18027361 a-project-report-on-management-information-system
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    18027361 a-project-report-on-management-information-system 18027361 a-project-report-on-management-information-system Document Transcript

    • A PROJECT REPORT ON MANAGEMENT INFORMATION SYSTEM Topic-McDonalds NATIONAL INSTITUTE OFMANAGEMENT AND INFORMTION TECHNOLOGY ALLAHABAD GROUP • HEENA ALAM (A08B) • CHITRA.Y.GIRI(A12D) • RUMA SHARMA(A13D) 1
    • ABSTRACTManagement information Systems (MIS), sometimesreferred to as Information Management and Systems,are the discipline covering the application of people,technologies, and procedures — collectively calledinformation systems — to solving business problems.Management Information Systems are distinct fromregular information systems in that they are used toanalyze other information systems applied in operationalactivities in the organization.Academically, the term is commonly used to refer to thegroup of information management methods tied to theautomation or support of human decision making, e.g.Decision Support Systems, Expert systems, andExecutive information systems. The terms MIS andinformation system are often confused. Informationsystems include systems that are not intended fordecision making. MIS is sometimes referred to, in arestrictive sense, as information technology management.That area of study should not be confused with computerscience. IT service management is a practitioner-focuseddiscipline. MIS has also some differences withEnterprise Resource Planning (ERP) as ERP incorporateselements that are not necessarily focused on decisionsupport. 2
    • ACKNOWLEDGEMENTI am very grateful to my NIMIT Institute ManagerMr.Vijay Singh and my computer teacher Mr.RakeshKumar Verma and our Guest Teacher Mr.who help us a great deal in completing this A PROJECTREPORT ON MANAGEMENT INFORMATION SYSTEM. My thanks goto my parents, my friendsand our group memberswho had helped me atvarious stages and gaveme full co-operation whilemaking this projectbecause without theirconstant help this projectwould not have beenmaterialized. 3
    • TABLE OF CONTENTS • What is McDonalds? • History of McDonalds • Corporate Overview • Business Mode • McDonald’s in India • McDonald’s in Allahabad • Visit of McDonald’s • McDonald’s Business Infrastructure • Responsibilities and Activity of Branch office Managers. • Activity of McDonald’s Employees/works • Suggestion. 4
    • What is McDonalds?McDonalds Corporation is the worlds largest chain offast food restaurants, serving nearly 47 millioncustomers daily. McDonalds primarily sells hamburgers,cheeseburgers, chicken products, French fries,breakfast items, soft drinks, milkshakes, and desserts.More recently, it has begun to offer salads, wraps andfruit. Many McDonalds restaurants have included aplayground for children and advertising geared towardchildren, and some have been redesigned in a morenatural style, with a particular emphasis on comfort:introducing lounge areas and fireplaces, and eliminatinghard plastic chairs and tables.In addition to its signature restaurant chain, McDonald’sCorporation held a minority interest in Pret A Manger (aUK-based sandwich retailer) until 2008, and owned theChipotle Mexican Grill until 2006 and the restaurantchain Boston Market until 2007. The company has alsoexpanded the McDonalds menu in recent decades toinclude alternative meal options, such as salads and snack 5
    • wraps, in order to capitalize on growing consumerinterest in health and wellness.Each McDonalds restaurant is operated by a franchisee,an affiliate, or the corporation itself. The corporationsrevenues come from the rent, royalties and fees paid bythe franchisees, as well as sales in company-operatedrestaurants. McDonalds revenues grew 27% over thethree years ending in 2007 to $22.8 billion, and 9%growth in operating income to $3.9 billion.History of McDonaldsThe business began in 1940, with a restaurant opened bybrothers Dick and Mac McDonald in San Bernardino,California. Their introduction of the "Speedee ServiceSystem" in 1948 established the principles of the modernfast-food restaurant. The original mascot of McDonaldswas a man with a chefs hat on top of a hamburgershaped head whose name was "Speedee." Speedee waseventually replaced with Ronald McDonald in 1963. 6
