Brand Equity 2009 - MumbaiQuestions from Brand Equity 2009, Mumbai Edition.Compiled for your viewing by March Ahead
Brand Equity 2009 - Mumbai          Prelims
Question 1•   Mr. Foster of Crompton and Greaves was the    first person in India to own a _______
Question 2•   DuPont pioneered the concept of Getting    feedback from peers, managers and    subordinates of all executiv...
Question 3•   Sila Petit was India‟s First Lady Pilot. Who was    her famous brother
Question 4•   Which type of companies try to qualify for the    „Geneva‟ seal?
Question 5•    Melinda Gates recently said “There are very few     things banned in our house like _______ and     _______...
Question 6•    If 16 annas = 1 Rupee then Rs. 15 =a.   1 Mohurb.   1 Cowryc.   1 Cent
Question 7•   In 1952, Walter Cronkite‟s coverage of the    Democratic and Republican conventions on    behalf of CBS led ...
Question 8•   The classical Hippocratic oath specifically bars    the practitioner from carrying out __________    and abo...
Question 9•   Karmali station has been voted the most tourist    friendly station. In which Union Territory is it?
Question 10•   13 Billion ___________ bags are handed to    British shoppers every year
Question 11•   Dharavi   : Mumbai•   Bronx     : New York•   Faveks    : ??
Question 12•    According to Peter Drucker, all companies have     only 2 Functions viz. Marketing and _________a.   Innov...
Question 13•    Monopsony is a situation where there is only     onea.   Bankerb.   Buyerc.   Sellerd.   Agent
Question 14•   Which city‟s name appears below the brand    name Haldiram
Question 15•   What kind of question first made its appearance    in a radio quiz show in 1948 when participants    were a...
Question 16•   Correction Corporation of America is the largest    operator of _______ in the USA
Question 17•   Grey Goose is one of the best brands of    _______
Question 18•    Which of these companies had to buy the rights     to their name from a hotel chain?a.   Wiprob.   Googlec...
Question 19•   The Devil‟s _________ office was established    by Pope Sextus V. It was subsequently    abolished by Pope ...
Question 20•   The copyrights on which Indian‟s work expired    on 1st January 2009
Question 21•   Mr. Max Yasgur rented his dairy farm in Bethel,    New York for 3 days in 1969. Why?
Question 22•   After the World Cup in 2006, who collaborated    with the Adidas Innovation team to create the    football ...
Question 23•   What appears between the words Wal and Mart    in their logo (specific answer)
Question 24•   You can win an Ipod from the website    NailTheThief.com by throwing rotten eggs on    whose face?
Question 25•   Which district in UP is nicknamed Suhag Nagari    because it fulfils everything a Suhagan wants?
Brand Equity 2009 - Mumbai          Prelims          Answers
Question 26-30•       Pictures of    •     Mr. Hiranandani    •     Vadilal Ice Cream Commercial    •     Logo of Deccan C...
Question 1•   Mr. Foster of Crompton and Greaves was the    first person in India to own a _______Ans. Car
Question 2•   DuPont pioneered the concept of Getting    feedback from peers, managers and    subordinates of all executiv...
Question 3•   Sila Petit was India‟s First Lady Pilot. Who was    her famous brotherAns. JRD Tata
Question 4•   Which type of companies try to qualify for the    „Geneva‟ seal?Ans. Watch Making
Question 5•    Melinda Gates recently said “There are very few     things banned in our house like _______ and     _______...
Question 6•    If 16 annas = 1 Rupee then Rs. 15 =a.   1 Mohurb.   1 Cowryc.   1 CentAns. A
Question 7•   In 1952, Walter Cronkite‟s coverage of the    Democratic and Republican conventions on    behalf of CBS led ...
Question 8•   The classical Hippocratic oath specifically bars    the practitioner from carrying out __________    and abo...
