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Desafio faber castell jaime penuela
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Desafio faber castell jaime penuela

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This is the answer to the Desafio Vestibular FGV.

This is the answer to the Desafio Vestibular FGV.

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  • 1. Desafio
    Presented by
    Jaime Peñuela
    to
    Marta Aymard
    Gerente de Marketing Faber-Castell
  • 2.
  • 3. THE QUESTION
  • 4. Whatto do toincreasetheinterest in Faber-Castell’sproducts in aworldthatisincreasinglydigital.
  • 5. THE ANSWER
  • 6.
  • 7.
  • 8. Increasingtheprescense of
    Faber-castell in the digital world
  • 9.
  • 10. Itisnot a single solution. It has tobe a multipleplatformsolution!
  • 11. The idea istoengagetheCustomerortheuser of theproducts in manywayswith a brandthat has a lot of experience, thebestquality, coolproductsandat thesame time isyoung and fun!
  • 12. SOME OF THE STRATEGIES*
    * Details could be given if I get the 3 months apprenticeship in Sao Paulo
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. TOO CORPORATE.
    It does not look like a company that help me inspire!*
    * This could be the site of an insurance company!
  • 29. THIS COULD BE THE FIRST DIGITAL CONTACT WITH
    THE BRAND – THE WEBSITE.
    This can not happen after 20 years of the massification
    of Internet!*
    * Print screen from August 14, 2011
  • 30. THIS COULD BE THE FIRST DIGITAL CONTACT WITH
    THE BRAND – THE WEBSITE.
    This can not happen after 20 years of the massification
    of Internet!*
    * Print screen from August 14, 2011
  • 31.
  • 32.
  • 33. * Yes, It does not exist but it can be done!
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. Education
  • 39.
  • 40. Second largest search engine after Google
  • 41. IF THE BRAND WANTS TO GO DIGITAL, IT HAS TO BE VIDEO A KEY COMPONENT IN A WORLD THAT LOOKS FOR MORE INFORMATION IN SHORTER PERIODS OF TIME.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48. Workingon new Techonolgies
  • 49. What about a Faber-Castell stylus?
  • 50.
  • 51. If you think that it is out of your business focus, what about having your name in just the stylus?
  • 52. I will buy it right away because you are the experts in “pencils” and “writing products”!
  • 53.
  • 54.
  • 55. These stylus can be made of recyclable materials. It will go with your
    Policy.
  • 56. TO SUM UP
  • 57. There is a huge opportunity for Faber-Castellto continue leading for another 250 years.
    Brasil must be the leader of that digital transformation based on the fact that 40% of the sales of the company are made in Latinamerica.*
    The fact that the company start making products like the stylus, can be a huge brand complement to continue having the brand as leader in writing instruments.
    * http://findarticles.com/p/articles/mi_m0OQC/is_6_2/ai_100500528/
  • 58. 4. The website has to be the focus, followed by the video strategy.
  • 59. THANK YOU FOR THE OPPORTUNITY AND HOPE TO MEET YOU SOON.
    Jaime Peñuela