    • The first McDonalds restaurants opened in the UnitedStates, Canada, Costa Rica, Japan, Netherlands,Germany, Australia and Sweden in order of openings.The present corporation dates its founding to theopening of a franchised restaurant by Ray Kroc, in DesPlaines, Illinois on April 15, 1955 , the ninth McDonaldsrestaurant overall. Kroc later purchased the McDonaldbrothers equity in the company and led its worldwideexpansion and the company became listed on the publicstock markets in 1965. Kroc was also noted foraggressive business practices, compelling the McDonaldsbrothers to leave the fast food industry. The McDonaldsbrothers and Kroc feuded over control of the business,as documented in both Krocs autobiography and in theMcDonald brothers autobiography. The site of theMcDonald brothers original restaurant is now amonument 7
    • .With the expansion of McDonalds into manyinternational markets, the company has become a symbolof globalization and the spread of the American way oflife. Its prominence has also made it a frequent topic ofpublic debates about obesity, corporate ethics andconsumer responsibility.Corporate OverviewFacts and figuresMcDonalds restaurants are found in 119 countries andterritories around the world and serve nearly 47 millioncustomers each day. McDonalds operates over 31,000restaurants worldwide, employing more than 1.5 millionpeople. The company also operates other restaurantbrands, such as Piles Café, and has a minority stake inPret a Manger. The company owned a majority stake inChipotle Mexican Grill until completing its divestment inOctober 2006. Until December 2003, it also owned 8
    • Donatos Pizza. On August 27, 2007, McDonalds soldBoston Market to Sun Capital Partners.[Types of restaurantsMost standalone McDonalds restaurants offer bothcounter service and drive-through service, with indoorand sometimes outdoor seating. Drive-Thru, Auto-Mac,Pay and Drive, or McDrive as it is known in manycountries, often has separate stations for placing, payingfor, and picking up orders, though the latter two stepsare frequently combined; it was first introduced inArizona in 1975, following the lead of other fast-foodchains. In some countries "McDrive" locations nearhighways offer no counter service or seating. Incontrast, locations in high-density city neighborhoodsoften omit drive-through service. There are also a fewlocations, located mostly in downtown districts, thatoffer Walk-Thru service in place of Drive-Thru.Specially themed restaurants also exist, such as the"Solid Gold McDonalds," a 1950s rock-and-roll themedrestaurant. In Victoria, British Columbia, there is also aMcDonalds with a 24 carat (100%) gold chandelier andsimilar light fixtures.To accommodate the current trend for high qualitycoffee and the popularity of coffee shops in general,McDonalds introduced McCafé. The McCafé concept is acafé-style accompaniment to McDonalds restaurants inthe style of Starbucks. McCafé is a concept of 9
    • McDonalds Australia, starting with Melbourne in 1993.Today, most McDonalds in Australia have McCaféslocated within the existing McDonalds restaurant. InTasmania there are McCafés in every store, with the restof the states quickly following suit. After upgrading tothe new McCafe look and feel, some Australian storeshave noticed up to a 60% increase in sales. As of the endof 2003 there were over 600 McCafés worldwide.Some locations are connected to gasstations/convenience stores, while others calledMcExpress have limited seating and/or menu or may belocated in a shopping mall. Other McDonalds are locatedin Wal-Mart stores. McStop is a location targeted attruckers and travelers which may have services found attruck stops.Business Model • Franchise Model – Only 15% of the total number of restaurants are owned by the Company. The remaining 85% is operated by franchises. The company follows a comprehensive framework of training and monitoring of its franchises to ensure that they adhere to the Quality, Service, Cleanliness and Value propositions offered by the company to its customers. • Product Consistency – By developing a sophisticated supplier networked operation and distribution system, the company has been able to achieve 10
    • consistent product taste and quality across geographies. • Act like a retailer and think like a brand – McDonald’s focuses not only on delivering sales for the immediate present, but also protecting its long term brand reputation.McDonald’s in IndiaMcDonald’s entered India in 1996. McDonald’s India has ajoint venture with Connaught Plaza Restaurants and HardCastle Restaurants. Connaught Plaza Restaurants managesoperations in North India whereas Hard CastleRestaurants operates restaurants in Western India.Apart from opening outlets in the major metros, thecompany is now expanding to Tier 2 cities like Pune andJaipur.. 11