Question 9•   Karmali station has been voted the most tourist    friendly station. In which Union Territory is it?Ans. Goa...
Question 10•   13 Billion ___________ bags are handed to    British shoppers every yearAns. Plastic
Question 11•   Dharavi   : Mumbai•   Bronx     : New York•   Faveks    : ??Ans. Rio de Janeiro
Question 12•    According to Peter Drucker, all companies have     only 2 Functions viz. Marketing and _________a.   Innov...
Question 13•    Monopsony is a situation where there is only     onea.   Bankerb.   Buyerc.   Sellerd.   AgentAns. A
Question 14•   Which city‟s name appears below the brand    name HaldiramAns. Nagpur
Question 15•   What kind of question first made its appearance    in a radio quiz show in 1948 when participants    were a...
Question 16•   Correction Corporation of America is the largest    operator of _______ in the USAAns. Prisons
Question 17•   Grey Goose is one of the best brands of    _______Ans. Vodka
Question 18•    Which of these companies had to buy the rights     to their name from a hotel chain?a.   Wiprob.   Googlec...
Question 19•   The Devil‟s _________ office was established    by Pope Sextus V. It was subsequently    abolished by Pope ...
Question 20•   The copyrights on which Indian‟s work expired    on 1st January 2009Ans. Mohandas Karamchand Gandhi
Question 21•   Mr. Max Yasgur rented his dairy farm in Bethel,    New York for 3 days in 1969. Why?Ans. Woodstock
Question 22•   After the World Cup in 2006, who collaborated    with the Adidas Innovation team to create the    football ...
Question 23•   What appears between the words Wal and Mart    in their logo (specific answer)Ans. 5 pointed star!
Question 24•   You can win an Ipod from the website    NailTheThief.com by throwing rotten eggs on    whose face?Ans. Rama...
Question 25•   Which district in UP is nicknamed Suhag Nagari    because it fulfils everything a Suhagan wants?Ans. Feroza...
Brand Equity 2009 - Mumbai           Finals
Brand Equity 2009 - Mumbai           Round I        Multiple Choice
Question 1.1•    M.N. Srinivas, in a book titled “Caste – Its 20th     Century Avatar” coined which of the terms     below...
Question 1.2•    6 __________ have won 5 Golds in Olympics     using Yamaha productsa.   Pole Vaultersb.   Archersc.   Sho...
Question 1.3•    Which of the following is a trip to the Maldives     on a sail boat of the given namea.   Dhoni Cruise Ho...
Question 1.4•    Building, Blending, Muddling, Rolling and     Layering are all terms associated with which of     the fol...
Question 1.5•    The shorter Oxford Directory removed 65,000 of     these before printing its 6th Editiona.   Commasb.   C...
Question 1.6•    What is the name given to a vehicle in rural     India made by fitting an engine onto a cart. This     ve...
Brand Equity 2009 - Mumbai          Round II
Question 2.1•   In 1983 a Korean Airlines plane was shot down    by the USSR for violating its airspace. The    event led ...
Question 2.2•   What is the „Wife Acceptance Factor‟Ans. The addition of certain „aesthetic‟ or design  features to hi tec...
Question 2.3•   General Insurance paid Rs. 50 Cr.•   ICICI Lombard paid Rs. 1.50 Cr.•   LIC paid Rs. 55 Lakhs•   What was ...
Question 2.4•   What is Poorism?Ans. Tourism of Poverty Stricken Countries like  Ethiopia and (for shame) India etc.
Question 2.5•       This institution will not associate with practitioners        of :    •     „Bioethical violations suc...
Question 2.6•   The ____________ __________ costume is    the only „non Service‟ uniform to have been    granted a patent ...
