Fidm Abroad Power Point

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Fidm Abroad Power Point

  1. 1. Taking FIDM to LondonINTERNATIONAL BUSINESS<br />Jaime Nguyen<br />Deana Padilla<br />Veronica Rivera<br />
  2. 2. INTRODUCTION & SUMMARY<br />Product or Service Launching: FIDM International<br />In What Country: <br /> London, United Kingdom<br />Entry Strategy: <br /> Greenfield Investment<br />Why FIDM International?<br />
  3. 3. ABOUT FIDM<br />Co-educational, private college dedicated to educate students for the Fashion, Graphics, Interior Design and Entertainment Industries.<br />18 Exciting Majors<br />2 year Associate of Arts Degrees and Advanced Study Programs and 4 year Bachelor of Science Degree in Business Management<br />Industry Driven Curriculum<br />Competitive tuition for a specialized, professional education<br />Program for International students<br /> Study Tours and Exchange Programs abroad<br />
  4. 4. London, United Kingdom<br />Capital of the UK<br />One of the worlds most globalized cities & home to one of the worlds largest financial institutions<br />Population of 7,700,000 with wide range of people, cultures and religion<br />Greatest population in the entire European Union<br />Major tourist destination for domestic and overseas visitors<br />London’s position in the global market is because of their influence of politics, education, fashion, entertainment and media, arts & culture<br />
  5. 5. FIVE REASONS TO DO BUSINESS IN THE UK<br />London is #1 city in Europe for business<br />Stable Political Environment<br />International language of business<br />Top six universities in Europe and two of the top globally<br /># 1 Gateway to Europe<br />
  6. 6. ENTRY STRATEGY-GREENFIELD INVESTMENT<br />The UK offers many advantages for<br /> foreign businesses…<br />New businesses can be set up in a matter of 13 days<br />Competitive tax environment-lowest corporate rate taxes for foreign businesses <br />Property can be easily registered with no restrictions<br />UK offers valuable resources for our staffing needs. The labor market in the UK consists of over 30 million people, ranging in a variety of talents & skills.<br />
  7. 7. MARKETING CAMPAIGN…. To create brand awareness<br />Interviews with popular publications including:<br />BBC News<br />Women&apos;s Wear Daily<br />Glamour<br />Instyle Magazine<br />Reuters <br />Informational workshops & presentations with local boarding schools<br />Primary Mode of Advertising<br />Secondary Mode of Advertising<br />Once our school is up & ready for business…<br /><ul><li> Open House
  8. 8. School Tour
  9. 9. Events for prospective clients</li></li></ul><li>SALES PROJECTIONS<br /><ul><li>Based on the average tuition at FIDM of $22,845
  10. 10. 3rd year projected revenue based on the estimated 1500 students who will graduate, 3000 new students, & 25% who have dropped out</li></li></ul><li>CONCLUSION<br />

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