    • McDonald’s in AllahabadMcDonald’s entered Allahabad in 14 February 2006. It’ssituated in Atlantis mall at civil lines. They have 4lacs to5lacs sales per day. ALLAHABAD McDonald’sVisit of McDonald’sWe are visit to McDonald’s on 22 July. There we knowMcDonalds business infrastructure and how informationflow. We know how they work manually and by computer.There we know duties of all employees and managementof McDonalds. We saw category of management. 12
    • McDonald’s Business Infrastructure Head office Regional Office Branch OfficeResponsibilities and Activity of Branch officeManagers 1. Team Leader-team leader who leads and give order and work to all managers 2. Crew Chief- crew chief who leads all frontline employees and distribute their duty and set time schedule of them. 3. Floor Manager -Floor management includes managing staff who give services to customers and allocate the duties of opening and closing restaurant. The manager is responsible for making sure his or her staff is following the service standards and health and safety regulations. The manager is the most important person in the front-of-the-house environment, since it is up to him or her to motivate the staff and give them job satisfaction. The manager also looks after and guides the personal well-being of the staff, since it makes the work force stronger and more profitable. 13
    • 4. Kitchen Manager-Kitchen management includes the managing staff working in the kitchen. The kitchen is the most important part of the business and the main reason customers patronize the restaurant. Managing the kitchen staff helps to control food quality. As most commercial kitchens are a closed environment, the staff may become bored or tired from the work. Without proper management, this often results in an inconsistent food product 5. Restaurant Manager- restaurant manager who is the head of floor manager, kitchen manager, crew chief and also employees. Activity of McDonald’s Employees/ works In McDonald’s we see Activity of all Employees • Frontline Employee-In McDonald’s there are 4 counters and frontline employees operate that counters and deal with customers and the end of the day they count per product sale amount and total amount of the sale. Simple format is given below-Product Name Sales Amount Grand totalMcCallu tikki 5000 100000 100000Cold drinks 5000 150000 150000Ice cream 9000 270000 270000 520000 All works are doing manually and the frontline employees give this report to the restaurant manager. • Restaurant Manager–restaurant manager take all counters reports from the frontline employees, he 14
    • checks all the reports and by mail he give this report to the regional office and head office. Frontline employees Branch Office Manager Regional Office Manager Head office Manager Flowchart of report movingSuggestionWe give some suggestions to McDonalds, the suggestionsare • Provide access to information form any where any time. • Head office management and regional office management access to the proposal for status monitoring and tracking. • Create a business management database/data warehouse that is useful to management , sales managers • Besides real time online systems develops data mining application for strategic management of business. 15
    • Technology platform for IMS strategy Keeping in view the dynamic nature of business and need of satisfying the requirement of information at any time anywhere, we have suggestion to chooses following technology platform- • Enterprise management System. • Operating system platform: NT4.0, UNIX. • Network: Internet/Internal/Extranet/LAN. • Application Technology: Client/Server, Web Enabled applications. • Application Solution: Oracle 8 I, Oracle Financials, Oracle Application-11 i. • Front End: VB,IIS 4.0 • Back End: Database server, Application server, Microsoft transaction server, web server. • Security: Firewall servers and Proxy server. • Use ERP Enterprise management System What is Enterprise? • Large business community including all the players and partners in the business • General term, used for a corporate entity (any thing from Coffee house to Organization like TATA, Bajaj etc.) 16
    • • It is a group of people with common goal, where has certain resources at its disposal to acquire that goalWhat an Enterprise needs?• Management of Data (through EDI – Electronic Data Interchange) for information Communication• Management of related systems and sub systems• Event monitoring, updating, Control.There are tools and Techniques available to answer allabove needs, i.e. business needs an integrated solution,which is nothing but an EMS. 17