Brand Equity 2009 - Mumbai          Round III           Visuals
Question 3.1•   Identify this bookAns. Imagining India by Nandan Nilekani
Question 3.2•   Identify this animalAns. Beluga Whale which gives Caviare
Question 3.3•   Identify this duoAns. Packard and Hewlett of HP
Question 3.4•   Identify the product being advertisedAns. Brylcreem. The only product Kishore Kumar  advertised
Question 3.3•   What is this product?Ans. Microsoft Money
Question 3.6•   Identify the person*Ans. Dheeraj Gupta of Jumbo King* Picture not the same as shown in the quiz
Brand Equity 2009 - Mumbai          Round IV
Question 4.1•   Since 2005, what is unique about power bills    from Reliance Energy?Ans. From March 2005, Reliance Energy...
Question 4.2•   The FBI used to refer to these things as Funny    Little YNs. What is this product which is fairly    comm...
Question 4.3•   In the early part of its history, the Congress    used to charge 4 annas as joining fees for    membership...
Question 4.4•   In medieval times, rhino horns were very    popular for drinking. Why?Ans. The Rhino horns were useful for...
Question 4.5•   In January 2005, donations to charity via credit    cards showed an increase of 200% vis a vis    January ...
Question 4.6•       What is calculated by    •     Income Method    •     Output Method    •     Expenditure MethodAns. Th...
Brand Equity 2009 - Mumbai             Round V           Audio Visual    (Not Possible to Reproduce)
Question 5.x•   Indentify person in video (Bernie Madhoff)•   Who is singer of a song where Lambhorgini is    mentioned (A...
Brand Equity 2009 - Mumbai         Round VI         Knock Out
Question 6.1•   What is ISRO equivalent of Google EarthAns. BhuvanDeutsche Bank Eliminated
Question 6.2•   Heineken is the No. 2 Beer import of the US.    What is the No. 1 Beer import?Ans. CoronaJM Financial Elim...
Question 6.3•   You have heard of Y Class and J Class fares    while travelling by air. What is X class ?Ans. Tickets give...
Question 6.4•   Who is the CEO of Air Voice Mobile CompanyAns. Sanjay Singhania in the movie GhajjiniAxis Bank Eliminated
Question 6.5•   Kookabura, the world‟s leading manufacturer of    cricket balls proposed an innovation to the    game of c...
Question 6.6•   If a person is going to caldarium(hot room), then    moves on tepidarium(warm room ) and then    moves to ...
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  1. 1. Brand Equity 2009 - MumbaiQuestions from Brand Equity 2009, Mumbai Edition.Compiled for your viewing by March Ahead
  2. 2. Brand Equity 2009 - Mumbai Prelims
  3. 3. Question 1• Mr. Foster of Crompton and Greaves was the first person in India to own a _______
  4. 4. Question 2• DuPont pioneered the concept of Getting feedback from peers, managers and subordinates of all executives. This concept is known as ___________
  5. 5. Question 3• Sila Petit was India‟s First Lady Pilot. Who was her famous brother
  6. 6. Question 4• Which type of companies try to qualify for the „Geneva‟ seal?
  7. 7. Question 5• Melinda Gates recently said “There are very few things banned in our house like _______ and ________a. Mills and Boonb. Fish and Chipsc. Ipods and Iphones
  8. 8. Question 6• If 16 annas = 1 Rupee then Rs. 15 =a. 1 Mohurb. 1 Cowryc. 1 Cent
  9. 9. Question 7• In 1952, Walter Cronkite‟s coverage of the Democratic and Republican conventions on behalf of CBS led to the coining of a very famous term now ubiquitous in use. What is the term?
  10. 10. Question 8• The classical Hippocratic oath specifically bars the practitioner from carrying out __________ and abortions
  11. 11. Question 9• Karmali station has been voted the most tourist friendly station. In which Union Territory is it?
  12. 12. Question 10• 13 Billion ___________ bags are handed to British shoppers every year
  13. 13. Question 11• Dharavi : Mumbai• Bronx : New York• Faveks : ??
