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There is a huge opportunity for Faber-Castellto continue leading for another 250 years. Brasil must be the leader of that digital transformation based on the fact that 40% of the sales of the company are made in Latinamerica.* The fact that the company start making products like the stylus, can be a huge brand complement to continue having the brand as leader in writing instruments. * http://findarticles.com/p/articles/mi_m0OQC/is_6_2/ai_100500528/
4. The website has to be the focus, followed by the video strategy.
THANK YOU FOR THE OPPORTUNITY AND HOPE TO MEET YOU SOON. Jaime Peñuela