    • • ERP plays the important role of running system on front. Whatever decision are made, mostly are through the system of ERP. ERP is supported by various other supports. This is the place where major decision making and their execution takes place.• EDI (Electronic Data Interchange) consists of direct computer-to-computer transmission among multiple firms of data in a machine readable, structured format.• AMS (Attendance Monitoring System) is required for personal planning of the employees in the organization. It also helps in availability and scheduling.• CAD/CAM/CAE (Computer Aided Design/ Computer Aided Manufacturing/ Computer Aided Engineering). This system handles the design, 18
    • manufacturing and engineering functions in the organization. This provides drawing and design engineering information to ERP in the execution of manufacturing and purchase functions• DMS (Document Management System). This system helps in keeping important document for viewing at later times. For the purpose of transaction handling this system some time have a facility of document modification, by giving text- editing facility• CMS (Communication Management Systems). The ERP uses CMS as a tool for all its communication needs of recording an event. This system is used for tracking the important resource for action.• SMS (Security Management System). This system handles the security, entry access requirement of business operations. 19
    • ERP System • ERP software is a family of software modules that support the business activities involved in these vital back-office processes. • For example, ERP software for a manufacturing company will typically track the status of sales, inventory, shipping, and invoicing, as well as forecasting raw material and human resource requirements. • Enterprise Applications/ Packages/ Suites/ Systems connects all of the information, which flows through a company to a single integrated set of systems. • This is implemented in modules, which can be integrated. • ERP may work with a wide variety of databases, hardware, and operating systems. • Leading Vendors of ERP are SAP, Oracle. • Originally. ERP packages were targeted at the manufacturing industry. • Their goal is to integrate information across the company and eliminate complex links between computer systems. • The architecture is client/server and uses OO methodology for design and development of whole system. • Key advantage of ERP is that it provides an integrated solution for all the requirements of the business. 20
    • • It takes care of organizational hierarchy of authorities• Basically ERP solutions are based on Unix and Windows NT platform.A typical ERP solution has following modules: -• Marketing, Distribution and sales• Manufacturing process• Accounting and finance• Personal management• Planning and control• Purchase and inventoryThe modules are designed for following purposes: -• Data capture from transactions• Data transaction validation• Analysis• Updating and reporting of accountingERP Benefits• ERP offers lots of benefits to the implementing organization.• It helps for a manager to make decision at the right time.• This is possible when entire organization is sharing information and interprets in same perspectives.• The benefits of ERP can be classified in two categories: - 21
    • • Tangible benefits (Those which can be measured in one form or other) • Intangible benefits (Difficult to measure in absolute terms) Reduction of lead-time • The elapsed time between placing an order and receiving is known as the lead-time. • In order to reduce lead-times, the organization should have an efficient inventory management system. • This inventory system is integrated with the purchase, production planning and production department. • The ERP systems help in automating this task and thus make inventory management more effective and efficient. • Doubled business • Increase of inventory turn to over 30% • Cycle time cut to 80% : • Cycle time is the time between receipt of the order and delivery of the product. • Make –to – order • Make –to – stockGoing Live • The old system is removed and the new system is used for doing business. 22
    • • Data conversion is done, databases are up and running. • Prototype is fully configured and tested and ready to go operational. So the system is live.The Risks of ERP • Tied to a single vendor • Flexibility limited by options offered by the vendor • May inappropriately force generic processes • May inappropriately force org. structure changes • Complexity - particularly regarding mapping and standardizing processes across the organization • http://www.scribd.com/share/upload/13943727/j2h 12yra9gvetkw8xpu 23
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