  14. 14. Question 12• According to Peter Drucker, all companies have only 2 Functions viz. Marketing and _________a. Innovationb. Ideationc. Segmentation
  15. 15. Question 13• Monopsony is a situation where there is only onea. Bankerb. Buyerc. Sellerd. Agent
  16. 16. Question 14• Which city‟s name appears below the brand name Haldiram
  17. 17. Question 15• What kind of question first made its appearance in a radio quiz show in 1948 when participants were answering questions
  18. 18. Question 16• Correction Corporation of America is the largest operator of _______ in the USA
  19. 19. Question 17• Grey Goose is one of the best brands of _______
  20. 20. Question 18• Which of these companies had to buy the rights to their name from a hotel chain?a. Wiprob. Googlec. Inteld. Dell
  21. 21. Question 19• The Devil‟s _________ office was established by Pope Sextus V. It was subsequently abolished by Pope John Paul II in 1983
  22. 22. Question 20• The copyrights on which Indian‟s work expired on 1st January 2009
  23. 23. Question 21• Mr. Max Yasgur rented his dairy farm in Bethel, New York for 3 days in 1969. Why?
  24. 24. Question 22• After the World Cup in 2006, who collaborated with the Adidas Innovation team to create the football PowerServe
  25. 25. Question 23• What appears between the words Wal and Mart in their logo (specific answer)
  26. 26. Question 24• You can win an Ipod from the website NailTheThief.com by throwing rotten eggs on whose face?
  27. 27. Question 25• Which district in UP is nicknamed Suhag Nagari because it fulfils everything a Suhagan wants?
  28. 28. Brand Equity 2009 - Mumbai Prelims Answers
  29. 29. Question 26-30• Pictures of • Mr. Hiranandani • Vadilal Ice Cream Commercial • Logo of Deccan Chargers • Picture of Raj Kumar Santoshi • De Beers Commercial
  30. 30. Question 1• Mr. Foster of Crompton and Greaves was the first person in India to own a _______Ans. Car
  31. 31. Question 2• DuPont pioneered the concept of Getting feedback from peers, managers and subordinates of all executives. This concept is known as ___________Ans. 360 Degrees Feedback
  32. 32. Question 3• Sila Petit was India‟s First Lady Pilot. Who was her famous brotherAns. JRD Tata
  33. 33. Question 4• Which type of companies try to qualify for the „Geneva‟ seal?Ans. Watch Making
  34. 34. Question 5• Melinda Gates recently said “There are very few things banned in our house like _______ and ________a. Mills and Boonb. Fish and Chipsc. Ipods and IphonesAns. C
  35. 35. Question 6• If 16 annas = 1 Rupee then Rs. 15 =a. 1 Mohurb. 1 Cowryc. 1 CentAns. A
  36. 36. Question 7• In 1952, Walter Cronkite‟s coverage of the Democratic and Republican conventions on behalf of CBS led to the coining of a very famous term now ubiquitous in use. What is the term?Ans. Anchor
  37. 37. Question 8• The classical Hippocratic oath specifically bars the practitioner from carrying out __________ and abortionsAns. Euthanasia
  38. 38. Question 9• Karmali station has been voted the most tourist friendly station. In which Union Territory is it?Ans. GoaDerek gave everybody 1 mark for this. I think this is because he goofed up since Goa is a state.
