about:• Your company name• Your services• Your promise of value• Your unique selling proposition
  16. 16. 4.Be Consistent• Post content consistently with a measured degree of frequency• Ensure that your visible brand is the same across all social platforms
  17. 17. 5. Be Constant• Your content should always drive the same brand message• You should be responsive, accessible and constantly visible to your followers/ fans
  18. 18. 6. Be PersonableIt is important for your brand to have a personality that people connect with. Is your persona:• Friendly• Humorous• Informative• Hard hitting
  19. 19. 7.Be KnownIt is a mistake to circulate too many or too much of your brand at once. You must be come KNOWN for ONE thing in order to build credibility.Once credibility is established, you can transfer the reputation to other brands from your parent entity.
  20. 20. STEPS TO SOCIALIAZATION LISTEN PARTICIPATE COLLABORATE EVALUATE
  21. 21. CREATE TRACKS• Educate• Rewards• Feedback• Drive Traffic
  22. 22. BEFORE GOING SOCIAL• Clearly define your target market• Understand where your market resides• Clarify your services (in print and online)• Identify your competitors• Understand how social channels work and who uses them
  23. 23. BEFORE GOING SOCIAL• Be sure your graphics are social friendly (icons, small graphics)• Create a social media strategy
  24. 24. RULES OF ENGAGEMENT
  25. 25. SECURITY AND PRIVACY• Set up a Master Email Account(feedback@yourcompany.com or yourcompany@gmail.com)• Keep contact details private• Be personable, not an open book• Exercise security options
  26. 26. 5 MOST VISITED SITES1. Google2. Facebook3. You Tube4. Yahoo5. Windows Live
  27. 27. SOCIAL CYCLE Begin Tier 1 Teir 2 Human Inform Tell billboard others friends Sales Buzz Listen to Integrate Sales needs needs
  28. 28. Connecting your blog/ website• Link to FB Page/ Profile• Sharing• FB Friend Feed
  29. 29. MANAGEMENT TOOLS
  30. 30. TIPS• Work not play• Plan• Tick tock• Listen.Answer.Engage
  31. 31. MEASURING RESULTS• Sales/ influence• Brand recognition• Followers/ fans/ friends• Virality/ pass alongs• Comments/ conversations• Traffic/ subscribes
  32. 32. FREE SERVICES• Hootsuite• Social Oomph• Facebook Insights
  33. 33. ETHICS DRIVE REPUTATION• Do no harm. – Avoid doing anything that would bring harm to others. This includes posting content that offensive or politically incorrect.• Be transparent. – Having an ‘open palms’ approach to Social Media allows consumers to see all your cards and builds trust.• Be honest. – Social enthusiasts are not looking for perfection but rather honesty about your imperfections.• Be smart. – Don’t post anything that you would not want to see on a billboard in Times Square.
  34. 34. CONTACT INFORMATION 2890 GA Hwy 212 Suite A-123 Conyers, GA 30094 404.424.9726 info@thebrandcoach.com www.thebrandcoach.com

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