Perception Jithu

Perception

Nature and Importance of Perception
Cognitive process involves the ways in which people process information.
People’s individual differences and uniqueness are largely the result of the cognitive process.
Perception is an important process in understanding OB.

DEFINITION
Perception is a process/ by which individuals organize and interpret their sensory impressions/ in order to give meaning to their environment.
It is a unique interpretation of the situation not an exact recording of it.

External environment
Sensory Stimulation
Physical Environment
Office
Factory Floor
Climate
etc.
Sociocultural Environment
Management styles
Management Values.
Consequences (e.g. reinforcement/ Punishment or some org. outcome) Behavior (e.g. overt such as rushing off or covert such as an attitude) Feedback For clarifications (e.g. kinesthetic or Psychological) Interpretation Of stimulus (e.g. Motivation, learning and personality) Registration of stimulus (e.g. Sensory and neural mechanisms) Confrontation Of specific Stimulus (e.g. Supervisor or new Procedure) STIMULUS OR SITUATION PERSON

PERCEPTUAL SELECTIVITY
Numerous stimuli are constantly confronting everyone. The principles of perceptual selectivity explain how and why people select only a very few stimuli at a given time.
The principles are
External Attention Factors
Intensity
Size
Contrast

TURN OFF THE THE ENGINE
Internal Set Factors
Learned aspect of perceptual set
Motivation
Personality

PERCEPTUAL ORGANIZATION
Once the information from the situation is received because of perceptual organization the person will perceive organized patterns of stimuli and identifiable whole objects.
The person’s perceptual process organizes the incoming information into a meaningful whole.

Factors Influencing Perception: 1.) Perceiver 2.) Target 3.) Situation

FACTORS THAT INFLUENCE PERCEPTION
Factors in the
situation:
Time
Work setting
social setting
Factors in the target:
Novelty
Motion
Sounds
Size
Background
Proximity
Similarity
Factors in the perceiver:
Attitudes
Motives.
Interests
Experience
Expectation
Perception

Person Perception: Making Judgments About Others

Shortcuts in Judging Others:
1.) Selective Perception
2.) Halo Effect
3.) Contrast Effects
4.) Projection
5.) Stereotyping

Selective Perception
Description
We will tend to perceive things according to our beliefs more than as they really are, and react accordingly.
This is how placebos work. We will also ‘become’ drunk when we drink what we believe is alcohol.
Research
Wilson and Abrams (1977) found that people’s heart rate changed in the same way as when drunk when talking to an attractive member of the opposite sex after taking what they had been told was alcohol (but was not).
Example
Any book which is published will have been read possibly hundreds of times, including by professional proof readers. And yet grammatical and other errors still get into print. Why? Because the mind is very kind and corrects the errors that our eyes see.

Halo Effect
Description
When we consider a person good (or bad) in one category, we are likely to make a similar evaluation in other categories.
It is as if we cannot easily separate categories. It may also be connected with dissonance avoidance, as making them good at one thing and bad at another would make an overall evaluation (which we do anyway) difficult.
Research
Edward Thorndike found, in the 1920s, that when army officers were asked to rate their charges in terms of intelligence, physique, leadership and character, there was a high cross-correlation.
Example
Just because I dress like a rock star, it does not mean I can sing, dance or play the guitar (come to think of it, the same is true of some real rock stars!).

Contrast Effect
Principle
We notice difference between things, not absolute measures.
Perceptual contrast
Put your left hand in a bowl of cold water and your right in hot water. Leave them there for a while, then plunge both together into a bowl of lukewarm water. Surprise! The left feels hot whilst the right will feel cold.
This is the principle of Perceptual Contrast by which our senses work. Put light next to dark and it seems lighter. A stale smell will seem worse after a sweet smell. The same effect also applies to more our complex cognitive constructions.

Projection
Description
When a person has uncomfortable thoughts or feelings, they may project these onto other people, assigning the thoughts or feelings that they need to repress to a convenient alternative target.
Example
I do not like another person. But I have a value that says I should like everyone. So I project onto them that they do not like me. This allows me to avoid them and also to handle my own feelings of dislike.
An unfaithful husband suspects his wife of infidelity.
A woman who is attracted to a fellow worker accuses the person of sexual advances.

Stereotypes
Description
Stereotypes are generalizations about a group of people whereby we attribute a defined set of characteristics to this group. These classifications can be positive or negative, such as when various nationalities are stereotyped as friendly or unfriendly.
It is easier to create stereotypes when there is a clearly visible and consistent attribute that can easily be recognized. This is why people of color, police and women are so easily stereotyped.
Example
Stereotyping goes way beyond race and gender. Consider conversations you have had about people from the next town, another department in your company, supporters of other football teams, and so on.

Specific Applications in Organizations:
1.) Employment Interview
2.) Performance Expectations
(Self Fulfilling Prophecy)
3.) Performance Evaluation
4.) Employee Effort

Thank You

Perception Jithu

by Jitendra on Jan 31, 2009

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