  39. 39. Question 10• 13 Billion ___________ bags are handed to British shoppers every yearAns. Plastic
  40. 40. Question 11• Dharavi : Mumbai• Bronx : New York• Faveks : ??Ans. Rio de Janeiro
  41. 41. Question 12• According to Peter Drucker, all companies have only 2 Functions viz. Marketing and _________a. Innovationb. Ideationc. SegmentationAns A
  42. 42. Question 13• Monopsony is a situation where there is only onea. Bankerb. Buyerc. Sellerd. AgentAns. A
  43. 43. Question 14• Which city‟s name appears below the brand name HaldiramAns. Nagpur
  44. 44. Question 15• What kind of question first made its appearance in a radio quiz show in 1948 when participants were answering questionsAns. The $ 64,000 question
  45. 45. Question 16• Correction Corporation of America is the largest operator of _______ in the USAAns. Prisons
  46. 46. Question 17• Grey Goose is one of the best brands of _______Ans. Vodka
  47. 47. Question 18• Which of these companies had to buy the rights to their name from a hotel chain?a. Wiprob. Googlec. Inteld. DellAns. C
  48. 48. Question 19• The Devil‟s _________ office was established by Pope Sextus V. It was subsequently abolished by Pope John Paul II in 1983Ans. Advocate
  49. 49. Question 20• The copyrights on which Indian‟s work expired on 1st January 2009Ans. Mohandas Karamchand Gandhi
  50. 50. Question 21• Mr. Max Yasgur rented his dairy farm in Bethel, New York for 3 days in 1969. Why?Ans. Woodstock
  51. 51. Question 22• After the World Cup in 2006, who collaborated with the Adidas Innovation team to create the football PowerServeAns. Zinedine Zidane
  52. 52. Question 23• What appears between the words Wal and Mart in their logo (specific answer)Ans. 5 pointed star!
  53. 53. Question 24• You can win an Ipod from the website NailTheThief.com by throwing rotten eggs on whose face?Ans. Ramalingam Raju
  54. 54. Question 25• Which district in UP is nicknamed Suhag Nagari because it fulfils everything a Suhagan wants?Ans. Ferozabad. This district is famous for the manufacture of bangles.
  55. 55. Brand Equity 2009 - Mumbai Finals
  56. 56. Brand Equity 2009 - Mumbai Round I Multiple Choice
  57. 57. Question 1.1• M.N. Srinivas, in a book titled “Caste – Its 20th Century Avatar” coined which of the terms belowa. Late Swingb. Vote Bankc. Cash for VotesAns. B
  58. 58. Question 1.2• 6 __________ have won 5 Golds in Olympics using Yamaha productsa. Pole Vaultersb. Archersc. ShootersAns. B
  59. 59. Question 1.3• Which of the following is a trip to the Maldives on a sail boat of the given namea. Dhoni Cruise Holidaysb. Yuvraj Cruise Holidaysc. Gayle Cruise HolidaysAns. A
  60. 60. Question 1.4• Building, Blending, Muddling, Rolling and Layering are all terms associated with which of the following productsa. Wallpaperb. Cocktailsc. ParathasAns. B
  61. 61. Question 1.5• The shorter Oxford Directory removed 65,000 of these before printing its 6th Editiona. Commasb. Capitalsc. HyphensAns. C
  62. 62. Question 1.6• What is the name given to a vehicle in rural India made by fitting an engine onto a cart. This vehicle requires no license / no registration etc.a. Jugadb. Muftc. SanchayAns. A
  63. 63. Brand Equity 2009 - Mumbai Round II
  64. 64. Question 2.1• In 1983 a Korean Airlines plane was shot down by the USSR for violating its airspace. The event led to Ronald Reagan releasing which technological facility for Civilian use?Ans. Global Positioning System
  65. 65. Question 2.2• What is the „Wife Acceptance Factor‟Ans. The addition of certain „aesthetic‟ or design features to hi technology items to make it more appealing to the wife.
  66. 66. Question 2.3• General Insurance paid Rs. 50 Cr.• ICICI Lombard paid Rs. 1.50 Cr.• LIC paid Rs. 55 Lakhs• What was the „incident‟ that led to these paymentsAns. The 26th November Terrorist attack
  67. 67. Question 2.4• What is Poorism?Ans. Tourism of Poverty Stricken Countries like Ethiopia and (for shame) India etc.
