Taking FIDM to LondonINTERNATIONAL BUSINESS Jaime Nguyen Deana Padilla Veronica Rivera
INTRODUCTION & SUMMARY Product or Service Launching: FIDM International In What Country: London, United Kingdom Entry Strategy: Greenfield Investment Why FIDM International?
ABOUT FIDM Co-educational, private college dedicated to educate students for the Fashion, Graphics, Interior Design and Entertainment Industries. 18 Exciting Majors 2 year Associate of Arts Degrees and Advanced Study Programs and 4 year Bachelor of Science Degree in Business Management Industry Driven Curriculum Competitive tuition for a specialized, professional education Program for International students Study Tours and Exchange Programs abroad
London, United Kingdom Capital of the UK One of the worlds most globalized cities & home to one of the worlds largest financial institutions Population of 7,700,000 with wide range of people, cultures and religion Greatest population in the entire European Union Major tourist destination for domestic and overseas visitors London’s position in the global market is because of their influence of politics, education, fashion, entertainment and media, arts & culture
FIVE REASONS TO DO BUSINESS IN THE UK London is #1 city in Europe for business Stable Political Environment International language of business Top six universities in Europe and two of the top globally # 1 Gateway to Europe
ENTRY STRATEGY-GREENFIELD INVESTMENT The UK offers many advantages for foreign businesses… New businesses can be set up in a matter of 13 days Competitive tax environment-lowest corporate rate taxes for foreign businesses Property can be easily registered with no restrictions UK offers valuable resources for our staffing needs. The labor market in the UK consists of over 30 million people, ranging in a variety of talents & skills.
MARKETING CAMPAIGN…. To create brand awareness Interviews with popular publications including: BBC News Women's Wear Daily Glamour Instyle Magazine Reuters Informational workshops & presentations with local boarding schools Primary Mode of Advertising Secondary Mode of Advertising Once our school is up & ready for business…
Events for prospective clients
Based on the average tuition at FIDM of $22,845
3rd year projected revenue based on the estimated 1500 students who will graduate, 3000 new students, & 25% who have dropped out