  68. 68. Question 2.5• This institution will not associate with practitioners of : • „Bioethical violations such as birth control • ``Morally dubious experiments such as stem cell research • Drug abuse • Polluting the environment • Contributing to widening divide between rich and poor • Excessive wealth • Creating povertyAns. The Vatican. The abover are known as “The Seven Social Sins”
  69. 69. Question 2.6• The ____________ __________ costume is the only „non Service‟ uniform to have been granted a patent in the USAns. The Playboy Bunny
  70. 70. Brand Equity 2009 - Mumbai Round III Visuals
  71. 71. Question 3.1• Identify this bookAns. Imagining India by Nandan Nilekani
  72. 72. Question 3.2• Identify this animalAns. Beluga Whale which gives Caviare
  73. 73. Question 3.3• Identify this duoAns. Packard and Hewlett of HP
  74. 74. Question 3.4• Identify the product being advertisedAns. Brylcreem. The only product Kishore Kumar advertised
  75. 75. Question 3.3• What is this product?Ans. Microsoft Money
  76. 76. Question 3.6• Identify the person*Ans. Dheeraj Gupta of Jumbo King* Picture not the same as shown in the quiz
  77. 77. Brand Equity 2009 - Mumbai Round IV
  78. 78. Question 4.1• Since 2005, what is unique about power bills from Reliance Energy?Ans. From March 2005, Reliance Energy have been issuing Braille Bills
  79. 79. Question 4.2• The FBI used to refer to these things as Funny Little YNs. What is this product which is fairly common in use todayAns. Funny Little YELLOW NOTES. This is a reference to Post Its from 3M
  80. 80. Question 4.3• In the early part of its history, the Congress used to charge 4 annas as joining fees for membership. Later, at Gandhiji‟s request, this was scrapped and replaced with what condition?Ans. They had to buy Khadi
  81. 81. Question 4.4• In medieval times, rhino horns were very popular for drinking. Why?Ans. The Rhino horns were useful for detecting poisons (they changed colour).
  82. 82. Question 4.5• In January 2005, donations to charity via credit cards showed an increase of 200% vis a vis January 2004. Why?Ans. The Tsunami in December 2004
  83. 83. Question 4.6• What is calculated by • Income Method • Output Method • Expenditure MethodAns. The Gross Domestic Product (GDP) of a country
  84. 84. Brand Equity 2009 - Mumbai Round V Audio Visual (Not Possible to Reproduce)
  85. 85. Question 5.x• Indentify person in video (Bernie Madhoff)• Who is singer of a song where Lambhorgini is mentioned (Acorn)• Identify the message of the brand being shown in video (You drink, we drive… for safe driving in Mumbai)• Audio – Identify the Movie (Aa Dekhe Zara)• Video showing theme song of Love Story (instrumental)• Audio – Identify Singer (Fergie)
  86. 86. Brand Equity 2009 - Mumbai Round VI Knock Out
  87. 87. Question 6.1• What is ISRO equivalent of Google EarthAns. BhuvanDeutsche Bank Eliminated
  88. 88. Question 6.2• Heineken is the No. 2 Beer import of the US. What is the No. 1 Beer import?Ans. CoronaJM Financial Eliminated
  89. 89. Question 6.3• You have heard of Y Class and J Class fares while travelling by air. What is X class ?Ans. Tickets given to employeesPinstorm Eliminated
  90. 90. Question 6.4• Who is the CEO of Air Voice Mobile CompanyAns. Sanjay Singhania in the movie GhajjiniAxis Bank Eliminated
  91. 91. Question 6.5• Kookabura, the world‟s leading manufacturer of cricket balls proposed an innovation to the game of cricket with a highly visible pink cricket ball. What was the objective in coloring the ball pink?Ans. Born out of Kookaburra‟s desire to support a local charity highlighting breast cancer
  92. 92. Question 6.6• If a person is going to caldarium(hot room), then moves on tepidarium(warm room ) and then moves to soğukluk ...what is he doingAns. Turkish Bath, a variant of sauna baths

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